Social media strategy and workplace innovations observed at Deloitte digital that could be applied in a government context. Part of the Innovation Transfer Project which aims to depend understanding of how other organisations operate, skills share and cross-fertlise ideas between private and government.

1. Victorian Government: Innovation Transfer Project Bryony Cole Digital Strategist Department of Justice Insights from a secondment to Deloitte Digital

2. What is the Innovation Transfer Project? sharing ideas skills partnerships collaboration government private third sector

3. 10 public servants 7 organisations 8 weeks ?

4. Government secondees to Bryony Cole Digital Strategist Department of Justice Asa Letourneau Digital Projects Public Records Office of Victoria Neil Houghton Planning Policy Division Department of Planning & Community Development

7. Digital: Client facing - Social media strategy

8. Social media can’t all happen at once. But I want it now! Establish and build Monetise and activate Engage and grow audience

9. Social media is not just a campaign, but a commitment .

10. Commit, and you’ll get there. Make sure your key players (employees) are in.

11. Ask your fans. They have great ideas that they will share with you

12. Think outside the box. Beyond online & social media, what are the game-changing ideas for your industry?

13. But always start with the basics.

14. No longer hub + spoke. The model is changing brand We are moving toward many spokes .

15. Websites are no longer the centre of your user’s world Last month there were 9,361,520 people living in Australia who actively use Facebook.

16. Go to where your audience are

19. Still, government are ahead of many private organisations. What if they say something bad about us?!? This is still a common scenario for social media in business.

20. Like all risk, balance the risk of doing it vs not doing it. The crowd will do the work for you 75 applications $100,000 cost $1+ million worth of value Plenty of examples of government that private organisations can learn from...

22. Invite the ‘outside’ in Knowledge sharing

23. Yammer is alive 24/7 Knowledge sharing 3,628 members 349 groups 50 messages by midday

24. Really alive.The search for a new marketing tagline…

26. Digital Natives & Digital Immigrants 75% of Deloitte Australia are digital natives. Be a digital immigrant of get left behind.

27. Support for social media from the top

28. Internal communications: cut-through the clutter, leave a voicemail.

30. Talent sourcing gone social

31. “I could have only done this at Deloitte.” Encouraging & providing opportunity for entrepreneurs

32. Impact Day: My favourite day 'community, it's our business' Teamwork Partners & juniors side-by-side Increase awareness of organisation

33. Sharing the journey: TheInsideOutBlog.com

34. Where to from here?

35. Thanks! @bryonycole [email_address]