Bright One is a volunteer-run communications agency that provides affordable services to charities and social enterprises. In 2011, Bright One completed over 40 projects, committed over 10,000 volunteer hours worth £1.5 million. The organization launched Bright Works, a microvolunteering platform, and received an award for e-volunteering. Bright One actively contributes to industry groups and events while being managed by a team dedicated to its strategic direction.
Here are 16 areas that I'm thinking about in my day job in marketing, public relations and social media at Ketchum in 2016. As in previous years they're not so much predictions for the coming 12-months, as work in progress.
Digital & Social Media Challenges for Local GovernmentBen Matthews
Follow me on twitter - http://twitter.com/benrmatthews
Find out more about FutureGov - http://wearefuturegov.com/
Digital & Social Media Challenges for Local Government.
Presented at the Public Policy Exchange, 12th February 2014.
Here are 16 areas that I'm thinking about in my day job in marketing, public relations and social media at Ketchum in 2016. As in previous years they're not so much predictions for the coming 12-months, as work in progress.
Digital & Social Media Challenges for Local GovernmentBen Matthews
Follow me on twitter - http://twitter.com/benrmatthews
Find out more about FutureGov - http://wearefuturegov.com/
Digital & Social Media Challenges for Local Government.
Presented at the Public Policy Exchange, 12th February 2014.
How to modernise a public relations agency or communications teamStephen Waddington
This paper tackles the opportunities and challenges for our profession as we face up to modernity and the role of public relations in organisational management leadership.
There is much said at conferences and events, and written on blogs and in traditional media, about the fundamental shifts taking place in the media and the impact on the business of public relations.
These conversations focus on who (practitioners, agencies and communication teams), what (modernise public relations), why (media change and opportunity) and when (now) but very rarely how. This paper explores the how.
It started out as a blog post ahead of speaking opportunities at the World PR Forum in Madrid, and the PRSA International Conference in Washington.
From media relations to influencer relationsPrezly
Brands no longer share their corporate stories only with the press. They also want to reach internal stakeholders, bloggers or influencers on social media to spread their stories. Corporate communication teams are having a hard time communicating in this new fragmented world. Watch this presentation to learn how your team can leverage modern influencer relations. See practical advice on getting to know your contacts, creating rich stories, sending multimedia pitches and measuring results.
This presentation is made by the team at Prezly
http://www.prezly.com
A team of communication pros and technologists on a mission to help Public Relations teams get their stories told.
A group project for my social marketing class at the University of Kansas. This assignment was created to promote Headquarters Counseling Center located in Lawrence, Kansas.
My Boss Doesn't Get It - How Social Media is Changing the Way We Communicate ...Carie Lewis Carlson
This presentation was done by myself and my boss at Convio Summit 2010 in Baltimore. We talk about how to sell social media internally as well as how to integrate it into your existing communications channels like your website and email program.
Community is important. This presentation breaks down how integrated marketing can extend your organization's community past the building doors. By building and integrating a strong online presence, you get and stay connected with your audience.
Staying Competitive in Today's Digital Workforce: Advanced Social Media Strat...Hootsuite
Today’s widening global skills gap impacts businesses, employees, and customers. It has become more important than ever to empower professionals with social media education to provide value to business. The Advanced Social Media Strategy Certification (ASMS), created by HootSuite and Syracuse University’s S.I. Newhouse School of Public Communications—two global leaders in digital communications—provides strategic social media skills to an evolving digital workforce.
In this case study, discover how ASMS Certification provides value to businesses and professionals through the stories and key takeaways of enrolled professionals.
How to modernise a public relations agency or communications teamStephen Waddington
This paper tackles the opportunities and challenges for our profession as we face up to modernity and the role of public relations in organisational management leadership.
There is much said at conferences and events, and written on blogs and in traditional media, about the fundamental shifts taking place in the media and the impact on the business of public relations.
These conversations focus on who (practitioners, agencies and communication teams), what (modernise public relations), why (media change and opportunity) and when (now) but very rarely how. This paper explores the how.
It started out as a blog post ahead of speaking opportunities at the World PR Forum in Madrid, and the PRSA International Conference in Washington.
From media relations to influencer relationsPrezly
Brands no longer share their corporate stories only with the press. They also want to reach internal stakeholders, bloggers or influencers on social media to spread their stories. Corporate communication teams are having a hard time communicating in this new fragmented world. Watch this presentation to learn how your team can leverage modern influencer relations. See practical advice on getting to know your contacts, creating rich stories, sending multimedia pitches and measuring results.
This presentation is made by the team at Prezly
http://www.prezly.com
A team of communication pros and technologists on a mission to help Public Relations teams get their stories told.
A group project for my social marketing class at the University of Kansas. This assignment was created to promote Headquarters Counseling Center located in Lawrence, Kansas.
My Boss Doesn't Get It - How Social Media is Changing the Way We Communicate ...Carie Lewis Carlson
This presentation was done by myself and my boss at Convio Summit 2010 in Baltimore. We talk about how to sell social media internally as well as how to integrate it into your existing communications channels like your website and email program.
Community is important. This presentation breaks down how integrated marketing can extend your organization's community past the building doors. By building and integrating a strong online presence, you get and stay connected with your audience.
Staying Competitive in Today's Digital Workforce: Advanced Social Media Strat...Hootsuite
Today’s widening global skills gap impacts businesses, employees, and customers. It has become more important than ever to empower professionals with social media education to provide value to business. The Advanced Social Media Strategy Certification (ASMS), created by HootSuite and Syracuse University’s S.I. Newhouse School of Public Communications—two global leaders in digital communications—provides strategic social media skills to an evolving digital workforce.
In this case study, discover how ASMS Certification provides value to businesses and professionals through the stories and key takeaways of enrolled professionals.
Condensed copywriting portfolio with writing samples and pieces from clients in the media sector, interior design sector, graphic design sector and tourism industry. Owned by Lilian Sue and property of In Retrospect Writing Services.
32 business listing sites that will get you referral traffic Richard Etienne
There is no set number of directories your business should or shouldn’t be in. It’s the quality and relevancy of the directories that is important to keep in mind. Here is a list of 32 directories I recommend.
One of the cardinal rules in copywriting (or in any writing) is “show—don’t tell.” This is true whether you’re writing a print ad, an annual report, or a mystery novel. So instead of “telling” you more about my work, please judge it for yourself.
Stuart Bruce has more than 25 years' experience of award-winning corporate communications, public relations and public affairs. He is a regular media commentator and conference speaker on online PR, online public affairs and corporate social media.
Accelerating engagement with local communities 310119Kathryn Geels
Here is the session I ran at the Behind Local News conference in Leicester, 31 January 2019. I spoke about the Engaged Journalism Accelerator, what we've learnt to date from our grantees and other engaged journalism organisations in Europe, and what representatives from established regional press in the UK can learn, take onboard and take back to their teams.
Growing communities: How charity leaders govern social media globally to thri...Paul Thomas
I contributed to this over two years ago and the content is still hugely relevant, not just in the charity and non-profit sector, but to all businesses trying to get to grips with the impact of social media and our digital, connected world.
Many charities consider social media a key channel to deliver their communications and fundraising goals, although few incorporate it into their core strategy – a problem exacerbated by the social media knowledge gap at senior levels in charities worldwide.
Drawing on interviews with international charity leaders and Grant Thornton Not for Profit specialists, this report provides charity leaders with guidance on how they can enable their charity to take advantage of social media’s power to engage new communities and to thrive online.
Key findings
• Strategy: Organisational strategy should drive social media use, the board must help formulate this from a position of knowledge.
• Governance: The social media governance approach and guidelines should be shared with everyone in the organisation.
• Education and training: Formal education should be used at every level. Internal social networks can help people gain knowledge of social media.
• Risk: Social media non-engagement is a risk in itself, although costs must be weighed against benefits.
• Impact: It is vital to measure social media outcomes to justify investment; metrics should be linked to a strategic goal and monitored.
Read more here: bit.ly/1otFEJR
Growing communities: How charity leaders govern social media globally to thri...Grant Thornton
Many charities consider social media to be an important channel to deliver on their communications and fundraising goals. Some use social media to deliver services.
However, few incorporate social media as a core strategy to capitalise on its interactive opportunity to engage with new communities – at least not yet.
Community Consulenza nella Comunicazione (Communication Advisory) is one of the leading PR firm in Italy. It belongs to Community Group – global advisory group active in the communication sector and it is leader in corporate and financial communication, product communication and in crisis management. Other companies part of Community Group are Community Public Affairs and Community Media Research, which is active in social and economic market researches. It belongs to the same group also D.Community, the division focussed on digital PR.
Slides from the Social Media for Organisations 1 day workshop.
This was delivered on 20th July 2012 to local infrastructure and support provider organisations at Nottingham CVS.
It is an overview of social media and an introduction to a wide range of social media too
CIPR Fifth Estate - Voluntary Sector Group: "Social Media - an introduction"Bright One
Charities have grasped the opportunities that social media gives to communicate with their supporters, often being nimbler and more innovative than their private sector counterparts. Facebook and Twitter have become the dominant platforms, allowing charities to communicate directly with their supporters using rich and engaging content. But with new platforms on the rise - including social networks like Google+, mobile apps like Instagram, and devices liked the iPad - new and ever more divergent opportunities for stakeholder engagement are becoming apparent.
Whether communicating with donors, funders, government, internally or with 'free agents', charities face bigger challenges - and threats - more than ever. How can charities keep up with new technologies and platforms? What should their strategic approach be to ensure they are making the most of these opportunities? What are the risks and how can these be overcome?
Ben Matthews presented "Personal PR" Impress London, a conference for PR students, on 11 November 2010.
Find out more at http://impress.brightone.org.uk/
Follow Ben at http://twitter.com/benrmatthews/
Impress London: "Punching above your weight using social media"Bright One
Rob Dyson, PR Manager at Whizz-Kidz, presented "Punching above your weight using social media" at Impress London on 11 November 2010.
Find out more at http://impress.brightone.org.uk/
Impress London: "How PR is Changing. And Staying the Same"Bright One
Chris Reed, Managing Partner at Brew, presented "How PR is Changing. And Staying the Same" at Impress London on 11 November 2010.
Find out more at http://impress.brightone.org.uk/
http://www.brewdigital.com/
http://twitter.com/chris_reed
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Bright One Annual Report 2011
1. Annual Report 2011
Presented at the Bright One AGM
Email: info@brightone.org.uk Twitter: twitter.com/brightone Facebook: facebook.com/brightonecomms *
2. Founder’s Note
When speaking about Bright One, one of the most comment questions I get asked is "How do you fit it
in?" After all, Bright One is 100% run by volunteers, just like it has since we started the organisation
towards the end of 2008.
My reply? It's down to the fantastic community we have.
But it's not just the volunteers that work directly on the charitable projects that ask for our help
(although they are arguably the most vital part), but the management team who ensure the smooth
running of the organisation in the background, our advisors who give us advice or direction, and the
wider supporters of our cause who provide support where they can, right down to every retweet we get
on Twitter and every like on Facebook.
The third year of Bright One's existence has been just as exciting as the first two, and the community
has grown even more: from running more events (Bright One Socials, The PR Prom) to expanding the
range of service we offer (Bright Works, Charity Clinics). We've now completed over 40 projects,
committed over 10,000 hours of volunteers hours worth over £1.5 million in equivalent service fees.
It all counts. There's still lots more charities that need our community's help.
And if you're reading this message, then you are part of the Bright One
community too.
Welcome - we hope you like what you find and help us in our cause!
Ben Matthews, Founder
Email: info@brightone.org.uk Twitter: twitter.com/brightone Facebook: facebook.com/brightonecomms *
3. About Bright One
Who we are? A volunteer-run communications
agency
Who do we work with? The third sector, including charities and
social enterprises
What do we believe in? Charitable organisations should have access
to affordable communications resources
What do we do? We help organisations get their messages
heard
We provide opportunities for professionals
to train and develop skills by working for
the sector
How do we do it? We provide a full service communications
consultancy and support from a team of
junior and senior professionals
What do you get? Valuable communication expertise at a low cost
Email: info@brightone.org.uk Twitter: twitter.com/brightone Facebook: facebook.com/brightonecomms *
5. Social Impact
Bright One is run 100% by volunteers.
Bright One has delivered:
- 10,000 volunteer hours of communications expertise
- Worth £1,500,000 in equivalent service fees
- To 40 charitable organisations
- Over the last three years
And of our volunteers:
- 85% said that volunteering for Bright One had improved their
communications skills and expertise
- 100% said that it had improved their industry network and
contacts
- 100% said that it had increased their understanding of the third
sector
Email: info@brightone.org.uk Twitter: twitter.com/brightone Facebook: facebook.com/brightonecomms *
6. Case Study: Beyond Youth
Project Scope:
1. Complete branding and logo
design for the main organisation
and two services
2. Website redesign, including
custom template
implementation
Project Value:
£15,000
Client's View:
“The logos are great! They look
dynamic smart and clear. And
it's great to have our brilliant
website up”
Who was involved?
Ghislain Rubio de Teran
Adam Montague
Email: info@brightone.org.uk Twitter: twitter.com/brightone Facebook: facebook.com/brightonecomms *
7. Case Study: MTV Staying Alive
Project Scope:
Complete copy rewrite for the
Foundation's Impact Report, to
make the report to sound more
punchy, concise, and lively –
capturing a young, energetic
organisation.
Project Value:
£5,000
Client's View:
“Thanks so much for your work
on this. We are really happy
with it and so glad we worked
with you!”
Who was involved?
Sophie De Albuquerque
Email: info@brightone.org.uk Twitter: twitter.com/brightone Facebook: facebook.com/brightonecomms *
8. Bright Works
Bright Works is a task-based volunteering
platform that gives causes an easy way to
connect with skilled volunteers in an effective,
simple-to-use and easy-to-get-started way.
Found at www.brightworks.me, the website
lets third sector organisations connect with a
pool of communications volunteers for small,
one-off projects through microvolunteering.
Bright One launched Bright Works in 2011,
involved over 100 projects and 375 volunteers
to date, and is working to develop the
platform further.
Email: info@brightone.org.uk Twitter: twitter.com/brightone Facebook: facebook.com/brightonecomms *
9. Awards
In 2011 Bright One received the award for third place in the Discover E-
Volunteering competition, the only competition in Europe which aims to
promote the most interesting projects in which volunteers help others via
the Internet.
Over 80 applications from organisations from 19 European countries were
received and the presentation was held at the Gala of Volunteering, the
final event of the European Year of Volunteering 2011.
Email: info@brightone.org.uk Twitter: twitter.com/brightone Facebook: facebook.com/brightonecomms *
10. Awards
Our volunteer – Oana Munteanu –
was selected as one of the Team
London Stars in the Mayor of
London’s latest volunteering
programme.
Team London is a programme which
aims to make volunteering easier to
do and easier to find out about and
the focus is on areas such as cutting
crime, improving quality of life and
increasing youth opportunities.
The recently launched advertising
campaign included our brilliant
volunteer Oana as one of the Team
London Stars, who have all been
awarded due to their volunteering
efforts in the capital.
Email: info@brightone.org.uk Twitter: twitter.com/brightone Facebook: facebook.com/brightonecomms *
11. In The Industry
Bright One actively contributes to the wider community
as an organisational member of the Public Relations
Consultants Association, The Chartered Institute of
Public Relations' Fifth Estate group, and of Charity
Comms - the trade body of charity communicators.
Bright One also acts as the PR partner for the Big
Venture Challenge, an investment programme for
social enterprises, as well as speaking regularly at
industry events and at universities.
Email: info@brightone.org.uk Twitter: twitter.com/brightone Facebook: facebook.com/brightonecomms *
12. PR Prom
Bright One’s inaugural PR Prom took place in February 2012 at Shoreditch
Town Hall in London with 250 of the UK’s top PR agency professionals turning
out to support Bright One.
Email: info@brightone.org.uk Twitter: twitter.com/brightone Facebook: facebook.com/brightonecomms *
13. Management Team
The Bright One Management Team are responsible for setting the overall strategy
and direction of the organisation, as well as managing the daily tasks and
processes needed to ensure that Bright One operates in efficient and effective way.
Ben Matthews, Founder
Tove Nordstrom, Executive Assistant
Hayley Chow, Volunteer Manager
Dan Howe, Bright Works Project Manager
Sophia Malaspina, New Business Executive
Jon Penny, Advisor
Zoe Amar, Advisor
Email: info@brightone.org.uk Twitter: twitter.com/brightone Facebook: facebook.com/brightonecomms *
15. Thank you!
the volunteer-run comms agency for the third
sector
Email: info@brightone.org.uk Twitter: twitter.com/brightone Facebook: facebook.com/brightonecomms *