This document discusses trends in public relations in 2016. It notes that while the press release has remained the primary format for over 100 years, new forms of multimedia content like video and images are becoming more influential. It also discusses how traditional marketing models based on demographics no longer work and that listening to audiences is important. Finally, it emphasizes that communities and private groups are becoming the most influential forms of media and that organizations should facilitate conversations rather than trying to control them.
The resurgence of public relations in the shift to socialStephen Waddington
10 areas of opportunity for a resurgent public relations profession. Presented at the Public Relations Institute of Ireland Conference in Dublin on 22 October, 2015.
Exploring the public relations agency business | #FuturePRoof | ICCO | PRCAStephen Waddington
Progressive public relations agencies are rapidly modernising. They are embracing new skills in data, research and paid media, and are investing in creative teams.
The public relations agency sector is strong. Profits are healthy in well-managed businesses, and the market overall is growing according to both the PRCA and ICCO.
Innovation is everywhere in practice from freelancers through to the largest agencies.
However one area in which there remains surprisingly little innovation is around billing models. The dominant structure continues to be fees charged on an hourly basis, albeit on retainer or project basis.
These are the headline findings of this #FuturePRoof project on the future of the public relations agency, backed by ICCO and the PRCA.
You'll find eight drivers of change in the agency business identified by this project, outlined in this report. We hope that you find it useful.
This is a public relations planning exercise exploring how to get more people to visit Newcastle for short breaks from around the UK. The session investigates the size of the potential audience and their motivation.
The deck was developed for a lecture to public relations students at the University of Newcastle.
Disclaimer: Free or low cost tools are never as sophisticated or robust as commercial tools and there is no guarantee of the quality of the output or continuity of service.
How to modernise a public relations agency or communications teamStephen Waddington
This paper tackles the opportunities and challenges for our profession as we face up to modernity and the role of public relations in organisational management leadership.
There is much said at conferences and events, and written on blogs and in traditional media, about the fundamental shifts taking place in the media and the impact on the business of public relations.
These conversations focus on who (practitioners, agencies and communication teams), what (modernise public relations), why (media change and opportunity) and when (now) but very rarely how. This paper explores the how.
It started out as a blog post ahead of speaking opportunities at the World PR Forum in Madrid, and the PRSA International Conference in Washington.
Here are the areas of marketing, media and public relations that I’m thinking about for 2017 in my day job in at Ketchum. Let me know what you think. We’ve love to help your organisation think through some of these challenges.
Exploring the mental wellbeing of the public relations professionStephen Waddington
The #FuturePRoof report lifts the lid on mental health in the public relations profession, and attempts to characterise the issue, signpost potential solutions, and identify best practice.
The resurgence of public relations in the shift to socialStephen Waddington
10 areas of opportunity for a resurgent public relations profession. Presented at the Public Relations Institute of Ireland Conference in Dublin on 22 October, 2015.
Exploring the public relations agency business | #FuturePRoof | ICCO | PRCAStephen Waddington
Progressive public relations agencies are rapidly modernising. They are embracing new skills in data, research and paid media, and are investing in creative teams.
The public relations agency sector is strong. Profits are healthy in well-managed businesses, and the market overall is growing according to both the PRCA and ICCO.
Innovation is everywhere in practice from freelancers through to the largest agencies.
However one area in which there remains surprisingly little innovation is around billing models. The dominant structure continues to be fees charged on an hourly basis, albeit on retainer or project basis.
These are the headline findings of this #FuturePRoof project on the future of the public relations agency, backed by ICCO and the PRCA.
You'll find eight drivers of change in the agency business identified by this project, outlined in this report. We hope that you find it useful.
This is a public relations planning exercise exploring how to get more people to visit Newcastle for short breaks from around the UK. The session investigates the size of the potential audience and their motivation.
The deck was developed for a lecture to public relations students at the University of Newcastle.
Disclaimer: Free or low cost tools are never as sophisticated or robust as commercial tools and there is no guarantee of the quality of the output or continuity of service.
How to modernise a public relations agency or communications teamStephen Waddington
This paper tackles the opportunities and challenges for our profession as we face up to modernity and the role of public relations in organisational management leadership.
There is much said at conferences and events, and written on blogs and in traditional media, about the fundamental shifts taking place in the media and the impact on the business of public relations.
These conversations focus on who (practitioners, agencies and communication teams), what (modernise public relations), why (media change and opportunity) and when (now) but very rarely how. This paper explores the how.
It started out as a blog post ahead of speaking opportunities at the World PR Forum in Madrid, and the PRSA International Conference in Washington.
Here are the areas of marketing, media and public relations that I’m thinking about for 2017 in my day job in at Ketchum. Let me know what you think. We’ve love to help your organisation think through some of these challenges.
Exploring the mental wellbeing of the public relations professionStephen Waddington
The #FuturePRoof report lifts the lid on mental health in the public relations profession, and attempts to characterise the issue, signpost potential solutions, and identify best practice.
Fake news, ethics and professionalism in PRSarah Hall
A look at the implications of brand misplacement with particular reference to digital advertising and the role of the PR practitioner as reputation guardian and in mitigating risk
What Are 7 Steps Every Social Strategist Must Take To Help Their Organization...Dr. William J. Ward
Whitepaper from Spreadfast here: The 7 Whiteboard Sessions Every Social Strategist Needs To Have
- Understanding your social customer
- Adopting social companywide
- Developing workflows and processes
- Maximizing content
- Creating meaningful engagement
- Integrating social with other channels
- Proving social ROI
Leveraging social media in the enterprise context requires holistic enterprise architecture, IT and information management strategy, as well as alignment with corporate marketing objectives and planning.
PR Trends for 2016: How Modern PR is being defined by the industryprnewswire
In late 2015, PR Newswire put out a call to its audience to help redefine what Public Relations looks like right now. From the submissions, key trends were spotted that are expected to shape the continual evolution of PR this year.
Fake news, ethics and professionalism in PRSarah Hall
A look at the implications of brand misplacement with particular reference to digital advertising and the role of the PR practitioner as reputation guardian and in mitigating risk
What Are 7 Steps Every Social Strategist Must Take To Help Their Organization...Dr. William J. Ward
Whitepaper from Spreadfast here: The 7 Whiteboard Sessions Every Social Strategist Needs To Have
- Understanding your social customer
- Adopting social companywide
- Developing workflows and processes
- Maximizing content
- Creating meaningful engagement
- Integrating social with other channels
- Proving social ROI
Leveraging social media in the enterprise context requires holistic enterprise architecture, IT and information management strategy, as well as alignment with corporate marketing objectives and planning.
PR Trends for 2016: How Modern PR is being defined by the industryprnewswire
In late 2015, PR Newswire put out a call to its audience to help redefine what Public Relations looks like right now. From the submissions, key trends were spotted that are expected to shape the continual evolution of PR this year.
How to write an internal communication strategyRachel Miller
Rachel Miller, Founder of All Things IC Communications Consultancy shares her advice on writing internal communication strategy. Features an infographic by Alive With Ideas!
My PRstack – A practical guide to modern PR tools and workflowPrezly
My #PRstack: a practical guide to modern PR tools and workflow is an ebook that consists of a series of case studies by public relations practitioners exploring modern aspects of public relations practice.
There are 19 contributors and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO).
The ebook is distributed free under a Creative Commons license via the #PRstack community. You can download a PDF and the chapters will all be shared as blog posts on https://prstack.co/#/myprstack
Our Head of PR & Social Laura Crimmons takes a look at how PR has changed in recent years in particular due to the rise in social media usage and makes some predictions for how it might continue to change in the future.
This is a free 30-page downloadable guide to the biggest trends and issues affecting public relations across eleven sectors and twelve of the UK’s regions and nations.
This thought leadership document features contributions from each of the CIPR’s Groups and covers issues and trends including:
- The importance of the NHS as a barometer for gauging the public support and trust of politicians at a local and national level ahead of the 2015 General Election
- How the power of science, engineering and technology can drive economic growth and quality of life
- The changing attitudes of financial regulators to social media
- The impact of the 2014 Independence Referendum and the XX Commonwealth Games in Scotland
- The launch of new local television networks in Nottingham and Birmingham
- The 2014 Tour de France as an opportunity to bring inward investment and help boost the local economy in Yorkshire
2017 Edelman TRUST BAROMETER™- Global ResultsEdelman
The 2017 Edelman TRUST BAROMETER™ reveals that trust is in crisis around the world. The general population’s trust in the institutions of business, government, NGOs, and media declined broadly, a phenomenon not recorded since Edelman began tracking trust in 2001.
For more information, visit www.edelman.com/trust2017
January 17, 2017 Correction: A previous version of this report incorrectly represented the data associated with “Leave the EU” and “Remain in the EU” on slide 30. The numbers reflected have been updated.
Copyright (c) 2017 Daniel J. Edelman, Inc. All rights reserved.
The past several months have been hectic for the steering teams at AMEC and The Conclave ahead of the AMEC European Summit in Madrid, 5th - 7th June. We've been trying to pull together a cohesive and cogent set of definitions for social media measurement.
It's gone very well so far I think, so well in fact that we're now left training our attention on perhaps the biggest question of them all: What's the value to my organization of doing all this stuff?
It's a tricky question once you've found all the good reason to ignore much of the smattering splattering the web, but one I believe can be approached effectively with diligence and professionalism. The slidestack here is my contribution to the debate, and I hope it motivates you to contribute your points of view.
Here are 15 areas that I'm thinking about in my day job in marketing, public relations and social media at Ketchum, as we head towards 2015. They're not so much predictions for the coming 12-months, as work in progress. All 15 areas point to a combination of opportunity and hard work in 2015.
This deck was prepared for a workshop session with NHS comms directors hosted by NHS Providers in London on 25 January, 2018.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
This is an article and deck about the outlook for public relations and social media in 2018. It’s based on insight from my day job working at Ketchum.
12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
Deloitte & government: Innovation Transfer Project, what is it like to work a...Bryony Cole
Social media strategy and workplace innovations observed at Deloitte digital that could be applied in a government context. Part of the Innovation Transfer Project which aims to depend understanding of how other organisations operate, skills share and cross-fertlise ideas between private and government.
UPDATE: The State of Corporate Social Media Briefing 2014 is now available. You can download a free copy here - http://ow.ly/zrDAX
The State of Corporate Social Media is a free briefing from Useful Social Media on how large companies are using social media.
It is based on responses to our annual survey – and this year we had over 1,000 respondents – so the data is more reliable and complete than ever before.
business intelligence, marketing best practice, social media best practice, social media for business, social media intelligence, social media report, social media strategy
Unlocking brand value with social communitiesSTATSIT
Online brand communities can deliver consumer engagement, loyalty and become a major force for driving revenue. We will be investigating how to evaluate your social community and how to systematically develop it for brand growth. I will be sharing our latest findings from a joint study with WFA (World Federation of Advertisers) and immediate steps you can take to improve your return on social.
The small team in STATSIT has collected over hundreds of millions of social media conversations since 2008, manually classified around 200,000+ of them and conducted over 1,500 projects for over 170 brands.
Digital Immersion: What's Next for Social Media MarketingAndy Hunter
Social Media Evolution. An Open Thinking Exchange long form, digital immerson report on the state of social media for marketers.
Report curated and written with Graham Saxton, Ipsos Open Thinking Exchange - Global Insights..
From the Ipsos The Open Thinking Exchange, the innovation center of Ipsos, an independent company which ranks fifth among global research firms. Our mission: to challenge convention, take risks and use our collective intelligence in the service of our clients to foster innovation.
Pr when the public does most of the relating by john bellJohn Bell
The truth is that our definition of “media” has exploded. Our idea of “influencers” has expanded. And effective communications has as much to do with building relationships through conversations and word of mouth as it does with marketing campaigns and message delivery. How do we create effective ommunications programs when peer-to-peer recommendations are the new form of “earned media”?
originally published 2008
A look at how people think, feel and react to digital campaigns. How do people experience digital as architecture? How does emotion affect a medium that is both still and moving? And how can we utilise people's feelings and turn them into action?
2011 Social Buzz Awards - Observations From The Judging ProcessBlonde
What forecasts can we make about the near future of social media marketing based on reading and judging the hundreds of entries to the 2011 Social Buzz Awards? And what tips can be offered to the writers of future papers? One judge's personal view. Non-confidential content in advance of results being announced on December 1st 2011.
Compiled by Kurio & thenetworkone
The contributing experts and agencies are (in an alphabetical order): Dawid Każmierczak, Social & PR Director, 180heartbeats + JUNG v MATT; Josh Hood, Social Media Strategist & Simon Walton, Social Brand Lead, Above+Beyond; Kevin Fernandez, Social Media Manager, Adolescent; Theresa Myrill, Vice President, Social Media, Barkley; Kei Obusan, Head of Insights & Innovation, Circus Social; Victoria Gates-Fleming, Senior Director, Digital Strategy, Day One Agency; Michele Polico, Chief Innovation Officer, Different; Joshua Tabansi, Creative Director, EnterFive & Product Director, Versus LLC; James Hebbert, Managing Director, Hylink UK; Oana Oprea, Digital Creative Planner, Jazz Communications; Danny Pinch, Executive Creative Director, King James Group; Babs Watson, Director of Brand and Content & Erin Dodds, Senior Account Manager, Launch; Felix Willikonsky, Executive Director, Digital Strategy, PIABO; Friday O’Flaherty, Managing Partner, Osaka Labs; Aziz Musa, CEO, Sudan Digital & Chairman, AMC Group; Sean Bell, Head of Digital, Zulu Alpha Kilo.
The Future Of Social Media. Keynotes from #CSMSF Conference in San Francisco ...Marketing Rx Inc
Useful Social Media held their annual Social Media Corporate Conference in San Francisco. Social Media Directors from some of the biggest brands across the globe came together to share their secrets to social domination. NBC, Wells Fargo, Southwest Airlines, U-Haul, StubHub, TradeKing, NASA, Western Union Bank, LinkedIn and more. Hope you get some great insights for your companies social media from this presentation. It's great to see the success these companies are having by implementing social into every part of their business. It's no longer social media for business. It's SOCIAL BUSINESS.
In early 2012, we launched the People’s Lab crowdsourcing platform and approach to help our clients crowdsource insights and innovation. People’s Lab forms the core of our distinctive insights and foresight approach, which consists of four elements: organic conversation analysis, MSLGROUP’s own insight communities, client-specific insights communities, and ethnographic deep dives into these communities. This four-part approach helps us distill a deep understanding of societal values, consumption behaviors and attitudes towards brands, not only in terms of insights that help explain our world today, but also foresights that give us a glimpse of future worlds.
As an example, 100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on social data, crowdsourcing, storytelling and citizenship on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it — on the MSLGROUP Insights Network itself but also on the broader social web — to distill insights and foresights. We have been sharing these insights and foresights with you on our People’s Insights blog. Now, we have compiled the best insights from the network and the blog in the People’s Insights Quarterly Magazine, as a showcase of our capabilities.
For more, see http://peopleslab.mslgroup.com/peoplesinsights
Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months.
There's no formal methodology and they’re not so much predictions as a series of stories that I've recorded on my blog during 2018.
It’s where I’m placing bets over the next 12 months. Please let me know what I’ve missed.
Facebook is a powerful form of media for organisations seeking to engage with the public. There are two billion people on the platform worldwide and 40 million adults in the UK.
More than 1,000 signals make up how the Facebook newsfeed algorithm serves 300 stories each day. It’s important for public relations practitioners to have a rudimentary understanding of how the algorithm works.
A Public Relations Planning Toolkit: How to build effective external communic...Stephen Waddington
This deck was prepared for a planning workshop for Future Communicators in London on Wednesday, 24 January.
It covers each of the key areas of communications planning, and includes four exercises.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
Communication and media response to the Westminster AttackStephen Waddington
Best practice communication was critical to allaying fear in the immediate response to the Westminster attacks but sensationalist media coverage must be challenged.
There was a terrorist attack on Westminster Bridge and the Palace of Westminster in London yesterday. Five people, including a police office, are dead, and 40 people are injured.
In this deck I've looked at the response from London's Mayor, the police, journalists, media, the government, the public, and others. It is intended for a lecture to public relations students at Newcastle University.
The deck tells the story of how crisis situations have unfolded in media over the last 40 years, as media has changed.
I've included user generated comment from social networks including some examples of hate and propaganda that you may find disturbing.
Thank you to the emergency services, NHS staff and all the professional communicators involved in the incident response.
This is a planning exercise that I developed for a workshop at Thinking Digital in London today.
The Internet Marketing Workshop uses free and low cost tools to identify or characterise an audience, or public, and explores different forms of digital and social media to understand behaviour and the best means of engagement.
The objective of the exercise is to gain as much information as possible about your audience or public, and then to develop insights that help influence creative, content and channel or media decisions.
A public relations planning exercise using free and low cost digital tools to characterise an audience or public, with the goal of attracting people to visit Newcastle. Prepared for a lecture at Newcastle University.
We've seen the biggest upheaval in organisational communication in the past 20 years since the dawn of civilisation itself. It isn’t going as well as it could for organisations.
If you're one of the 3.2 billion people, or thereabouts, with a connection to the Internet you can create content and connect with anyone else that's part of this beautiful network.
It's wonderfully democratic. Organisations have access to exactly the same media and networks to build relationships as you and me.
But it's not going well. Here's the issue. Most organisations communicate in a way that would be more appropriate for a Roman Emperor 2000 years ago than the modern Internet.
It remains top down command and control. Information trickles down an organisation and is broadcast via increasing numbers of branded owned and shared channels.
Working towards a community of practice in public relationsStephen Waddington
This report is based on an online conversation exploring the opportunity for cooperation between public relations academia and practice. It took place in a Facebook group during September and October 2015.
Proposals fall into two areas.
First, there are some quick fixes that could bring about an immediate and significant improvement in collaboration such as cooperation on awards, conferences, industry schemes and media.
Second, there are some structural issues that need longer term attention. Critically the conversion for students between teaching and practice and the basis on which academic performance is rewarded and recognised both need to be tackled.
I’m developing a panel discussion and workshop around this topic at BledCom in July 2016. The subject of the conference is Engagement, so it is fitting and timely.
Using social media tools to listen to publics: European Refugee CrisisStephen Waddington
This is a summary of my deck from the PRmoment Future PR Toolkit event in London sponsored by Prime Research.
The seminar explored how public relations practitioners are using tools to do a better job.
I used tools to see if I could better understand the European Refugee crisis.
My thesis was that our view of the humanitarian disaster is biased by politicians.
Half a day's work exploring networks and geotagged images surfaced first and second person stories from across the continent of refugees.
The International Organisation of Migration reports that 473,887 had arrived in Europe by sea so far in 2015. The European Union last week agreed quotas for 120,000 people.
You don't need tools to tell you that the numbers don't add up.
This is a beginners guide to using Twitter for career and professional development.
It covers the basics of setting up an account, getting started, building a network and building relationships by engaging in conversation.
The Media of the Street. Made in Shoreditch, London, UKStephen Waddington
Graffiti or street art is the rawest form of media. It challenges culture and society through both its medium and its message.
Critics dismiss it as vandalism, and the art and media establishment largely ignores it. That’s important as it ensure that street art remains a genre of sub-culture.
In my view street art is a mirror on society that you won’t find in a focus group or tabloid newspaper. Business people and politicians would do well to take note.
These images are from a walk around Shoreditch, London, UK yesterday. They tell the stories from the street.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
2. 1. The 100+ year old content format
Cision’s $841 million acquisition of PR Newswire
at the end of 2015 confirmed that the press
release, first used in 1906, remains public
relation’s primary form of content. The internet
loves audio, images and video. Investigate your
mobile device. It’s a multimedia production suite.
Paul Clarke (@paul_clarke), Dan Slee (@danslee)
and Scott Guthrie (@sabguthrie) were all a big
influence on me in 2015 and have pushed me to
explore different forms of content.
3. 2. Data and the demise of
demographics
Traditional marketing models based on age, gender,
location and income no longer work. Marketing
segmentation was never that simple but in 2016 social
media subverts all norms and hierarchies. If you’re a
brand, listen, and I mean really listen and then let’s have a
conversation based on what I say, and more importantly,
what I do.
In 2016 watch for further back-end integration of
Facebook, Instagram and WhatsApp. The dataset will rival
Google’s planning and paid engagement capabilities.
4. 3. Stop posting shit on the internet
Public relations is proving its value as a means of
lead generation thanks to inbound content-led
techniques such as those pioneered by Hubspot.
It’s a smarter form of marketing that starts with
listening and it’s called public relations.
Hubspot’s Iliyana Stareva (@iliyanastareva) and
SpinSuck’s Gini Dietrich (@ginidietrich) are my go
to people to learn about this developing
opportunity called in-bound public relations.
5. 4. Gender is a public relations issue
The headlines are well rehearsed. Women are paid less
than men. Current analysis shows the figure is £12,591
less across the profession according to the CIPR. Women
aren’t adequately represented in senior positions, on
conference panels or in industry activities.
There’s no single solution. Everyone in the profession has a
responsibility for change. Hill+Knowlton Strategy’s Vikki
Chowney (@vikkichowney) and the PR Conversation’s Judy
Gombita (@jgombita) are both strong advocates.
6. 5. Who influences you?
We’ve shifted from journalists being the
primary influencer to a variety of people –
and not only celebs - across different forms
of media from Instagram to YouTube. A
modern day Wild West is playing out across
the internet. Paid sits along earned and
every market has its own ecosystem. This is
a big area for me in my day job at Ketchum
in 2016.
7. 6. Equality isn’t solely a gender issue
Gender gets the headlines but there’s work to do
in lots of other areas of public relations. Equal
employment opportunity for all irrespective of
disability, ethnicity, class and sexuality remains a
work in progress.
The CIPR reports active discrimination of ethnic
minorities and an obsession with youth despite an
ageing and diverse population and skilled older
workforce.
8. 7. Creativity is a PR discipline
Public relations has taken its place as a
discipline that can deliver creativity and
return on investment. We’re taking our
rightful place alongside advertising and
creative agencies at Cannes and Eurobest
and inside the large marketing services
groups such as Publicis, WPP and my own
firm within Omnicom.
9. 8. Are you any good?
Time serviced is the traditional measure of competence in public
relations. It’s bullshit in a business that is changing so fast.
Professionals need to invest in their own professional development. By
all means take advantage of training offered by your employer but also
take responsibility for developing your own skills.
Alex Aiken (@AlexanderAiken) is defining competency frameworks as
he leads the modernisation of UK government communications.
Jason McKenzie (@jasonmackenzie) and Lindsey Collumbell
(@lindscollumbell) have led a project at the CIPR to overhaul
Chartered practitioner status.
Jean Valin (@jeanvalin1) heads a project at the Global Alliance that
has the bold ambition of defining a global competency framework for
public relations.
10. 9. Dark web
The dark web describes two areas of the
internet: communities and content using
encrypted services such as Tor; and
messaging services, both private network or
walled gardens that are beyond the reach of
search and listening tools. These areas are
challenging and relatively new for those in
public relations.
11. 10. Tools and workflow
Much of the public relations business runs
on Post-it notes and Excel spreadsheets.
There are tools to optimise every area of
workflow from listing and planning, to
content and relationship management.
Investigate #PRstack, the community I
founded with Fred Vincx (@fritsbits), for a
description of more than 250 tools and 50
how-to guides.
12. 11. Paying for it
Search and social media algorithms are throttled so that
organisations have to pay to maximise the reach of
content. Paid is no longer a dirty word; it allows us to
work smarter, amplify the outcome of campaigns and
assure results. Smart practitioners have cracked SEO.
Stella Bayles (@stellabayles) wrote a book that nailed SEO
for public relations and helped unlock bigger budgets.
David Sawyer (@zudepr) reads and shares more about
SEO than anyone I know. My own paid team at Ketchum
fill in any gaps.
13. 12. Show me the money
The revised Barcelona Principles reasserted
the need to route measurement in objectives
that are aligned to an organisation’s objectives.
The response was understandably mixed.
People hoped for more. Watch out for practical
templates that you can apply to campaigns in
2016.
Barry Leggetter (@amecorg) and Richard
Bagnall (@richardbagnall) are leading AMEC’s
work in this area.
14. 13. Purpose, vision and values
Consumers and citizens respond to emotional stimuli
aligned to their own goals in life. Smart organisations are
confident and root their communication in their
organisational purpose. They understand their publics
because they listen and create content that resonates, is
appropriate and easy to appreciate.
My boss David Gallager (@tbonegallagher) Prof. Anne
Gregory (@gregsanne) and Dr. Jon White (@drjonwhite)
keep me straight on the purpose of public relations and its
value to organisations as a management discipline.
15. 14. Pigs, lipstick and authenticity
In 2016 any gap between what an organisation does and
what it says will be called out. This is an issue that has
been played out since social media went mainstream.
You can see the result day in day out played out across
social forms of media. Traditional media frequently
harvests lousy examples from Facebook or Twitter. You can
put lipstick on a pig but it will still be a pig.
Brand Anarchy and #BrandVandals, the two books that I
wrote with Steve Earl (@mynameisearl) remain handbooks
for my day-to-day professional practice.
16. 15. Inside out
The best advocates for an organisation are almost
certainly the people on the payroll. Yet most
organisations gag their employees with policies and
rules. Equal effort should be applied to external and
internal publics.
My tip would be to always start with your internal
stakeholders and work outwards from there.
Rachel Miller (@AllThingsIC) is someone that I
always start with to explore new forms of media as it
relates to internal and external communications.
17. 16. Community as media
My big lesson from the last 12 months is that private
communities are the most influential form of media.
People come together to form publics to discuss and tackle
issues around a common purpose. Organisations can
provide a home for conversations and facilitate
communities but otherwise need to stay out of the way.
Sarah Hall (@hallmeister) created #FuturePRoof in 2016
as a community to explore the future of public relations.
I’d urge you to check out the book and join the Facebook
group if you’d like to join the discussion about where our
profession is headed.