Social Media&Corporate CommunicationOn National PR Day 21st April, 2013Organized by – PRSI Guwahati, AssamPresented By – Syed Mohsin Raza.Social Media Club – Assam.
Corporate CommunicationWHAT: Set of activities involved in managing and pushing allinternal & external (publicly publishable) communication.WHY: To create a favourable point of view amongstakeholders on which the company depends.HOW: Through…A. . Management Communication,B. . Marketing Communication andC. . Organizational Communication.Notice that SOCIAL FACTOR…
Social CommunicationCorporate communication got its name from thecorporate standard.But without audience it’s just a jumble of wordsand sentences.So, content is the King but (audience) consumer isthe Ruler.
Social MediaMedia (Content) with a Social factor (anyone canjoin).Consumer’s direct interaction is possible eitherface to face or on social media.
Social MediaMisconception:1. Social Media is a fad,2. Social welfare related,3. Facebook, Twitter are called social media
Social MediaSocial Media > Social Economy > Connected ConsumerismWhether its Connectivity, Communication,Education & Learning, Social Media has brought arevolution. And importantly ,the effects cannot beundone. (Solis)Social Media is great, but NOT a rocket science thatcould make your business fly. It needs time,devotion and most importantly a strategic planning.
Social Media Tip 1.Corporate Communication can keep doingwhat are they already doing and integratesocial media to get an amplified reach.A Video (communication/content) > TVYouTube, Vimeo, LiveStream, UstreamEven Podcasts
Social Media Tip 2.Ask these 4 Question…1. Where’s my Audience?2. How to handle that platform?3. How to link my objective?4. What will be the impact?