Exploring the public relations agency business | #FuturePRoof | ICCO | PRCAStephen Waddington
Progressive public relations agencies are rapidly modernising. They are embracing new skills in data, research and paid media, and are investing in creative teams.
The public relations agency sector is strong. Profits are healthy in well-managed businesses, and the market overall is growing according to both the PRCA and ICCO.
Innovation is everywhere in practice from freelancers through to the largest agencies.
However one area in which there remains surprisingly little innovation is around billing models. The dominant structure continues to be fees charged on an hourly basis, albeit on retainer or project basis.
These are the headline findings of this #FuturePRoof project on the future of the public relations agency, backed by ICCO and the PRCA.
You'll find eight drivers of change in the agency business identified by this project, outlined in this report. We hope that you find it useful.
The communication function is evolving, with responsibilities increasing but budgets and headcounts expected to remain the same. Communication leaders reported mixed satisfaction with their function's structure. While responsibilities are growing in areas like media relations and social media, over 40% said their function lacked sufficient resources. Moving forward, communication leaders want more resources and better collaboration, with nearly half seeking increased budgets and headcounts. Their relationships with other functions also impact effectiveness.
I developed an integrated marketing communications plan for This Valley Works - a program of Total Action for Progress in Roanoke, VA. This campaign was the final project for the completion of the West Virginia University
Integrated Marketing Communications masters degree program.
"Investigación internacional promovida por Corporate Excellence - Centre for Reputation Leadership en colaboración con Cees BM van Riel, profesor de Comunicación Corporativa de la Rotterdam School of Management - Erasmus University, para conocer los factores de éxito de los Chief Communications Officer (CCO). La investigación fue realizada entre junio de 2011 y diciembre de 2012 mediante cuestionarios y entrevistas en profundidad a 117 Directores de Comunicación de grandes empresas de Estados Unidos, Reino Unido, Alemania, Francia, España, Italia, Países Bajos, Brasil, México y Chile.
¿Qué determina el éxito del Chief Communications Officer (CCO)? ¿Hasta qué punto las habilidades personales juegan un papel en ese éxito? ¿Cuáles son esas habilidades necesarias? ¿En qué medida el negocio en el que opera la organización es importante? ¿Es un perfil más operativo, táctico, estratégico o una combinación de todos ellos? La investigación señala tres aspectos fundamentales: el CCO debe jugar un papel relevante tanto en su desempeño interno, como directivo de la empresa, así como tener impacto externo a través de su gestión de la comunicación. Y además, debe desarrollar habilidades personales que le permitan ocupar funciones cada vez más estratégicas."
An international research study sponsored by Corporate Excellence – Centre for Reputation Leadership in collaboration with Cees BM van Riel, Corporate Communication Professor at Rotterdam School of Management - Erasmus University. The study addresses the success drivers of Chief Communications Officer (CCO). It was carried out from June 2011 to December 2012, and it used questionnaires and in-depth interviews with 117 Communications Director from large corporations in the U.S., UK, Germany, France, Spain, Italy, the Netherlands, Brazil, Mexico and Chile.
What determines the success of Chief Communications Officer (CCO)? To what extent do personal skills play a role in that success? What are those skills? To what extent does the business in which the organization operates play a role? Is it more operational, tactical, strategic or a combination? The research points out three main aspects: the CCO must play an important role both internal and externally, the CCO should implement an impacting communication, and he or she should have the personal skills enable them to carry out strategic tasks.
The document discusses a study on the evolving communication function within organizations. Key findings from the study include:
- Fewer than half of communication leaders said they were satisfied with their function's structure, though most felt it was effective.
- Responsibilities of the communication function have increased and are expected to continue growing. However, most expect their headcount to remain the same.
- Top responsibilities included media relations, social media, and crisis communication. Communication functions were often combined with marketing.
The survey examined issues in communications, public relations and public affairs based on responses from 300 professionals. It found that partisan politics makes the job harder for 72% of respondents. The top challenges shifted from budget to proving value and an executive team that doesn't understand communications. Media relations is getting more difficult according to 75% of PR professionals, as reporters receive increasing numbers of pitches each day.
Exploring the public relations agency business | #FuturePRoof | ICCO | PRCAStephen Waddington
Progressive public relations agencies are rapidly modernising. They are embracing new skills in data, research and paid media, and are investing in creative teams.
The public relations agency sector is strong. Profits are healthy in well-managed businesses, and the market overall is growing according to both the PRCA and ICCO.
Innovation is everywhere in practice from freelancers through to the largest agencies.
However one area in which there remains surprisingly little innovation is around billing models. The dominant structure continues to be fees charged on an hourly basis, albeit on retainer or project basis.
These are the headline findings of this #FuturePRoof project on the future of the public relations agency, backed by ICCO and the PRCA.
You'll find eight drivers of change in the agency business identified by this project, outlined in this report. We hope that you find it useful.
The communication function is evolving, with responsibilities increasing but budgets and headcounts expected to remain the same. Communication leaders reported mixed satisfaction with their function's structure. While responsibilities are growing in areas like media relations and social media, over 40% said their function lacked sufficient resources. Moving forward, communication leaders want more resources and better collaboration, with nearly half seeking increased budgets and headcounts. Their relationships with other functions also impact effectiveness.
I developed an integrated marketing communications plan for This Valley Works - a program of Total Action for Progress in Roanoke, VA. This campaign was the final project for the completion of the West Virginia University
Integrated Marketing Communications masters degree program.
"Investigación internacional promovida por Corporate Excellence - Centre for Reputation Leadership en colaboración con Cees BM van Riel, profesor de Comunicación Corporativa de la Rotterdam School of Management - Erasmus University, para conocer los factores de éxito de los Chief Communications Officer (CCO). La investigación fue realizada entre junio de 2011 y diciembre de 2012 mediante cuestionarios y entrevistas en profundidad a 117 Directores de Comunicación de grandes empresas de Estados Unidos, Reino Unido, Alemania, Francia, España, Italia, Países Bajos, Brasil, México y Chile.
¿Qué determina el éxito del Chief Communications Officer (CCO)? ¿Hasta qué punto las habilidades personales juegan un papel en ese éxito? ¿Cuáles son esas habilidades necesarias? ¿En qué medida el negocio en el que opera la organización es importante? ¿Es un perfil más operativo, táctico, estratégico o una combinación de todos ellos? La investigación señala tres aspectos fundamentales: el CCO debe jugar un papel relevante tanto en su desempeño interno, como directivo de la empresa, así como tener impacto externo a través de su gestión de la comunicación. Y además, debe desarrollar habilidades personales que le permitan ocupar funciones cada vez más estratégicas."
An international research study sponsored by Corporate Excellence – Centre for Reputation Leadership in collaboration with Cees BM van Riel, Corporate Communication Professor at Rotterdam School of Management - Erasmus University. The study addresses the success drivers of Chief Communications Officer (CCO). It was carried out from June 2011 to December 2012, and it used questionnaires and in-depth interviews with 117 Communications Director from large corporations in the U.S., UK, Germany, France, Spain, Italy, the Netherlands, Brazil, Mexico and Chile.
What determines the success of Chief Communications Officer (CCO)? To what extent do personal skills play a role in that success? What are those skills? To what extent does the business in which the organization operates play a role? Is it more operational, tactical, strategic or a combination? The research points out three main aspects: the CCO must play an important role both internal and externally, the CCO should implement an impacting communication, and he or she should have the personal skills enable them to carry out strategic tasks.
The document discusses a study on the evolving communication function within organizations. Key findings from the study include:
- Fewer than half of communication leaders said they were satisfied with their function's structure, though most felt it was effective.
- Responsibilities of the communication function have increased and are expected to continue growing. However, most expect their headcount to remain the same.
- Top responsibilities included media relations, social media, and crisis communication. Communication functions were often combined with marketing.
The survey examined issues in communications, public relations and public affairs based on responses from 300 professionals. It found that partisan politics makes the job harder for 72% of respondents. The top challenges shifted from budget to proving value and an executive team that doesn't understand communications. Media relations is getting more difficult according to 75% of PR professionals, as reporters receive increasing numbers of pitches each day.
The resurgence of public relations in the shift to socialStephen Waddington
10 areas of opportunity for a resurgent public relations profession. Presented at the Public Relations Institute of Ireland Conference in Dublin on 22 October, 2015.
The Institute for Public Relations annually compiles top public relations research studies from the previous year. The 2021 compilation included 17 insights across various topics:
- Behavioral science research examined how anti-vaccination misinformation spreads on social media and how behavioral science can inform climate change communication and policymaking.
- Diversity, equity and inclusion research explored corporate racial justice communication, how employees cope with workplace racial discrimination, and barriers faced by women and minorities in career advancement.
- Research on environmental, social and corporate governance looked at the rising role of Chief Sustainability Officers and how boards updated their focus after the pandemic to prioritize risks like climate change.
- Studies on internal communication and culture analyzed the challenges
The Communicator's Guide to Research, Analysis, and EvaluationSarah Jackson
This document provides an introduction and overview to the importance of research, analysis, and evaluation for public relations and communication professionals. It discusses the key challenges communicators face today, including managing the say-do gap, combating misinformation, mitigating reputation risk, embracing new skills and technologies, and demonstrating a quantifiable return on PR investment. Research, analysis and evaluation are important for communicators to make smarter, data-driven decisions, measure the impact of their work, and continuously improve their strategies and tactics. The document is a guide for PR leaders to apply these analytical practices and insights to strategic decision making, communication performance, and meaningful business contributions.
How to modernise a public relations agency or communications teamStephen Waddington
This paper tackles the opportunities and challenges for our profession as we face up to modernity and the role of public relations in organisational management leadership.
There is much said at conferences and events, and written on blogs and in traditional media, about the fundamental shifts taking place in the media and the impact on the business of public relations.
These conversations focus on who (practitioners, agencies and communication teams), what (modernise public relations), why (media change and opportunity) and when (now) but very rarely how. This paper explores the how.
It started out as a blog post ahead of speaking opportunities at the World PR Forum in Madrid, and the PRSA International Conference in Washington.
Public relations serves both a strategic managerial role and a technical role within organizations. When public relations is empowered by the dominant coalition of an organization and integrated through a senior communication executive or public relations department, it can help shape organizational culture and structure through two-way symmetrical communication. Excellent public relations participates in strategic decision-making to help manage stakeholder relationships and influence organizational behavior for mutual benefit.
The role of public relations professionals has expanded significantly in recent years. PR now plays an integral role in strategic planning and growth initiatives rather than just media relations. New opportunities exist for PR to support corporate image, investor relations, customers, revenue, and internal communications using tools like PR management software. To capitalize on these opportunities, PR professionals must coordinate integrated messaging across departments and audiences, determine tactics that support overall company goals, and evaluate strategy effectiveness.
The document is the 2021 Nonprofit Communications Trends Report, which summarizes key findings from a survey of 547 nonprofit communicators. Some of the main findings include:
- The pandemic increased communications planning and collaboration for most nonprofits, though it reduced control over workloads. Some responded creatively while others struggled.
- Email is the most important communications channel, but adoption of best practices is still lagging. Instagram surpassed Twitter and YouTube to become the second most important social media platform after Facebook.
- Communications teams become more effective at around 3 full-time members, though one-person teams are still most common. Larger teams can publish more frequently and manage more channels.
- Few
From October 21, 2009 to November 3, 2009, Vocus surveyed approximately 1,800 public relations professionals about their perceptions of PR planning for 2010 amid a changing and dynamic landscape. Key findings include the following: Social media to be a key focus in 2010. 80 percent of respondents say they will focus on social media in 2010; multimedia is not far behind with 63 percent, while measuring results, SEO (search engine optimization) and viral campaigns trail with 58, 57 and 56 percent, respectively.
Leadership Perspectives: Leading and Looking Ahead Through COVID-19Sarah Jackson
The COVID-19 pandemic has led many companies to shift their marketing and communications priorities from external promotion to internal engagement. Effective internal communications are now crucial as companies work to keep employees informed, engaged, and supported while working remotely. Companies that have adapted their culture to the new remote work environment, rather than just implementing temporary fixes, have fared better. Going forward, internal and crisis communications should remain a key part of companies' engagement strategies.
#FuturePRoof at the Public Sector Communications Academy 2016Sarah Hall
A #FuturePRoof workshop by Sarah Hall for the Public Sector Communications Academy 2016.
St George's Hall, Liverpool, 1st and 2nd November, 2016. Follow #CommsAcad on Twitter for more information.
IPR Sapphire Anthology | Collection of 65-word Reflections and Predictions ab...Sarah Jackson
This document provides a collection of 65-word reflections and predictions from the IPR Board of Trustees about the future of IPR and public relations as IPR celebrates its 65th anniversary. The responses touch on topics like the importance of research, challenges around misinformation, evaluating the value of PR, and how COVID-19 will change the PR profession by requiring more agility, emphasis on purpose and societal issues, and adapting to remote work. IPR's history is praised for continually reinventing itself and providing relevant data-driven insights.
Estudio elaborador por el Instituto Korn/Ferry sobre la figura del Chief Communications Officer a partir de una encuesta global a los principales directivos de las compañías de Fortune 500
10 Ways to use Twitter for Media Relations | Social Media Club Atlanta presen...Frank Strong
If you job is media relations, the people you want to reach are on Twitter. And they are sharing news, yes, but also views, interests, frustrations, and even details like their favorite ice cream flavors. If you want to have a relationship with someone, it starts by understanding what makes them tick and how to make yourself useful for them.
The role and responsibilities of public relations are increasing in strategic importance for organizations. Content creation has become one of the most important jobs for PR professionals as they help organizations engage audiences across numerous media channels. While PR has always involved producing content like press releases, the rise of social media and digital communications has significantly expanded the content needs. As a result, PR professionals are well-positioned to take a leading role in content creation and distribution across formats and channels in order to help their organizations engage with stakeholders.
Ned’s Job of the Week (JOTW) and Sword and the Script Media, LLC conducted an online survey of JOTW subscribers in February 2018. Most respondents were senior in-house or corporate communications professionals with extensive experience in the field. Below are some of the survey highlights and detailed demographics can be found at the end.
Less budget to do more. Most respondents – 63% – cited budget as their top challenge, even as businesses and employers expected PR pros to do more and added to a growing list of duties. A majority (51%) said they expect their budget to remain the same over the next year.
Hiring and firing agencies. When corporate communications hires an outside agency, most (54%) said they do it because they need an extra pair of hands. Another 50% noted that expertise or a specialization was a compelling reason to seek outside help. When communications agencies are fired, the top reasons can be traced to a trio of cost (79%), service (50%) and results (40%).
Hot PR trends and tactics. Respondents identified storytelling (79%), content marketing (71%) and thought leadership (67%) as the trends or tactics that would be more important in the next 12 months. While no trend or tactic earned 50% or more of the votes for “less important” or “much less important,” there are three that earned the most: press releases (34%), white papers (35%) and award programs (39%).
Some communications tasks are getting harder. 51% said media relations is getting harder; 50% say organic social media is getting harder; views vary on whether or not PR measurement is getting harder – 38% say harder, while 20% say easier and 37% say about the same. Sentiment analysis suggests while digital channels are easier to track there are more things to track, which requires time and consensus.
Employed but open to new opportunities. Most respondents are employed full time but many are open to a conversation about a new position. More than half or 55% said they’d be open to new opportunities.
In this report, the Institute of Directors (IoD) has joined forces with the Chartered Institute of Public Relations (CIPR) to look at ways in which organisations can best employ public relations to ride market turbulence and ensure they are fit for the future.
You’ll find the results of our recent survey which showcases how UK directors see and use public relations. You’ll also find a raft of practical ways in which your business can utilise PR and each chapter has five top tips to get you started.
Stephen Waddington discusses several trends in public engagement and public relations for 2018. First, he argues that public relations is becoming recognized as a management discipline due to increased professionalism in the field. Second, social media is maturing and becoming more visual, while platforms copy features from each other to engage users. Third, practitioners can use the large amount of data generated on platforms like Facebook to identify audiences and understand their motivations. Fourth, tools now enable practitioners to make sense of vast amounts of data and have conversations, though they need to consider data provenance and ethics. Fifth, storytelling across media remains important for cutting through clutter and inspiring conversations.
The document discusses the role of public relations (PR) in crisis management. It begins by providing background on PR, how it was born out of journalists seeking information from companies. PR aims to project a favorable public image for clients and create a favorable climate for marketing products/services. A key role of PR is crisis management - persuading management that reality must match the desired image, and communicating effectively during crises to maintain good relations with stakeholders. The document examines how PR is an important aspect of integrated marketing communications and will cover topics like digital PR, brand PR, and the changing PR landscape. It aims to emphasize PR's major role in crisis situations and that PR is more than just building relationships.
What Is Modern Public Relations? 15 Definitions From Experienced PR Practitio...Edyta Kowal
The document provides definitions of modern public relations from 15 experienced PR practitioners. It discusses how PR has evolved over time from primarily managing media relations and reputation to also including community engagement, content creation, and digital/social media strategies. The practitioners emphasize that PR is about building mutually beneficial relationships between organizations and their stakeholders through strategic, two-way communication.
The resurgence of public relations in the shift to socialStephen Waddington
10 areas of opportunity for a resurgent public relations profession. Presented at the Public Relations Institute of Ireland Conference in Dublin on 22 October, 2015.
The Institute for Public Relations annually compiles top public relations research studies from the previous year. The 2021 compilation included 17 insights across various topics:
- Behavioral science research examined how anti-vaccination misinformation spreads on social media and how behavioral science can inform climate change communication and policymaking.
- Diversity, equity and inclusion research explored corporate racial justice communication, how employees cope with workplace racial discrimination, and barriers faced by women and minorities in career advancement.
- Research on environmental, social and corporate governance looked at the rising role of Chief Sustainability Officers and how boards updated their focus after the pandemic to prioritize risks like climate change.
- Studies on internal communication and culture analyzed the challenges
The Communicator's Guide to Research, Analysis, and EvaluationSarah Jackson
This document provides an introduction and overview to the importance of research, analysis, and evaluation for public relations and communication professionals. It discusses the key challenges communicators face today, including managing the say-do gap, combating misinformation, mitigating reputation risk, embracing new skills and technologies, and demonstrating a quantifiable return on PR investment. Research, analysis and evaluation are important for communicators to make smarter, data-driven decisions, measure the impact of their work, and continuously improve their strategies and tactics. The document is a guide for PR leaders to apply these analytical practices and insights to strategic decision making, communication performance, and meaningful business contributions.
How to modernise a public relations agency or communications teamStephen Waddington
This paper tackles the opportunities and challenges for our profession as we face up to modernity and the role of public relations in organisational management leadership.
There is much said at conferences and events, and written on blogs and in traditional media, about the fundamental shifts taking place in the media and the impact on the business of public relations.
These conversations focus on who (practitioners, agencies and communication teams), what (modernise public relations), why (media change and opportunity) and when (now) but very rarely how. This paper explores the how.
It started out as a blog post ahead of speaking opportunities at the World PR Forum in Madrid, and the PRSA International Conference in Washington.
Public relations serves both a strategic managerial role and a technical role within organizations. When public relations is empowered by the dominant coalition of an organization and integrated through a senior communication executive or public relations department, it can help shape organizational culture and structure through two-way symmetrical communication. Excellent public relations participates in strategic decision-making to help manage stakeholder relationships and influence organizational behavior for mutual benefit.
The role of public relations professionals has expanded significantly in recent years. PR now plays an integral role in strategic planning and growth initiatives rather than just media relations. New opportunities exist for PR to support corporate image, investor relations, customers, revenue, and internal communications using tools like PR management software. To capitalize on these opportunities, PR professionals must coordinate integrated messaging across departments and audiences, determine tactics that support overall company goals, and evaluate strategy effectiveness.
The document is the 2021 Nonprofit Communications Trends Report, which summarizes key findings from a survey of 547 nonprofit communicators. Some of the main findings include:
- The pandemic increased communications planning and collaboration for most nonprofits, though it reduced control over workloads. Some responded creatively while others struggled.
- Email is the most important communications channel, but adoption of best practices is still lagging. Instagram surpassed Twitter and YouTube to become the second most important social media platform after Facebook.
- Communications teams become more effective at around 3 full-time members, though one-person teams are still most common. Larger teams can publish more frequently and manage more channels.
- Few
From October 21, 2009 to November 3, 2009, Vocus surveyed approximately 1,800 public relations professionals about their perceptions of PR planning for 2010 amid a changing and dynamic landscape. Key findings include the following: Social media to be a key focus in 2010. 80 percent of respondents say they will focus on social media in 2010; multimedia is not far behind with 63 percent, while measuring results, SEO (search engine optimization) and viral campaigns trail with 58, 57 and 56 percent, respectively.
Leadership Perspectives: Leading and Looking Ahead Through COVID-19Sarah Jackson
The COVID-19 pandemic has led many companies to shift their marketing and communications priorities from external promotion to internal engagement. Effective internal communications are now crucial as companies work to keep employees informed, engaged, and supported while working remotely. Companies that have adapted their culture to the new remote work environment, rather than just implementing temporary fixes, have fared better. Going forward, internal and crisis communications should remain a key part of companies' engagement strategies.
#FuturePRoof at the Public Sector Communications Academy 2016Sarah Hall
A #FuturePRoof workshop by Sarah Hall for the Public Sector Communications Academy 2016.
St George's Hall, Liverpool, 1st and 2nd November, 2016. Follow #CommsAcad on Twitter for more information.
IPR Sapphire Anthology | Collection of 65-word Reflections and Predictions ab...Sarah Jackson
This document provides a collection of 65-word reflections and predictions from the IPR Board of Trustees about the future of IPR and public relations as IPR celebrates its 65th anniversary. The responses touch on topics like the importance of research, challenges around misinformation, evaluating the value of PR, and how COVID-19 will change the PR profession by requiring more agility, emphasis on purpose and societal issues, and adapting to remote work. IPR's history is praised for continually reinventing itself and providing relevant data-driven insights.
Estudio elaborador por el Instituto Korn/Ferry sobre la figura del Chief Communications Officer a partir de una encuesta global a los principales directivos de las compañías de Fortune 500
10 Ways to use Twitter for Media Relations | Social Media Club Atlanta presen...Frank Strong
If you job is media relations, the people you want to reach are on Twitter. And they are sharing news, yes, but also views, interests, frustrations, and even details like their favorite ice cream flavors. If you want to have a relationship with someone, it starts by understanding what makes them tick and how to make yourself useful for them.
The role and responsibilities of public relations are increasing in strategic importance for organizations. Content creation has become one of the most important jobs for PR professionals as they help organizations engage audiences across numerous media channels. While PR has always involved producing content like press releases, the rise of social media and digital communications has significantly expanded the content needs. As a result, PR professionals are well-positioned to take a leading role in content creation and distribution across formats and channels in order to help their organizations engage with stakeholders.
Ned’s Job of the Week (JOTW) and Sword and the Script Media, LLC conducted an online survey of JOTW subscribers in February 2018. Most respondents were senior in-house or corporate communications professionals with extensive experience in the field. Below are some of the survey highlights and detailed demographics can be found at the end.
Less budget to do more. Most respondents – 63% – cited budget as their top challenge, even as businesses and employers expected PR pros to do more and added to a growing list of duties. A majority (51%) said they expect their budget to remain the same over the next year.
Hiring and firing agencies. When corporate communications hires an outside agency, most (54%) said they do it because they need an extra pair of hands. Another 50% noted that expertise or a specialization was a compelling reason to seek outside help. When communications agencies are fired, the top reasons can be traced to a trio of cost (79%), service (50%) and results (40%).
Hot PR trends and tactics. Respondents identified storytelling (79%), content marketing (71%) and thought leadership (67%) as the trends or tactics that would be more important in the next 12 months. While no trend or tactic earned 50% or more of the votes for “less important” or “much less important,” there are three that earned the most: press releases (34%), white papers (35%) and award programs (39%).
Some communications tasks are getting harder. 51% said media relations is getting harder; 50% say organic social media is getting harder; views vary on whether or not PR measurement is getting harder – 38% say harder, while 20% say easier and 37% say about the same. Sentiment analysis suggests while digital channels are easier to track there are more things to track, which requires time and consensus.
Employed but open to new opportunities. Most respondents are employed full time but many are open to a conversation about a new position. More than half or 55% said they’d be open to new opportunities.
In this report, the Institute of Directors (IoD) has joined forces with the Chartered Institute of Public Relations (CIPR) to look at ways in which organisations can best employ public relations to ride market turbulence and ensure they are fit for the future.
You’ll find the results of our recent survey which showcases how UK directors see and use public relations. You’ll also find a raft of practical ways in which your business can utilise PR and each chapter has five top tips to get you started.
Stephen Waddington discusses several trends in public engagement and public relations for 2018. First, he argues that public relations is becoming recognized as a management discipline due to increased professionalism in the field. Second, social media is maturing and becoming more visual, while platforms copy features from each other to engage users. Third, practitioners can use the large amount of data generated on platforms like Facebook to identify audiences and understand their motivations. Fourth, tools now enable practitioners to make sense of vast amounts of data and have conversations, though they need to consider data provenance and ethics. Fifth, storytelling across media remains important for cutting through clutter and inspiring conversations.
The document discusses the role of public relations (PR) in crisis management. It begins by providing background on PR, how it was born out of journalists seeking information from companies. PR aims to project a favorable public image for clients and create a favorable climate for marketing products/services. A key role of PR is crisis management - persuading management that reality must match the desired image, and communicating effectively during crises to maintain good relations with stakeholders. The document examines how PR is an important aspect of integrated marketing communications and will cover topics like digital PR, brand PR, and the changing PR landscape. It aims to emphasize PR's major role in crisis situations and that PR is more than just building relationships.
What Is Modern Public Relations? 15 Definitions From Experienced PR Practitio...Edyta Kowal
The document provides definitions of modern public relations from 15 experienced PR practitioners. It discusses how PR has evolved over time from primarily managing media relations and reputation to also including community engagement, content creation, and digital/social media strategies. The practitioners emphasize that PR is about building mutually beneficial relationships between organizations and their stakeholders through strategic, two-way communication.
Part I EvolutionChapter 1 Defining Public RelationsCopyri.docxssuser562afc1
This document provides an overview of public relations and defines key terms. It contains 4 learning objectives:
1) To define public relations and underscore its importance in the 21st century.
2) To explore the various publics and prominent functions of public relations.
3) To underscore the ethical nature of public relations and reject the notion it involves spin.
4) To examine the technical and attitudinal requisites of an effective public relations professional.
The document discusses definitions of public relations, the prominence of the field, its publics and functions. It also addresses ethics, spin, and the skills needed for public relations success.
The document discusses trends and issues affecting public relations in the UK in 2014 according to regional and sector groups of the Chartered Institute of Public Relations (CIPR).
Key points:
- Public relations professionals will need to adapt to changing media consumption habits and increasing recognition of PR's strategic value.
- Measurement of PR's economic contribution will also be important.
- Specific sectors like construction will focus on efficiency and sustainability while education grapples with funding changes and demonstrating graduate employment outcomes.
- CIPR regional and sector groups provide insights on hot topics in their areas.
Public relations is changing and therefore the skill sets of in-house PR teams are
also changing.
When it is done well, public relations is a vital business tool for today’s
networked world. Public relations practitioners can now have a greater, and more
immediate, impact on their employers’ business than their predecessors. However,
this is an environment of risk and reward. The rewards from good communications
are much greater; but if public relations people get it wrong, the results can be
very serious for their future careers and the organisation they work for.
1. Describe the nature of public relations campaigns and distinguish.pdffatoryoutlets
1. Describe the nature of public relations campaigns and distinguish them from public relations
programs.
2. Detail the steps involved in campaign planning.
3. Illustrate how social networking can be used in public relations efforts.
4. Several industry professionals such as Craig Pintens, Seniors Associate Athletic Director -
Marketing & Public Relations, University of Oregon and Derrick Docket, Associate
Commisioner of New Media & Technology, Missouri Valley Conference have suggested that
social media is the biggest advancement in public relations since the commercialization of the
Internet. Do you agree? Why or why not?
Solution
Ans 1. Nature of Public Relations Campaigns
The nature of PR Campaigns can be described as below:
Difference between Public Relations Programs and Public Relations Campaigns
PR programs and campaigns can be differentiated as under:.
This document announces the 4th Annual Leaders in Communications Half-Day Conference and Networking Drinks event on November 5, 2015 in London. The event will feature a half-day program of sessions on communications strategies and leadership, followed by a drinks reception. Sessions will address the recent UK election results, reputation management, using new media and driving consumer lifestyles, and how communications professionals can gain influence at the board level. The event is intended for senior communications professionals and will be held under Chatham House Rule to encourage open debate.
This document summarizes key points from an issue of the Portland Quarterly publication. It discusses how reputation management has changed in the digital age, requiring an integrated approach across communications disciplines. It also provides examples of how companies and organizations can prepare for and handle social media crises through simulation exercises and coordinated response teams. Additionally, it explores how Twitter hashtags can help or hinder campaigns if hijacked by critics, and gives real-world examples of both successful and unsuccessful hashtag campaigns.
Public relations plays several important roles in NGO management:
1. Developing public relations policies to guide decision making and communicate the NGO's viewpoint.
2. Generating publicity about the NGO's activities, programs, and causes through media announcements and inquiries.
3. Maintaining relationships with government entities to obtain grants and donations that support the NGO's work.
4. Engaging with local communities on issues like environmental protection and equality.
Public Relations jobs in New York City with Phifer & CompanyPhiferCompany
Discover Public Relations jobs in New York City with Phifer & Company. Join our team and put your communication skills to work! Whether you're new to PR or have experience, find fulfilling roles where you can make a difference. Shape stories, connect with people, and be part of a dynamic city. Apply now for exciting opportunities!
How Max Clifford, Malcolm Tucker and more committed the biggest PR fraud of o...Sarah Hall
What do Freddie Starr Ate My Hamster, David Mellor’s Chelsea strip, The Thick of It and Edina Monsoon have in common? Well, all these and more have contributed to PR miseducation. Here is my deck for Leeds Trinity’s Journalism and Media Week 2018 in which I discuss all things fact and fiction and demonstrate what we see about public relations has little in common with what the role entails today.
Public relations (PR) is about managing an organization's reputation through effective communication and building good relationships with stakeholders. PR involves planned efforts to establish goodwill and mutual understanding between an organization and audiences important to it, such as customers, employees, investors, media, and government. Good communication skills, both written and verbal, are essential for PR practitioners, as they may need to present to clients, deal with journalists, and produce various written materials like press releases and reports. PR roles often require the ability to multi-task and work well under pressure to meet deadlines.
This was a presentation given by Ann Pilkington to the APM Wessex branch membership at their AGM event on 13th May 2014. Ann's presentation is about communication in project management - a topic she's recently spoken about at APM's annual conference.
Ann Pilkington is a project communication consultant, trainer and author. Her consultancy experience includes major IT enabled change programmes within UK government particularly around the implementation of shared services and ERP (enterprise resource planning) systems.
Ann is the author of “Communicating Projects” published by Gower as well as a chapter author in “Exploring Internal Communication” published by Pearson. She also leads on communications for the APM People SIG.
As a founding director of PR Academy she has designed a new training programme specifically for project communicators and also teaches across a range of communication qualifications. She blogs at pracademy.co.uk and at communicatingprojects.co.uk
The document announces a nonprofit workshop hosted by the West Michigan chapter of the Public Relations Society of America (WMPRSA) on September 12, 2013 at the GVSU Eberhard Center, with the goal of providing nonprofit organizations with strategies and best practices around collaboration, communication, and community engagement. The workshop agenda includes multiple sessions on topics such as branding, social media, crisis management, and strategic planning presented by professionals in the field.
The practice of public relations in the Philippines has evolved significantly over time. PR is now recognized as an important management function for both government and businesses. PR tools have expanded from traditional press releases to digital communications and social media. While tools have changed, the role of PR professionals is to strategically apply these tools to build relationships and solve problems. Today, effective PR requires skills in both communication and management strategies. PR education has also broadened to provide students with cross-disciplinary expertise needed for the profession.
Similar to Platinum: Celebrating the CIPR at 70 (20)
Wadds Inc. Almanac: Challenges and opportunities for public relations 2022Stephen Waddington
This document provides an almanac or guide to some of the biggest issues for the public relations profession in 2022. It contains eight short essays on strategic issues including challenges with Google and Meta displacing the internet, the problem of misinformation online, the need to improve accessibility of communications, and the long road to achieving diversity in the public relations industry. Each essay includes further reading links for more information on the topics.
Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months.
There's no formal methodology and they’re not so much predictions as a series of stories that I've recorded on my blog during 2018.
It’s where I’m placing bets over the next 12 months. Please let me know what I’ve missed.
Facebook is a powerful form of media for organisations seeking to engage with the public. There are two billion people on the platform worldwide and 40 million adults in the UK.
More than 1,000 signals make up how the Facebook newsfeed algorithm serves 300 stories each day. It’s important for public relations practitioners to have a rudimentary understanding of how the algorithm works.
A Public Relations Planning Toolkit: How to build effective external communic...Stephen Waddington
This document outlines a 10-step public relations planning toolkit for building effective external communications strategies. The 10 steps include: 1) defining the objective, 2) setting goals and metrics, 3) mapping audiences, 4) conducting research, 5) performing SWOT and PESTLE analyses, 6) developing a strategy, 7) creating content, 8) selecting channels and media, 9) creating a workplan, and 10) allocating resources and budgets. Each step provides explanations, examples, and links to external tools to aid in planning communications strategies and campaigns.
This is an article and deck about the outlook for public relations and social media in 2018. It’s based on insight from my day job working at Ketchum.
12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.
If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know.
This document outlines 20 topics that were covered at the CIPR Best PRactice conference on public relations in 2017. The topics included reinventing media relations in the age of digital media, the rise of influencer marketing, using owned media like websites and social platforms, harnessing online communities, learning from Trump's constant use of social media, using data insights for planning, leveraging paid promotion strategies, creativity in PR, demonstrating value and measurement, shifting to visual formats like video, using augmented and virtual reality, automation with tools, applications of artificial intelligence, new tools and workflows, representing public interests, mental resilience for PR professionals, evaluating PR skills, and advancing the professionalism of the industry.
Communication and media response to the Westminster AttackStephen Waddington
Best practice communication was critical to allaying fear in the immediate response to the Westminster attacks but sensationalist media coverage must be challenged.
There was a terrorist attack on Westminster Bridge and the Palace of Westminster in London yesterday. Five people, including a police office, are dead, and 40 people are injured.
In this deck I've looked at the response from London's Mayor, the police, journalists, media, the government, the public, and others. It is intended for a lecture to public relations students at Newcastle University.
The deck tells the story of how crisis situations have unfolded in media over the last 40 years, as media has changed.
I've included user generated comment from social networks including some examples of hate and propaganda that you may find disturbing.
Thank you to the emergency services, NHS staff and all the professional communicators involved in the incident response.
Exploring the mental wellbeing of the public relations professionStephen Waddington
The #FuturePRoof report lifts the lid on mental health in the public relations profession, and attempts to characterise the issue, signpost potential solutions, and identify best practice.
Here are the areas of marketing, media and public relations that I’m thinking about for 2017 in my day job in at Ketchum. Let me know what you think. We’ve love to help your organisation think through some of these challenges.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
This is a planning exercise that I developed for a workshop at Thinking Digital in London today.
The Internet Marketing Workshop uses free and low cost tools to identify or characterise an audience, or public, and explores different forms of digital and social media to understand behaviour and the best means of engagement.
The objective of the exercise is to gain as much information as possible about your audience or public, and then to develop insights that help influence creative, content and channel or media decisions.
Using Facebook Audience Insights for public relations planningStephen Waddington
This document discusses how Facebook Audience Insights can help characterize the public and tweak variables to get people to visit Newcastle. It explores using Facebook data on UK population, Facebook usage, and audience insights to help plan public relations strategies for attracting visitors to the city.
A public relations planning exercise using free and low cost digital tools to characterise an audience or public, with the goal of attracting people to visit Newcastle. Prepared for a lecture at Newcastle University.
This document discusses trends in public relations in 2016. It notes that while the press release has remained the primary format for over 100 years, new forms of multimedia content like video and images are becoming more influential. It also discusses how traditional marketing models based on demographics no longer work and that listening to audiences is important. Finally, it emphasizes that communities and private groups are becoming the most influential forms of media and that organizations should facilitate conversations rather than trying to control them.
We've seen the biggest upheaval in organisational communication in the past 20 years since the dawn of civilisation itself. It isn’t going as well as it could for organisations.
If you're one of the 3.2 billion people, or thereabouts, with a connection to the Internet you can create content and connect with anyone else that's part of this beautiful network.
It's wonderfully democratic. Organisations have access to exactly the same media and networks to build relationships as you and me.
But it's not going well. Here's the issue. Most organisations communicate in a way that would be more appropriate for a Roman Emperor 2000 years ago than the modern Internet.
It remains top down command and control. Information trickles down an organisation and is broadcast via increasing numbers of branded owned and shared channels.
Working towards a community of practice in public relationsStephen Waddington
This report is based on an online conversation exploring the opportunity for cooperation between public relations academia and practice. It took place in a Facebook group during September and October 2015.
Proposals fall into two areas.
First, there are some quick fixes that could bring about an immediate and significant improvement in collaboration such as cooperation on awards, conferences, industry schemes and media.
Second, there are some structural issues that need longer term attention. Critically the conversion for students between teaching and practice and the basis on which academic performance is rewarded and recognised both need to be tackled.
I’m developing a panel discussion and workshop around this topic at BledCom in July 2016. The subject of the conference is Engagement, so it is fitting and timely.
Using social media tools to listen to publics: European Refugee CrisisStephen Waddington
This is a summary of my deck from the PRmoment Future PR Toolkit event in London sponsored by Prime Research.
The seminar explored how public relations practitioners are using tools to do a better job.
I used tools to see if I could better understand the European Refugee crisis.
My thesis was that our view of the humanitarian disaster is biased by politicians.
Half a day's work exploring networks and geotagged images surfaced first and second person stories from across the continent of refugees.
The International Organisation of Migration reports that 473,887 had arrived in Europe by sea so far in 2015. The European Union last week agreed quotas for 120,000 people.
You don't need tools to tell you that the numbers don't add up.
This is a beginners guide to using Twitter for career and professional development.
It covers the basics of setting up an account, getting started, building a network and building relationships by engaging in conversation.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
2. Section #1
Performance – the impact of practising public
relations as a management discipline on modern
organisations
#1 Third sector: When doing good isn’t enough
Trust in the charitable sector,like other sectors,is declining. How can public relations support
management in tackling the situation?
Sarah Wright MCIPR
#2 International: public engagement in a fractured world
The role of public relations in global discourse and understanding local customs and cultures.
Eva Maclaine Found.Chart.PR, FCIPR
#3 Serving the public interest
Local government communications has shaped public relations practice through its role
in public engagement.
John Brown FCIPR
#4 Public sector: communication innovators
Public sector practitioners are doing more with less. They’re at the sharp end of innovation
in public relations.
Jen Robson MCIPR
#5 In-house: speaking truth to power
In-house practitioners are a critical link between management,employees and the wider public.
David Jones MCIPR
#6 The impact of internal communication excellence
Internal communications is no longer an offshoot of human relations but is recognised
for its contribution in driving employee engagement and organisational performance.
Jenni Field FCIPR
#7 Academic rigour and business application
The role of public relations in enabling academia and business to learn from each other.
Toby Roe MCIPR
3. Section #1 – Performance continued
#8 The NHS at 70 and the strategic role of public relations
Strong public engagement is critical to the success of a thriving NHS. Its practitioners are
at the forefront of practice.
Liz Davies MCIPR
#9 The CIPR and Whitehall:
influencing and embedding professionalism
The CIPR has its roots in government communication. Both organisations are an important part
of the story of the growing professionalism for public relations.
Stuart Baird MCIPR
#10 The professional evolution of public affairs
Political lobbying,like public relations itself, is modernising and holding itself
to professional standards.
Paul Beckford MCIPR
4. Section #2
Perspective – reflections on the CIPR’s history
and its communities
#11 The UK’s contribution to scholarship in public relations
The UK’s role in teaching and learning in public relations.
Richard Bailey FCIPR
#12 Progressive professionalism in public relations
What does professionalism mean and is it an achievable goal in public relations?
Koray Camgoz Chart.PR, MCIPR
#13 A CIPR professionalism milestone:
obtaining Chartered Status
Gaining Chartered Status was a significant milestone for the CIPR,and the public relations profession.
Prof Anne Gregory Hon FCIPR
#14 The value of CIPR networks in local delivery
A celebration of the CIPR’s volunteer army that delivers and engages with members locally.
Tim Hudson Chart.PR, MCIPR
#15 Professional qualifications
Professional qualifications are a key milestone in establishing public relations as a strategic
management discipline.
Dr Heather Yaxley FCIPR
#16 Who are we?
Exploring the demographics of public relations practitioners through the CIPR’s annual
State of the Profession survey.
Ben Verinder Found.Chart.PR, FCIPR
#17 A brief history of the CIPR’s benevolence fund
The story of iProvision, the CIPR’s benevolent fund.
Pat Gaudin Found.Chart.PR, FCIPR
#18 Founding father: Sir Thomas Fife Clark
A biography of CIPR founder Sir Thomas Fire Clark.
Gareth Thompson MCIPR
5. Section #2 – Perspective continued
#19 What history tells us about public relations
A historical perspective on the development of public relations as a management disciple.
Dr Tom Watson Hon FCIPR
#20 Preparing tomorrow’s practitioners
Preparing students to work in a fast moving profession that itself is a work in progress.
Dr Joyce Costello MCIPR
#21 The CIPR as a driver of innovation in practice
Public relations is a young profession. What’s the role of the CIPR in leading the future of practice?
It needs greater support from the industry.
Dr Jon White Chart.PR, FCIPR
6. Section #3
Potential – exploring the future of the
profession such as automation, artificial
intelligence, and tools
#22 Public relations practitioners of the future
Young practitioners are more ambitious than ever. They’re critical to defining and building
the profession of the future.
Laura Richards MCIPR
#23 Robot relations: artificial intelligence and automation
Modelling the impact of artificial intelligence and automation on public relations. It’s more
opportunity than threat.
Andrew Bruce Smith MCIPR
#24 How to be an agile professional
Agile is an increasingly important but misunderstood means of public relations management
and workflow.
Rachel Picken Chart.PR, MCIPR
#25 Why digital inclusion matters to your campaigns
more than ever before
Digital technology hasn’t live up to its promise of democratising media. We need to hold it
to account and work harder.
Catherine Grinyer MCIPR and Gavin Harris MCIPR
#26 Aligning public relations with management
Aligning with management with the socially responsible business agenda is critical
to the future of the public relations profession.
Matthew Appleby Found.Chart.PR, FCIPR
Dr Cara Reed, MCIPR
#27 Flexible future
Flexible working offers an opportunity to improve the agility and diversity of
the public relations profession. But why is it so slow to adopt modern working practices?
Mandy Brooks Chart.PR, MCIPR
#28 Being capable for the future
Time served is no longer a benchmark of success for public relations practitioners.
UK academics are working on a project to define the capabilities for practitioners.
Prof Anne Gregory Hon FCIPR and Dr Johanna Fawkes MCIPR
7. Section #4
Practice – a discussion of modern areas
of public relations practice
#29 Improving our value by proving our value
Analytics and measurement provides the means of improving the performance and value
of public relations.
Richard Bagnall MCIPR
#30 The art and science of virality
Strong creative and storytelling lies at the heart of successful public relations.
Graham Goodkind MCIPR
#31 The business of influence
The fragmentation of media has given rise to so-called influencers. It’s a huge opportunity
for public relations.
Scott Guthrie MCIPR
#32 Community co-creation as a means of public relations
Engaging the public in co-creation is a powerful form of public relations. Community co-creation
or co-production is not just the latest buzzword, but a distinct shift in policy,
Ruth Fry MCIPR
#33 Fake and furious
Public relations has an assertive role in tackling fake news and misinformation.
Paul Mylrea Found.Chart.PR, FCIPR
#34 Working with Wikipedia
Wikipedia is an important form of social media that is frequently misunderstood by public relations
practitioners.
Paul Wilkinson FCIPR
#35 Facing up to a modern day crisis
Exploring modern day crisis communication response through a recent tragedy.
Amanda Coleman Chart.PR, FCIPR
8. Section #4 – Practice continued
#36 Shift from ethical frameworks to professional judgment
Good judgment is a learned behaviour. Practitioners must train and reflect on scenarios
throughout their career.
Steven Shepperson-Smith Chart.PR, FCIPR
#37 Making the case for media relations in the modern age?
Media relations is enjoying a renaissance in public relations as all media becomes digital and social.
In fact it never really went away.
Diane Green MCIPR
#38 Asserting expert opinion in an era of fake news
Public relations as a means of re-establishing trust in leaders, politicians and experts.
Daniel Gerrella Chart.PR, MCIPR
9. Section #5
Provocation – issues relating to the profession
such as diversity and mental health
#39 Culture and its contribution to modern public relations
Public relations teams should represent the public that they seek to serve.
Ella Minty Found.Chart.PR, MCIPR
#40 Impact of diversity initiatives on practitioners and practice
Are efforts to change the impact of the public relations profession making a difference?
Liz Bridgen MCIPR
#41 Diversity in an age of global integration
Nurturing a diverse workforce cultivates tolerance and accelerates progress. It’s good public relations.
Farzana Baduel MCIPR
#42 The contribution of public relations towards parity
of esteem for mental health with physical health
The role of public relations in removing the stigma of mental health.
Sally Sykes Found.Chart.PR, FCIPR
#43 A kinder conversation
An appeal for politer conversation in the public sphere.
Richard Evans MCIPR
Platinum will be available on Amazon Kindle and in print in Q3 2018.
For more information, contact Editor and Project Manager
Stephen Waddington Chart.PR, Hon FCIPR
Email: stephen.waddington@ketchum.com
Tel: +44 7771 851407