090703 Fpr Credential

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Indonesia's leading Public Relations consultant. Think Indonesia? Think Fortune PR.

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090703 Fpr Credential

  1. 1. Fortune PR,<br />Your PR consultant in Indonesia<br />
  2. 2. vision<br />Improving the quality of life by adding value through impactful communications<br />
  3. 3. Fortune PR..<br />…is among the first PR consultant with experience and expertise in:<br />Energy and infrastructure<br />Food and beverage<br />Hospitality and tourism<br />Banking and finance<br />Consumer, healthcare and beauty<br />Technology, IT and telecommunications<br />
  4. 4. Experience in banking and finance industry<br />Bank BNI<br />IPO Communications<br />Bank Indonesia<br />Crisis Management<br />BII<br />Crisis Management<br />Bank BRI<br />IPO Communications<br />Bank Bukopin<br />Pre-IPO Communications<br />Fortis <br />Marketing Communications <br />Insight Investment<br />Marketing Communications <br />TAMF/PPATK<br />Anti-money-laundering campaign<br />Others:<br />Bank Mandiri<br />Bank Niaga<br />Bank Muamalat<br />
  5. 5. Case study: BRI – brief & result<br />
  6. 6. Print ad<br />
  7. 7. 7/3/2009<br />7<br />Go public information kits<br />
  8. 8. Banners<br />Vertical banner<br />Giant banner<br />
  9. 9. Horizontal Banner<br />Call center<br />
  10. 10. 7/3/2009<br />10<br />News release<br />
  11. 11. 7/3/2009<br />11<br />Listing Day - IPO<br />
  12. 12. Consulting services<br />*working together with Blue Ocean Strategy Indonesia office<br />
  13. 13. blue ocean strategy<br />
  14. 14. Emotional bonding<br />Brand strategy development<br />Case understanding<br />trust<br />Com<br />architecture<br />Com<br />planning<br />Company, & product analysis<br />Monitor-ing<br />Internal com<br />Market, industry and stakeholders analysis<br />Track and adjust<br />External com<br />Brand straetgy<br />communications straegy<br />Non-stop improvement<br />restructure<br />
  15. 15. 360 degree<br />
  16. 16. PR Services<br />... offering a full range of PR services<br />
  17. 17. Crisis Management<br />Minimize damage to reputation, building good reputation in crisis<br />
  18. 18. Marketing Solution<br />Build market recognition, gain profit and increase market shares.<br />
  19. 19.
  20. 20. Social Marketing<br />With Fortune Indonesia, Fortune PR’s success in social marketing campaigns was acknowledged internationally. “Aku Anak Sekolah” campaign that was conducted during financial crisis in 1997-1998 was acknowledged as the most successful education campaign by the World Bank.<br />In addition, Fortune PR also develops community development program for its clients to gain social license to operate.<br />
  21. 21. Executive training<br />
  22. 22. Media relations<br />Media visit<br />Media workshop<br />
  23. 23. 7/3/2009<br />23<br />Writing contest<br />
  24. 24. 7/3/2009<br />24<br />Columnwriting<br />If you’re the expert, act as one!<br />
  25. 25. Policy<br />Having a desirable relationship with journalists and experts, Fortune PR advocates policy makers to develop policies that would create values for all stakeholders involved.<br />Fortune PR also works with various executive and legislative councils to develop understanding and good relationships on business sectors and various associations in Indonesia.<br />
  26. 26. Digital communications*<br />*working together with Microsoft<br />
  27. 27. The MSN Package<br />The package will include :<br />MSN homepage – Showcase Expandable Video <br />Hotmail – Skyscrapper Expandable Video<br />Windows Live Messenger – Being in the middle of audience conversation<br />All including production– No need to worry about how to develop the campaign materials, all already been taken care of….<br />9<br />
  28. 28. 1. Homepage Showcase Expandable Video<br />Page 28 |<br /><ul><li>TVC plays automatically mouse is over the showcase
  29. 29. Guaranteed Impressions 200,000
  30. 30. Interactive</li></li></ul><li>2. Hotmail Skyscrapper Expandable Video<br /><ul><li>Inside people’s email
  31. 31. Targeted to subscribers over 18 years old – no wastage
  32. 32. No Cluttered – single advertisement at one time
  33. 33. TVC automatically play when mouse over
  34. 34. Will deliver 600,000 impressions</li></ul>9<br />9<br />
  35. 35. 3. Windows Live Messenger Video<br />Windows Live Messenger :<br /><ul><li>Right in the audience’s conversation
  36. 36. TVC plays automatically when mouse over
  37. 37. Will deliver 600,000 impressions
  38. 38. In the buddy list where users see who’s online
  39. 39. Targeted to users above 18 years old</li></li></ul><li>31<br />4. Email Blast<br /><ul><li>Right in audience’s inbox
  40. 40. Targeted – User opt-in (non spam)
  41. 41. Exclusive – Your message has no competition
  42. 42. Big space for information, delivering campaign’s message etc.
  43. 43. Can be re-directed to the website
  44. 44. Can be forwarded by users</li></li></ul><li>Fortune galaxy<br />
  45. 45. international alliances<br />The WorldCom Group<br />www.worldcomgroup.com<br />Corporate Communications<br /><ul><li>America (61 cities)
  46. 46. Australia (6 cities)
  47. 47. Europe (15 countries)
  48. 48. Asia (9 countries)
  49. 49. South Africa</li></ul>Citigate Dewe Rogerson<br />www.citigatedr.co.uk<br />Financial & Investor Relations<br /><ul><li>London
  50. 50. New York
  51. 51. Tokyo
  52. 52. Hong Kong
  53. 53. Beijing
  54. 54. Shanghai
  55. 55. Singapore</li></li></ul><li>Clients<br /><ul><li>Food & Beverage: McDonald’s, Café Wien, TGI Friday’s
  56. 56. Aircraft & Airlines: Boeing, Garuda Indonesia
  57. 57. IT & Electronics: Compaq, GE, Microsoft, Unisys, Pioneer, Blaupunkt, Trend Micro, D-Link, RTM
  58. 58. Telecommunications: Telstra, Omnes, Motorola, Fleetcom, France Telecom, PT Telkom, NEC, Indosat, AT&T, Nortel, Alcatel, Samsung, Excelcom, O2, Fren
  59. 59. Oil & Mining: Caltex Indonesia, Newmont Minahasa, Newmont Nusa Tenggara, Bakrie Brothers, Enercorp
  60. 60. Hotel & Tourism: The Dharmawangsa, Hotel Indonesia International, Bali Beach Hotel, Indonesia Culture & Tourism Agency</li></li></ul><li>Clients<br /><ul><li> Banks & Financial: Bank BNI, Bank Indonesia, BII, JSX, Artha Securities, Bank BRI, Fortis Investments, Insight Investments, TAMF, Bank Bukopin
  61. 61. Chemical and Cosmetic: Zeneca, Roche, Ristra Group, Mega Pro
  62. 62. Government: BKPM, PON, DikNas
  63. 63. Institutions: Alumni ITB, FT UI, Wallstreet, SKD ITB
  64. 64. Trade Representation: BPEN, Mauritius Offshore Business Activities Authority, Hongkong Trade Development Council, Korean Trade Council
  65. 65. Power Generation: Electricite De France, British Gas, GE Turbine, PLN, World Energy Council (KNI-WEC)</li></li></ul><li>Clients<br /><ul><li> Automobile: BMW, Mercedes Benz, Subaru, Kanzen
  66. 66. Construction & Engineering: Cemex, Krakatau Steel, GemaGrahaSarana
  67. 67. Print & Electronic Media: TVSN, International Herald Tribune, International Press Services (UK), IKAPI, Kompas
  68. 68. Services:HanafiahPonggawaBangun & Associates, Hewitt Associstes, BEJ, JDC, PPATK
  69. 69. Consumer Products:Trebor, Frisian Flag, Clorox, Nabisco, Nestle, Marlboro, Lucky Strike, Heinz ABC, P&G, MustikaRatu, Djarum
  70. 70. Retail: Matahari, Tarra Mega Store, Calvin Klein, GoldQuest, LippoSupermalKarawaci</li></li></ul><li>President Director<br />Miranty Abidin<br />Miranty has led successful local, national and international campaigns. She has established national and international credibility as a leader in communications campaigns.<br />
  71. 71. Managing Director<br />Indira Abidin<br />With economic and education background, Indira has built wide national and international networks, a proof that she’s an advantageous PR consultant. <br />Indira is also Fortune Indonesia’s Corporate Secretary and a lecturer in various universities.<br />
  72. 72. Thank you<br />Your FPR contact:<br />Indira Abidin<br />08158152639indira@fortunepr.com<br />

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