The document discusses communication trends and the PR technology landscape. It notes that communication is changing rapidly with the rise of social media and video. It also summarizes that currently many companies use multiple point solutions for different communication needs, but that an all-in-one workflow platform could make communication more efficient. Key areas that could help companies succeed include reaching audiences where they spend time online, managing influencer relations across networks, and analyzing the impact of communication efforts.
Kevin Dinino, President of KCD PR discusses the role of PR, Marketing and Social media aka "PR 3.0" in today's financial services companies. Learn best practices, PR tips and more about KCD PR, one of the country's best financial PR firms.
PR Trends for 2016: How Modern PR is being defined by the industryprnewswire
In late 2015, PR Newswire put out a call to its audience to help redefine what Public Relations looks like right now. From the submissions, key trends were spotted that are expected to shape the continual evolution of PR this year.
The Future of PR - @lauracrimmons at Figaro DigitalBranded3
Branded3 Communications Director Laura takes a look at how PR has changed in recent years, in particular due to the rise in social media usage, and makes some predictions for how it might continue to change in the future.
Here are the areas of marketing, media and public relations that I’m thinking about for 2017 in my day job in at Ketchum. Let me know what you think. We’ve love to help your organisation think through some of these challenges.
Staying Competitive in Today's Digital Workforce: Advanced Social Media Strat...Hootsuite
Today’s widening global skills gap impacts businesses, employees, and customers. It has become more important than ever to empower professionals with social media education to provide value to business. The Advanced Social Media Strategy Certification (ASMS), created by HootSuite and Syracuse University’s S.I. Newhouse School of Public Communications—two global leaders in digital communications—provides strategic social media skills to an evolving digital workforce.
In this case study, discover how ASMS Certification provides value to businesses and professionals through the stories and key takeaways of enrolled professionals.
Kevin Dinino, President of KCD PR discusses the role of PR, Marketing and Social media aka "PR 3.0" in today's financial services companies. Learn best practices, PR tips and more about KCD PR, one of the country's best financial PR firms.
PR Trends for 2016: How Modern PR is being defined by the industryprnewswire
In late 2015, PR Newswire put out a call to its audience to help redefine what Public Relations looks like right now. From the submissions, key trends were spotted that are expected to shape the continual evolution of PR this year.
The Future of PR - @lauracrimmons at Figaro DigitalBranded3
Branded3 Communications Director Laura takes a look at how PR has changed in recent years, in particular due to the rise in social media usage, and makes some predictions for how it might continue to change in the future.
Here are the areas of marketing, media and public relations that I’m thinking about for 2017 in my day job in at Ketchum. Let me know what you think. We’ve love to help your organisation think through some of these challenges.
Staying Competitive in Today's Digital Workforce: Advanced Social Media Strat...Hootsuite
Today’s widening global skills gap impacts businesses, employees, and customers. It has become more important than ever to empower professionals with social media education to provide value to business. The Advanced Social Media Strategy Certification (ASMS), created by HootSuite and Syracuse University’s S.I. Newhouse School of Public Communications—two global leaders in digital communications—provides strategic social media skills to an evolving digital workforce.
In this case study, discover how ASMS Certification provides value to businesses and professionals through the stories and key takeaways of enrolled professionals.
Presented at Social Media Strategic Planning Process Workshop during the Bahrain International eGovernment Forum 2013 by Mr. Eirc Mills, President - National Institute for Social Media, organized by Social Media Club Bahrain
What Are 7 Steps Every Social Strategist Must Take To Help Their Organization...Dr. William J. Ward
Whitepaper from Spreadfast here: The 7 Whiteboard Sessions Every Social Strategist Needs To Have
- Understanding your social customer
- Adopting social companywide
- Developing workflows and processes
- Maximizing content
- Creating meaningful engagement
- Integrating social with other channels
- Proving social ROI
How Does Social Listening Change the Way You Do Business (and Create ROI)Social Media Today
You can’t do social marketing well if you aren’t nailing social listening. If you’re crafting and executing a social strategy in a vacuum, your results will probably be equally hollow. The thing is, consumers are on social right now, talking about your brand or talking about issues that are important for developing and selling your products or services. Are you listening to them? Are you listening across platforms? Are you gathering your results from all areas of social? Are you taking that data and and using it to re-formulate your marketing approach? If it sounds like a lot, it’s because it is. But it’s not impossible with the right know-how.
Join us as our panel discusses:
How to know what to listen to and when;
Strategies for integrating social listening into your marketing approach
Ways to aggregate listening across platforms
How to turn listening data into actionable insights for your business plan
The Role of Social Media in Research Dissemination, Review and DevelopmentHelen Madamba
#HealthXPH Philippine Healthcare Social Media Summit 2017 "Social Media and Health Research: Connections that Matter" last April 25, 2017 at Marco Polo Hotel in Cebu City
Today’s digital environment has turned our audiences into connected communities, and made visual communications more important than ever before. PR News and PR Newswire surveyed 452 communications professionals about their use of multimedia in press releases and social platforms and their plans for 2014.
Social Media around the World 2012 (by InSites Consulting)InSites Consulting
Social Media around the World 2012 report by InSites Consulting (data collected by SSI and translations by No Problem). The full reports offers 5 eye-catching insights on the status of social media and more than 2.000 facts & figures about social media in 19 countries. Topics cover main adoption and usage, interactions of consumers with brands, impact of branded conversations, evolution of mobile and the opportunities for structural collaboration between consumers and brands. For more information contact Marketing@InSites-Consulting.com.
This is a planning exercise that I developed for a workshop at Thinking Digital in London today.
The Internet Marketing Workshop uses free and low cost tools to identify or characterise an audience, or public, and explores different forms of digital and social media to understand behaviour and the best means of engagement.
The objective of the exercise is to gain as much information as possible about your audience or public, and then to develop insights that help influence creative, content and channel or media decisions.
According to new research from Domo and CEO.com, more business leaders than ever before are jumping into social media but they aren’t necessarily taking full advantage of these tools.
Learn how to gain insights into what people think of your brand in order to devise a strategy that will resonate with customers. Laura Powers shares valuable information about Cisco's social listening program and how they use it to engage customers and drive business growth.
From media relations to influencer relationsPrezly
Brands no longer share their corporate stories only with the press. They also want to reach internal stakeholders, bloggers or influencers on social media to spread their stories. Corporate communication teams are having a hard time communicating in this new fragmented world. Watch this presentation to learn how your team can leverage modern influencer relations. See practical advice on getting to know your contacts, creating rich stories, sending multimedia pitches and measuring results.
This presentation is made by the team at Prezly
http://www.prezly.com
A team of communication pros and technologists on a mission to help Public Relations teams get their stories told.
How to implement a social media marketing strategy in 90 days septBob Barker
How to implement and social media marketing strategy in 90 days is a presentation which takes you step by step through a process called LASEL which looks at both the marketing and personal side of developing a social media strategy.
Presented at Social Media Strategic Planning Process Workshop during the Bahrain International eGovernment Forum 2013 by Mr. Eirc Mills, President - National Institute for Social Media, organized by Social Media Club Bahrain
What Are 7 Steps Every Social Strategist Must Take To Help Their Organization...Dr. William J. Ward
Whitepaper from Spreadfast here: The 7 Whiteboard Sessions Every Social Strategist Needs To Have
- Understanding your social customer
- Adopting social companywide
- Developing workflows and processes
- Maximizing content
- Creating meaningful engagement
- Integrating social with other channels
- Proving social ROI
How Does Social Listening Change the Way You Do Business (and Create ROI)Social Media Today
You can’t do social marketing well if you aren’t nailing social listening. If you’re crafting and executing a social strategy in a vacuum, your results will probably be equally hollow. The thing is, consumers are on social right now, talking about your brand or talking about issues that are important for developing and selling your products or services. Are you listening to them? Are you listening across platforms? Are you gathering your results from all areas of social? Are you taking that data and and using it to re-formulate your marketing approach? If it sounds like a lot, it’s because it is. But it’s not impossible with the right know-how.
Join us as our panel discusses:
How to know what to listen to and when;
Strategies for integrating social listening into your marketing approach
Ways to aggregate listening across platforms
How to turn listening data into actionable insights for your business plan
The Role of Social Media in Research Dissemination, Review and DevelopmentHelen Madamba
#HealthXPH Philippine Healthcare Social Media Summit 2017 "Social Media and Health Research: Connections that Matter" last April 25, 2017 at Marco Polo Hotel in Cebu City
Today’s digital environment has turned our audiences into connected communities, and made visual communications more important than ever before. PR News and PR Newswire surveyed 452 communications professionals about their use of multimedia in press releases and social platforms and their plans for 2014.
Social Media around the World 2012 (by InSites Consulting)InSites Consulting
Social Media around the World 2012 report by InSites Consulting (data collected by SSI and translations by No Problem). The full reports offers 5 eye-catching insights on the status of social media and more than 2.000 facts & figures about social media in 19 countries. Topics cover main adoption and usage, interactions of consumers with brands, impact of branded conversations, evolution of mobile and the opportunities for structural collaboration between consumers and brands. For more information contact Marketing@InSites-Consulting.com.
This is a planning exercise that I developed for a workshop at Thinking Digital in London today.
The Internet Marketing Workshop uses free and low cost tools to identify or characterise an audience, or public, and explores different forms of digital and social media to understand behaviour and the best means of engagement.
The objective of the exercise is to gain as much information as possible about your audience or public, and then to develop insights that help influence creative, content and channel or media decisions.
According to new research from Domo and CEO.com, more business leaders than ever before are jumping into social media but they aren’t necessarily taking full advantage of these tools.
Learn how to gain insights into what people think of your brand in order to devise a strategy that will resonate with customers. Laura Powers shares valuable information about Cisco's social listening program and how they use it to engage customers and drive business growth.
From media relations to influencer relationsPrezly
Brands no longer share their corporate stories only with the press. They also want to reach internal stakeholders, bloggers or influencers on social media to spread their stories. Corporate communication teams are having a hard time communicating in this new fragmented world. Watch this presentation to learn how your team can leverage modern influencer relations. See practical advice on getting to know your contacts, creating rich stories, sending multimedia pitches and measuring results.
This presentation is made by the team at Prezly
http://www.prezly.com
A team of communication pros and technologists on a mission to help Public Relations teams get their stories told.
How to implement a social media marketing strategy in 90 days septBob Barker
How to implement and social media marketing strategy in 90 days is a presentation which takes you step by step through a process called LASEL which looks at both the marketing and personal side of developing a social media strategy.
Mynewsdesk for communicators, March 2011Mynewsdesk
Mynewsdesk makes it faster and easier for companies, journalists, bloggers and
opinion leaders to gain relevant exposure – on their own terms. As the world’s
first company news exchange site, it matches interested users with relevant
content, such as press releases, videos, images and other content - all instantly
searchengine optimized and automatically published on social media platforms
such as Twitter, Flickr and Slideshare.
Best practices in social media & PR 2016 - by PRecious CommunicationsLars Voedisch
Understanding new age PR and media disruptions
Looking into latest platforms, technologies, content and behaviour: How has PR roles changed as aresult of new media
Role of traditional PR – has it become obsolete?
Leveraging mobile and connectivity for PR todayI
Is the press release still relevant today?
Social Media Marketing Trends 2017 by SocialbakersJeraldine Phneah
Social media marketing trends in 2017 backed with data and case studies:
1. Social media adspend on the rise
2. The growth and adoption of Social Video
3. Brands adopting media house approach to content
4. Working with influencers & leveraging user generated content
5. Increased involvement of brands in social activism & politics
What are the most Important trends in Social Media for Public Relations and Marketing in 2015? Explaining how the social media landscape will continue to change and how especially the public relations field needs to adapt.
How Digital Marketers Engage on Social MediaLeadtail
Digital marketers come in many flavors – from digital media to social media to loyalty marketing. The one thing they have in common? They are leaders and innovators in embracing social media to engage in conversations, share what interests them, and to do their jobs. These influential marketers also shape the daily perceptions of millions of consumers and businesses regarding what an online experience really means.
With that in mind, we developed this report: “How Digital Marketers Engage on Twitter”, using Leadtail’s Social Media Insights technology to analyze data from Twitter. This report is a follow up to our 2013 benchmark report about digital marketers.
The goal of this special report is to help you answer questions such as:
How do digital marketers describe themselves on the Social Web?
What topics are they talking about?
Which content sources are these media savvy marketers consuming and sharing?
Who are the most influential publications and people with digital marketers?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing digital marketing professionals, and getting them to take the actions you care about most.
The What, How and Why in B2B Social Influencer MarketingMOI Global
How is Social Influencer Marketing relevant to B2B?
As with the consumer industry, buyers in B2B follow, listen and trust individuals across social media that have a strong share of voice in their domain of interest. This document takes you through the What, How and Why.
How Are Senior Marketers Using Twitter? | Social Insights Report Q1 2013Leadtail
Despite all the technology available, your ability to reach, engage, and influence marketing executives at leading brands and agencies is still limited. While buyer personas, surveys, and search marketing data can get you in the ballpark, we believe social media insights are now a “must-have” for understanding senior marketers in a way that becomes truly actionable.
Imagine if you could listen to the daily conversations of brand marketers and agency executives? How would you use what you heard to better reach, engage, and influence these marketing decision makers to take the actions you care most about?
For example, would it provide you insights into where to advertise, what content to create, who to build relationships with, and how best to develop and implement your social media strategy? Sure it would.
We created the B2B Social Marketing Report: Marketing Executives on Twitter to provide you with social media insights to help you make more informed decisions for reaching, engaging, and influencing marketing decision makers. Answers to the questions B2B marketers ask all the time, such as:
Which social networks should I invest time and effort in?
Is mobile something that I need to prioritize?
Which media publications should I advertise with?
What topics should I create content around?
Who should I get to speak at our events?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing marketing decision makers to take the actions you care most about.
New technology and the Web have rendered traditional public
relations useless. The digitized global economy is transforming
entire industries, and also the way in which consumers and the
media acknowledge and handle brand messages.
Whether it is engaging with investors on financial performance, sharing employee stories or your broader contribution to society, social media can amplify your corporate story. Social media is the opportunity to reach audiences with more efficiency, and guarantee that messages shared on social are based on your own content. In other words, don’t let the social conversation happen without you. Be part of it, and shape it!
Social Media is becoming an increasingly popular medium among companies to communicate their corporate story to a diverse range of stakeholders.
At this event we will explore how to identify the right channels, create relevant content and how to effectively use Social Media to reach the next generation of investors. Through analysis of case studies and practical examples we will help you navigate how to best integrate Social Media campaigns into your reporting process.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
2. #Mynewsdesk
Mynewsdesk at a glance: 2014
15Mynewsdesk
babies
born
Signups from
84countries
12Newsrooms
opened
in Kenya
7New
tattoos
1In-house
houseband
3New
offices
opened
44%More
customers
in 2014
3. #Mynewsdesk
Mynewsdesk at a glance: Facts & figures
#Mynewsdesk
Mynewsdesk is an all-in-one brand
newsroom and multimedia PR platform,
where companies can setup newsrooms
to publish and distribute their content,
simultaneously publishing it on social media
or embed the newsroom to their own site.
Sweden FinlandDenmarkNorway UK Germany Singapore
Part of
NHST Media
Group,
Oslo
Founded
2003 in
Sweden
Headquarters
in Stockholm,
Sweden
Revenue
Growth
EBIT
Number of Employees
Retention Rate
LTV to CAC Ratio
€ 15.1 M
27%
€ -1.4 M
163
94%
10.4
2014
5. #Mynewsdesk
fully-employed
journalists
of German
journalists use PR
releases as a source
for information
Within
1 Minute
on the internet
48h
video content gets
uploaded to Youtube
3,000
photo-uploads
to Flickr
685,000
Facebook content
shares
100,000
new Tweets
2+ Mio.
search requests
in Google
In Germany there
are more than
80,000
Communications today: Facts & figures
80%
people worldwide
use social media
Over
of German
internet users
use social
media networks
1.9BILLION
78%
of the largest brands
in Germany actively
use social media.
39%
Twitter
37%
YouTube
28%
Facebook
12%
Corporate Blogs
60%
ofbrandsuse
6. #Mynewsdesk
The communication landscape is changing fast
2015
of CEOs think content marketing is the strategy
of the future
Brands evolve into media houses ➜ 72% of Twitter
users: very likely that will buy from a company after
they follow it
Give the control to “super users” and let them
speak for the brand ➜ 82% of Twitter users would
recommend an SME that they follow to friends
Social media is getting ephemeral
Video is gaining an uptake in popularity
CMS and personalized content ➜
85% of Twitter users feel more connected
to an SME when they follow them
Increasing diversity of devices
User-friendly format for different devices –
mobile traffic will increase sevenfold by 2017
More videos, pictures, infographics, Slideshare
Think in pictures (shareability)!
Only 5% of the 100 biggest German
companies serve Facebook, Twitter,
YouTube & corp. blogs simultaneously
51% plan to increase their marketing-
spend on data and analytics
57% for social media marketing
51% for email marketing
“1 like is worth 1000 words” - Bigdata
of German internet users use
social media
the largest German brands
actively use social media:
Bot-oriented content;
Writing for search engines not
users; generation of backlinks
Static company websites
Articles
Pictures/photos
Press-releases
Videos
Very important! ➜ Tweets with pictures
are shared 2x more often
Every second DAX company has their own blog
Website content
Infographics
CONTENT
CONTENT
CONTENT
CHANNELS
CHANNELS
CHANNELS
STRATEGIES
STRATEGIES
STRATEGIES
78%
70%
39%
37%
28%
12%
58% 91%
76%
i
78%
60%
Corporate blogs
Exabyte Exabyte
2013 2017
1,6 11,2
2009
2013
• Social media is developing at a high speed -
2015: ephemeral social media channels
(e.g. Snapchat, Meerkat)
• Users are becoming more engaged with brands,
raising the importance of content marketing
7. #Mynewsdesk
PR-tech today: Companies work with multiple suppliers
PUBLISH
Corporations
ANALYZE
NETWORK EXPLORE
Social media
Photos Print ads
ClippingsSocial media
monitoring
Medien media
monitoring
Magazines
Events
Influencer
relations
Trend
monitoring
Direct
interaction
Manage contacts
e.g. Excel lists
Up to 549€/month for
max. 10 users e.g.
Bluereport
Sprout Social up to
99€/month per user
2-5€/clipping
Distribution in
Germany 360€
Office 365:
15€/month
per user
Press
releases
• Currently corporations have to use the products of
various suppliers for their communications work
• The diversity of services makes managing
corporate communication very complex
8. #Mynewsdesk
PR-tech tools landscape today
PUBLISHER TOOLS
SOCIAL MONITORING/MANAGEMENT
CONTENT LICENSING
MEASUREMENT ANALYTICS
MEDIA MONITORING
VISUAL STORYTELLING
NEWSWIRES/PRESS RELEASES
CONTENT CREATION
NEWSROOM/PRESS PAGE
MEDIA OPPORTUNITIES PAID CONTENT DISTRIBUTION
MARKETPLACES
INFLUENCER MARKETING
• The PR tech industry is extremely fragmented, making efficient communication difficult
Source: prtech.co/ecosystem (2014)
9. #Mynewsdesk
PR-tech tomorrow: Workflow-oriented seamless solution
Corporations
Distribution of press releases,
news, blog, images videos
Integrate Newsroom in
social media channels
Categories tags to increase SEO
Build your own media library
(videos, images, logos, etc.)
Content creation
Storytelling
Editorial planning
Content collaboration
Headline “prototyping”
Conversations about company,
brand, industry competition
Identify influencers and
relevant multipliers
Direct interaction and
strengthen personal network
Efficient contact
management system
Integrate own contacts
Increase own distribution list
through new “followers”
Find the influencers
important for your brand
Blogger relations
User behavior, email
open-/click rates, location
Integration of Google Analytics
Media monitoring
Communication work runs over an all-in-one workflow platform with responsive
design and therefore becomes more efficient and process-optimized.
PublishCREATE Network Explore Analyze
Communication work runs over an all-in-one workflow platform with responsive
design and therefore becomes more efficient and process-optimized.
WORKFLOW WORKFLOW
11. #Mynewsdesk
While traditional media sources are declining the time people
spend on social media channels keeps increasing
• PR professionals need to move their communication into channels where
they reach the biggest audience where their audience talks about them!
Source: Pew Research Center (2013), (2014)
1| Reach: Facts figures
80%
70%
60%
50%
40%
30%
20%
10%
0%
PERCENTAGEOFRESPONDENTS
WHOGOTNEWS“YESTERDAY”
FROMEACHPLATFORM
1991 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012
DIGITAL GROWS AGAIN AS A SOURCE FOR NEWS
TV
Radio
Online
Any Digital
News
Newspaper
PERCENT OF U.S. ADULTS WHO USE EACH SOCIAL
NETWORKING SITE PERCENT OF U.S. ADULTS WHO GET
NEWS FROM EACH SOCIAL NETWORKING SITE
Note: The percent of U.S. adults who
get news on Pinterest and Vine each
amount to less than one percent
Facebook
Linkedin
Pinterest
Instagram
Tumblr
reddit
YouTube
Twitter
Google+
Myspace
Vine
64%
19 16
51
14
3
5
15
12
4
3
30%
1
1
1
2
3
8
10
4
USE SITE
GET NEWS
ON SITE
Shared or reposted news
stories, images or videos
Discussed a news issue
or event
Posted photos they took
of a news event
Posted videos they took
of a news event
PERCENT OF SOCIAL NETWORKING SITE USERS WHO HAVE…
50%
46%
14%
12%
12. #Mynewsdesk
1| Reach: Companies’ budgets shifted from paid to owned earned media
Source: Digital PR Challenge Survey UK (2014)
Marketing through
classic channels:
Print, TV, radio, online e.g. classifieds,
banners, AdWords, media-
cooperations, sponsoring, etc.
SERVICE COMPANIES CUSTOMERS INFLUENCERS
Websites, SEO, Email Widgets/
Apps, Social media sites
communities, content
SEO, Facebook, YouTube, Comments,
Twitter, Flickr, Vine, Google+, Blogs,
Forums, Email
Target groups
strengthen the
personal image of
the company through
social media channels,
generate trust, create
loyalty and support the
customer retention.
PAID OWNED EARNED
From Push ➜ Interaction = active interaction with the target group:
Journalists, investors, institutions, lobbyists,
opinion leaders, bloggers, customers
Generate positive marketing through
word-of-mouth
• Companies are shifting their PR budgets from paid content to owned earned
content because these types are much more efficient in reaching the desired audiences.
13. #Mynewsdesk
1| Reach: Newsroom use case
• Content can be distributed with one click over various channels in real time.
TEXT IMAGE VIDEO
Network
(Email)
Newsroom
Social
MediA
Distribution
services
Journalists
Influencers
Bloggers
Stakeholders
Website
Mobile
Web distribution
Dow Jones news wire
MECOM news wire
RSS feeds
Subject mailing list
Video distribution
Journalist contact list
Facebook
Youtube
Linkedin
Twitter
Instagram
XING
Pinterest
Content
“State-of-the-art” Newsroom
14. #Mynewsdesk
Engagement Analysis
Mentions - Views - Share of Voice - Referral Traffic
2 | Influencer relations: Challenge of managing them across social networks
Influencers are found
especially among…
How to
measure influence…
Government officials - Analysts - Think tanks
Researchers - Academics - Reporters - Bloggers
2,863
followers
763
friends
3,755
followers
334
Connections
15. #Mynewsdesk
2 | Influencer relations: Facts figures
Over 1 in 3 pay influencers, less than
2% do so all the time
63% communicators regard the reach
of the publication they write for as a
useful measure of influence
73% of organizations involved in influencer
relations fail to report on influencer
engagement, despite 59% saying
that senior management define
their influencer strategy
56% marcomms professionals fail
to achieve a positive result with their
influencers most of the time
55% of work with influencers is unpaid
Com
p
anies Indivi
duals
Agen
cies
Media
houses
Bloggers
Influencers
Community
Government
Key accounts
Trade unions
Consumers
Journalists
Investors
Audience
PR Ecosystem
Commun
ications
16. #Mynewsdesk
2 | Influencer relations: Building your audience with influencers
• To address the right influencers in their respective fields PR professionals
need to find the people who have the biggest impact with their opinions.
• Influencer relations across all
social networks
• Connect to a list of 540,000
journalists globally
• Find influencers in 42 countries
and 27 languages
17. #Mynewsdesk
3 | Analyze: The importance of measurements is increasing
• Measuring the impact of a company’s communication instruments
is a crucial part of implementing a successful communication strategy.
Source: Digital PR Challenge Survey UK (2014)
WHICH OF THE FOLLOWING METRICS DO YOU USE TO
MEASURE YOUR DIGITAL AND SOCIAL MEDIA ACTIVITIES?
Content views and visitors
Online/social mentions
Media ‘pick up’ or coverage
Shares/retweets
New subscribers/followers
Search engine rankings
Customer engagement
Community engagement
Brand sentiment
Customer satisfaction
Sales leads generated
Financial return on investment
Other
88%
85%
80%
74%
64%
45%
41%
40%
34%
31%
22%
21%
3%
18. #Mynewsdesk
3 | Analyze: 58% of companies focus on impact of owned earned media
• Following the budget shift from paid media to owned earned media companies also need to adapt
their communication metrics to measure the success of modern communication instruments.
Source: Digital PR Challenge Survey UK (2014)
Gross reach
Net reach
Cost per click
Advertorial
# Unique visitors
# Blog visits
# Website visits
E-Mail marketing
# Content downloads
# Webinar participants
Media impact analysis
Web performance
Social shares
Word of mouth/
Recommendation/
Net promoter score
Engagement rate
# Clippings per month
# Unique visitors
Paid Reach Owned Reach Earned Reach
19. #Mynewsdesk
3 | Analyze: Newsroom use case
Twitter
Linkedin
suche.t-online.de
google.de
mynewsdesk.godentis.de
disqus.com
stepstone.de
bayernwerk.de
news.niminum.de
ORIGIN
You are most successful in Berlin, Germany but
Munich, Germany doesn’t lag far behind
LOCATION OF VISITORS
SOURCE OF TRAFFIC
Referral Organic Direct Email RSS Others
Computer/Laptop Tablet Smartphone
DEVICES
75.7% 4.71% 19.59%
Gast-Blogbeitrag: Wie verkaufsorientiert darf Content sein?
Nachhaltiges Influencer Relationship Management.
Gast-Blogbeitrag: Content-Strategie
ClueCamp - Rock the Blog 2015: Influencer Relations
Gast-Blogbeitrag: KPIs - so kann man den Erfolg in Content-Mar…
Die Zukunft des Networking: Influencer Relations
Wind of Change - den Wandel als Chance begreiten
Jobzutriedenheit, wo biste?
Umblättern mit der Maus - Medientrends mit Folgen
Tschüss, Alpha-Tier. Hallo, Mensch.
704
216
185
164
105
89
77
70
68
52
Blog entry
Blog entry
Blog entry
Event
Blog entry
Press release
Press release
Blog entry
Press release
Blog entry
MOST READ PUBLICATIONS
600
400
200
0
VIEWS
DAYS
16.Feb 18.Feb 20.Feb 22.Feb 24.Feb 26.Feb 28.Feb 2.Mar 4.Mar 6.Mar 8.Mar 10.Mar 12.Mar 14.Mar 16.Mar
Number of visitors in your
newsroom over a set time period
4172
Average length of stay in your
newsroom over a set time period
02:22
Average number of visited sites in your
newsroom over a set time period
1.81
NEWSROOM STATISTICS
Newsroom statistics
20. #Mynewsdesk
4 | Use case: How communication could work
Recent Newsroom example (March, 17th
2015)
Content curation Kystverket Newsroom
Content
source
Referenced
back to
Newsroom powered by MND
22. #Mynewsdesk
Future of PR tech: Virality is a key factor of success for tech companies
10 M
8 M
6 M
4 M
2 M
0
JUNE 2008 JUNE 2009
5 MILLION
JANUARY 26, 2012
MILLION
NIGHTS
BOOKED
JANUARY 26, 201210
JUNE 2010 JUNE 2011 JUNE 2012
GUEST NIGHTS BOOKED
• The tech industry has shown enormous growth rates across various verticals in recent year
— one of the main reasons for this is their capability of making their services go viral
Using formula for success of sharing economy in pr tech: virality
Source: blog.estimize.com (2013)
23. #Mynewsdesk
Future of PR-tech: Enterprise SaaS is moving from B2B to B2C2B
Traditional approach
SALES
APPROACH
BUYING
CENTRE
VALUE
PROPOSITION
USER
EXPERIENCE
Non-traditional approach
Employer-centric
Corporate interest
Tailored functionality
Solves different problems
Bring value through expertise
Individual
Customisation then use
Dependent on organisation
Complex for the user
May require training
Employee-centric
Self interest
Standard functionality
Solves the same problem
Bring value through User Expertise
Social
Use then customisation
Independent, DIY
Simple for the user
No instruction manual needed
Autocratic
Sales one-by-one
Sell on ROI
Top-down
Democratic
Referral / viral
Sell on common sense
Bottom-up
Engage corporate buyer
Focus on budget holder
Involve IT, Procurement, CFO
Circumvent corporate buyer
Focus on foothold workers
Ignore IT, Procurement, CFO
THEN THE WHOLE
COMPANY
MOBILE
APPS
OPEN
SOURCE
SELF
SIGN UP
THEN TEAMS
ACQUIRE
INDIVIDUALS
NEW CUSTOMER
ACQUISITION CHANNELS
B2C2B COMPANIES
A new trend in the enterprise SaaS industry is changing
the way they approach enterprise software sales.
The B2C2B model focuses on the eventual
users of a software solution and acquires
a whole company step-by-step.
Source: Tomasz Tunguz, Redpoint Ventures (tomtunguz.com)
24. #Mynewsdesk
Future of PR tech: B2C2B has shown explosive growth in enterprise SaaS
2,000,000
1,500,000
1,000,000
500,000
0
1 5 10 15 20 25 29
USERS
MONTHS
GROWTH TO 2 MILLION USERS
Dropbox
HootSuite
Yammer
Evernote
• Concept has been proven successful by SaaS
companies selling to enterprises such as Dropbox,
Yammer, Evernote and HootSuite
• By focusing on the user and giving them a (free)
tool a natural need for the product within the
company is created
Source: blog.hootsuite.com (2012)
25. #Mynewsdesk
“Technology is the
campfire around which
we tell our stories.”
Laurie Anderson
(U.S. Performance Artist)
CeBIT ’15 - PR-Tech 4.0 - Jürgen Kopelke (March, 19th
2015)