Public relations in 2019

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Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. There's no formal methodology and they’re not so much predictions as a series of stories that I've recorded on my blog during 2018. It’s where I’m placing bets over the next 12 months. Please let me know what I’ve missed.

This is an article and deck about the outlook for public relations and social media in 2018. It’s based on insight from my day job working at Ketchum. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.

Public relations in 2017 trends deck

Stephen Waddington

Communication and media response to the Westminster Attack

Stephen Waddington

Best practice communication was critical to allaying fear in the immediate response to the Westminster attacks but sensationalist media coverage must be challenged. There was a terrorist attack on Westminster Bridge and the Palace of Westminster in London yesterday. Five people, including a police office, are dead, and 40 people are injured. In this deck I've looked at the response from London's Mayor, the police, journalists, media, the government, the public, and others. It is intended for a lecture to public relations students at Newcastle University. The deck tells the story of how crisis situations have unfolded in media over the last 40 years, as media has changed. I've included user generated comment from social networks including some examples of hate and propaganda that you may find disturbing. Thank you to the emergency services, NHS staff and all the professional communicators involved in the incident response.

Progressive public relations agencies are rapidly modernising. They are embracing new skills in data, research and paid media, and are investing in creative teams. The public relations agency sector is strong. Profits are healthy in well-managed businesses, and the market overall is growing according to both the PRCA and ICCO. Innovation is everywhere in practice from freelancers through to the largest agencies. However one area in which there remains surprisingly little innovation is around billing models. The dominant structure continues to be fees charged on an hourly basis, albeit on retainer or project basis. These are the headline findings of this #FuturePRoof project on the future of the public relations agency, backed by ICCO and the PRCA. You'll find eight drivers of change in the agency business identified by this project, outlined in this report. We hope that you find it useful.

Internet Marketing Workshop

Stephen Waddington

This is a planning exercise that I developed for a workshop at Thinking Digital in London today. The Internet Marketing Workshop uses free and low cost tools to identify or characterise an audience, or public, and explores different forms of digital and social media to understand behaviour and the best means of engagement. The objective of the exercise is to gain as much information as possible about your audience or public, and then to develop insights that help influence creative, content and channel or media decisions.

Using Facebook Audience Insights for public relations planning

Stephen Waddington

Public relations planning excercise

Stephen Waddington

Public relations in 2016

Stephen Waddington

The internet is a conversation

Stephen Waddington

We've seen the biggest upheaval in organisational communication in the past 20 years since the dawn of civilisation itself. It isn’t going as well as it could for organisations. If you're one of the 3.2 billion people, or thereabouts, with a connection to the Internet you can create content and connect with anyone else that's part of this beautiful network. It's wonderfully democratic. Organisations have access to exactly the same media and networks to build relationships as you and me. But it's not going well. Here's the issue. Most organisations communicate in a way that would be more appropriate for a Roman Emperor 2000 years ago than the modern Internet. It remains top down command and control. Information trickles down an organisation and is broadcast via increasing numbers of branded owned and shared channels.

#FuturePRoof: an uplifting vision for the future of public relations

Stephen Waddington

Working towards a community of practice in public relations

Stephen Waddington

This report is based on an online conversation exploring the opportunity for cooperation between public relations academia and practice. It took place in a Facebook group during September and October 2015. Proposals fall into two areas. First, there are some quick fixes that could bring about an immediate and significant improvement in collaboration such as cooperation on awards, conferences, industry schemes and media. Second, there are some structural issues that need longer term attention. Critically the conversion for students between teaching and practice and the basis on which academic performance is rewarded and recognised both need to be tackled. I’m developing a panel discussion and workshop around this topic at BledCom in July 2016. The subject of the conference is Engagement, so it is fitting and timely.

The resurgence of public relations in the shift to social

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Using social media tools to listen to publics: European Refugee Crisis

Stephen Waddington

This is a summary of my deck from the PRmoment Future PR Toolkit event in London sponsored by Prime Research. The seminar explored how public relations practitioners are using tools to do a better job. I used tools to see if I could better understand the European Refugee crisis. My thesis was that our view of the humanitarian disaster is biased by politicians. Half a day's work exploring networks and geotagged images surfaced first and second person stories from across the continent of refugees. The International Organisation of Migration reports that 473,887 had arrived in Europe by sea so far in 2015. The European Union last week agreed quotas for 120,000 people. You don't need tools to tell you that the numbers don't add up.

A Beginner's Guide to Using Twitter

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A PR planning exercise using free tools

Stephen Waddington

This is a public relations planning exercise exploring how to get more people to visit Newcastle for short breaks from around the UK. The session investigates the size of the potential audience and their motivation. The deck was developed for a lecture to public relations students at the University of Newcastle. Disclaimer: Free or low cost tools are never as sophisticated or robust as commercial tools and there is no guarantee of the quality of the output or continuity of service.

The Media of the Street. Made in Shoreditch, London, UK

Stephen Waddington

Graffiti or street art is the rawest form of media. It challenges culture and society through both its medium and its message. Critics dismiss it as vandalism, and the art and media establishment largely ignores it. That’s important as it ensure that street art remains a genre of sub-culture. In my view street art is a mirror on society that you won’t find in a focus group or tabloid newspaper. Business people and politicians would do well to take note. These images are from a walk around Shoreditch, London, UK yesterday. They tell the stories from the street.

PESO primer for public relations: Paid, Earned, Shared and Owned

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Brand Analysis for an artist named Struan

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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers. Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.

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Enterprise Excellence is Inclusive Excellence.pdf

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Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion. What is Enterprise Excellence? Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization. What might I learn? A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo. Who might benefit? Anyone and everyone leading folks from the shop floor to top floor. Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.

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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.

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Cracking the Workplace Discipline Code Main.pptx

Workforce Group

Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations. Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration. Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures. In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn • Four (4) workplace discipline methods you should consider • The best and most practical approach to implementing workplace discipline. • Three (3) key tips to maintain a disciplined workplace.

Sustainability: Balancing the Environment, Equity & Economy

Operational Excellence Consulting

[Note: This is a partial preview. To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations] Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit. Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability. LEARNING OBJECTIVES 1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments. 2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts. 3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations. CONTENTS 1. Introduction and Key Concepts of Sustainability 2. Principles and Practices of Sustainability 3. Measures and Reporting in Sustainability 4. Sustainability Implementation & Best Practices To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations

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Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.

Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf

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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/

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Skye Residences | Extended Stay Residences Near Toronto Airport

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