This document discusses the impact of new media on public relations. It defines public relations as how organizations communicate with the public and media to create and maintain a positive image. New media refers to digital technologies like the internet, websites, and social media that allow for on-demand content sharing. New media has both positive and negative impacts on public relations. Positively, it allows for easy interaction, expedited information sharing, direct contact with audiences, and feedback. However, it can also spread controversial topics widely and virally.

1. TOPIC: THE IMPACT OF NEW MEDIA
ON PUBLIC RELATIONS.
ASHIQ HASAN TAMIM - 1430120
MD.SAMS-E-RABBY - 143012033
ZAHID HASAN PURNA -
143012020

2.  WHAT IS PUBLIC RELATION?
 WHO IS A PR?
Public relations (PR) is the way organizations, companies and
individuals communicate with the public and media.
 A PR specialist communicates with the target audience directly or indirectly
through media.
 The aim is to create and maintain a positive image and create a strong
relationship with the audience.

3.  WHAT IS COMMUNICATION?
 The imparting or exchanging of information or news.
 It means of connection between people or places, in
particular.

4.  WHY COMMUNICATION IS IMPORTANT
FOR PUBLIC RELATIONS?

5.  WHAT IS NEW MEDIA?
 New Media’ is a term that describes the emergence of digital,
computerized, interactive communication technologies.
 i.e. Internet, Websites, Chat rooms, e-mail, Social media, etc.
 New media is a broad term in media studies that emerged in the latter part
of the 20th century
 Generally, It describes content available on-demand through the Internet.

6.  WHY NEW MEDIA IS IMPORTANT FOR
PUBLIC RELATIONS?

7.  THE IMPACT OF NEW MEDIA ON PUBLIC
RELATIONS:
Positiv
e
Negative
Impact

8.  POSITIVE: IMPACT
In a recent study done by ING was reported that-
 81% of PR professionals feel they can no longer do their job.
 78% of them felt it was important to their daily work.
 Easy interaction with people
 Expedite circulation of information
 More direct contact with people
 Creating unique and engaging content
 Reaching broader audiences and customer
 Enable to reach people directly
 Feedback possible
 Source for breaking news & stories
 Strengthen media relations
 Save company’s money
 Easy access, update, and shared workload
 Reduces brokers & middlemen

9.  NEGATIVE: IMPACT
 BBC hindi at Ulab in Bangladesh.
 Controversial topic goes Viral.

10.  BIBLIOGRAPHY
:HTTP://WWW.BUSINESS2COMMUNITY.COM/PUBLIC-RELATIONS/IMPACT-NEW-
MEDIA-PR-01245327.
HTTP://WWW.THEDRUM.COM/NEWS/2012/03/21/IMPACT-SOCIAL-MEDIA-PUBLIC-
RELATIONS.
HTTP://WWW.INSTITUTEFORPR.ORG/EXAMINING-SOCIAL-EMERGING-MEDIA-USED-
PUBLIC-RELATIONS/
HTTP://WWW.WEBOPEDIA.COM/TERM/N/NEW_MEDIA.HTML
HTTP://WWW.IPR.ORG.UK/

11. THANK
YOU