Here are the areas of marketing, media and public relations that I’m thinking about for 2017 in my day job in at Ketchum. Let me know what you think. We’ve love to help your organisation think through some of these challenges.
This deck was prepared for a workshop session with NHS comms directors hosted by NHS Providers in London on 25 January, 2018.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
This edition of the world's largest study on strategic communication and public relations explores the status quo and trends across 50 countries. Topics include visualisation, social bots, hypermodernity and benchmarking for strategic communications.
Based on responses from 3,387 senior professionals from every European country, this years’ edition of the European Communication Monitor (ECM) reveals that even though the professionals are fully aware of the visual trend in society, every second professional has limited visual competencies. The data also demonstrated that the phenomenon of social (ro-)bots is largely neglected by many communication professionals in Europe. Only one third follow the debate about social bots and 15.9 per cent have no idea about the topic at all. In this context social bots are mainly seen as a threat for public debates and organisational reputation alike, although four out of ten respondents do also see opportunities arising from them.
Moreover, the ECM 2017 asked how the hyper modern paradigm might influence the work environment of communication professionals. A hypermodern society is a society in overdrive, characterised by a culture of hyper consumption, hyper change, and hyper individualism. A large majority of 71.5 per cent witness the cultural transformation towards a hyper modern culture in their country. The transition from a postmodern to hypermodern culture is the strongest in consultancies (57.2 per cent) and private companies (51.8 per cent). Organisations with postmodern and hypermodern characteristics are ahead in sensing the trend towards an overarching consumer mentality and are much stronger involved in societal debates. Most of them think that it has already changed and will continue to change the communication with their stakeholders.
The ECM is a joint project by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Directors (EACD), supported by partner PRIME Research. The communication monitor study series, initiated and led by Professor Ansgar Zerfass (University of Leipzig), analyzes trends in the field since more than a decade and covers more than 80 countries across European, Latin-America and Asia-Pacific by now.
This is a planning exercise that I developed for a workshop at Thinking Digital in London today.
The Internet Marketing Workshop uses free and low cost tools to identify or characterise an audience, or public, and explores different forms of digital and social media to understand behaviour and the best means of engagement.
The objective of the exercise is to gain as much information as possible about your audience or public, and then to develop insights that help influence creative, content and channel or media decisions.
In PR2020, experts give us their perspective on what’s coming next in terms of tech disruptions, and how they believe this will impact the work we do. We explore influence, data, human science and machines, and our relation to them as communications professionals, business owners, governments, and human beings.
Write to us to start a conversation on how we can help you distill actionable insights and foresights from conversations and communities.
For more information contact Pascal Beucler, SVP & Chief Strategy Officer, Global, MSL (pascal.beucler@mslgroup.com) and Melanie Joe, Consultant – Research & Insights, MSL (melanie.joe@mslgroup.com)
The Future of PR - @lauracrimmons at Figaro DigitalBranded3
Branded3 Communications Director Laura takes a look at how PR has changed in recent years, in particular due to the rise in social media usage, and makes some predictions for how it might continue to change in the future.
This deck was prepared for a workshop session with NHS comms directors hosted by NHS Providers in London on 25 January, 2018.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
This edition of the world's largest study on strategic communication and public relations explores the status quo and trends across 50 countries. Topics include visualisation, social bots, hypermodernity and benchmarking for strategic communications.
Based on responses from 3,387 senior professionals from every European country, this years’ edition of the European Communication Monitor (ECM) reveals that even though the professionals are fully aware of the visual trend in society, every second professional has limited visual competencies. The data also demonstrated that the phenomenon of social (ro-)bots is largely neglected by many communication professionals in Europe. Only one third follow the debate about social bots and 15.9 per cent have no idea about the topic at all. In this context social bots are mainly seen as a threat for public debates and organisational reputation alike, although four out of ten respondents do also see opportunities arising from them.
Moreover, the ECM 2017 asked how the hyper modern paradigm might influence the work environment of communication professionals. A hypermodern society is a society in overdrive, characterised by a culture of hyper consumption, hyper change, and hyper individualism. A large majority of 71.5 per cent witness the cultural transformation towards a hyper modern culture in their country. The transition from a postmodern to hypermodern culture is the strongest in consultancies (57.2 per cent) and private companies (51.8 per cent). Organisations with postmodern and hypermodern characteristics are ahead in sensing the trend towards an overarching consumer mentality and are much stronger involved in societal debates. Most of them think that it has already changed and will continue to change the communication with their stakeholders.
The ECM is a joint project by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Directors (EACD), supported by partner PRIME Research. The communication monitor study series, initiated and led by Professor Ansgar Zerfass (University of Leipzig), analyzes trends in the field since more than a decade and covers more than 80 countries across European, Latin-America and Asia-Pacific by now.
This is a planning exercise that I developed for a workshop at Thinking Digital in London today.
The Internet Marketing Workshop uses free and low cost tools to identify or characterise an audience, or public, and explores different forms of digital and social media to understand behaviour and the best means of engagement.
The objective of the exercise is to gain as much information as possible about your audience or public, and then to develop insights that help influence creative, content and channel or media decisions.
In PR2020, experts give us their perspective on what’s coming next in terms of tech disruptions, and how they believe this will impact the work we do. We explore influence, data, human science and machines, and our relation to them as communications professionals, business owners, governments, and human beings.
Write to us to start a conversation on how we can help you distill actionable insights and foresights from conversations and communities.
For more information contact Pascal Beucler, SVP & Chief Strategy Officer, Global, MSL (pascal.beucler@mslgroup.com) and Melanie Joe, Consultant – Research & Insights, MSL (melanie.joe@mslgroup.com)
The Future of PR - @lauracrimmons at Figaro DigitalBranded3
Branded3 Communications Director Laura takes a look at how PR has changed in recent years, in particular due to the rise in social media usage, and makes some predictions for how it might continue to change in the future.
Ketchum Digital & Social Almanac 2016 is a review of the year ahead in public relations based on the top 100 stories in digital and social, identified by the Ketchum Engagement network in 2015, and 17 viewpoints written by our experts from around the world.
The new Global Communications Report, produced by the Holmes Report in conjunction with University of Southern California’s Center for Public Relations, is the definitive study of the global public relations industry, featuring research, agency rankings and industry analysis.
MSLGROUP Reputation Impact Indicator Study 2015MSL
MSLGROUP has chosen to take a somewhat atypical approach to the study of reputation. Moving beyond simple rankings, or analyses of ‘drivers’ of reputation alone, we take a more holistic look at how a company must act to build a strong reputation that can facilitate success over time. The result of our research is this, the Reputation Impact Indicator study, part of MSLGROUP’s ongoing efforts to create better knowledge and tools for corporations to better understand how they can influence their reputation.
In the study, we have chosen to look at corporate reputation among a global general public. General public, because how they, as consumers and citizens, view corporations has a substantial and increasingly important impact on how other audiences view them. Global, because we live in an ‘always on’ and ‘on-demand’ world, where different audiences are constantly connected to each other. Today, more than ever, a multistakeholder perspective is necessary.
We hope you enjoy reading it and invite you to share your feedback and tips with us on Twitter @msl_group.
Follow #ReputationImpact on Twitter for insights from the report.
This week, we distill insights around Nike FuelBand - a wearable band that measures and displays people’s daily activity – in a virtual metric called NikeFuel – to inspire them to stay fit.
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing, storytelling and social data on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.
For more, see: http://peopleslab.mslgroup.com
This is an article and deck about the outlook for public relations and social media in 2018. It’s based on insight from my day job working at Ketchum.
12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
Digital Brands & Live Experiences: Connecting with Your Audience IRLPBJS
For brands that exist solely in the realm of zeros and ones, connecting with users in real life can seem like a big leap – one digital brands must take if they want to build lasting consumer relationships. Why? With a fresh awareness of the consequences of ultra-personalized media “bubbles,” consumers are grappling with their digital choices, which also affects their perception of brands they only interact with through digital devices. The result is an environment where the pull of live experiences, where digital brands can hybridize their consumer relationships, is becoming stronger -- and more important than ever.
In this paper, we outline and explore:
- The cultural landscape digitally native brands inhabit
- Consumer, tech and marketing trends
- The benefits digital brands can gain through meeting their audiences offline
- How digital brands can make meaningful real-life connections
Social Media around the World 2012 (by InSites Consulting)InSites Consulting
Social Media around the World 2012 report by InSites Consulting (data collected by SSI and translations by No Problem). The full reports offers 5 eye-catching insights on the status of social media and more than 2.000 facts & figures about social media in 19 countries. Topics cover main adoption and usage, interactions of consumers with brands, impact of branded conversations, evolution of mobile and the opportunities for structural collaboration between consumers and brands. For more information contact Marketing@InSites-Consulting.com.
Digital Darwinism and the Dawn of Generation CBrian Solis
We live in an era where connectedness is becoming a way of life. With the pervasiveness of smartphones, tablets, online access, and social networks, it’s easy to see, for better or worse, how we’re becoming an always-on society. This is where our story begins.
This guide will help you develop your own evolutionary approach to marketing—one that more effectively shapes, steers and guides every customer experience. It takes a whole new approach to meet the needs of the plugged-in customers of Generation C.
Read this ebook to find out how to survive and thrive in this new era of connected consumerism by getting to know all about Generation C, and finding out how their behavior is changing our society as a whole as well as the way we do business.
Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the fourth annual JOTW Strategic Communications Survey to understand trends in the field of communications. About 300 professionals took the survey: 97% of respondents are based in the U.S.; 88% report having 11 or more years of experience; 62% of respondents are in-house communicators; and respondents come from more than a dozen different industries. Detailed demographics are included at the end.
The Digital and Social Media Revolution in Public AffairsMSL
Unlike political campaigns, which were early adopters, the public policy arena has been one of the last bastions to fully embrace digital tools and social networks.
To gauge the integration and perceived impact of digital tools and how constituents and interest groups interact with EU and U.S. policymakers, MSLGROUP surveyed a large, diverse and active group of corporations, trade associations, nongovernmental organizations (NGOs), local public bodies and think tanks in and around Brussels and Washington, D.C. in 2015.
The study shows quite clearly that there are tremendous opportunities to expand and enhance the use of social and digital communications in policymaking. We hope this research will inform communication and advocacy strategies to strengthen dialogues between stakeholders and policymakers.
Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the third annual JOTW Communications Survey for 2020 to understand trends in the field of communications. The survey examines trends in communications, public relations (PR), public affairs, marketing communications and related fields. It covers important topics including: the effects of partisan politics on communications; top challenges facing communicators, the state of media relations, media bias, PR ethics, PR firms, top tactics in PR and communications, PR measurement, PR technology, employment and organizational structure of the in-house communications department. A total of 300 professionals took the survey: 95% of respondents are based in the U.S.; 92% report having 11 or more years of experience; 52% of respondents are in-house communicators (corporate communications); and respondents come from more than a dozen different industries. Detailed demographics are included at the end.
Content strategy, communications strategy and digital excellenceDRCC
While content strategy and digital channels still bear the brunt of cross-organizational silos, communications departments have been converging. Communications directors often sit at board level and help shape business strategy. In a further drive for integration, some organizations have set up multidisciplinary centres of digital excellence.
So where in an organization does a content strategy team fit best? To show its full potential, content strategy needs to work alongside communications strategy in supporting business strategy. Diana shows how content strategy and communications strategy are complementary, providing a practical and inspiring framework for everyone to keep to.
An article I undertook pertaining to on line marketing strategy for audiology practices. The article appeared in Audiology Practices, the official publication of The Academy of Doctors of Audiology
This is a public relations planning exercise exploring how to get more people to visit Newcastle for short breaks from around the UK. The session investigates the size of the potential audience and their motivation.
The deck was developed for a lecture to public relations students at the University of Newcastle.
Disclaimer: Free or low cost tools are never as sophisticated or robust as commercial tools and there is no guarantee of the quality of the output or continuity of service.
Like us on Facebook! Does your FB content build your brand?Michael Paredrakos
My presentation in_AllThingsFacebook '17 http://allthingsfacebook.boussiasconferences.gr/ slightly changed because my gifs unfortunately don't play here from my keynote :-( All the images are stolen from the internet if one is yours pls let me know. The info is also from all over the Internet check the sources at the end for further reading. As always I have dyslexia if you find a spelling mistake pls don't kill me :-) Enjoy!
Here are 16 areas that I'm thinking about in my day job in marketing, public relations and social media at Ketchum in 2016. As in previous years they're not so much predictions for the coming 12-months, as work in progress.
Ketchum Digital & Social Almanac 2016 is a review of the year ahead in public relations based on the top 100 stories in digital and social, identified by the Ketchum Engagement network in 2015, and 17 viewpoints written by our experts from around the world.
The new Global Communications Report, produced by the Holmes Report in conjunction with University of Southern California’s Center for Public Relations, is the definitive study of the global public relations industry, featuring research, agency rankings and industry analysis.
MSLGROUP Reputation Impact Indicator Study 2015MSL
MSLGROUP has chosen to take a somewhat atypical approach to the study of reputation. Moving beyond simple rankings, or analyses of ‘drivers’ of reputation alone, we take a more holistic look at how a company must act to build a strong reputation that can facilitate success over time. The result of our research is this, the Reputation Impact Indicator study, part of MSLGROUP’s ongoing efforts to create better knowledge and tools for corporations to better understand how they can influence their reputation.
In the study, we have chosen to look at corporate reputation among a global general public. General public, because how they, as consumers and citizens, view corporations has a substantial and increasingly important impact on how other audiences view them. Global, because we live in an ‘always on’ and ‘on-demand’ world, where different audiences are constantly connected to each other. Today, more than ever, a multistakeholder perspective is necessary.
We hope you enjoy reading it and invite you to share your feedback and tips with us on Twitter @msl_group.
Follow #ReputationImpact on Twitter for insights from the report.
This week, we distill insights around Nike FuelBand - a wearable band that measures and displays people’s daily activity – in a virtual metric called NikeFuel – to inspire them to stay fit.
100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing, storytelling and social data on the MSLGROUP Insights Network.
Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.
For more, see: http://peopleslab.mslgroup.com
This is an article and deck about the outlook for public relations and social media in 2018. It’s based on insight from my day job working at Ketchum.
12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
Digital Brands & Live Experiences: Connecting with Your Audience IRLPBJS
For brands that exist solely in the realm of zeros and ones, connecting with users in real life can seem like a big leap – one digital brands must take if they want to build lasting consumer relationships. Why? With a fresh awareness of the consequences of ultra-personalized media “bubbles,” consumers are grappling with their digital choices, which also affects their perception of brands they only interact with through digital devices. The result is an environment where the pull of live experiences, where digital brands can hybridize their consumer relationships, is becoming stronger -- and more important than ever.
In this paper, we outline and explore:
- The cultural landscape digitally native brands inhabit
- Consumer, tech and marketing trends
- The benefits digital brands can gain through meeting their audiences offline
- How digital brands can make meaningful real-life connections
Social Media around the World 2012 (by InSites Consulting)InSites Consulting
Social Media around the World 2012 report by InSites Consulting (data collected by SSI and translations by No Problem). The full reports offers 5 eye-catching insights on the status of social media and more than 2.000 facts & figures about social media in 19 countries. Topics cover main adoption and usage, interactions of consumers with brands, impact of branded conversations, evolution of mobile and the opportunities for structural collaboration between consumers and brands. For more information contact Marketing@InSites-Consulting.com.
Digital Darwinism and the Dawn of Generation CBrian Solis
We live in an era where connectedness is becoming a way of life. With the pervasiveness of smartphones, tablets, online access, and social networks, it’s easy to see, for better or worse, how we’re becoming an always-on society. This is where our story begins.
This guide will help you develop your own evolutionary approach to marketing—one that more effectively shapes, steers and guides every customer experience. It takes a whole new approach to meet the needs of the plugged-in customers of Generation C.
Read this ebook to find out how to survive and thrive in this new era of connected consumerism by getting to know all about Generation C, and finding out how their behavior is changing our society as a whole as well as the way we do business.
Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the fourth annual JOTW Strategic Communications Survey to understand trends in the field of communications. About 300 professionals took the survey: 97% of respondents are based in the U.S.; 88% report having 11 or more years of experience; 62% of respondents are in-house communicators; and respondents come from more than a dozen different industries. Detailed demographics are included at the end.
The Digital and Social Media Revolution in Public AffairsMSL
Unlike political campaigns, which were early adopters, the public policy arena has been one of the last bastions to fully embrace digital tools and social networks.
To gauge the integration and perceived impact of digital tools and how constituents and interest groups interact with EU and U.S. policymakers, MSLGROUP surveyed a large, diverse and active group of corporations, trade associations, nongovernmental organizations (NGOs), local public bodies and think tanks in and around Brussels and Washington, D.C. in 2015.
The study shows quite clearly that there are tremendous opportunities to expand and enhance the use of social and digital communications in policymaking. We hope this research will inform communication and advocacy strategies to strengthen dialogues between stakeholders and policymakers.
Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the third annual JOTW Communications Survey for 2020 to understand trends in the field of communications. The survey examines trends in communications, public relations (PR), public affairs, marketing communications and related fields. It covers important topics including: the effects of partisan politics on communications; top challenges facing communicators, the state of media relations, media bias, PR ethics, PR firms, top tactics in PR and communications, PR measurement, PR technology, employment and organizational structure of the in-house communications department. A total of 300 professionals took the survey: 95% of respondents are based in the U.S.; 92% report having 11 or more years of experience; 52% of respondents are in-house communicators (corporate communications); and respondents come from more than a dozen different industries. Detailed demographics are included at the end.
Content strategy, communications strategy and digital excellenceDRCC
While content strategy and digital channels still bear the brunt of cross-organizational silos, communications departments have been converging. Communications directors often sit at board level and help shape business strategy. In a further drive for integration, some organizations have set up multidisciplinary centres of digital excellence.
So where in an organization does a content strategy team fit best? To show its full potential, content strategy needs to work alongside communications strategy in supporting business strategy. Diana shows how content strategy and communications strategy are complementary, providing a practical and inspiring framework for everyone to keep to.
An article I undertook pertaining to on line marketing strategy for audiology practices. The article appeared in Audiology Practices, the official publication of The Academy of Doctors of Audiology
This is a public relations planning exercise exploring how to get more people to visit Newcastle for short breaks from around the UK. The session investigates the size of the potential audience and their motivation.
The deck was developed for a lecture to public relations students at the University of Newcastle.
Disclaimer: Free or low cost tools are never as sophisticated or robust as commercial tools and there is no guarantee of the quality of the output or continuity of service.
Like us on Facebook! Does your FB content build your brand?Michael Paredrakos
My presentation in_AllThingsFacebook '17 http://allthingsfacebook.boussiasconferences.gr/ slightly changed because my gifs unfortunately don't play here from my keynote :-( All the images are stolen from the internet if one is yours pls let me know. The info is also from all over the Internet check the sources at the end for further reading. As always I have dyslexia if you find a spelling mistake pls don't kill me :-) Enjoy!
Here are 16 areas that I'm thinking about in my day job in marketing, public relations and social media at Ketchum in 2016. As in previous years they're not so much predictions for the coming 12-months, as work in progress.
#69Predictions Marketing Experts Share for 2016Bryan Kramer
It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders to tell you their own predictions for next year in helping you to think through your own marketing initiatives.
Whether you are an industry professional, manufacturer, retailer, press or service provider – you need to know the latest tools, tricks and trends for navigating social media, public relations and content marketing. This seminar will cover how we tell our story in today’s content rich and ever-changing environment.
The 2017 Fjord Trend Report offers an in-depth look at the eight most important developments we believe will influence and impact design and innovation for business, government and society in the coming year.
Twelve months of research, 1000+ cups of coffee, and probably an entire forest worth of Post-its (don’t worry—we recycle). That’s what it took for us to compile our Trends 2017 report, which offers an in-depth look at the eight most important developments we believe will influence and impact design and innovation for business, government and society in the coming year.
Visit trends.fjordnet.com for more.
There are several consumer trends that influence how we consume and use social media. Knowing this, we pulled together a few predictions from our Access Emanate digital experts on the hottest social media trends we expect to see take shape in 2017.
You are your content - Being here, now: State of content 2017Accenture Insurance
Our relationship to content has been transformed. So many aspects of our lives, big and small, are lived online. From education to recreation, one is hard-pressed to identify aspects of modern life not changed by digital content. This second annual study from Accenture Interactive surveyed over 1,000 executives from 14 countries and 18 industries to understand this shifting paradigm, and to help organizations respond.
Content must be a vital expression of an organizations purpose, and true to its lifeblood. Content is how the organization expresses itself. In this hyper-connected age, You are Your Content, it is the voice of your organization. And so, it is no surprise that organizations are beginning to want to own that voice, building new in-house capabilities, innovating in distribution channels, focusing on quality, and establishing stewardship at the most senior levels of the organization in order to be everywhere for their audiences.
Three content trends in reputation managementMichael White
Presented at the Content Marketing Association event on 23rd Jan 2019. This presentation covers three content marketing trends in reputation management for 2019. A more detailed article about the talk can be found on the kekstcnc.com website.
We’ve created a full color, beautifully designed magazine that serves as the ultimate ICYMI for last quarter’s content. We talked about the social perspective on big data, Dark Social, the World Series, music, TV and more. Click the button below to get yours.
Social Media 101: Things Have Changed Since School Let Out - John BlueJohn Blue
This presentation was shared via a National Agri-Marketing Association webinar on September 14, 2017. This SlideShare contains the slides and notes of the presentation, typos and all.
Links mentioned in the presentation can be found at http://bitly.com/some-101-ref-info
John Blue, with Truffle Media Networks, offers information on how social media from the last couple of years has changed and what those changes mean to your practices in public relations, marketing, and advertising.
Additionally, John provides strategic digital planning information on monitoring & measuring the social spaces of the future, along with approaches to understanding a social channel's value for campaigns.
Here are 15 areas that I'm thinking about in my day job in marketing, public relations and social media at Ketchum, as we head towards 2015. They're not so much predictions for the coming 12-months, as work in progress. All 15 areas point to a combination of opportunity and hard work in 2015.
Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months.
There's no formal methodology and they’re not so much predictions as a series of stories that I've recorded on my blog during 2018.
It’s where I’m placing bets over the next 12 months. Please let me know what I’ve missed.
Facebook is a powerful form of media for organisations seeking to engage with the public. There are two billion people on the platform worldwide and 40 million adults in the UK.
More than 1,000 signals make up how the Facebook newsfeed algorithm serves 300 stories each day. It’s important for public relations practitioners to have a rudimentary understanding of how the algorithm works.
A Public Relations Planning Toolkit: How to build effective external communic...Stephen Waddington
This deck was prepared for a planning workshop for Future Communicators in London on Wednesday, 24 January.
It covers each of the key areas of communications planning, and includes four exercises.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
Communication and media response to the Westminster AttackStephen Waddington
Best practice communication was critical to allaying fear in the immediate response to the Westminster attacks but sensationalist media coverage must be challenged.
There was a terrorist attack on Westminster Bridge and the Palace of Westminster in London yesterday. Five people, including a police office, are dead, and 40 people are injured.
In this deck I've looked at the response from London's Mayor, the police, journalists, media, the government, the public, and others. It is intended for a lecture to public relations students at Newcastle University.
The deck tells the story of how crisis situations have unfolded in media over the last 40 years, as media has changed.
I've included user generated comment from social networks including some examples of hate and propaganda that you may find disturbing.
Thank you to the emergency services, NHS staff and all the professional communicators involved in the incident response.
Exploring the mental wellbeing of the public relations professionStephen Waddington
The #FuturePRoof report lifts the lid on mental health in the public relations profession, and attempts to characterise the issue, signpost potential solutions, and identify best practice.
Exploring the public relations agency business | #FuturePRoof | ICCO | PRCAStephen Waddington
Progressive public relations agencies are rapidly modernising. They are embracing new skills in data, research and paid media, and are investing in creative teams.
The public relations agency sector is strong. Profits are healthy in well-managed businesses, and the market overall is growing according to both the PRCA and ICCO.
Innovation is everywhere in practice from freelancers through to the largest agencies.
However one area in which there remains surprisingly little innovation is around billing models. The dominant structure continues to be fees charged on an hourly basis, albeit on retainer or project basis.
These are the headline findings of this #FuturePRoof project on the future of the public relations agency, backed by ICCO and the PRCA.
You'll find eight drivers of change in the agency business identified by this project, outlined in this report. We hope that you find it useful.
A public relations planning exercise using free and low cost digital tools to characterise an audience or public, with the goal of attracting people to visit Newcastle. Prepared for a lecture at Newcastle University.
We've seen the biggest upheaval in organisational communication in the past 20 years since the dawn of civilisation itself. It isn’t going as well as it could for organisations.
If you're one of the 3.2 billion people, or thereabouts, with a connection to the Internet you can create content and connect with anyone else that's part of this beautiful network.
It's wonderfully democratic. Organisations have access to exactly the same media and networks to build relationships as you and me.
But it's not going well. Here's the issue. Most organisations communicate in a way that would be more appropriate for a Roman Emperor 2000 years ago than the modern Internet.
It remains top down command and control. Information trickles down an organisation and is broadcast via increasing numbers of branded owned and shared channels.
Working towards a community of practice in public relationsStephen Waddington
This report is based on an online conversation exploring the opportunity for cooperation between public relations academia and practice. It took place in a Facebook group during September and October 2015.
Proposals fall into two areas.
First, there are some quick fixes that could bring about an immediate and significant improvement in collaboration such as cooperation on awards, conferences, industry schemes and media.
Second, there are some structural issues that need longer term attention. Critically the conversion for students between teaching and practice and the basis on which academic performance is rewarded and recognised both need to be tackled.
I’m developing a panel discussion and workshop around this topic at BledCom in July 2016. The subject of the conference is Engagement, so it is fitting and timely.
The resurgence of public relations in the shift to socialStephen Waddington
10 areas of opportunity for a resurgent public relations profession. Presented at the Public Relations Institute of Ireland Conference in Dublin on 22 October, 2015.
Using social media tools to listen to publics: European Refugee CrisisStephen Waddington
This is a summary of my deck from the PRmoment Future PR Toolkit event in London sponsored by Prime Research.
The seminar explored how public relations practitioners are using tools to do a better job.
I used tools to see if I could better understand the European Refugee crisis.
My thesis was that our view of the humanitarian disaster is biased by politicians.
Half a day's work exploring networks and geotagged images surfaced first and second person stories from across the continent of refugees.
The International Organisation of Migration reports that 473,887 had arrived in Europe by sea so far in 2015. The European Union last week agreed quotas for 120,000 people.
You don't need tools to tell you that the numbers don't add up.
This is a beginners guide to using Twitter for career and professional development.
It covers the basics of setting up an account, getting started, building a network and building relationships by engaging in conversation.
The Media of the Street. Made in Shoreditch, London, UKStephen Waddington
Graffiti or street art is the rawest form of media. It challenges culture and society through both its medium and its message.
Critics dismiss it as vandalism, and the art and media establishment largely ignores it. That’s important as it ensure that street art remains a genre of sub-culture.
In my view street art is a mirror on society that you won’t find in a focus group or tabloid newspaper. Business people and politicians would do well to take note.
These images are from a walk around Shoreditch, London, UK yesterday. They tell the stories from the street.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
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Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
2. • I’ve spent the first few days of 2017 taking stock of
the business of marketing, media, and public
relations.
• 12 months is an arbitrary period to measure
change in the sector that is rapidly innovating
in some areas such as artificial intelligence
and digital media; but woefully slow in others
such as diversity and professionalism.
• There have been some notable shifts in 2016.
Propaganda has made an ugly return to the
business of public relations.
3. • You can trace the history of post-truth in the public
relations business from Edward Bernays in the 1900s to
Max Clifford in the 1980s. More recently from the Iraq
War dodgy dossier in the early noughties, to so called
fake news in last year’s UK Referendum and US Election.
• Here are the issues that I’m thinking about in my day job
at Ketchum for 2017. Let me know what you think. We’d
love to help your orgamisation work through these
challenges.
• I’m publishing this essay under a Creative Commons
license. Please help yourself and share far and wide.
4. #1 Artificial intelligence
We're starting to feel the impact of machines in at least
three areas: content production; content distribution and
publication; and workflow.
The significant step forward in 2016 was content
production. At the end of 2016, Quill Content reported that
it had created more than 15 million words for customers
including Boden, Regus, and Virgin.
In public relations algorithms are commonplace for
searching and organising how information is displayed.
They create bubbles that insulate us from contrary
opinion.
5. It’s a disservice to our intelligence and democracy. In 2017
work hard to break out of algorithmic bubbles.
We increasingly use tools to make sense of conversations
and content shared in networks. Algorithms crunch
through huge amounts of data to identify influencers,
networks and trending topics.
Public relations like other professions is sleep walking into
the issue of artificial intelligence. No one has properly
characterised its potential impact on our business. This
needs to change in 2017.
6. #2 Data fatigue
Public relations has moved quickly to integrate
data into its workflow to better understand
publics but is in danger of viewing it as a
means to an end and overplaying its value.
Third party tools are now commonplace in a
variety of communication and public relation
functions to identify publics, make sense of the
content that they are sharing, and identify the
best means of engagement.
7. In 2016 data failed the marketing, media and public
relations professions by incorrectly predicting the outcome
of both the European Referendum in the UK, and the US
election.
Polls are not predictive indicators. At best they are an
assessment of how the public is prepared to admit it feels
on the day the poll is conducted.
If you're working on a campaign for 2017 use tools to
establish a hypothesis and then put them down and go into
the real world to talk, and more importantly listen to your
publics.
8. #3 Rethink content formats
Press releases remain the dominant form of
content for the public relations profession.
They are well understood by organisations.
The press release is a common format,
created through a process of iteration and
approval, for communication with external
publics.
Everyone knows how they work.
9. In 2017 most press releases won’t be written for
the press. Instead they’ll be posted on a corporate
website and carved up into a multitude of formats
for customer emails and Tweets.
If press releases are your primary means of
communication it’s time for a rethink.
Press releases still have a place as a form of
content but their role is less significant as media
channels continue to become increasing visual.
10. #4 Internet shifts to video formats
2016 has seen innovation in virtual reality with significant
platform development. This technology has huge potential
for learning and development, including immersion in
situations that would otherwise be dangerous in real life,
and experience of hard to reach locations, or destinations.
Live video could be equally disruptive.
I was brought up short recently when the Associated Press
shared live video on Facebook of the offensive to retake
Mosel from ISIL and rescue the one million people trapped
in the city. It’s a powerful form of first person storytelling.
Both Facebook and Periscope have invested in tools for
video producers.
11. #5 Paying to play with influencers
Public relations in practice is evolving from media
relations to influencer relations, and then from
community management to social business. These
changes are the story of this blog.
Each new form of media from Snapchat to
YouTube, and Instagram to Twitter, has given rise
to a new breed of influencers.
Media relations, a core area of public relations
practice, has shifted from pitching traditional
media to working with these individuals across all
forms of media.
12. Whether they are opinion leaders, experts, ambassadors,
creators, celebrities, activists or healthcare professionals,
the goal remains the same. Influencers provide a means of
building trust with specific communities through third
party storytelling.
It’s put the public relations business on a collision course
with marketing. The last five years have seen the
emergence of paid influencers and creators.
Public relations seeks to negotiate with influencers and
build long term relationships, whereas marketing wants to
buy access to audiences at scale in the same way you'd buy
media space.
13. #6 Representing the publics we serve
According to the PRCA’s 2016 Census the PR industry
remains a young industry, with an average age of 28.
Public relations is a female-led industry, with 64 per cent
of its employees being women. There is a significant pay
gap between the sexes, on average £9,111 in favour of men.
This is consistent with CIPR State of the Profession
survey, which characterised the gender pay gap as £11,698.
It’s a situation that is consistent with other markets.
14. There has been little change in the diversity of the public relations,
with 91 per cent being white and 89 per cent being British.
However, there are signs of improvement thanks to initiatives such as
the Taylor Bennett Foundation. The youngest generations in the
industry represent important improvements in diversity levels.
A combination of a degree and work experience is the typical route into
the profession but data is hard to find.
The PRCA has developed an apprenticeship offer working with the UK
government that combines paid work placements with classroom
learning, equivalent to the first year of a degree.
Around 250 people have graduated from the PRCA apprenticeship
scheme since 2011. It’s becoming an important, mainstream route into
the profession.
15. #7 Media monopolies
The marketing and public relations profession may be working hard to
improve gender, ethnic and socioeconomic diversity but the digital
media environment is coalescing around a group of monopolies.
Mergers and acquisitions are becoming the norm. We haven’t seen a
new platform since Meerkat launched in 2014. It has since folded.
In the UK Google accounts for more than 85% of searches according to
Statista.
Facebook has a strong and growing platform of services including
Instagram and WhatsApp. Meanwhile Google+ has fallen by the
wayside. LinkedIn, now owned by Microsoft, is pursuing an advocacy,
content and learning strategy.
16. Pinterest has posted strong growth in visual imaging. SnapChat has
nailed visual messaging and is becoming a strong channel, widening
its appeal to an older demographic.
The future of Twitter, Periscope and Vine remains a work in progress.
There are signs that the ad funded model on which almost all these
platforms are based is creaking. Tech savvy consumers are
increasingly using ad blockers.
400 million internet users blocked ads in June 2016 equivalent to
around 12.5% of the 3.2 billion internet population. In the UK the
figure was 21% and in the US 24%.
17. #8 Inside out: social media in the enterprise
The application of social media technologies internally within an
organisation have shown early promise but adoption rates are low.
Behaviour, culture and technology are all issues.
Facebook’s Workplace offers a potential solution. The platform,
launched as a commercial product in 2016, applies all the learnings
from the consumer product to a private enterprise environment.
Most of us intuitively understand how the news feed, threaded
conversations and groups work. We know how to publish posts and
share images or video. We use Messenger for direct conversations.
Applied to the enterprise this technology offers huge potential for
communication, collaboration and sharing.
18. #9 Talk to me
Advances in speech recognition and computer intelligence are set to
bring about the next wave in internet disintermediation.
I first tinkered with voice recognition in the 1990s using Dragon
Dictation. It was a lousy experience. By comparison the speech
recognition built into Apple iOS and Google apps is incredible.
Have a go for yourself – accuracy rates are more than 95% in my
experience.
Now imagine voice technology incorporated into Amazon Echo, Apple
Siri or Google Home and combined with the contextual data that each
organisation has about you and information from the open web.
19. Both Echo and Home are internet connected devices which
summon up services from the internet based on voice
commands, and which will create another wave of internet
disintermediation.
There’ll be no need for ads or search engine optimisation
for a kick off.
20. #10 Conversations: let’s talk
Organisations have struggled to get to grips with the
change of tone required to engage with people on the
internet. Much corporate marketing remains focused on
the organisation rather than the intended public.
It’s frequently broadcasted with no effort to listen or
engage. The result is pointless at best and a reputational
issue at worst.
More enlightened organisations are using new media as a
means of conversation. Facebook and Twitter are
frequently used for customer service.
These modern forms of media frequently now replace
customer phone lines or webchat.
21. Facebook took this medium a step further at its F8 user
conference in 2016 when it announced customer chat and
bots via Facebook Chat.
Investigate bots for yourself. They offer a huge opportunity
for public relations.
22. #11 Digital discontinuity
We get excited by technology but for now there’s
almost always a disconnect between old and new.
No organisation will accept my Facebook or
Twitter profile as verification of my identity.
Instead I’m typically shunted off to a web form or
a traditional channel.
I can order tickets for the cinema or train online
or via an app but I’ll need to print them out or
collect printed copies in order for them to be
accepted.
23. Apps requiring two factor authentication are
becoming the common means for an organisation
to establish a verified relationship with a
customer.
Every aspect of the customer journey from
marketing to purchase, and from delivery
notification to customer service, is managed
within an app. My phone has become a wallet of
logos for banking, shopping and travel.
24. #12 Living your values
Take back control was the Brexit campaign's rallying cry
during the UK Referendum, backed up by potent
messaging around immigration.
President-elect Donald Trump sought to turn around post-
industrial economic decline in the US by blaming
globalisation. His rallying call was to make America great
again.
Whatever your view of these campaigns, they were built on
a rock solid message that allowed disparate groups to come
together. They set out a simple unifying ambition that was
easily understood.
25. Every campaign needs a clear purpose, something
you can summarise in four or five words.
Beyond that organisations will need to take a good
look at their values in 2017 and be prepared to
take a stand.
Publics are looking for a point of view. A value is
only a value when you’re prepared to defend it.
26. #13 Trump cycle replaces the new cycle
In 2016 messages published to social networks, whether
true or false, can quickly become accepted wisdom within a
community, even if they’re nonsense.
The Trump campaign during the US election turned the
exploitation of these factors into an art form. It moved at
speed spraying the internet with propaganda.
This wasn’t about news cycles, they’re long dead, but the
Trump cycle. Opponents struggled to counter as Trump
moved onto the next story.
Just how much influence issues like fake news had on the
UK Referendum and US election is yet to be determined.
27. Academics, media and technology execs have
proposed a variety of ways in which search and
social media organisations could address the
issue.
Whatever the case, it's beholden on
communicators to be honest in their
communication. The CIPR and PRCA both have
an ethical code of conduct.
Bullshit and spin have no place in modern public
relations.
28. #14 Integrated Measurement Framework
In the last five years AMEC members have worked hard to
create a framework that helps practitioners define a direct
relationship between the objectives of a public relations
campaign and the outcomes.
The Integrated Measurement Framework guides
practitioners through a series of seven steps to create a
measurement approach for a campaign.
It was launched last year with a comprehensive website of
resource material and an interactive tool to steer
practitioners through the process.
29. It has become a standard at Ketchum. Every conversation
around measurement within the business is framed
around the Integrated Measurement Framework.
Best of all it’s free. There are no excuses and I guarantee
the return on investment of you implementing it will be
high.
AMEC’s job for 2017 under the leadership of executive
director Barry Leggetter and incoming chairman Richard
Bagnall is to make its Integrated Measurement
Framework a standard in practice throughout the
profession.
30. #15 Social capital: a community life force
Community is a much abused and maligned word in this
social media era.
Create a Twitter hashtag, or build a Facebook or LinkedIn
group, and people will come.
Except they don't. The internet is littered with failed
community building efforts.
Robert Putnam's book Bowling Alone tells the story of how
bowling alley attendance is increasing in the US but
bowling alley leagues are in decline.
He suggests this is due to a decline in social capital. It's an
issue we're seeing in almost every area of public life.
31. In metropolitan Britain we bowl alone, or in small groups
of friends, rather than collectively. Life is becoming more
solitary and we've lost access to a cross section of society.
Social capital isn't something you'll find on a profit and
loss statement but it'll be increasingly important for
organisations seeking to build trust with their publics.
They have an opportunity to help bring people together.
32. #16 Community of practice
Public relations is practical. We should learn from the body
of knowledge that academic colleagues are investigating
and apply it to our day jobs.
Academic colleagues are enabling greater understanding
in every area of practice. Meanwhile practitioners
challenged by the pace of innovation are reaching out to
theory to help make sense of the changes in practice.
A close working relationship between academia and
practice is a hallmark of any professional discipline –
enhancing real-world practice with research, reflection and
theory.
33. In public relations this relationship is limited, and without
the historical perspective and insight provided for by
academics, practitioners lack rigour and are limited to
trading in simple crafts and tactics.
I travelled to BledCom in Slovenia in 2016 to explore areas
in which the two communities could work closer together.
The outcome was published as a toolkit with eight
practical suggestions.
The Institute for Public Relations under the vision and
drive of Dr. Tina McCorkindale is providing excellent
leadership in this area.
34. #17 Creativity as a public relations discipline
In the shift to data driven programmes there’s a danger
that we lose sight of creativity.
Tools help us identify publics and their motivation but
storytelling and content will always remain the means of
engagement.
At Ketchum the creative function is deeply embedded
within our planning process, StoryWorks newsrooms and
teams. Creative thinkers are held in high respect.
Public relations is rightful place alongside advertising and
creative agencies at Cannes and Eurobest winning awards
in our own right and as part of integrated solutions.
35. #18 Are you any good?
How do you train in a profession where the skills you learn
are likely to outdated before you complete the qualification
or training programme?
Continuous professional development (CPD) integrated
with your personal development is the only solution.
The Global Alliance under the leadership of Professor Anne
Gregory has completed an excellent project that sets out
the skills required of practitioners at both an entry-level
and mid-career or senior level.
The Global Capabilities Framework Project sets out a
series of behaviours and skills have been attributed to
each role.
36. In the second half of 2016 the PRCA under the leadership
of Francis Ingham launched its CPD scheme with 16
partners including the Association of Police
Communicators, Association of Professional Political
Consultants, Holmes Report and PR Week, that put it on a
collision course with the CIPR.
I’ve long argued that the CIPR and PRCA should cooperate
in areas of mutual benefit to the professional. Creating a
single CPD standard for the profession would be a good
start.
Addressing some of the big issues outlined in this essay
such as artificial intelligence would be a good next step.
37. #19 Professional status
Public relations as a management discipline has become a
drum beat of modern public relations in recent years
thanks to the CIPR and initiatives such as Sarah Hall’s
#FuturePRoof project.
To be recognised in the boardroom we need to adapt the
rigour and discipline of other professions.
More than 100 people have achieved Chartered PR
Practitioner status in the last 12 months compared with 50
people in the ten years between 2005 and 2015.
It’s a long way from establishing a critical mass in a
business of 80,000 people in the UK, but it’s a start.
38. The challenge now is to scale Chartered status so that it becomes
normative not just for practitioners but also for other professional
disciplines.
CIPR President Jason Mackenzie and Past President Rob Brown have
the goal within their sights.
Chart.PR, the post-nominal letters for someone who has achieved
Chartered PR practitioner status, needs to be recognised as a
benchmark of quality by anyone hiring public relations services and
the broader public.
If you believe as I do that the public relations industry needs to make
the shift from a craft to a profession then you should sign up to CPD
and start your own journey to Chartered PR Practitioner.