This is an article and deck about the outlook for public relations and social media in 2018. It’s based on insight from my day job working at Ketchum. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.