A public relations planning exercise using free and low cost digital tools to characterise an audience or public, with the goal of attracting people to visit Newcastle. Prepared for a lecture at Newcastle University.
The Public Sector: Using social to understand citizen needs and inform agency...Brandwatch
Our latest report examines the online activity of the public sector, providing meaningful benchmarks, insights and social strategies to explain the current state of social and political conversations. Specifically, the report includes:
- The Public Sector Social Index, evaluating 49 public sector agencies around the world across five important factors
- Research on the online relationship between agencies and audiences
- Sector-level and agency-level demographic analyses
- Specific use cases using sentiment and category analyses to reveal trends and diagnose crises
Rationalizing AT&T and DIRECTV social channel ecosystem, presented by Joy Hay...SocialMedia.org
In their Brands-Only Summit presentation, AT&T's Joy Hays and JD Link share a case study on merging brands' social accounts.
They discuss how they handled a merge with DIRECTV that resulted in new processes for governance and consolidation of all social media accounts for both brands.
The Public Sector: Using social to understand citizen needs and inform agency...Brandwatch
Our latest report examines the online activity of the public sector, providing meaningful benchmarks, insights and social strategies to explain the current state of social and political conversations. Specifically, the report includes:
- The Public Sector Social Index, evaluating 49 public sector agencies around the world across five important factors
- Research on the online relationship between agencies and audiences
- Sector-level and agency-level demographic analyses
- Specific use cases using sentiment and category analyses to reveal trends and diagnose crises
Rationalizing AT&T and DIRECTV social channel ecosystem, presented by Joy Hay...SocialMedia.org
In their Brands-Only Summit presentation, AT&T's Joy Hays and JD Link share a case study on merging brands' social accounts.
They discuss how they handled a merge with DIRECTV that resulted in new processes for governance and consolidation of all social media accounts for both brands.
In this talk, we'll deep dive into how Monster.com analyzed more than a million tweets from people who loved or hated their jobs to create a PR and content marketing hit.
Social Media Community Hack Sheet for NGOsDarine Sabbagh
An NGO's social media channels are quickly turning into assets for these NGOs who are looking for media coverage, funding, partnerships...well pretty much any NGO. And while by now most of them realize that, they are also feeling overwhelmed on how to harness its powers with having so many of them - social networks.
Learn how social media intelligence can fill gaps in your research mix.
- Six unique benefits of social media research
- Four key layers of the social intelligence stack
- Eight core applications of social media data for modern businesses
How to Plan and Implement a Digital PR StrategySendible
Discover the 10-step way to plan and implement a successful digital PR strategy and how Sendible can make each step quick and easy to implement. Do more in less time and get better results, with Sendible and guest speaker Sally Falkow, CEO of Meritus Media.
Holistic measurement and monitoring, PRecious Communications, 11-2013Lars Voedisch
Holistic Measurement & Monitoring for Traditional & Digital Media Relations
• Setting smart goals: Aligning measurement principals with
business objectives
• Basics of monitoring & measurement:
- Measuring media relationship & scoring sentiment in the news sphere: Field studies, media content analysis, etc
- Ratings worth monitoring on various new media platforms
• KPI for various media relations scenarios (e.g. awareness,
advocacy, reputation, action, sales) & practical exercise to
develop metrics for your own organisation
• The Million Dollar Question: So what’s the ROI? What other KPI can you bring to the boardroom?
• Matching various free & paid analytics in the market to fit your needs
#PRmeasure
Social Media Strategy Framework and Tools for SMEs and NGOsRocel Ann Junio
Most businesses and organizations think that being on social media is a must-do, but not everyone does it right and can do it well. Here's a framework to guide you in crafting your strategy and some free tools that can help you jumpstart your efforts.
Case Study: Empowering employee advocacy with social listeningBrandwatch
Our client realized that organic reach through owned channels is decreasing rapidly, this is something that needed to be tackled. It was also understood that employee advocates are twice as trustworthy as a CEO.
This case study covers the process involved in increasing social activity via employee advocacy by 140% through the use of gamification and the Brandwatch social intelligence platform.
Social media has added a new layer to public relations. This presentation covers digital PR strategies and tactics, as well as specific tips to innovate best practices. Initially delivered for a Thomson Reuters webinar. Looking for a PR speaker? Contact Heather Whaling to see about presentations for conferences and workshops. heather[at]gebencommunication.com
The Global Goals for Sustainable Development: The world's most important bran...Brandwatch
Let's think on a bigger scale. The United Nations Foundation solves global problems. Problems that challenge humanity and - once solved - will advance and improve life for millions. We are joined by three executives from the United Nations Foundation and their partner agency The Glover Park Group for a discussion about how to measure - and engage in - the world's most important brand conversation.
The report offers elaborate profiles of two hundred (200) Social Media Monitoring (SMM) tools and services worldwide including key product features, product applications, product screenshots, pricing and client information on more than 150 SMM tools and services, and much more. The Analysis part of the Report also provides a detailed guide to selecting and using SMM tools and services, definition of important SMM concepts and key applications, and up-to-date information on market trends including M&A activity.
Visit our SMM Tools and Services Report page at http://ideya.eu.com/reports.html
The 25 Must-Read Content Marketing Presentations of 2014David Laubner
2014 was another excellent year for the content marketing industry and the presentations posted to slideshare were equally good as the previous years selections.
www.twitter.com/bostondave
www.thinkingphones.com
Using Social Media Analytics - Social Media Week Dubai March 2017Umar khan
Business use social media channels to connect with customers, to answer questions, and to just "be there" for their community. How do they know if social media channel is successful, and they are meeting their goals? Most social media channels have analytics or insights that help figure this out. Let's explore analytics for different social media channels and explains what businesses should track and why. Also, what it takes to create a strong and sustainable social media presence, including successes and bummers.
What in the world is dark social? Presented by Brewster StanislawSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Simply Measured's Brewster Stanislaw explains what dark social is, why it is important, and how you can measure it.
He arms you with the information and tools you need to teach your colleagues about dark social and illustrate the true business impact of your social team.
Here are the areas of marketing, media and public relations that I’m thinking about for 2017 in my day job in at Ketchum. Let me know what you think. We’ve love to help your organisation think through some of these challenges.
Exploring the mental wellbeing of the public relations professionStephen Waddington
The #FuturePRoof report lifts the lid on mental health in the public relations profession, and attempts to characterise the issue, signpost potential solutions, and identify best practice.
In this talk, we'll deep dive into how Monster.com analyzed more than a million tweets from people who loved or hated their jobs to create a PR and content marketing hit.
Social Media Community Hack Sheet for NGOsDarine Sabbagh
An NGO's social media channels are quickly turning into assets for these NGOs who are looking for media coverage, funding, partnerships...well pretty much any NGO. And while by now most of them realize that, they are also feeling overwhelmed on how to harness its powers with having so many of them - social networks.
Learn how social media intelligence can fill gaps in your research mix.
- Six unique benefits of social media research
- Four key layers of the social intelligence stack
- Eight core applications of social media data for modern businesses
How to Plan and Implement a Digital PR StrategySendible
Discover the 10-step way to plan and implement a successful digital PR strategy and how Sendible can make each step quick and easy to implement. Do more in less time and get better results, with Sendible and guest speaker Sally Falkow, CEO of Meritus Media.
Holistic measurement and monitoring, PRecious Communications, 11-2013Lars Voedisch
Holistic Measurement & Monitoring for Traditional & Digital Media Relations
• Setting smart goals: Aligning measurement principals with
business objectives
• Basics of monitoring & measurement:
- Measuring media relationship & scoring sentiment in the news sphere: Field studies, media content analysis, etc
- Ratings worth monitoring on various new media platforms
• KPI for various media relations scenarios (e.g. awareness,
advocacy, reputation, action, sales) & practical exercise to
develop metrics for your own organisation
• The Million Dollar Question: So what’s the ROI? What other KPI can you bring to the boardroom?
• Matching various free & paid analytics in the market to fit your needs
#PRmeasure
Social Media Strategy Framework and Tools for SMEs and NGOsRocel Ann Junio
Most businesses and organizations think that being on social media is a must-do, but not everyone does it right and can do it well. Here's a framework to guide you in crafting your strategy and some free tools that can help you jumpstart your efforts.
Case Study: Empowering employee advocacy with social listeningBrandwatch
Our client realized that organic reach through owned channels is decreasing rapidly, this is something that needed to be tackled. It was also understood that employee advocates are twice as trustworthy as a CEO.
This case study covers the process involved in increasing social activity via employee advocacy by 140% through the use of gamification and the Brandwatch social intelligence platform.
Social media has added a new layer to public relations. This presentation covers digital PR strategies and tactics, as well as specific tips to innovate best practices. Initially delivered for a Thomson Reuters webinar. Looking for a PR speaker? Contact Heather Whaling to see about presentations for conferences and workshops. heather[at]gebencommunication.com
The Global Goals for Sustainable Development: The world's most important bran...Brandwatch
Let's think on a bigger scale. The United Nations Foundation solves global problems. Problems that challenge humanity and - once solved - will advance and improve life for millions. We are joined by three executives from the United Nations Foundation and their partner agency The Glover Park Group for a discussion about how to measure - and engage in - the world's most important brand conversation.
The report offers elaborate profiles of two hundred (200) Social Media Monitoring (SMM) tools and services worldwide including key product features, product applications, product screenshots, pricing and client information on more than 150 SMM tools and services, and much more. The Analysis part of the Report also provides a detailed guide to selecting and using SMM tools and services, definition of important SMM concepts and key applications, and up-to-date information on market trends including M&A activity.
Visit our SMM Tools and Services Report page at http://ideya.eu.com/reports.html
The 25 Must-Read Content Marketing Presentations of 2014David Laubner
2014 was another excellent year for the content marketing industry and the presentations posted to slideshare were equally good as the previous years selections.
www.twitter.com/bostondave
www.thinkingphones.com
Using Social Media Analytics - Social Media Week Dubai March 2017Umar khan
Business use social media channels to connect with customers, to answer questions, and to just "be there" for their community. How do they know if social media channel is successful, and they are meeting their goals? Most social media channels have analytics or insights that help figure this out. Let's explore analytics for different social media channels and explains what businesses should track and why. Also, what it takes to create a strong and sustainable social media presence, including successes and bummers.
What in the world is dark social? Presented by Brewster StanislawSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Simply Measured's Brewster Stanislaw explains what dark social is, why it is important, and how you can measure it.
He arms you with the information and tools you need to teach your colleagues about dark social and illustrate the true business impact of your social team.
Here are the areas of marketing, media and public relations that I’m thinking about for 2017 in my day job in at Ketchum. Let me know what you think. We’ve love to help your organisation think through some of these challenges.
Exploring the mental wellbeing of the public relations professionStephen Waddington
The #FuturePRoof report lifts the lid on mental health in the public relations profession, and attempts to characterise the issue, signpost potential solutions, and identify best practice.
Why Choose Public Relations as a Career? Consider the options: Agency PR, Corporate Communications, Issues Management, Public Affairs, Investor Relations, Marketing Communications, Media Relations, Non-Profit PR, Social Media and many others.
This credentials covers a comprehensive PR done in China from traditional, social and digital media. Case studies of these industries are included in this PPT: Engineering&Manufacturing, Lifestyle, F&B, Education, Automotive, Government, NGO and Renewable Energy
Soapbox PR's approach to public relations Soapbox PR
Soapbox PR is a boutique PR and marketing consultancy based in Perth, Western Australia. We are often asked about our approach to PR and this presentation is one we presented to a client previously. We would love to hear your thoughts. Email us at info@soapboxpr.com.au or for more details visit www.soapboxpr.com.au
AppFolio Consumer Relations Team (Customer Webinar)AppFolio
The Consumer Relations team is dedicated to helping all needs regarding AppFolio screening services and reports.
For consumers we help provide copies of screening reports and answer questions about the data, and if needed, will help with disputes to ensure the most accurate reports possible.
For our customers we help answer questions about screening functionality, the source data, and uses of screening reports.
How I practice public relations. Mostly it's about listening. At the end of the day, PR is about People and Relationships. It's how you manage them that counts.
This is a beginners guide to using Twitter for career and professional development.
It covers the basics of setting up an account, getting started, building a network and building relationships by engaging in conversation.
This is a public relations planning exercise exploring how to get more people to visit Newcastle for short breaks from around the UK. The session investigates the size of the potential audience and their motivation.
The deck was developed for a lecture to public relations students at the University of Newcastle.
Disclaimer: Free or low cost tools are never as sophisticated or robust as commercial tools and there is no guarantee of the quality of the output or continuity of service.
Using social media tools to listen to publics: European Refugee CrisisStephen Waddington
This is a summary of my deck from the PRmoment Future PR Toolkit event in London sponsored by Prime Research.
The seminar explored how public relations practitioners are using tools to do a better job.
I used tools to see if I could better understand the European Refugee crisis.
My thesis was that our view of the humanitarian disaster is biased by politicians.
Half a day's work exploring networks and geotagged images surfaced first and second person stories from across the continent of refugees.
The International Organisation of Migration reports that 473,887 had arrived in Europe by sea so far in 2015. The European Union last week agreed quotas for 120,000 people.
You don't need tools to tell you that the numbers don't add up.
This is a planning exercise that I developed for a workshop at Thinking Digital in London today.
The Internet Marketing Workshop uses free and low cost tools to identify or characterise an audience, or public, and explores different forms of digital and social media to understand behaviour and the best means of engagement.
The objective of the exercise is to gain as much information as possible about your audience or public, and then to develop insights that help influence creative, content and channel or media decisions.
Effective planning an online advertising campaignParikshit Hore
In this thesis I will concentrate on analyzing an online campaign of BJP for promoting Naredra Modi as an PM from mission 272 .This campaign name is “Namo”. The campaign is launched in the Gadhi Nager region as a part of a larger advertising campaign and is visible in all India during Gujarat election in 2013.The focus for this thesis is to identify key stages in planning and executing by analyzing this particular online campaign. My intention is to establish how the research and Statistic conducted for the campaign impacted the planning and execution process that in the end lead to the online campaign. With the help of the marketing and advertisement theory and my qualitative studies, I hope to identify if there is an established process for online campaign planning and execution on a high level. At the same time this study will serve as a presentation of the online campaign assets and as a handbook for planning and executing a substantial online campaign.
Building or Re-envisioning a Social Media PlanWest Muse
As museum marketers, high quality content is easy to come by, but how do you even begin to digest, process, and plug it into an effective social media marketing strategy that results in more influence, followers, and relevance? Whether you are starting from scratch, activating a new platform, or re-vamping your channels, this session will offer valuable insights for building a sustainable social media strategy.
Demo - Using Automate Services: "Data-Driven SEO"Lawrence Morrow
Data-Driven SEO, Automate by Innoventure Services, 2nd Quarter 2016. Our team offer analyses to support your goals for data-driven results, including but not limited to:
– Audience analysis
– Opportunity analysis
– Revenue forecasting
– SWOT (strengths, weaknesses, opportunities and
threats)
– Targeting top prospects
We can help you with the following SEO goals:
1. Increase Google search rankings for identified keywords
2. Increase website visitors
3. Increase website registrations from those new visitors
a) Website registrations that would then give us the opportunity to follow up via our sales team and to get them on our email
marketing lists
4. Direct those new visitors to view other content on our website like the blog or to register for a webinar
The strong cultural linkage between Ireland and North America now presents a unique opportunity for the Irish tourism sector via social media. There the industry can engage with existing and potential customers around the online presence of items of cultural interest that can influence the decision to visit (and revisit) Ireland and experience a wider range of attractions.
The main objective of this study is to examine the role of social media in marketing Ireland as a destination to the North American market. Various quantitative and qualitative research methods were employed to obtain the perspectives of visitors and of key stakeholders regarding the effectiveness of social media in attracting these North American visitors (NAVs) to Ireland. Methods included online surveys of visitors and semi-structured, in-depth interviews with those responsible for implementing social media strategies in the Irish tourism sector. Furthermore, a Netnographic analysis of the key stakeholders’ social media strategies was carried out using the Nvivo 11(Ncapture) software. This approach generated a large amount of data that had to be analysed and coded so the emerging themes relevant to the main objective could be identified.
This analysis revealed the potential for social media to transform Irish-North American tourism strategies for the various stakeholders. Nevertheless the analysis also particularly provides key insights into the knowledge and resource requirements of the Irish SMEs operating in this sector. One of the conclusions of this study is that the enormous potential of social media to provide a cost-effective strategy for Irish SMEs can only be realised if issues relating to knowledge and resource limitations are properly addressed.
Run a social media listening program, presented by Erling AmundsonSocialMedia.org
In his Brands-Only Summit presentation, Symantec Corporation's Erling Amundson teaches a class on running a social media listening program.
He covers how to listen, monitor, and track social media conversations and applying the insights to your social media strategy.
Growing Conversations is a process to improve community planning in Toronto through a better engagement process. This presentation was made at the project launch on June 24, 2014, and serves as an introduction to the project objectives, elements, and timeline.
Blogger Outreach For Brand Awareness - Talk for Etsy OwnersKelvin Newman
Myself and Alexandra Hepworth were recently invited to give a talk around blogging and blogger outreach to the members of the Brighton Etsy Meet-Up group. It was a really enjoyabl
Social Media Marketing is the process of gaining website traffic or attention through social media sites.Using social media for marketing can enable small business looking to further their reach to more customers.
Similar to Public relations planning excercise (20)
Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months.
There's no formal methodology and they’re not so much predictions as a series of stories that I've recorded on my blog during 2018.
It’s where I’m placing bets over the next 12 months. Please let me know what I’ve missed.
Facebook is a powerful form of media for organisations seeking to engage with the public. There are two billion people on the platform worldwide and 40 million adults in the UK.
More than 1,000 signals make up how the Facebook newsfeed algorithm serves 300 stories each day. It’s important for public relations practitioners to have a rudimentary understanding of how the algorithm works.
This deck was prepared for a workshop session with NHS comms directors hosted by NHS Providers in London on 25 January, 2018.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
A Public Relations Planning Toolkit: How to build effective external communic...Stephen Waddington
This deck was prepared for a planning workshop for Future Communicators in London on Wednesday, 24 January.
It covers each of the key areas of communications planning, and includes four exercises.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
This is an article and deck about the outlook for public relations and social media in 2018. It’s based on insight from my day job working at Ketchum.
12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
Communication and media response to the Westminster AttackStephen Waddington
Best practice communication was critical to allaying fear in the immediate response to the Westminster attacks but sensationalist media coverage must be challenged.
There was a terrorist attack on Westminster Bridge and the Palace of Westminster in London yesterday. Five people, including a police office, are dead, and 40 people are injured.
In this deck I've looked at the response from London's Mayor, the police, journalists, media, the government, the public, and others. It is intended for a lecture to public relations students at Newcastle University.
The deck tells the story of how crisis situations have unfolded in media over the last 40 years, as media has changed.
I've included user generated comment from social networks including some examples of hate and propaganda that you may find disturbing.
Thank you to the emergency services, NHS staff and all the professional communicators involved in the incident response.
Exploring the public relations agency business | #FuturePRoof | ICCO | PRCAStephen Waddington
Progressive public relations agencies are rapidly modernising. They are embracing new skills in data, research and paid media, and are investing in creative teams.
The public relations agency sector is strong. Profits are healthy in well-managed businesses, and the market overall is growing according to both the PRCA and ICCO.
Innovation is everywhere in practice from freelancers through to the largest agencies.
However one area in which there remains surprisingly little innovation is around billing models. The dominant structure continues to be fees charged on an hourly basis, albeit on retainer or project basis.
These are the headline findings of this #FuturePRoof project on the future of the public relations agency, backed by ICCO and the PRCA.
You'll find eight drivers of change in the agency business identified by this project, outlined in this report. We hope that you find it useful.
Here are 16 areas that I'm thinking about in my day job in marketing, public relations and social media at Ketchum in 2016. As in previous years they're not so much predictions for the coming 12-months, as work in progress.
We've seen the biggest upheaval in organisational communication in the past 20 years since the dawn of civilisation itself. It isn’t going as well as it could for organisations.
If you're one of the 3.2 billion people, or thereabouts, with a connection to the Internet you can create content and connect with anyone else that's part of this beautiful network.
It's wonderfully democratic. Organisations have access to exactly the same media and networks to build relationships as you and me.
But it's not going well. Here's the issue. Most organisations communicate in a way that would be more appropriate for a Roman Emperor 2000 years ago than the modern Internet.
It remains top down command and control. Information trickles down an organisation and is broadcast via increasing numbers of branded owned and shared channels.
Working towards a community of practice in public relationsStephen Waddington
This report is based on an online conversation exploring the opportunity for cooperation between public relations academia and practice. It took place in a Facebook group during September and October 2015.
Proposals fall into two areas.
First, there are some quick fixes that could bring about an immediate and significant improvement in collaboration such as cooperation on awards, conferences, industry schemes and media.
Second, there are some structural issues that need longer term attention. Critically the conversion for students between teaching and practice and the basis on which academic performance is rewarded and recognised both need to be tackled.
I’m developing a panel discussion and workshop around this topic at BledCom in July 2016. The subject of the conference is Engagement, so it is fitting and timely.
The resurgence of public relations in the shift to socialStephen Waddington
10 areas of opportunity for a resurgent public relations profession. Presented at the Public Relations Institute of Ireland Conference in Dublin on 22 October, 2015.
The Media of the Street. Made in Shoreditch, London, UKStephen Waddington
Graffiti or street art is the rawest form of media. It challenges culture and society through both its medium and its message.
Critics dismiss it as vandalism, and the art and media establishment largely ignores it. That’s important as it ensure that street art remains a genre of sub-culture.
In my view street art is a mirror on society that you won’t find in a focus group or tabloid newspaper. Business people and politicians would do well to take note.
These images are from a walk around Shoreditch, London, UK yesterday. They tell the stories from the street.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
1. 1 | 04.03.2016
How to get people to visit Newcastle?
Public relations
planning exercise
How do we persuade more people to visit
Newcastle?
Stephen Waddington
Visiting Professor, Newcastle University
wadds.co.uk @wadds
3. 3 | 04.03.2016
#PRtoolbox
This is a public relations planning exercise using data and tools to
identify a public (or audience to use marketing speak) and
insights to influence behavioural change.
I’ve used free or low-cost tools to enable other people you to
experiment with the process and methodology.
Free or low cost tools are never as sophisticated or robust as
commercial tools and there is no guarantee of the quality of the
output or continuity of service.
There is no such thing as free.
4. 4 | 04.03.2016
#PRtoolbox
This is a public relations planning exercise using data and tools to
identify a public (or audience to use marketing speak) and
insights to influence behavioural change.
I’ve used free or low-cost tools to enable other people you to
experiment with the process and methodology.
Free or low cost tools are never as sophisticated or robust as
commercial tools and there is no guarantee of the quality of the
output or continuity of service.
There is no such thing as free.
5. 5 | 04.03.2016
Challenge
A travel agent wants to attract people from around the UK to visit
Newcastle for short breaks.
You’ll find a full list of the tools and links at
wadds.co.uk/prtoolbox.
6. 6 | 04.03.2016
Public relations planning
Research
Insight
Strategy
CreativityContent
Channels
Evaluation
7. 7 | 04.03.2016
Public relations planning
Research
Insight
Strategy
CreativityContent
Channels
Evaluation
8. 8 | 04.03.2016
A. Demographics and behaviour
1. Office for National Statistics
2. YouGov Profiler LITE
3. Facebook Ad Insights
B. Customer journey
4. Google Customer Journey
5. Google Consumer Barometer
6. Google Search Trends
7. Google AdWords Keyword
Planner
8. Google Search (incognito)
9. AnswerThePublic.com
10. Similarweb
C. Social media
11. Instagram
12. Twitter
13. Followerwonk
14. Bluenod
15. Echosec
16. TripAdvisor
Tools
10. 10 | 04.03.2016
#1 Office for National Statistics
The Office for National Statistics collates data about statistics
related to the economy, population and society of England and
Wales.
How
1. Visit Office of National Statistics
2. Look up data and reports related to tourism
12. 12 | 04.03.2016
UK staycations
popular since financial
crisis. Approx. 55m
per year
13. 13 | 04.03.2016
#2 YouGov Profiler
YouGov Profile is a segmentation and planning tool for agencies
and brands based on YouGov consumer research.
How
1. Visit YouGov Profiler and search for leads
2. Explore consumer profile and data that is returned
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#3 Facebook Ad Insights
Use Facebook Ad planner to build a campaign and characterize
the potential audience.
How
1. Log onto Facebook and create an ad campaign
2. Use the variables from prior planning process to target the
campaign
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#4 Google Customer Journey
The Google Customer Journey shows what channels influence
customer decisions at different points in the purchase cycle.
How
1. Head to the Google Customer Journey tool
2. Filter by country and market
3. Compare results with different markets, such as US
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Discovers typically
starts with search
Multi-channel
approach to selection
Deal closed with
directly
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#5 Google Consumer Barometer
Consumer Barometer helps you understand how people use the
internet. It digs into more detail than the Customer Journey Tool.
It covers 45 countries and 10 product categories.
How
1. Visit Google Consumer Barometer
2. Use pre-populated questions or the filter options
3. Compare the influence of different forms of media on the
customer journey
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#6 Google Search Trends
Google Trends shows how often a particular search-term is
entered relative to the total search-volume across various regions
of the world, and in various languages.
How
1. Visit Google Trends
2. Search by keyword, filtered by country
3. Analyse trends by date
4. Review competitors
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#7 Google AdWords Keyword Planner
Google AdWords Keyword Planner shows the search frequency
that keywords and the actual search terms people enter into
Google when conducting a search.
How
1. Visit Google AdWords Keyword Planner and select tools
2. Filter by country, device and locations
3. Review competitors
4. Analyse time period comparisons to review trends
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#8 Google Search
Google is the dominant search engine. Using Google in incognito
shows how content appears in search.
How
1. Visit Google
2. Search by keyword and take a consumer eye view to results
3. Use link: and related: to find similar sites
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#9 AnswerThePublic.com
AnswerThePublic.com is a tool built by search and content
agency PropellerNet. It enables you to interrogate aggregated
auto-complete data from Google and understand the real
questions that people are asking when they complete a search
query.
How
1. Visit AnswerThePublic.com
2. Search by a variety of keywords. Use the terms surfaced by
Google Keyword planner.
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#10 Similarweb
Similarweb characterises a website. It profiles traffic, referral
sources, and related websites.
How
1. Visit Similarweb and query websites
2. View results by top content and top influencers
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#11 Instagram
Instagram allows limited content searches around hashtags. It
can be useful for to discover basic information about popular
culture. You can do the same on Pinterest.
How
1. Visit Instagram on the web and log on with your Instagram
account
2. Search keywords and hashtags for indication of culture and
society
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#12 Twitter
Popular online social network for short messages. Mobile and
news driven.
How
1. Visit Twitter and log in with your account details
2. Use advanced search function to interrogate influencer,
hashtags, keywords and conversations
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#13 Followerwonk
Followerwonk enables you to search Twitter bios by keywords
and return results based on networks, followers and social
authority score.
How
1. Visit Followerwonk and log in with your Twitter details
2. Search by bio location and keyword
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#14 Bluenod
Bluenod is a paid for tool that characterises a network or
community around a topic.
How
1. Create an account on Bluenod
2. Investigate popular hashtags
3. Identify influential people and frequent sharers within the
network
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Insight #1 Football,
media and bloggers
Strong community.
Investigate influencers
over time
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#15 Echosec
Echosec is a location based social media monitoring tool that
extracts location meta data from social media posts and serves
the results overlaid on a Google Map.
How
1. Visit Echosec and select demo options
2. Search by postcode and mark an area to interrogate
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Lots of social content
shared around the
university (no surprise)
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#16 TripAdvisor
Destination website and app for travel deals and reviews.
How
1. Visit TripAdvisor
2. Take a consumer eye view of hotels, restaurants and
attractions
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Research Summary 1
1. The market for staycations is strong (ONS) but not for
international visitors (Google)
2. The customer journey for short UK breaks starts with search
and is closed directly (Google)
3. Social media appears to have limited impact on research and
selection (various)
4. The Newcastle experience (various)
How to get there, where to stay
Entertainment
Football and natural environment
Universities, student population
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Research Summary 2
5. Potential Facebook audience of around 4.5 million people
(age: 17 to 35, behaviour: freq. travel) (Facebook)
6. July and August are peak periods for short breaks to
Newcastle, October to December is least (Google)
7. Newcastle/Gateshead could be a potential partnership
opportunity (Various)
8. Active Twitter community. Key influencers: airport, NUFC and
Newcastle University
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Public relations
planning exercise
How do we get people to visit Newcastle?
Stephen Waddington
Visiting Professor, Newcastle University
wadds.co.uk @wadds