This is a planning exercise that I developed for a workshop at Thinking Digital in London today.
The Internet Marketing Workshop uses free and low cost tools to identify or characterise an audience, or public, and explores different forms of digital and social media to understand behaviour and the best means of engagement.
The objective of the exercise is to gain as much information as possible about your audience or public, and then to develop insights that help influence creative, content and channel or media decisions.
A public relations planning exercise using free and low cost digital tools to characterise an audience or public, with the goal of attracting people to visit Newcastle. Prepared for a lecture at Newcastle University.
Here are the areas of marketing, media and public relations that I’m thinking about for 2017 in my day job in at Ketchum. Let me know what you think. We’ve love to help your organisation think through some of these challenges.
This is a public relations planning exercise exploring how to get more people to visit Newcastle for short breaks from around the UK. The session investigates the size of the potential audience and their motivation.
The deck was developed for a lecture to public relations students at the University of Newcastle.
Disclaimer: Free or low cost tools are never as sophisticated or robust as commercial tools and there is no guarantee of the quality of the output or continuity of service.
How to modernise a public relations agency or communications teamStephen Waddington
This paper tackles the opportunities and challenges for our profession as we face up to modernity and the role of public relations in organisational management leadership.
There is much said at conferences and events, and written on blogs and in traditional media, about the fundamental shifts taking place in the media and the impact on the business of public relations.
These conversations focus on who (practitioners, agencies and communication teams), what (modernise public relations), why (media change and opportunity) and when (now) but very rarely how. This paper explores the how.
It started out as a blog post ahead of speaking opportunities at the World PR Forum in Madrid, and the PRSA International Conference in Washington.
A public relations planning exercise using free and low cost digital tools to characterise an audience or public, with the goal of attracting people to visit Newcastle. Prepared for a lecture at Newcastle University.
Here are the areas of marketing, media and public relations that I’m thinking about for 2017 in my day job in at Ketchum. Let me know what you think. We’ve love to help your organisation think through some of these challenges.
This is a public relations planning exercise exploring how to get more people to visit Newcastle for short breaks from around the UK. The session investigates the size of the potential audience and their motivation.
The deck was developed for a lecture to public relations students at the University of Newcastle.
Disclaimer: Free or low cost tools are never as sophisticated or robust as commercial tools and there is no guarantee of the quality of the output or continuity of service.
How to modernise a public relations agency or communications teamStephen Waddington
This paper tackles the opportunities and challenges for our profession as we face up to modernity and the role of public relations in organisational management leadership.
There is much said at conferences and events, and written on blogs and in traditional media, about the fundamental shifts taking place in the media and the impact on the business of public relations.
These conversations focus on who (practitioners, agencies and communication teams), what (modernise public relations), why (media change and opportunity) and when (now) but very rarely how. This paper explores the how.
It started out as a blog post ahead of speaking opportunities at the World PR Forum in Madrid, and the PRSA International Conference in Washington.
The Future of PR - @lauracrimmons at Figaro DigitalBranded3
Branded3 Communications Director Laura takes a look at how PR has changed in recent years, in particular due to the rise in social media usage, and makes some predictions for how it might continue to change in the future.
This edition of the world's largest study on strategic communication and public relations explores the status quo and trends across 50 countries. Topics include visualisation, social bots, hypermodernity and benchmarking for strategic communications.
Based on responses from 3,387 senior professionals from every European country, this years’ edition of the European Communication Monitor (ECM) reveals that even though the professionals are fully aware of the visual trend in society, every second professional has limited visual competencies. The data also demonstrated that the phenomenon of social (ro-)bots is largely neglected by many communication professionals in Europe. Only one third follow the debate about social bots and 15.9 per cent have no idea about the topic at all. In this context social bots are mainly seen as a threat for public debates and organisational reputation alike, although four out of ten respondents do also see opportunities arising from them.
Moreover, the ECM 2017 asked how the hyper modern paradigm might influence the work environment of communication professionals. A hypermodern society is a society in overdrive, characterised by a culture of hyper consumption, hyper change, and hyper individualism. A large majority of 71.5 per cent witness the cultural transformation towards a hyper modern culture in their country. The transition from a postmodern to hypermodern culture is the strongest in consultancies (57.2 per cent) and private companies (51.8 per cent). Organisations with postmodern and hypermodern characteristics are ahead in sensing the trend towards an overarching consumer mentality and are much stronger involved in societal debates. Most of them think that it has already changed and will continue to change the communication with their stakeholders.
The ECM is a joint project by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Directors (EACD), supported by partner PRIME Research. The communication monitor study series, initiated and led by Professor Ansgar Zerfass (University of Leipzig), analyzes trends in the field since more than a decade and covers more than 80 countries across European, Latin-America and Asia-Pacific by now.
Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the fourth annual JOTW Strategic Communications Survey to understand trends in the field of communications. About 300 professionals took the survey: 97% of respondents are based in the U.S.; 88% report having 11 or more years of experience; 62% of respondents are in-house communicators; and respondents come from more than a dozen different industries. Detailed demographics are included at the end.
This deck was prepared for a workshop session with NHS comms directors hosted by NHS Providers in London on 25 January, 2018.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
Ketchum Digital & Social Almanac 2016 is a review of the year ahead in public relations based on the top 100 stories in digital and social, identified by the Ketchum Engagement network in 2015, and 17 viewpoints written by our experts from around the world.
#MediaInsights Report
Evolving sources of news for media - A Study
Digital and social media have been prominent buzzwords in the communications business, where professionals are increasingly leveraging interactive tools to gather information and communicate with more targeted and global audiences. The impact of the virtual world has penetrated the macrocosm that is the Indian media. The Media Insights report, conducted by multidisciplinary communications firm 20:20 MSL in collaboration with the Indian Institute of Mass Communications, sheds light on the spark behind the ideation and execution of a journalist’s story in the present-day scenario. The report is based on one-on-one interviews conducted with a stratified sample of 309 journalists from regional and national publications across the country.
The report reveals the growing redundancy of the one-time star of the communications world – the press release. The waning interest in the standard-format, and now mundane, document stems from a clutter of corporate news releases that media outposts are faced with on a daily basis. Additionally, a common sentiment that journalists have expressed is the need for first-hand fact-checking before their stories are filed. This is precisely the need that social networks fulfill. Even while adherence to convention may be the risk-free way to go, what communications professionals must understand is the scope for successful storytelling and message delivery through a social interface that empowers users to exchange content and facilitate meaningful conversations and actions.
Social Media around the World 2012 (by InSites Consulting)InSites Consulting
Social Media around the World 2012 report by InSites Consulting (data collected by SSI and translations by No Problem). The full reports offers 5 eye-catching insights on the status of social media and more than 2.000 facts & figures about social media in 19 countries. Topics cover main adoption and usage, interactions of consumers with brands, impact of branded conversations, evolution of mobile and the opportunities for structural collaboration between consumers and brands. For more information contact Marketing@InSites-Consulting.com.
The new Global Communications Report, produced by the Holmes Report in conjunction with University of Southern California’s Center for Public Relations, is the definitive study of the global public relations industry, featuring research, agency rankings and industry analysis.
When it comes to how our stakeholders seek and share information, we live in a noisy and multilateral world. And, with widespread content shock, campaigns have little chance of rising above the din unless they are wildly compelling and targeted.
That’s why every communications program must be built on three pillars: informed by data, crafted with passion, distributed with precision.
Communications and PR campaigns must begin with deep human insights.
This eBook explores how to use data to build relevant narratives; create activations that excite; find the most important channels in which to place and amplify them; and to ensure content is found by the people who matter most.
Read on for data types and sources, and real-world use cases, for the four primary insights categories we believe should be considered.
Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the third annual JOTW Communications Survey for 2020 to understand trends in the field of communications. The survey examines trends in communications, public relations (PR), public affairs, marketing communications and related fields. It covers important topics including: the effects of partisan politics on communications; top challenges facing communicators, the state of media relations, media bias, PR ethics, PR firms, top tactics in PR and communications, PR measurement, PR technology, employment and organizational structure of the in-house communications department. A total of 300 professionals took the survey: 95% of respondents are based in the U.S.; 92% report having 11 or more years of experience; 52% of respondents are in-house communicators (corporate communications); and respondents come from more than a dozen different industries. Detailed demographics are included at the end.
From October 21, 2009 to November 3, 2009, Vocus surveyed approximately 1,800 public relations professionals about their perceptions of PR planning for 2010 amid a changing and dynamic landscape. Key findings include the following: Social media to be a key focus in 2010. 80 percent of respondents say they will focus on social media in 2010; multimedia is not far behind with 63 percent, while measuring results, SEO (search engine optimization) and viral campaigns trail with 58, 57 and 56 percent, respectively.
Kevin Dinino, President of KCD PR discusses the role of PR, Marketing and Social media aka "PR 3.0" in today's financial services companies. Learn best practices, PR tips and more about KCD PR, one of the country's best financial PR firms.
The Future of PR - @lauracrimmons at Figaro DigitalBranded3
Branded3 Communications Director Laura takes a look at how PR has changed in recent years, in particular due to the rise in social media usage, and makes some predictions for how it might continue to change in the future.
This edition of the world's largest study on strategic communication and public relations explores the status quo and trends across 50 countries. Topics include visualisation, social bots, hypermodernity and benchmarking for strategic communications.
Based on responses from 3,387 senior professionals from every European country, this years’ edition of the European Communication Monitor (ECM) reveals that even though the professionals are fully aware of the visual trend in society, every second professional has limited visual competencies. The data also demonstrated that the phenomenon of social (ro-)bots is largely neglected by many communication professionals in Europe. Only one third follow the debate about social bots and 15.9 per cent have no idea about the topic at all. In this context social bots are mainly seen as a threat for public debates and organisational reputation alike, although four out of ten respondents do also see opportunities arising from them.
Moreover, the ECM 2017 asked how the hyper modern paradigm might influence the work environment of communication professionals. A hypermodern society is a society in overdrive, characterised by a culture of hyper consumption, hyper change, and hyper individualism. A large majority of 71.5 per cent witness the cultural transformation towards a hyper modern culture in their country. The transition from a postmodern to hypermodern culture is the strongest in consultancies (57.2 per cent) and private companies (51.8 per cent). Organisations with postmodern and hypermodern characteristics are ahead in sensing the trend towards an overarching consumer mentality and are much stronger involved in societal debates. Most of them think that it has already changed and will continue to change the communication with their stakeholders.
The ECM is a joint project by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Directors (EACD), supported by partner PRIME Research. The communication monitor study series, initiated and led by Professor Ansgar Zerfass (University of Leipzig), analyzes trends in the field since more than a decade and covers more than 80 countries across European, Latin-America and Asia-Pacific by now.
Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the fourth annual JOTW Strategic Communications Survey to understand trends in the field of communications. About 300 professionals took the survey: 97% of respondents are based in the U.S.; 88% report having 11 or more years of experience; 62% of respondents are in-house communicators; and respondents come from more than a dozen different industries. Detailed demographics are included at the end.
This deck was prepared for a workshop session with NHS comms directors hosted by NHS Providers in London on 25 January, 2018.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
Ketchum Digital & Social Almanac 2016 is a review of the year ahead in public relations based on the top 100 stories in digital and social, identified by the Ketchum Engagement network in 2015, and 17 viewpoints written by our experts from around the world.
#MediaInsights Report
Evolving sources of news for media - A Study
Digital and social media have been prominent buzzwords in the communications business, where professionals are increasingly leveraging interactive tools to gather information and communicate with more targeted and global audiences. The impact of the virtual world has penetrated the macrocosm that is the Indian media. The Media Insights report, conducted by multidisciplinary communications firm 20:20 MSL in collaboration with the Indian Institute of Mass Communications, sheds light on the spark behind the ideation and execution of a journalist’s story in the present-day scenario. The report is based on one-on-one interviews conducted with a stratified sample of 309 journalists from regional and national publications across the country.
The report reveals the growing redundancy of the one-time star of the communications world – the press release. The waning interest in the standard-format, and now mundane, document stems from a clutter of corporate news releases that media outposts are faced with on a daily basis. Additionally, a common sentiment that journalists have expressed is the need for first-hand fact-checking before their stories are filed. This is precisely the need that social networks fulfill. Even while adherence to convention may be the risk-free way to go, what communications professionals must understand is the scope for successful storytelling and message delivery through a social interface that empowers users to exchange content and facilitate meaningful conversations and actions.
Social Media around the World 2012 (by InSites Consulting)InSites Consulting
Social Media around the World 2012 report by InSites Consulting (data collected by SSI and translations by No Problem). The full reports offers 5 eye-catching insights on the status of social media and more than 2.000 facts & figures about social media in 19 countries. Topics cover main adoption and usage, interactions of consumers with brands, impact of branded conversations, evolution of mobile and the opportunities for structural collaboration between consumers and brands. For more information contact Marketing@InSites-Consulting.com.
The new Global Communications Report, produced by the Holmes Report in conjunction with University of Southern California’s Center for Public Relations, is the definitive study of the global public relations industry, featuring research, agency rankings and industry analysis.
When it comes to how our stakeholders seek and share information, we live in a noisy and multilateral world. And, with widespread content shock, campaigns have little chance of rising above the din unless they are wildly compelling and targeted.
That’s why every communications program must be built on three pillars: informed by data, crafted with passion, distributed with precision.
Communications and PR campaigns must begin with deep human insights.
This eBook explores how to use data to build relevant narratives; create activations that excite; find the most important channels in which to place and amplify them; and to ensure content is found by the people who matter most.
Read on for data types and sources, and real-world use cases, for the four primary insights categories we believe should be considered.
Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the third annual JOTW Communications Survey for 2020 to understand trends in the field of communications. The survey examines trends in communications, public relations (PR), public affairs, marketing communications and related fields. It covers important topics including: the effects of partisan politics on communications; top challenges facing communicators, the state of media relations, media bias, PR ethics, PR firms, top tactics in PR and communications, PR measurement, PR technology, employment and organizational structure of the in-house communications department. A total of 300 professionals took the survey: 95% of respondents are based in the U.S.; 92% report having 11 or more years of experience; 52% of respondents are in-house communicators (corporate communications); and respondents come from more than a dozen different industries. Detailed demographics are included at the end.
From October 21, 2009 to November 3, 2009, Vocus surveyed approximately 1,800 public relations professionals about their perceptions of PR planning for 2010 amid a changing and dynamic landscape. Key findings include the following: Social media to be a key focus in 2010. 80 percent of respondents say they will focus on social media in 2010; multimedia is not far behind with 63 percent, while measuring results, SEO (search engine optimization) and viral campaigns trail with 58, 57 and 56 percent, respectively.
Kevin Dinino, President of KCD PR discusses the role of PR, Marketing and Social media aka "PR 3.0" in today's financial services companies. Learn best practices, PR tips and more about KCD PR, one of the country's best financial PR firms.
Exploring the public relations agency business | #FuturePRoof | ICCO | PRCAStephen Waddington
Progressive public relations agencies are rapidly modernising. They are embracing new skills in data, research and paid media, and are investing in creative teams.
The public relations agency sector is strong. Profits are healthy in well-managed businesses, and the market overall is growing according to both the PRCA and ICCO.
Innovation is everywhere in practice from freelancers through to the largest agencies.
However one area in which there remains surprisingly little innovation is around billing models. The dominant structure continues to be fees charged on an hourly basis, albeit on retainer or project basis.
These are the headline findings of this #FuturePRoof project on the future of the public relations agency, backed by ICCO and the PRCA.
You'll find eight drivers of change in the agency business identified by this project, outlined in this report. We hope that you find it useful.
Exploring the mental wellbeing of the public relations professionStephen Waddington
The #FuturePRoof report lifts the lid on mental health in the public relations profession, and attempts to characterise the issue, signpost potential solutions, and identify best practice.
Technology Acceptance As a Trigger for Successful Virtual Project Management:...Bernhard Hofer
My Diploma Thesis published in 2009 under a Creative Commons’ Attribution-NonCommercial-NoDerivs License, version 3.0.18.
Abstract: The rise of the Internet and evolving collaborative software has opened completely new dimensions in project management. Nowadays it is possible to set up projects with members in dispersed locations all over the world. This is mainly based on enhancements in technology over the past 20 years, which enabled completely new ways of collaboration and thereby virtual project management (VPM) emerged. One of these new technologies are virtual worlds. VPM is heavily depending on technology and thus technology adoption of virtual team members is important. The goal of this diploma thesis was to investigate the link between technology acceptance and virtual project management, especially regarding virtual world adoption. Furthermore, possible business uses of virtual worlds were investigated.
This is a beginners guide to using Twitter for career and professional development.
It covers the basics of setting up an account, getting started, building a network and building relationships by engaging in conversation.
How I practice public relations. Mostly it's about listening. At the end of the day, PR is about People and Relationships. It's how you manage them that counts.
Storyboard artist Francis Glebas created this as an exploration of the idea of treasure hunting for the development of Ice Age the Continental Drift. It is presented for educational and inspirational purposes of how entertaining visuals can enliven presentations. There are even a few bullets points throw in.
Using social media tools to listen to publics: European Refugee CrisisStephen Waddington
This is a summary of my deck from the PRmoment Future PR Toolkit event in London sponsored by Prime Research.
The seminar explored how public relations practitioners are using tools to do a better job.
I used tools to see if I could better understand the European Refugee crisis.
My thesis was that our view of the humanitarian disaster is biased by politicians.
Half a day's work exploring networks and geotagged images surfaced first and second person stories from across the continent of refugees.
The International Organisation of Migration reports that 473,887 had arrived in Europe by sea so far in 2015. The European Union last week agreed quotas for 120,000 people.
You don't need tools to tell you that the numbers don't add up.
We've seen the biggest upheaval in organisational communication in the past 20 years since the dawn of civilisation itself. It isn’t going as well as it could for organisations.
If you're one of the 3.2 billion people, or thereabouts, with a connection to the Internet you can create content and connect with anyone else that's part of this beautiful network.
It's wonderfully democratic. Organisations have access to exactly the same media and networks to build relationships as you and me.
But it's not going well. Here's the issue. Most organisations communicate in a way that would be more appropriate for a Roman Emperor 2000 years ago than the modern Internet.
It remains top down command and control. Information trickles down an organisation and is broadcast via increasing numbers of branded owned and shared channels.
Trends: Results of the 2015 Inbound Marketing for Higher Education SurveyConverge Consulting
Wondering what inbound marketing strategies other colleges and universities are using? Interested in new and next topics like content amplification?
Topics include:
- Results from the Inbound Marketing in Higher Education Survey conducted in collaboration with OmniUpdate
- 2015 trends in digital advertising, content strategy and analytics
- Case study examples and tools for implementation
- Our predictions for 2016
We have analysed the Twitter activity of these UK basketball teams: Leicester Riders, Manchester Giants, The Newcastle Eagles, Plymouth Raiders, Worcester Wolves, Glasgow Rocks, London Lions, Sheffield Sharks, Surrey United
Blogger Outreach For Brand Awareness - Talk for Etsy OwnersKelvin Newman
Myself and Alexandra Hepworth were recently invited to give a talk around blogging and blogger outreach to the members of the Brighton Etsy Meet-Up group. It was a really enjoyabl
8 ways to get more website traffic using social media 10.06.16Kenny Soto
A presentation I gave showcasing information I've curated throughout 2016 on social media marketing tips I use for my clients. The biggest point made during this presentation—all of this stuff is going to be outdated within the first two months of 2017 (if we're lucky).
We have analysed the Twitter activity of these UK newspapers: The Independent, The Guardian, Daily Mirror, The Telegraph, The Sun , Daily Mail, The Times of London, Daily Star, Daily Express.
Social Media & Customer Service in the Transport SectorSocial You
How to use social media as part of your customer service channel as a bus or coach company. Considerations for app use (WhatsApp, Snapchat, Messenger) and what the future may hold.
Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months.
There's no formal methodology and they’re not so much predictions as a series of stories that I've recorded on my blog during 2018.
It’s where I’m placing bets over the next 12 months. Please let me know what I’ve missed.
Facebook is a powerful form of media for organisations seeking to engage with the public. There are two billion people on the platform worldwide and 40 million adults in the UK.
More than 1,000 signals make up how the Facebook newsfeed algorithm serves 300 stories each day. It’s important for public relations practitioners to have a rudimentary understanding of how the algorithm works.
A Public Relations Planning Toolkit: How to build effective external communic...Stephen Waddington
This deck was prepared for a planning workshop for Future Communicators in London on Wednesday, 24 January.
It covers each of the key areas of communications planning, and includes four exercises.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
This is an article and deck about the outlook for public relations and social media in 2018. It’s based on insight from my day job working at Ketchum.
12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
Communication and media response to the Westminster AttackStephen Waddington
Best practice communication was critical to allaying fear in the immediate response to the Westminster attacks but sensationalist media coverage must be challenged.
There was a terrorist attack on Westminster Bridge and the Palace of Westminster in London yesterday. Five people, including a police office, are dead, and 40 people are injured.
In this deck I've looked at the response from London's Mayor, the police, journalists, media, the government, the public, and others. It is intended for a lecture to public relations students at Newcastle University.
The deck tells the story of how crisis situations have unfolded in media over the last 40 years, as media has changed.
I've included user generated comment from social networks including some examples of hate and propaganda that you may find disturbing.
Thank you to the emergency services, NHS staff and all the professional communicators involved in the incident response.
Here are 16 areas that I'm thinking about in my day job in marketing, public relations and social media at Ketchum in 2016. As in previous years they're not so much predictions for the coming 12-months, as work in progress.
Working towards a community of practice in public relationsStephen Waddington
This report is based on an online conversation exploring the opportunity for cooperation between public relations academia and practice. It took place in a Facebook group during September and October 2015.
Proposals fall into two areas.
First, there are some quick fixes that could bring about an immediate and significant improvement in collaboration such as cooperation on awards, conferences, industry schemes and media.
Second, there are some structural issues that need longer term attention. Critically the conversion for students between teaching and practice and the basis on which academic performance is rewarded and recognised both need to be tackled.
I’m developing a panel discussion and workshop around this topic at BledCom in July 2016. The subject of the conference is Engagement, so it is fitting and timely.
The resurgence of public relations in the shift to socialStephen Waddington
10 areas of opportunity for a resurgent public relations profession. Presented at the Public Relations Institute of Ireland Conference in Dublin on 22 October, 2015.
The Media of the Street. Made in Shoreditch, London, UKStephen Waddington
Graffiti or street art is the rawest form of media. It challenges culture and society through both its medium and its message.
Critics dismiss it as vandalism, and the art and media establishment largely ignores it. That’s important as it ensure that street art remains a genre of sub-culture.
In my view street art is a mirror on society that you won’t find in a focus group or tabloid newspaper. Business people and politicians would do well to take note.
These images are from a walk around Shoreditch, London, UK yesterday. They tell the stories from the street.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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#PRtoolbox
This is a public relations planning exercise using data and tools to
identify a public (or audience to use marketing speak) and
insights to influence behavioural change.
I’ve used free or low-cost tools to enable you to experiment with
the process and methodology.
Free or low cost tools are never as sophisticated or robust as
commercial tools and there is no guarantee of the quality of the
output or continuity of service.
There is no such thing as free.
4. 4 | 15.03.2016
#PRtoolbox
This is a public relations planning exercise using data and tools to
identify a public (or audience to use marketing speak) and
insights to influence behavioural change.
I’ve used free or low-cost tools to enable other people to
experiment with the process and methodology.
Free or low cost tools are never as sophisticated or robust as
commercial tools and there is no guarantee of the quality of the
output or continuity of service.
There is no such thing as free.
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How to get people to visit Newcastle?
How do we persuade more
people to visit Newcastle?
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Challenge
A travel agent wants to attract people from around the UK to visit
Newcastle for short breaks.
You’ll find a full list of the tools and links at
wadds.co.uk/prtoolbox.
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Public relations planning
Research
Insight
Strategy
CreativityContent
Channels
Evaluation
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Public relations planning
Research
Insight
Strategy
CreativityContent
Channels
Evaluation
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A. Demographics and behaviour
1. Office for National Statistics
2. YouGov Profiler LITE
3. Facebook Ad Insights
B. Customer journey
4. Google Customer Journey
5. Google Consumer Barometer
6. Google Search Trends
7. Google AdWords Keyword
Planner
8. Google Search (incognito)
9. AnswerThePublic.com
10. Similarweb
C. Social media
11. Instagram
12. Twitter
13. Followerwonk
14. Bluenod
15. Echosec
16. TripAdvisor
Tools
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D. Insights
E. Creative
17. Foter , Unsplash, and others
18. Pablo, WordSwag
19. Canva
20. PlaceIt
21. Skitch
Tools
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#1 Office for National Statistics
The Office for National Statistics collates data related to the
economy, population and society of England and Wales.
How
1. Visit Office of National Statistics
2. Look up data and reports related to tourism
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UK staycations
popular since financial
crisis. Approx. 55m
per year
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#2 YouGov Profiler
YouGov Profile is a segmentation and planning tool for agencies
and brands based on YouGov consumer research.
How
1. Visit YouGov Profiler and search for leads
2. Explore consumer profile and data that is returned
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#3 Facebook Ad Insights
Use Facebook Ad planner to build a campaign and characterize
the potential audience.
How
1. Log onto Facebook and create an ad campaign
2. Use the variables from prior planning process to target the
campaign
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#4 Google Customer Journey
The Google Customer Journey shows what channels influence
customer decisions at different points in the purchase cycle.
How
1. Head to the Google Customer Journey tool
2. Filter by country and market
3. Compare results with different markets, such as US
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Discovers typically
starts with search
Multi-channel
approach to selection
Deal closed with
directly
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#5 Google Consumer Barometer
Consumer Barometer helps you understand how people use the
internet. It digs into more detail than the Customer Journey Tool.
It covers 45 countries and 10 product categories.
How
1. Visit Google Consumer Barometer
2. Use pre-populated questions or the filter options
3. Compare the influence of different forms of media on the
customer journey
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#6 Google Search Trends
Google Trends shows how often a particular search-term is
entered relative to the total search-volume across various regions
of the world, and in various languages.
How
1. Visit Google Trends
2. Search by keyword, filtered by country
3. Analyse trends by date
4. Review competitors
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#7 Google AdWords Keyword Planner
Google AdWords Keyword Planner shows the search frequency
that keywords and the actual search terms people enter into
Google when conducting a search.
How
1. Visit Google AdWords Keyword Planner and select tools
2. Filter by country, device and locations
3. Review competitors
4. Analyse time period comparisons to review trends
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#8 Google Search
Google is the dominant search engine. Using Google incognito
shows how content appears in search.
How
1. Visit Google
2. Search by keyword and take a consumer eye view to results
3. Use link: and related: to find similar sites
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#9 AnswerThePublic.com
AnswerThePublic.com is a tool built by search and content
agency PropellerNet. It enables you to interrogate aggregated
auto-complete data from Google and understand the real
questions that people are asking when they complete a search
query.
How
1. Visit AnswerThePublic.com
2. Search by a variety of keywords. Use the terms surfaced by
Google Keyword planner.
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#10 Similarweb
Similarweb characterises a website. It profiles traffic, referral
sources, and related websites.
How
1. Visit Similarweb and query websites
2. View results by top content and top influencers
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#11 Instagram
Instagram allows limited content searches around hashtags. It
can be useful for to discover basic information about popular
culture. You can do the same on Pinterest.
How
1. Visit Instagram on the web and log on with your Instagram
account
2. Search keywords and hashtags for indication of culture and
society
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#12 Twitter
Popular online social network for short messages. Mobile and
news driven.
How
1. Visit Twitter and log in with your account details
2. Use advanced search function to interrogate influencer,
hashtags, keywords and conversations
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#13 Followerwonk
Followerwonk enables you to search Twitter bios by keywords
and return results based on networks, followers and social
authority score.
How
1. Visit Followerwonk and log in with your Twitter details
2. Search by bio location and keyword
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#14 Bluenod
Bluenod is a paid for tool that characterises a Twitter network or
community around a topic.
How
1. Create an account on Bluenod
2. Investigate popular hashtags
3. Identify influential people and frequent sharers within the
network
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Insight #1 Football,
media and bloggers
Strong community.
Investigate influencers
over time
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#15 Echosec
Echosec is a location based social media monitoring tool that
extracts location meta data from social media posts and serves
the results overlaid on a Google Map.
How
1. Visit Echosec and select demo options
2. Search by postcode and mark an area to interrogate
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Lots of social content
shared around the
university (no surprise)
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#16 TripAdvisor
Destination website and app for travel deals and reviews. There’s
a TripAdvisor for every market.
How
1. Visit TripAdvisor
2. Take a consumer eye view of hotels, restaurants and
attractions
3. Also see Glassdoor, Yelp etc.
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Research Summary 1
1. The market for staycations is strong (ONS) but not for
international visitors (Google)
2. The customer journey for short UK breaks starts with search
and is closed directly (Google)
3. Social media appears to have limited impact on research and
selection (various)
4. The Newcastle experience (various)
How to get there, where to stay
Entertainment
Football and natural environment
Universities, student population
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Research Summary 2
5. Potential Facebook audience of around 4.5 million people
(age: 17 to 35, behaviour: freq. travel) (Facebook)
6. July and August are peak periods for short breaks to
Newcastle, October to December is least (Google)
7. Newcastle/Gateshead could be a potential partnership
opportunity (Various)
8. Active Twitter community. Key influencers: Airport, NUFC and
Newcastle University
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A. Demographics and behaviour
1. Office for National Statistics
2. YouGov Profiler LITE
3. Facebook Ad Insights
B. Customer journey
4. Google Customer Journey
5. Google Consumer Barometer
6. Google Search Trends
7. Google AdWords Keyword
Planner
8. Google Search (incognito)
9. AnswerThePublic.com
10. Similarweb
C. Social media
11. Instagram
12. Twitter
13. Followerwonk
14. Bluenod
15. Echosec
16. TripAdvisor
Tools
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D. Insights
E. Creative
17. Foter , Unsplash, and others
18. Pablo, Wordswag
19. Canva
20. PlaceIt
21. Skitch
Tools
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How to get people to visit Newcastle?Thinking Digital
Internet Marketing Workshop
How do we persuade more people to visit
Newcastle?
Stephen Waddington
wadds.co.uk @wadds