This document outlines a public relations planning exercise to identify how to attract people from around the UK to visit Newcastle for short breaks. Various online tools were used to conduct research, including Google Trends, Facebook Ad Insights, and Twitter. Key insights included that the market for "staycations" remains strong, word-of-mouth and previous experience are critical to decision making, and potential audiences on Facebook and active topics on Twitter were identified. The document provides a summary of research findings focused on understanding the Newcastle experience and identifying peak travel periods and potential partnership opportunities.
Exploring the public relations agency business | #FuturePRoof | ICCO | PRCAStephen Waddington
Progressive public relations agencies are rapidly modernising. They are embracing new skills in data, research and paid media, and are investing in creative teams.
The public relations agency sector is strong. Profits are healthy in well-managed businesses, and the market overall is growing according to both the PRCA and ICCO.
Innovation is everywhere in practice from freelancers through to the largest agencies.
However one area in which there remains surprisingly little innovation is around billing models. The dominant structure continues to be fees charged on an hourly basis, albeit on retainer or project basis.
These are the headline findings of this #FuturePRoof project on the future of the public relations agency, backed by ICCO and the PRCA.
You'll find eight drivers of change in the agency business identified by this project, outlined in this report. We hope that you find it useful.
The resurgence of public relations in the shift to socialStephen Waddington
10 areas of opportunity for a resurgent public relations profession. Presented at the Public Relations Institute of Ireland Conference in Dublin on 22 October, 2015.
Here are 16 areas that I'm thinking about in my day job in marketing, public relations and social media at Ketchum in 2016. As in previous years they're not so much predictions for the coming 12-months, as work in progress.
How to modernise a public relations agency or communications teamStephen Waddington
This paper tackles the opportunities and challenges for our profession as we face up to modernity and the role of public relations in organisational management leadership.
There is much said at conferences and events, and written on blogs and in traditional media, about the fundamental shifts taking place in the media and the impact on the business of public relations.
These conversations focus on who (practitioners, agencies and communication teams), what (modernise public relations), why (media change and opportunity) and when (now) but very rarely how. This paper explores the how.
It started out as a blog post ahead of speaking opportunities at the World PR Forum in Madrid, and the PRSA International Conference in Washington.
Exploring the public relations agency business | #FuturePRoof | ICCO | PRCAStephen Waddington
Progressive public relations agencies are rapidly modernising. They are embracing new skills in data, research and paid media, and are investing in creative teams.
The public relations agency sector is strong. Profits are healthy in well-managed businesses, and the market overall is growing according to both the PRCA and ICCO.
Innovation is everywhere in practice from freelancers through to the largest agencies.
However one area in which there remains surprisingly little innovation is around billing models. The dominant structure continues to be fees charged on an hourly basis, albeit on retainer or project basis.
These are the headline findings of this #FuturePRoof project on the future of the public relations agency, backed by ICCO and the PRCA.
You'll find eight drivers of change in the agency business identified by this project, outlined in this report. We hope that you find it useful.
The resurgence of public relations in the shift to socialStephen Waddington
10 areas of opportunity for a resurgent public relations profession. Presented at the Public Relations Institute of Ireland Conference in Dublin on 22 October, 2015.
Here are 16 areas that I'm thinking about in my day job in marketing, public relations and social media at Ketchum in 2016. As in previous years they're not so much predictions for the coming 12-months, as work in progress.
How to modernise a public relations agency or communications teamStephen Waddington
This paper tackles the opportunities and challenges for our profession as we face up to modernity and the role of public relations in organisational management leadership.
There is much said at conferences and events, and written on blogs and in traditional media, about the fundamental shifts taking place in the media and the impact on the business of public relations.
These conversations focus on who (practitioners, agencies and communication teams), what (modernise public relations), why (media change and opportunity) and when (now) but very rarely how. This paper explores the how.
It started out as a blog post ahead of speaking opportunities at the World PR Forum in Madrid, and the PRSA International Conference in Washington.
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
The Social Dynamics model: how to integrate social media in your companySteven Van Belleghem
This is a research paper in which we describe how companies should integrate social media into their entire company. this paper is based on more than 25 in-depth interviews with senior executives working on the integration of social media.
What Are 7 Steps Every Social Strategist Must Take To Help Their Organization...Dr. William J. Ward
Whitepaper from Spreadfast here: The 7 Whiteboard Sessions Every Social Strategist Needs To Have
- Understanding your social customer
- Adopting social companywide
- Developing workflows and processes
- Maximizing content
- Creating meaningful engagement
- Integrating social with other channels
- Proving social ROI
Are We Engaged Yet - Measuring the Success of Social PRInfluence People
Katie Delahaye Paine explains how to measure the success of your social media PR activities, covering engagement metrics and models, processes and tools.
Ross Breadmore (Nixon McIness) and Kerryn Dinsdale (Senior PR Manager, Barclaycard) explain how the credit card company adopted social media and developed an effective social PR strategy.
Case Study: Empowering employee advocacy with social listeningBrandwatch
Our client realized that organic reach through owned channels is decreasing rapidly, this is something that needed to be tackled. It was also understood that employee advocates are twice as trustworthy as a CEO.
This case study covers the process involved in increasing social activity via employee advocacy by 140% through the use of gamification and the Brandwatch social intelligence platform.
Building the Perfect Content Marketing Mix - Part II - Execution Tactics
Feel like it's time to mix up your marketing playlist? While there’s a lot you could be doing, sometimes it’s hard to know which tracks to start, stop, or pause. To help you find the right mix to meet your marketing goals, we consolidated responses from the 2015 Content Marketing Benchmarks, Budgets, and Trends research report section — “Which content marketing initiatives are you working on now, and in the next 12 months?” We broke out the results as follows:
• By priority
• By business type (B2B, B2C and nonprofit)
• By geography (North America, Australia, United Kingdom)
Part I covered two “playlists”: Internal Processes and Content Marketing Strategy Tactics (find that here on SlideShare as well). From channels to platforms to audience segmentation, we discussed how you can best establish your content marketing strategy and structure your team internally for more efficient processes.
Part II: Playlist 3 is where we show you how to mix things up a bit with different Execution Tactics. See how to create and deliver the best content to meet your business objectives. While some geographies and business types have similar priorities, others are finding their own unique beats — and the differences may surprise you.
We hope you find the following findings insightful and inspirational as you make your plans for the year ahead.
Enjoy!
Joe Pulizzi
PR and marketing professionals who want to learn more about what their peers have to say – and more importantly, how they can improve their digital PR programs – will benefit from seeing this research conducted by Mynewsdesk in cooperation with Berghs School of Communication.
Staying Competitive in Today's Digital Workforce: Advanced Social Media Strat...Hootsuite
Today’s widening global skills gap impacts businesses, employees, and customers. It has become more important than ever to empower professionals with social media education to provide value to business. The Advanced Social Media Strategy Certification (ASMS), created by HootSuite and Syracuse University’s S.I. Newhouse School of Public Communications—two global leaders in digital communications—provides strategic social media skills to an evolving digital workforce.
In this case study, discover how ASMS Certification provides value to businesses and professionals through the stories and key takeaways of enrolled professionals.
If you have been working in social media for some time, you are already familiar with a Social Business Command Center (sometimes referred to as a Social Media Listening Center). Both Dell and Gatorade were early adopters of command centers and many companies are now starting to follow suit.
Social Media Week London is a 5-day conference that provides the ideas, trends, insights and inspiration relating to social media marketing and technology. Events include keynotes, panels, workshops, master classes and interactive installations. It takes places in various venues in Westminster from 14-18 September 2015. It is part of an international network of inspiring business events in major cities globally.
This report explains what the events and activities created by Ogilvy in partnership with Brandwatch, The National Gallery, Ogilvydo and Tumblr.
Jerry Ward, MD of Press Data and a Director of AMEC, delivered a presentation and workshop on the measurement and evaluation of communication, including the Barcelona Principles and AMEC's new framework.
www.prfest.co.uk
This is a beginners guide to using Twitter for career and professional development.
It covers the basics of setting up an account, getting started, building a network and building relationships by engaging in conversation.
Social Media for the Equipment Finance CompanySuzanne Henry
A presentation on how an equipment finance and leasing company may use social media and social networking for marketing and communications purposes. Findings from original grant research conducted in summer 2010 are included.
The Social Dynamics model: how to integrate social media in your companySteven Van Belleghem
This is a research paper in which we describe how companies should integrate social media into their entire company. this paper is based on more than 25 in-depth interviews with senior executives working on the integration of social media.
What Are 7 Steps Every Social Strategist Must Take To Help Their Organization...Dr. William J. Ward
Whitepaper from Spreadfast here: The 7 Whiteboard Sessions Every Social Strategist Needs To Have
- Understanding your social customer
- Adopting social companywide
- Developing workflows and processes
- Maximizing content
- Creating meaningful engagement
- Integrating social with other channels
- Proving social ROI
Are We Engaged Yet - Measuring the Success of Social PRInfluence People
Katie Delahaye Paine explains how to measure the success of your social media PR activities, covering engagement metrics and models, processes and tools.
Ross Breadmore (Nixon McIness) and Kerryn Dinsdale (Senior PR Manager, Barclaycard) explain how the credit card company adopted social media and developed an effective social PR strategy.
Case Study: Empowering employee advocacy with social listeningBrandwatch
Our client realized that organic reach through owned channels is decreasing rapidly, this is something that needed to be tackled. It was also understood that employee advocates are twice as trustworthy as a CEO.
This case study covers the process involved in increasing social activity via employee advocacy by 140% through the use of gamification and the Brandwatch social intelligence platform.
Building the Perfect Content Marketing Mix - Part II - Execution Tactics
Feel like it's time to mix up your marketing playlist? While there’s a lot you could be doing, sometimes it’s hard to know which tracks to start, stop, or pause. To help you find the right mix to meet your marketing goals, we consolidated responses from the 2015 Content Marketing Benchmarks, Budgets, and Trends research report section — “Which content marketing initiatives are you working on now, and in the next 12 months?” We broke out the results as follows:
• By priority
• By business type (B2B, B2C and nonprofit)
• By geography (North America, Australia, United Kingdom)
Part I covered two “playlists”: Internal Processes and Content Marketing Strategy Tactics (find that here on SlideShare as well). From channels to platforms to audience segmentation, we discussed how you can best establish your content marketing strategy and structure your team internally for more efficient processes.
Part II: Playlist 3 is where we show you how to mix things up a bit with different Execution Tactics. See how to create and deliver the best content to meet your business objectives. While some geographies and business types have similar priorities, others are finding their own unique beats — and the differences may surprise you.
We hope you find the following findings insightful and inspirational as you make your plans for the year ahead.
Enjoy!
Joe Pulizzi
PR and marketing professionals who want to learn more about what their peers have to say – and more importantly, how they can improve their digital PR programs – will benefit from seeing this research conducted by Mynewsdesk in cooperation with Berghs School of Communication.
Staying Competitive in Today's Digital Workforce: Advanced Social Media Strat...Hootsuite
Today’s widening global skills gap impacts businesses, employees, and customers. It has become more important than ever to empower professionals with social media education to provide value to business. The Advanced Social Media Strategy Certification (ASMS), created by HootSuite and Syracuse University’s S.I. Newhouse School of Public Communications—two global leaders in digital communications—provides strategic social media skills to an evolving digital workforce.
In this case study, discover how ASMS Certification provides value to businesses and professionals through the stories and key takeaways of enrolled professionals.
If you have been working in social media for some time, you are already familiar with a Social Business Command Center (sometimes referred to as a Social Media Listening Center). Both Dell and Gatorade were early adopters of command centers and many companies are now starting to follow suit.
Social Media Week London is a 5-day conference that provides the ideas, trends, insights and inspiration relating to social media marketing and technology. Events include keynotes, panels, workshops, master classes and interactive installations. It takes places in various venues in Westminster from 14-18 September 2015. It is part of an international network of inspiring business events in major cities globally.
This report explains what the events and activities created by Ogilvy in partnership with Brandwatch, The National Gallery, Ogilvydo and Tumblr.
Jerry Ward, MD of Press Data and a Director of AMEC, delivered a presentation and workshop on the measurement and evaluation of communication, including the Barcelona Principles and AMEC's new framework.
www.prfest.co.uk
This is a beginners guide to using Twitter for career and professional development.
It covers the basics of setting up an account, getting started, building a network and building relationships by engaging in conversation.
How I practice public relations. Mostly it's about listening. At the end of the day, PR is about People and Relationships. It's how you manage them that counts.
Using social media tools to listen to publics: European Refugee CrisisStephen Waddington
This is a summary of my deck from the PRmoment Future PR Toolkit event in London sponsored by Prime Research.
The seminar explored how public relations practitioners are using tools to do a better job.
I used tools to see if I could better understand the European Refugee crisis.
My thesis was that our view of the humanitarian disaster is biased by politicians.
Half a day's work exploring networks and geotagged images surfaced first and second person stories from across the continent of refugees.
The International Organisation of Migration reports that 473,887 had arrived in Europe by sea so far in 2015. The European Union last week agreed quotas for 120,000 people.
You don't need tools to tell you that the numbers don't add up.
A public relations planning exercise using free and low cost digital tools to characterise an audience or public, with the goal of attracting people to visit Newcastle. Prepared for a lecture at Newcastle University.
We've seen the biggest upheaval in organisational communication in the past 20 years since the dawn of civilisation itself. It isn’t going as well as it could for organisations.
If you're one of the 3.2 billion people, or thereabouts, with a connection to the Internet you can create content and connect with anyone else that's part of this beautiful network.
It's wonderfully democratic. Organisations have access to exactly the same media and networks to build relationships as you and me.
But it's not going well. Here's the issue. Most organisations communicate in a way that would be more appropriate for a Roman Emperor 2000 years ago than the modern Internet.
It remains top down command and control. Information trickles down an organisation and is broadcast via increasing numbers of branded owned and shared channels.
This is a planning exercise that I developed for a workshop at Thinking Digital in London today.
The Internet Marketing Workshop uses free and low cost tools to identify or characterise an audience, or public, and explores different forms of digital and social media to understand behaviour and the best means of engagement.
The objective of the exercise is to gain as much information as possible about your audience or public, and then to develop insights that help influence creative, content and channel or media decisions.
Here are the areas of marketing, media and public relations that I’m thinking about for 2017 in my day job in at Ketchum. Let me know what you think. We’ve love to help your organisation think through some of these challenges.
What we do is, we help your plans for Online Marketing and Digital Promotions, by creating excellent Digital Marketing Strategies based on knowledge, foresight, intuitiveness, research, digital trends and an most importantly open mind with future digital visions.
5 Foolproof Business Communication Tools Every Company NeedsAxero Solutions
To increase efficiency and be productive wherever you are, to simplify IT management, and to find user-friendly solutions, it’s necessary for businesses to adapt to the changing times.
An area that is constantly changing is how people communicate. Today’s business communication tools are enabling small, medium, and large companies to achieve all of the above and more.
So, how can you determine the right tools for better internal communication?
First, determine any problems that need to be addressed ... and then consider the following solutions to solve those problems.
Here are 5 business communication tools to get you started.
Exploring the mental wellbeing of the public relations professionStephen Waddington
The #FuturePRoof report lifts the lid on mental health in the public relations profession, and attempts to characterise the issue, signpost potential solutions, and identify best practice.
Identify a core set of metrics to use as the starting point for measurement plans
Learn to revisit and adjust your measurement plans
How data from disparate channels and partners can be stored in a singular environment for holistic analysis. Full webinar: http://bit.ly/1QqrWIx
Closing the gap: The disconnect between marketing technology and business valueBrandwatch
In this webinar we discuss the challenges marketers face when trying to prove the value of social.
The discussion is firstly centered around the difficulties involved in measuring actual performance on social, with the lather half of the webinar focusing on how social intelligence and informed data can help bridge the gap and provide real results.
In this Talkwalker white paper you will learn how
to plan social media monitoring systematically
and target-orientated.
We will show you how to prepare your social
media monitoring tool from search definition, to
ongoing monitoring and up to selective
qualification of the search results in order to
prepare for meaningful analysis in just three
steps.
Reload Media Quarterly Breakfast Series - 'Planning Your Digital for the New ...Reload Media
Presentation from the Reload Media Quarterly Breakfast held on the 25th May, 2018.
Topic:
Planning your Digital Marketing for FY18/19
Speakers:
Craig Somervile - Managing Director, Reload Media
Libby O'Brien - Head of Digital, Flight Center Travel Group
Digital PR :: Toolkits, Reputation and Search Matter More Than Ever BeforeCasey Knox
A brand is defined by the summation of conversations taking place about it—online and offline. Although, this statement has always been true, the online component has never been easier of the two to measure. That is why, having the right narrative in play has never been more important. During this session, Digital PR pro Casey Knox explores real world examples of proactive and reactive narratives, and the must-knows of leveraging digital PR to grow, position, protect and propagate brands.
A digital marketing plan is an essential tool for your business. Companies with a clear marketing plan, that regularly measure their efforts, see 60% faster growth than those without a marketing plan. Developing a digital marketing plan will help you identify what makes your business unique and how to get your message out to your audiences through a variety of digital channels. An in-depth and detailed approach to laying out your digital marketing strategy can reveal new opportunities and expand your reach.
A digital marketing plan is an essential tool for your business. Companies with a clear marketing plan, that regularly measure their efforts, see 60% faster growth than those without a marketing plan. Developing a digital marketing plan will help you identify what makes your business unique and how to get your message out to your audiences through a variety of digital channels. An in-depth and detailed approach to laying out your digital marketing strategy can reveal new opportunities and expand your reach.
A digital marketing plan is an essential tool for your business. Companies with a clear marketing plan, that regularly measure their efforts, see 60% faster growth than those without a marketing plan. Developing a digital marketing plan will help you identify what makes your business unique and how to get your message out to your audiences through a variety of digital channels. An in-depth and detailed approach to laying out your digital marketing strategy can reveal new opportunities and expand your reach.
Learn how you can launch and scale your social marketing operations. What pitfalls to avoid, how you can optimize for upside, and what are the key KPIs to guide your journey.
We have analysed the Twitter activity of these british local governments: London (London Councils gather the 33 councils of the city of London), Glasgow, Manchester, Belfast City Council, Birmingham, Cardiff, Coventry, Newcastle, Edinburgh, Bristol, Liverpool, Leeds, Sunderland, Brighton, Nottingham and Sheffield.
Similar to A PR planning exercise using free tools (20)
Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months.
There's no formal methodology and they’re not so much predictions as a series of stories that I've recorded on my blog during 2018.
It’s where I’m placing bets over the next 12 months. Please let me know what I’ve missed.
Facebook is a powerful form of media for organisations seeking to engage with the public. There are two billion people on the platform worldwide and 40 million adults in the UK.
More than 1,000 signals make up how the Facebook newsfeed algorithm serves 300 stories each day. It’s important for public relations practitioners to have a rudimentary understanding of how the algorithm works.
This deck was prepared for a workshop session with NHS comms directors hosted by NHS Providers in London on 25 January, 2018.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
A Public Relations Planning Toolkit: How to build effective external communic...Stephen Waddington
This deck was prepared for a planning workshop for Future Communicators in London on Wednesday, 24 January.
It covers each of the key areas of communications planning, and includes four exercises.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
This is an article and deck about the outlook for public relations and social media in 2018. It’s based on insight from my day job working at Ketchum.
12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
Communication and media response to the Westminster AttackStephen Waddington
Best practice communication was critical to allaying fear in the immediate response to the Westminster attacks but sensationalist media coverage must be challenged.
There was a terrorist attack on Westminster Bridge and the Palace of Westminster in London yesterday. Five people, including a police office, are dead, and 40 people are injured.
In this deck I've looked at the response from London's Mayor, the police, journalists, media, the government, the public, and others. It is intended for a lecture to public relations students at Newcastle University.
The deck tells the story of how crisis situations have unfolded in media over the last 40 years, as media has changed.
I've included user generated comment from social networks including some examples of hate and propaganda that you may find disturbing.
Thank you to the emergency services, NHS staff and all the professional communicators involved in the incident response.
Working towards a community of practice in public relationsStephen Waddington
This report is based on an online conversation exploring the opportunity for cooperation between public relations academia and practice. It took place in a Facebook group during September and October 2015.
Proposals fall into two areas.
First, there are some quick fixes that could bring about an immediate and significant improvement in collaboration such as cooperation on awards, conferences, industry schemes and media.
Second, there are some structural issues that need longer term attention. Critically the conversion for students between teaching and practice and the basis on which academic performance is rewarded and recognised both need to be tackled.
I’m developing a panel discussion and workshop around this topic at BledCom in July 2016. The subject of the conference is Engagement, so it is fitting and timely.
The Media of the Street. Made in Shoreditch, London, UKStephen Waddington
Graffiti or street art is the rawest form of media. It challenges culture and society through both its medium and its message.
Critics dismiss it as vandalism, and the art and media establishment largely ignores it. That’s important as it ensure that street art remains a genre of sub-culture.
In my view street art is a mirror on society that you won’t find in a focus group or tabloid newspaper. Business people and politicians would do well to take note.
These images are from a walk around Shoreditch, London, UK yesterday. They tell the stories from the street.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
A PR planning exercise using free tools
1. 1 | 12.03.20151 | 12.03.2015
Public relations
planning exercise
How do we get people to visit Newcastle?
Stephen Waddington
Visiting Professor, Newcastle University
wadds.co.uk @wadds
6. 6 | 12.03.2015
#PRtoolbox
We’re obsessed about the application of so-called big
data in public relations to inform and measure the success
of our campaigns.
But what does that actually mean in practice?
7. 7 | 12.03.2015
#PRtoolbox
This is a public relations planning exercise using data and
tools to identify a public (or audience to use marketing
speak) and insights to influence behavioural change.
I’ve used free or low-cost tools to enable other people you
to experiment with the process and methodology.
The deck was inspired by Julian Cole’s Digital Strategy
Toolbox 2014 keynote at Upload Lisboa 2014, Portugal.
Julian is head of planning at BBH in New York. Look him up
on Twitter @JulianCole.
8. 8 | 12.03.2015
#PRtoolbox
Free or low cost tools are never as sophisticated or robust as
commercial tools and there is no guarantee of the quality
of the output or continuity of service.
There is no such thing as free.
9. 9 | 12.03.2015
Challenge
A travel agent wants to attract people from around the UK
to visit Newcastle for short breaks.
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Public relations planning
Research
Insight
Strategy
CreativityContent
Channels
Evaluation
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Public relations planning
Research
Insight
Strategy
CreativityContent
Channels
Evaluation
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Customer journey
#1 Google Customer Journey
#2 Google Consumer
Barometer
#3 Google Search Trends
#4 Google Adwords Keyword
Planner
#5 Google Search
#6 AnswerThePublic.com
Social
#7 Buzzsumo
#8 Iconosquare
#9 Topsy
#10 Facebook Ad Insights
#11 Twitter
#12 Followerwonk
#13 Echosec
Web
#14 Marketing Grader
#15 Boardreader
#16 TripAdvisor
#17 YouGov Profiler
#18 Office for National Statistics
Tools
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Try it for yourself
You’ll find a full list of the tools and links at
wadds.co.uk/prtoolbox.
Follow along during the exercise or try it out for yourself.
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#1 Google Customer Journey
The Google Customer Journey shows what channels
influence customer decisions at different points in the
purchase cycle.
How
1. Head to the Google Customer Journey tool
2. Filter by country and market
3. Compare results with different markets, such as US
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Insight #2 Public
relations greatest
influence on
decision making
Insight #3 Data
capture and direct
marketing to close
sale
Insight #1 Ads firmly
start of the customer
journey
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Insight #1 Social
start of customer
journey (US market
more developed)
Insight #2 Public
relations greatest
influence on
decision making
Insight #3 Data
capture and direct
marketing to close
sale
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#2 Google Consumer Barometer
Consumer Barometer helps you understand how people
use the internet. It digs into more detail than the Customer
Journey Tool. It covers 45 countries and 10 product
categories.
How
1. Visit Google Consumer Barometer
2. Use pre-populated questions or the filter options
3. Compare the influence of different forms of media on
the customer journey
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Insight #1 Previous
experience greatest
influence on future
intent
Insight #2 Online
research and social
second greatest
influence
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#3 Google Search Trends
Google Trends shows how often a particular search-term is
entered relative to the total search-volume across various
regions of the world, and in various languages.
How
1. Visit Google Trends
2. Search by keyword, filtered by country
3. Analyse trends by date
4. Review competitors
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Insight #1 How do
we get there and
what is there to do?
Insight #2 Football
and travel
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#4 Google AdWords Keyword Planner
Google AdWords Keyword Planner shows the search
frequency that keywords and the actual search terms
people enter into Google when conducting a search.
How
1. Visit Google AdWords Keyword Planner and select
tools
2. Filter by country, device and locations
3. Review competitors
4. Analyse time period comparisons to review trends
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Insight #1 Search
volumes are a proxy
for buying intention
Insight #2
Accommodation,
spa and cost
Insight #3 Families,
young people, male
and female, 18 to
40+
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Insight #1 Search
volumes are a proxy
for buying intention
Insight #2
Accommodation,
spa and cost
Insight #3 Families,
young people, male
and female, 18 to
40+
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#5 Google Search
Google is the dominant search engine. Using the Google in
incognito shows how content appears in search.
How
1. Visit Google
2. Search by keyword and take a consumer eye view to
results
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#6 AnswerThePublic.com
AnswerThePublic.com is a tool built by search and content
agency PropellerNet. It enables you to interrogate
aggregated auto-complete data from Google and
understand the real questions that people are asking when
they complete a search query.
How
1. Visit AnswerThePublic.com
2. Search by a variety of keywords. Use the terms surfaced
by Google Keyword planner.
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Newcastle pubs with accommodation
Newcastle hotels with spa facilities
Newcastle hotels with gym
Newcastle twinned with
Newcastle hotels with jacuzzi in room
Newcastle accommodation with spa
Newcastle hotels with hot tub in room
Newcastle hotels with spa
Newcastle hotels with parking
Newcastle hotels with swimming pool
Newcastle with toddlers
Insight #1 Where to
stay, and what we
want?
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Newcastle for stag weekend
Newcastle for a stag
Newcastle for a night out
Newcastle for hen weekend
Newcastle for sale house
Newcastle for your eyes only
Newcastle for nye
Newcastle for couples
Newcastle for weekend
Newcastle for families
Newcastle for new years eve
Newcastle for shopping
Newcastle for toddlers
Newcastle for students
Newcastle for new year
Newcastle for rent
Newcastle for sale
Newcastle for intermediaries
Insight #2 Motivation
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#7 Buzzsumo
Buzzsumo is a social media monitoring tool that
characterizes a keyword by the content shared and key
influencers.
How
1. Visit Buzzsumo and search Newcastle
2. View results by top content and top influencers
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#8 Iconosquare
Iconosquare, formerly Statigram, is a basic tool to filter
Instragram and surface content based on hashtags or
keywords.
How
1. Visit Iconosquare and log on with your Instagram
account
2. Search keywords and hashtags for indication of culture
and society
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#9 Topsy
Topsy is a social media monitoring tool that identifies
influencers around a topic. Its like Buzzsomo but provides a
greater level of granularity.
How
1. Visit Topsy and search Newcastle
2. Page through the results looking for interesting people
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#10 Facebook Ad Insights
Use Facebook Ad planner to build a campaign and
characterize the potential audience.
How
1. Log onto Facebook and create an ad campaign
2. Use the variables from prior planning process to target
the campaign
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#11 Twitter
Popular online social network for short messages. Mobile
and news driven.
How
1. Visit Twitter and log in with your account details
2. Use advanced search function to interrogate
influencer, hashtags, keywords and conversations
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#12 Followerwonk
Followerwonk enables you to search Twitter bios by
keywords and return results based on networks, followers
and social authority score.
How
1. Visit Followerwonk and log in with your Twitter details
2. Search by bio location and keyword
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#2 High profile talent
and influencers from
Newcastle
#1 Strong Twitter
community in the
City
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#13 Echosec
Echosec is a location based social media monitoring tool
that extracts location meta data from social media posts
and serves the results overlaid on a Google Map.
How
1. Visit Echosec and select demo options
2. Search by postcode and mark an area to interrogate
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#14 Marketing Grader
Marketing Grader is a service from Hub Spot that
characterizes website marketing performance.
How
1. Visit marketing.grader.com and enter the URL of the site
you want to review
2. Scrutinize blogging, social media, SEO and lead
performance
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#15 Boardreader
Boardreader is a search engine for message boards and
online communities.
How
1. Visit Boardreader and search by keyword
2. Scrutinize results, and related popular topics
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#16 TripAdvisor
Destination website and app for travel deals and reviews.
How
1. Visit TripAdvisor
2. Take a consumer eye view of hotels, restaurants and
attractions
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#17 YouGov Profiler
YouGov Profile is a segmentation and planning tool for
agencies and brands based on YouGov consumer
research.
How
1. Visit YouGov Profiler and search for leads
2. Explore consumer profile and data that is returned
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Insight #1 Female
25 to 39 years-old
Insight #2
Disposable income
of £125 to £499
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#18 Office for National Statistics
The Office for National Statistics collates data about
statistics related to the economy, population and society of
England and Wales.
How
1. Visit Office of National Statistics
2. Look up data and reports related tourism
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Insight #1 Boom in
travel to London for
overseas visitors
Insight #2 Locations
of overseas visitors
to the UK
Source: 16.8m overseas visits to London in 2013, up 43.5% in 10 years - http://wadds.co/1yBQ8fm
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Insight #1 The
market for so-called
staycations remains
strong
How does the UK economy affect where the British go on holiday? - ONS - http://wadds.co/1xAxK85
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Research Summary 1
1. The market for staycations is strong (ONS)
2. The customer journey for short UK breaks starts with
awareness and is closed with data capture (Google)
3. Word-of-mouth and previous experience critical to
decision making process (Google)
4. The Newcastle experience (various)
How to get there, where to stay
Football and landscape
Universities, student population
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Research Summary 2
5. Potential Facebook audience of around 1.2 million
people (age: 18-40, interest: travel and behaviour: freq.
travel) (Facebook)
6. January, July and August are peak periods for short
breaks to Newcastle (Google)
7. Newcastle/Gateshead could be a potential partnership
opportunity (Various)
8. Active Twitter community. Key influencers: airport, NUFC
and Newcastle University
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Public relations
planning exercise
How do we get people to visit Newcastle?
Stephen Waddington
Visiting Professor, Newcastle University
wadds.co.uk @wadds