Media plays an important role in business communication by allowing companies to gather market intelligence, recruit employees, share product information, and foster brand communities through social media platforms like LinkedIn, Facebook, Twitter, Skype, and YouTube. The document discusses how each of these platforms can be leveraged for business communication by connecting with customers and prospects, conducting recruitment and market research, sharing content and branding messages, and facilitating online discussions. Ethical principles for business communication through media include honesty, integrity, promise-keeping, fairness, concern for others, and respect.

1. ROLE OF MEDIA IN
BUSINESS
COMMUNICATION

2. Hassan [SP16-BAF-003]
Hamaad [SP16-BAF-005]
Sania [SP16-BAF-001]
Javeria [FA15-BAF-004]
Zubair [SP16-BAF-031]
Group Members

3. CONTENTS
• What is Media?
• Introduction
• Importance of media
• Connection with business communication.
• Facebook.
• Twitter
• Linkedin
• Skype
• YouTube.

4. WHAT IS MEDIA?
 Media is the most popular tool
of communication
 The word global village has
been given to the world just
because of media.
 Importance of media in nation
building cannot be neglected.

5. INTRODUCTION
 Role of social media in business communication is basically
about building a conversation with one’s clients and
consumers.
 Companies are successfully using social media to drive sales,
find employees, build community, and create a positive, well
known brand.
 Social media can be leveraged to create wonderful marketing
masterpieces.

6. USE OF SOCIAL MEDIA IN BUSINESS
 Gather market intelligence
 Recruitment
 Sharing product information
 Foster brand communities

7. Business Start With a Plan
Content
Planning
Strategy
Blog
Link
Track Competitors

8. ADVANTAGES OF MEDIA IN BUSINESS
 Helps in getting awareness about the
Business.
 Cheap way of communication.
 People know what is wrong and right.
 People can compare different product.
 Advertisement has been made very easy.

9. DISADVANTAGES

10. There are three literal purposes of Media
Entertain
Inform

11. SOME COMMONLY USED
SOCIAL MEDIA FOR BUSINESS
COMMUNICATION

12. WHY USE LINKEDIN FOR BUSINESS
COMMUNICATION?
 To join groups where one’s customers
prospects are.
 To recruit new hires.
 To conduct market research.
 To ask for reviews.

13. WHY USE FACEBOOK FOR BUSINESS
COMMUNICATION?
 It provides great exposure.
 It provides powerful marketing platform
for free.
 It facilitates online discussions to gain
valuable inputs.

14. WHY USE TWITTER FOR BUSINESS
COMMUNICATION?
 For internal communication.
 For customer feedback.
 For branding and visiblity.

15. WHY USE SKYPE FOR BUSINESS
COMMUNICATION?
 Cut the cost of your business calls.
 Reduce your business travel costs.
 Stay in touch with colleagues.
 Stay in touch with customers.

16. WHY USE YOUTUBE FOR BUSINESS
COMMUNICATION?
 Video content is a powerful branding tool.
 Huge potential to get your message in front of a
wide audience.
 Video content is quite easy and inexpensive to
produce.

17. USAGE OF SOCIAL MEDIA IN BUSINESS.

18. ETHICS

19. When most people think of
ethics (or morals), they think of
rules for distinguishing between
right and wrong.

20. On the other hand, if morality
were nothing more than
commonsense, then why are
there so many ethical disputes
and issues in our society?

21. A better person
can be better anything!!

22. One plausible explanation of these
disagreements is that all people
recognize some common ethical
norms but interpret, apply, and
balance them in different ways in
light of their own values and life
experiences.

23. 12 Ethical Principles
1. HONESTY.
2. INTEGRITY..
3.PROMISE-KEEPING & TRUSTWORTHINESS.
4. LOYALTY.
5. FAIRNESS.
6. CONCERN FOR OTHERS.
7. RESPECT FOR OTHERS.
8. LAW ABIDING.
9. COMMITMENT TO EXCELLENCE.
11. REPUTATION AND MORALE.
12. ACCOUNTABILITY