This document provides an overview of search engine optimization (SEO) best practices for on-page optimization, keyword research, competitive analysis, link building, and optimizing listings on Google Places. It discusses important on-page elements like title tags, meta descriptions, header tags, and internal linking. It also outlines tools for keyword research, analyzing competitors, and getting reviews/citations for Google Places. The overall aim is to help companies dominate their local SEO and ranking on Google.
The document provides guidelines for writing different types of articles for 12BET's sportbook and casino sections. It outlines word counts, recommended media, use of keywords and logos, and factors that make articles unique and trending. Examples of good article formats are also included, along with methods for checking article uniqueness, finding hot topics and videos, and tracking content using footprints and SEO operators. Workflow diagrams show the content creation and reporting process.
1. The document provides tips and resources for search engine optimization (SEO), including top SEO tools and resources, on-page and off-page optimization best practices, and a glossary of common SEO terms.
2. It lists the top 5 reasons to use SEO as high ROI, minimal risk, brand awareness, targeted traffic, and affordability.
3. Checklists are provided for on-page optimization factors like keywords, titles, and content, as well as off-page best practices like links, directories, and guest posting.
The document provides an overview of search engine optimization (SEO) school. It discusses allowing smart phones and social media usage during the event. The goals of the school are to help attendees understand white hat versus black hat SEO, how to evaluate sales pitches, and develop an ethical approach to SEO. It then covers key on-page optimization techniques like keyword research, title tags, meta descriptions, and content; as well as off-page techniques like links from blogs and local news sites. Additional pull marketing strategies like pay-per-click advertising, local listings, directories, analytics, and social media are also summarized.
Duane Forrester works at Bing as an expert on search engine optimization (SEO) and webmaster tools. He has over 12 years of experience in SEO, previously running SEO teams at MSN and helping large companies like Disney, Gap, and Walmart. He blogs and speaks regularly on SEO topics.
FL/AL ARVC Internet Marketing PresentationJohn Barron
The document discusses various internet marketing strategies, including Google Analytics, Facebook, SEO, PPC, and local SEO. It provides tips on how to use each tool, such as monitoring website traffic and behavior with Google Analytics, engaging customers on Facebook through posts and contests, improving organic search rankings through on-page SEO elements and link building, and ensuring local listings are submitted to maximize local search visibility.
The document provides tips for SEO updates, including using buyer keyword phrases related to purchases in content to increase conversions. It recommends creating original, valuable on-site content in various formats. Additional tips include promoting content through backlinks, guest posting, broken link building, and more link building strategies like skyscrapers and infographics. The document also discusses email templates, tracking, directories, and disavowing poor quality links.
This document discusses building an online presence for a photography business through a website, blog, and social media profiles. It emphasizes owning relevant domain names and maintaining a consistent brand across all online platforms. Key topics covered include selecting targeted keywords to optimize the site for search engines, using HTML tags and attributes to embed those keywords on pages, and leveraging tools like WordPress to help with search engine optimization.
This document provides an overview of search engine optimization (SEO) best practices for on-page optimization, keyword research, competitive analysis, link building, and optimizing listings on Google Places. It discusses important on-page elements like title tags, meta descriptions, header tags, and internal linking. It also outlines tools for keyword research, analyzing competitors, and getting reviews/citations for Google Places. The overall aim is to help companies dominate their local SEO and ranking on Google.
The document provides guidelines for writing different types of articles for 12BET's sportbook and casino sections. It outlines word counts, recommended media, use of keywords and logos, and factors that make articles unique and trending. Examples of good article formats are also included, along with methods for checking article uniqueness, finding hot topics and videos, and tracking content using footprints and SEO operators. Workflow diagrams show the content creation and reporting process.
1. The document provides tips and resources for search engine optimization (SEO), including top SEO tools and resources, on-page and off-page optimization best practices, and a glossary of common SEO terms.
2. It lists the top 5 reasons to use SEO as high ROI, minimal risk, brand awareness, targeted traffic, and affordability.
3. Checklists are provided for on-page optimization factors like keywords, titles, and content, as well as off-page best practices like links, directories, and guest posting.
The document provides an overview of search engine optimization (SEO) school. It discusses allowing smart phones and social media usage during the event. The goals of the school are to help attendees understand white hat versus black hat SEO, how to evaluate sales pitches, and develop an ethical approach to SEO. It then covers key on-page optimization techniques like keyword research, title tags, meta descriptions, and content; as well as off-page techniques like links from blogs and local news sites. Additional pull marketing strategies like pay-per-click advertising, local listings, directories, analytics, and social media are also summarized.
Duane Forrester works at Bing as an expert on search engine optimization (SEO) and webmaster tools. He has over 12 years of experience in SEO, previously running SEO teams at MSN and helping large companies like Disney, Gap, and Walmart. He blogs and speaks regularly on SEO topics.
FL/AL ARVC Internet Marketing PresentationJohn Barron
The document discusses various internet marketing strategies, including Google Analytics, Facebook, SEO, PPC, and local SEO. It provides tips on how to use each tool, such as monitoring website traffic and behavior with Google Analytics, engaging customers on Facebook through posts and contests, improving organic search rankings through on-page SEO elements and link building, and ensuring local listings are submitted to maximize local search visibility.
The document provides tips for SEO updates, including using buyer keyword phrases related to purchases in content to increase conversions. It recommends creating original, valuable on-site content in various formats. Additional tips include promoting content through backlinks, guest posting, broken link building, and more link building strategies like skyscrapers and infographics. The document also discusses email templates, tracking, directories, and disavowing poor quality links.
This document discusses building an online presence for a photography business through a website, blog, and social media profiles. It emphasizes owning relevant domain names and maintaining a consistent brand across all online platforms. Key topics covered include selecting targeted keywords to optimize the site for search engines, using HTML tags and attributes to embed those keywords on pages, and leveraging tools like WordPress to help with search engine optimization.
Top 10 Must Do’s in the Ever-changing World of SEOAct-On Software
This document provides a summary of the top 10 SEO best practices that website owners should follow in today's ever-changing world of search engine optimization. It discusses writing content for audiences, using relevant keywords, optimizing site content with keywords, getting quality backlinks, custom 404 pages, canonical URLs, navigation, XML sitemaps, schema/microdata, and responsive design. The presentation provides details on how to properly implement each practice to improve search engine rankings and visibility.
This document outlines SEO best practices for 2013. It recommends improving on-page factors like content quality to perform well under Google's Panda algorithm. Off-page factors like natural, unmanipulative links are also important due to the Penguin update. Utilizing social sharing, implementing a mobile strategy, and leveraging SEO and SEM together can help maximize organic search impact.
Search Engine Optimization for 2018 - Strategy, Techniques, Backlinking and M...Owerly.com
Search Engine Optimization for 2018 - Strategy, Techniques, Backlinking and More Part 1 of 2
Learn a complete SEO, Social Media and PPC strategy at www.Owerly.com for $1 your first month
3 ½ Simple Ways to Improve SEO - Practical Ways to Rank HigherPardot
Join us in this one-hour webinar as Derek Grant, SVP of Sales at Pardot, tackles the mysteries of SEO and gives us practical, yet effective ways that will help yield SEO success.
Wright Frazier is a web team lead who provides communications consulting, web design, technical training, site architecture, statistical and traffic analysis, and guest lecturing. He discusses the basics of search engine optimization (SEO), including the importance of having relevant, well-written content and using titles, meta tags, images/videos, internal and external links properly. Following an SEO strategy that involves analyzing your site/competition, setting benchmarks, implementing techniques, monitoring progress, and continually improving is key to success. Purdue Ag & Extension sites that have implemented SEO best practices have seen increases in visitors, page views, return visitors, and time on site.
This document provides tips and techniques for effective searching on Google. It discusses how to use advanced search features like refining by date, location, reading level, and file type. Boolean operators like phrases, exact terms, and exclusions are explained. Tips are provided for searching images, videos, news sources, and more. Various "fun searches" and Google products like Google Voice and widgets are also mentioned. The document aims to teach students and teachers how to optimize their searches on Google.
Here are some tips for using keywords in search:
- Think of several words or short phrases related to your topic. These are your keywords.
- Enter your keywords into the search box, separated by spaces.
- Start with broader keywords first, then try adding more specific keywords.
- Try variations on your keywords, like singular/plural forms or related words.
- Put phrases in quotes to search for that exact phrase.
- Try keywords with and without connectors like AND, OR, NOT between words.
- Try keywords with and without prefixes/suffixes like un-, re-, -ing, -ed, etc.
- Be flexible and experiment! Search engines can interpret keywords differently than
Search engine optimization – creating your site so that its content is easily found and indexed by search engines and ranks high in search results – is a challenge even for the experienced e-retailer. It starts with an understanding of the basic activities that constitute SEO and how you can push those levers though your design choices to draw more traffic from natural search to your site. This session will cover the ground floor of SEO to get you on the right track and prepare you for the next level. It will also provide real life examples as a way to help retailers understand how to work great SEO into a design — and what to avoid to prevent being penalized by Google.
The document discusses search engines and how they have evolved over time. It explains that early search engines ranked results based mainly on content, while modern engines also consider factors like page structure, popularity, and reputation. The document provides definitions of key search-related terms and outlines some of the main components and processes involved in how search engines work, such as crawling websites, indexing pages, and ranking results. It also discusses different types of search tools and how to choose the best one depending on your information needs.
Search marketing involves both paid search (Paid) and organic search (Organic). Paid search involves paying for ad placement, while organic relies on relevancy. An effective search marketing strategy requires optimizing account structure, keywords, ad copy, and landing pages for paid search. For organic search, optimizing on-page elements like titles, descriptions, URLs and images as well as off-page elements like links and social signals can help improve rankings. Maintaining fresh, keyword-optimized content is also important for both paid and organic search performance.
Impact of Google’s Panda Update on Content | SEO.com webinar 4-19-12SEO.com
Our presentation deck from our #SEOwebinar "Impact of Google’s Panda Update on Content"
You can also view the recording of the webinar here. http://www.seo.com/webinars/impact-googles-panda-update-content/
The document describes the impact of Google's Panda and Penguin algorithm updates on websites. Panda, launched in February 2011, penalized websites with low-quality content, excessive advertising, and duplicate content. It affected 11.8% of search queries. Penguin, launched in April 2012, targeted unnatural link building techniques like keyword stuffing, unoptimized anchor text, and private blog networks. It impacted 3.1% of queries initially. The document advises website owners to focus on creating unique, high-quality content for visitors and building natural, relevant links, rather than spammy tactics, to withstand future algorithm changes.
This document provides an overview of search engine optimization (SEO) best practices. It discusses common SEO myths, how to perform keyword research and selection, building a quality website, optimizing web pages, link building ideas, using social media, and measuring SEO success. The presentation aims to educate businesses on effective SEO strategies through topics like on-page optimization, off-page activities, and analyzing website analytics.
Brian Combs gave a presentation on supercharging a local business through local search engine optimization. He discussed determining keywords, optimizing listings on Google Places, Yahoo Local, and Bing Local, optimizing the business website, building citations and links, managing online reviews, and other local SEO best practices. The presentation provided a comprehensive overview of conducting local SEO and managing a business's online local presence.
This document provides an overview of search engine optimization (SEO) in 3 easy steps. Step 1 is to understand how search engines work by learning about their bots, algorithms, and what they can and cannot see on a website. Step 2 is to make the website bot-friendly by providing clean HTML code without unnecessary JavaScript or Flash that bots cannot read. Step 3 is to build an SEO toolkit for WordPress by adding relevant metadata, keywords and linking to optimize the site's discoverability. The overall goal is to empower website owners to effectively optimize their own WordPress sites for search engines.
This document provides information about searching the web effectively. It discusses different types of search engines such as regular search engines, metasearch engines, and question-based search engines. It also covers techniques for conducting searches, including using advanced search options, Boolean operators, quotation marks and keywords. The document emphasizes the importance of evaluating sources for reliability and provides tips for determining if a website can be trusted. The goal is to teach readers how to efficiently and accurately find information on the internet.
This document provides information about searching the web effectively. It discusses different types of search engines such as regular search engines, metasearch engines, and question-based search engines. It also covers techniques for conducting searches, including using advanced search options, Boolean operators, quotation marks and keywords. The document emphasizes evaluating the reliability of websites and provides tips for determining the credibility of sources. It includes examples for students to try out different search techniques hands-on.
This document provides tips on how small businesses can improve their online visibility and get "discovered" through search engine optimization (SEO) and search engine marketing (SEM). It recommends optimizing key on-page elements like keywords, metadata titles and descriptions, images, and business listing information. It also stresses the importance of off-page SEO factors like backlinks, anchor text, reputation and authority. The document emphasizes applying these techniques consistently across websites, blogs, social media and other online assets to maximize discovery by people searching online. It cautions that SEO is an ongoing process that requires research, optimization, analysis and repetition over many months to achieve results.
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
This document provides an overview of using Facebook for business purposes. It outlines key Facebook statistics such as daily user logins and time spent on the platform. It also discusses reasons to use Facebook for business including its large user base and advertising capabilities. The document reviews advantages like easy user reach but also disadvantages like not owning your content. Finally, it provides guidance on setting up a business Facebook page, building a follower base, engaging users, and utilizing Facebook ads.
Week 2: Pub355 Introducing the Longtailsomisguided
The document summarizes Chris Anderson's theory of the "long tail" and its implications for marketing. The key points are:
1) With lower distribution costs on the internet, niche products that were previously unprofitable "misses" can now make money. This has shifted consumption from a few "hits" to many niche products.
2) Democratization of tools and distribution allows many more people and products to participate in markets.
3) Marketers must find ways to reach fragmented audiences across many channels rather than relying on mass media. Successful companies like Amazon and Netflix understand customer behavior in a market of infinite choice.
Top 10 Must Do’s in the Ever-changing World of SEOAct-On Software
This document provides a summary of the top 10 SEO best practices that website owners should follow in today's ever-changing world of search engine optimization. It discusses writing content for audiences, using relevant keywords, optimizing site content with keywords, getting quality backlinks, custom 404 pages, canonical URLs, navigation, XML sitemaps, schema/microdata, and responsive design. The presentation provides details on how to properly implement each practice to improve search engine rankings and visibility.
This document outlines SEO best practices for 2013. It recommends improving on-page factors like content quality to perform well under Google's Panda algorithm. Off-page factors like natural, unmanipulative links are also important due to the Penguin update. Utilizing social sharing, implementing a mobile strategy, and leveraging SEO and SEM together can help maximize organic search impact.
Search Engine Optimization for 2018 - Strategy, Techniques, Backlinking and M...Owerly.com
Search Engine Optimization for 2018 - Strategy, Techniques, Backlinking and More Part 1 of 2
Learn a complete SEO, Social Media and PPC strategy at www.Owerly.com for $1 your first month
3 ½ Simple Ways to Improve SEO - Practical Ways to Rank HigherPardot
Join us in this one-hour webinar as Derek Grant, SVP of Sales at Pardot, tackles the mysteries of SEO and gives us practical, yet effective ways that will help yield SEO success.
Wright Frazier is a web team lead who provides communications consulting, web design, technical training, site architecture, statistical and traffic analysis, and guest lecturing. He discusses the basics of search engine optimization (SEO), including the importance of having relevant, well-written content and using titles, meta tags, images/videos, internal and external links properly. Following an SEO strategy that involves analyzing your site/competition, setting benchmarks, implementing techniques, monitoring progress, and continually improving is key to success. Purdue Ag & Extension sites that have implemented SEO best practices have seen increases in visitors, page views, return visitors, and time on site.
This document provides tips and techniques for effective searching on Google. It discusses how to use advanced search features like refining by date, location, reading level, and file type. Boolean operators like phrases, exact terms, and exclusions are explained. Tips are provided for searching images, videos, news sources, and more. Various "fun searches" and Google products like Google Voice and widgets are also mentioned. The document aims to teach students and teachers how to optimize their searches on Google.
Here are some tips for using keywords in search:
- Think of several words or short phrases related to your topic. These are your keywords.
- Enter your keywords into the search box, separated by spaces.
- Start with broader keywords first, then try adding more specific keywords.
- Try variations on your keywords, like singular/plural forms or related words.
- Put phrases in quotes to search for that exact phrase.
- Try keywords with and without connectors like AND, OR, NOT between words.
- Try keywords with and without prefixes/suffixes like un-, re-, -ing, -ed, etc.
- Be flexible and experiment! Search engines can interpret keywords differently than
Search engine optimization – creating your site so that its content is easily found and indexed by search engines and ranks high in search results – is a challenge even for the experienced e-retailer. It starts with an understanding of the basic activities that constitute SEO and how you can push those levers though your design choices to draw more traffic from natural search to your site. This session will cover the ground floor of SEO to get you on the right track and prepare you for the next level. It will also provide real life examples as a way to help retailers understand how to work great SEO into a design — and what to avoid to prevent being penalized by Google.
The document discusses search engines and how they have evolved over time. It explains that early search engines ranked results based mainly on content, while modern engines also consider factors like page structure, popularity, and reputation. The document provides definitions of key search-related terms and outlines some of the main components and processes involved in how search engines work, such as crawling websites, indexing pages, and ranking results. It also discusses different types of search tools and how to choose the best one depending on your information needs.
Search marketing involves both paid search (Paid) and organic search (Organic). Paid search involves paying for ad placement, while organic relies on relevancy. An effective search marketing strategy requires optimizing account structure, keywords, ad copy, and landing pages for paid search. For organic search, optimizing on-page elements like titles, descriptions, URLs and images as well as off-page elements like links and social signals can help improve rankings. Maintaining fresh, keyword-optimized content is also important for both paid and organic search performance.
Impact of Google’s Panda Update on Content | SEO.com webinar 4-19-12SEO.com
Our presentation deck from our #SEOwebinar "Impact of Google’s Panda Update on Content"
You can also view the recording of the webinar here. http://www.seo.com/webinars/impact-googles-panda-update-content/
The document describes the impact of Google's Panda and Penguin algorithm updates on websites. Panda, launched in February 2011, penalized websites with low-quality content, excessive advertising, and duplicate content. It affected 11.8% of search queries. Penguin, launched in April 2012, targeted unnatural link building techniques like keyword stuffing, unoptimized anchor text, and private blog networks. It impacted 3.1% of queries initially. The document advises website owners to focus on creating unique, high-quality content for visitors and building natural, relevant links, rather than spammy tactics, to withstand future algorithm changes.
This document provides an overview of search engine optimization (SEO) best practices. It discusses common SEO myths, how to perform keyword research and selection, building a quality website, optimizing web pages, link building ideas, using social media, and measuring SEO success. The presentation aims to educate businesses on effective SEO strategies through topics like on-page optimization, off-page activities, and analyzing website analytics.
Brian Combs gave a presentation on supercharging a local business through local search engine optimization. He discussed determining keywords, optimizing listings on Google Places, Yahoo Local, and Bing Local, optimizing the business website, building citations and links, managing online reviews, and other local SEO best practices. The presentation provided a comprehensive overview of conducting local SEO and managing a business's online local presence.
This document provides an overview of search engine optimization (SEO) in 3 easy steps. Step 1 is to understand how search engines work by learning about their bots, algorithms, and what they can and cannot see on a website. Step 2 is to make the website bot-friendly by providing clean HTML code without unnecessary JavaScript or Flash that bots cannot read. Step 3 is to build an SEO toolkit for WordPress by adding relevant metadata, keywords and linking to optimize the site's discoverability. The overall goal is to empower website owners to effectively optimize their own WordPress sites for search engines.
This document provides information about searching the web effectively. It discusses different types of search engines such as regular search engines, metasearch engines, and question-based search engines. It also covers techniques for conducting searches, including using advanced search options, Boolean operators, quotation marks and keywords. The document emphasizes the importance of evaluating sources for reliability and provides tips for determining if a website can be trusted. The goal is to teach readers how to efficiently and accurately find information on the internet.
This document provides information about searching the web effectively. It discusses different types of search engines such as regular search engines, metasearch engines, and question-based search engines. It also covers techniques for conducting searches, including using advanced search options, Boolean operators, quotation marks and keywords. The document emphasizes evaluating the reliability of websites and provides tips for determining the credibility of sources. It includes examples for students to try out different search techniques hands-on.
This document provides tips on how small businesses can improve their online visibility and get "discovered" through search engine optimization (SEO) and search engine marketing (SEM). It recommends optimizing key on-page elements like keywords, metadata titles and descriptions, images, and business listing information. It also stresses the importance of off-page SEO factors like backlinks, anchor text, reputation and authority. The document emphasizes applying these techniques consistently across websites, blogs, social media and other online assets to maximize discovery by people searching online. It cautions that SEO is an ongoing process that requires research, optimization, analysis and repetition over many months to achieve results.
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
This document provides an overview of using Facebook for business purposes. It outlines key Facebook statistics such as daily user logins and time spent on the platform. It also discusses reasons to use Facebook for business including its large user base and advertising capabilities. The document reviews advantages like easy user reach but also disadvantages like not owning your content. Finally, it provides guidance on setting up a business Facebook page, building a follower base, engaging users, and utilizing Facebook ads.
Week 2: Pub355 Introducing the Longtailsomisguided
The document summarizes Chris Anderson's theory of the "long tail" and its implications for marketing. The key points are:
1) With lower distribution costs on the internet, niche products that were previously unprofitable "misses" can now make money. This has shifted consumption from a few "hits" to many niche products.
2) Democratization of tools and distribution allows many more people and products to participate in markets.
3) Marketers must find ways to reach fragmented audiences across many channels rather than relying on mass media. Successful companies like Amazon and Netflix understand customer behavior in a market of infinite choice.
MPub: Advancing the 7 Sentence Marketing Plansomisguided
The document provides guidance on developing a 7-sentence marketing plan that outlines goals, actions, and audience. Sentence 1 defines the purpose of marketing. Sentence 2 describes how the purpose will be achieved. Sentence 3 identifies the target market. Sentence 4 establishes a niche. Sentence 5 lists marketing tools and tactics. Sentence 6 defines the business identity. Sentence 7 measures success and allocates resources. The document provides examples and templates to help structure each sentence, including developing personas for the target audience.
MPub: Intro to Marketing Tactics & Principlessomisguided
This document outlines an introductory marketing course for publishers given by Monique Trottier. The course covers topics such as the history and evolution of marketing, key marketing principles and tactics, and how new technologies and social media have impacted marketing and publishing. It provides learning objectives and outlines topics to be covered including the culture of the web, social sharing and collaboration online, and how behaviors have changed with new tools. Students will watch a video on these topics and do a group exercise creating an online cookbook page collaboratively using social media tools.
Online Marketing Theory: A Look at Clay Shirky and Chris Anderson's Ideassomisguided
This document summarizes key points from a presentation by Clay Shirky on online marketing and the internet revolution. Shirky discusses how the internet combines previous revolutions in printing, communication, recorded media, and broadcast media. He explains that the internet enables freedom of press, speech, and assembly through sharing, conversation, collaboration, and collective action. The presentation emphasizes that new tools change behaviors more than games and that conversation, collaboration and community are fundamental to online marketing.
This document provides instructions for students regarding two technical papers they are required to submit for an online class. Students must post their papers online by January 18th and February 1st. Each paper should be 1500-2000 words and address a topic related to the class syllabus that has been approved by the instructor, Monique Sherre. Students will also review and provide commentary on two papers submitted by classmates. The document provides examples of past student papers and guidelines for formatting and submitting the papers online through the class website.
Pub355: Discoverability: Understanding Your Audiencesomisguided
An audience-centric approach to marketing communications and campaigns is important. This deck looks at the lessons of Clay Shirky's Here Comes Everybody, The Open Brand and the Cluetrain Manifesto and how understanding your audience is the first part of building a marketing message. A 7-Sentence Framework for marketing planning is introduced.
This document provides an overview of website redesign. It discusses common reasons for redesigning a website such as no mobile support, outdated aesthetics, or using a legacy content management system. The document then examines the roles and perspectives of those involved in a redesign including content, design, programming, and maintenance. Next, it outlines the typical stages of a redesign process from initial research and scoping to content migration and post-launch activities. Finally, the document looks at example tasks for content, design, and technology teams in planning and executing a website redesign.
Crafting marketing plans based on a few simple frameworks.
Examples and student feedback on outreach pitches.
Week 2 assignment: Writing a marketing plan
Okay, here are the steps to solve this:
1) Conversion rate = Number of conversions / Number of impressions x 100
= 200 pre-orders / 400,000 impressions x 100 = 0.05% or 0.0005
2) Revenue from pre-orders = Number of pre-orders x Price per book
= 200 x $29.99 = $5,998
3) Expenses from ads = $5,000
4) Net income = Revenue - Expenses
= $5,998 - $5,000
= $998
So the conversion rate is 0.05% and the net income is $998.
Pub355 How to Write a 7 Sentence Marketing Plansomisguided
The document provides guidance for creating a 7-sentence marketing plan. It emphasizes including measurable goals with specific numbers in the first sentence to establish purpose. The second sentence should connect goals to tactics for accomplishing them and meeting business objectives. The third sentence clearly identifies target audiences and provides persona profiles with relevant needs/wants. The fourth sentence describes the niche angle or story focus for engaging audiences.
Shirky talks about how the group forming activities are easier in a web 2.0 world and what that means for sharing, collaboration, conversation and collective action.
This document provides an introduction to online marketing tools. It discusses setting specific and measurable marketing goals, identifying target audiences, and determining a business identity. It recommends employing tools like blogs, photos, videos, events, social bookmarking, business networking, microblogs, and online PR to enhance marketing campaigns. These tools could help accomplish goals through actions that generate responses and key performance indicators. The document advises aligning marketing mix choices with audience behaviors and business objectives.
The 49th Shelf uses Facebook to engage with readers interested in Canadian books and publishing. They have over 4,000 Facebook likes and post conversations to interact with fans. Their Facebook covers showcase Canadian book covers to appeal to different genres. Goals for using Facebook include attracting Canadian readers, writers, and industry professionals and sharing book reviews, recommendations, and discussions to build a community around Canadian literature.
Pub355W: Tips on Twitter, Email Subject Lines & Press Releasessomisguided
This document provides information and tips about online marketing plans, specifically regarding tweets, pitch letters, and finding bloggers to promote books. Key points include:
- Tweets should be useful, specific, and urgent while using hashtags, @mentions, and short URLs within 140 characters.
- Pitch letters should be personalized, positive in tone, promise value for the reader, and include a clear call to action.
- Bloggers can be found through their websites, Google searches, book reviews, and book tour companies. Knowing their interests helps tailor the pitch.
The document provides guidance and information for learning social media marketing skills. It outlines key concepts students should understand, such as writing tweets, emails, press releases, and social media plans. Assignments include reviewing case studies and best practices. Budget guidelines are provided for common marketing activities, ranging from $500-5000 for overall book marketing to $1500-4000 for a landing page. Tips are given for writing media releases, pitch letters, and developing personas to represent target audiences.
Harry potter and the internet revolutionsomisguided
The document discusses how various internet technologies from the 1990s onward enabled increased fan participation and community around the Harry Potter series. Early technologies like email and search engines allowed fans to communicate and find information. Over time, platforms like blogs, podcasts, YouTube, and social media empowered fans to create and share vast amounts of original content which built up the online Harry Potter fandom in the build up to the later books and films.
Pub355: The Cluetrain Manifesto & The Open Brandsomisguided
The document discusses marketing principles from The Cluetrain Manifesto and The Open Brand. The Cluetrain Manifesto from 1999 argued that markets are conversations and companies should use a human voice. It said transparency and authenticity are important. The Open Brand from 2008 discussed how consumers now have more power due to the internet and brands must engage with consumers in their communities. Both argued that traditional top-down marketing is outdated and companies must have dialogue with customers.
Pub355W: SEO, Marketing Roles & Planningsomisguided
This document summarizes a presentation on marketing roles, SEO, and measuring success. It discusses the roles of growth hackers and SEO specialists. It explains that SEO involves optimizing content for both humans and search engine bots by including relevant keywords, optimized titles, descriptions and on-page elements. Success is measured by analyzing keywords and content on websites like Amazon, Goodreads and independent booksellers. Effective SEO focuses on including important on-page cues in the first 200 words to help search bots understand the content theme.
Search engine optimization is golden in today's world. This presentation from the 2013 Marketing Summit held in Milwaukee, WI covers the core aspects of getting your website to the top of Google by focusing on Content and Linking and how they directly relate to your On-Site and Off-Site strategies. To learn more, visit www.keystoneclick.com
Bing Webmaster Tools Women 2.0 2013 presentationDuane Forrester
Duane Forrester works at Bing as an SEO expert, where he helps companies like Disney, GAP and Walmart optimize their websites. He has over 12 years experience in SEO and previously ran the SEO team at MSN. In addition to his role at Bing, Duane blogs about SEO, speaks at conferences, runs forums and provides guidance on Bing's Webmaster Tools.
The document provides an overview of the advantages of having a website and strategies for online marketing. It discusses determining goals and target customers, designing the website around customer needs, and promoting the site through search engine optimization, social media, advertising, and link building. Ongoing improvement is emphasized through analytics, testing, and adapting strategies. Tools are recommended for tasks like keyword research, link building, and monitoring progress.
If You're Not #1 on Google, You Don't Exist!Bhupesh Shah
The document discusses search engine optimization (SEO) strategies for websites. It emphasizes the importance of being ranked highly in search engines like Google, explaining that if a business is not ranked #1, it will not get found online. It provides tips for SEO, including optimizing content with keywords, linking strategies, and social media engagement. The document cautions against poor SEO practices like duplicate content, keyword stuffing, and reciprocal linking schemes.
This document discusses strategies for generating leads through search engine optimization (SEO). It covers topics like how search engines work, keyword research, on-page optimization, link building, press releases, tracking results, and key performance indicators. The goal is to understand how to optimize websites and generate quality backlinks to improve search engine rankings and drive more qualified leads and conversions.
For years, when it comes to content creation, the industry has taken a 'good enough' approach with regards to the quality of the content.
With Google's Panda release, Facebook and other social channels increasing their focus on filtering out low quality content, and the increase in volume of content in general, you have to really understand why you make content and how to make it really quality for your readers.
This presentation offers guidance on how to approach content marketing, how to pick the right topics, and how to make sure your content succeeds.
The document provides an overview of a digital marketing taster session that covers topics such as what is digital marketing, search engine optimization (SEO), and social media. The session is split into two hours, with the first hour covering introductions and definitions of key terms, and the second hour involving activities, discussion, and Q&A. Key aspects of digital marketing, SEO, and social media highlighted include the importance of having an online presence, using different online technologies and platforms, and developing a digital marketing strategy and plan.
This document provides an introduction to search engine optimization (SEO) including what SEO is, why it is important, and how search engines work. It discusses key on-page and off-page optimization strategies like optimizing titles, content, links, and site architecture. The document also outlines the process for an SEO audit including analyzing titles, content, links, duplicate content, and more. An action plan is proposed focusing on structural changes, keyword research, content development, on-page optimization, and social media strategies to improve search engine rankings.
Bootstrap Web Marketing: SEO & Social Media
==== https://pdfsearchengine.xyz
File Format: Microsoft Powerpoint
Bootstrap Web Marketing: SEO & Social Media. Who I am; Disclaimer; Format of the presentation. SEO. Why SEO Kicks Ass. Other than effort, it's free.
Intro to SEO for Editors at #LuckyFABB 2012 by Toby EversMorpheus Media
This document provides an overview of search engine optimization (SEO) techniques for content creators. It discusses understanding SEO and key ranking factors, doing keyword research and analytics, optimizing content through keywords, titles, images and internal linking, and off-site promotion through author profiles, link building, and social media. The goal is to make content easy for search engines to find, understand and for users to discover by aligning it with how searchers express their queries.
Lead Generation Services - www.Idea2Result.comAdam Fridman
This document discusses various link building techniques, including:
1) Links should contain relevant keywords and vary between exact, partial, and non-matched anchor text.
2) Link building has evolved from focusing on quantity to quality, and techniques must adapt to search engine algorithm changes.
3) Consistency is important, and all URLs for a site should redirect to a single canonical version to avoid being treated separately.
4) Recommended techniques include link exchanges, forum commenting, article submissions, social bookmarking, PR distribution, and video submissions.
Implement These 10 SEO Tips, You Must Part 1 | SEO.com WebinarSEO.com
Here is the slide deck from part 1 of the "Implement These 10 SEO Tips, You Must" webinar series.
SEO.com is celebrating Talk Like Yoda day with this series.
Part 1 covers 5 Content Strategy Fundamentals
You will be able to view the recording here http://www.seo.com/webinars/implement-10-seo-tips-you-must/
1. The document discusses the importance of search engine optimization (SEO) strategies for businesses, including keyword research, on-page optimization, link building, local SEO, structured data, mobile SEO, and blogging.
2. It emphasizes that domain authority, keyword usage, on-page factors, web design, and social media impact SEO rankings to varying degrees, with domain authority and keyword usage being most important.
3. The document provides tips for each SEO strategy and explains how implementing all of the strategies can maximize a business's search visibility.
How internet marketing can increase your businessChris Appleton
This document discusses how internet marketing can increase sales. It covers the digitization of business today, local SEO strategies using Google Places, managing online brand reputation, establishing a social media strategy, and mobile optimization. Some key points include that customers are increasingly consuming media online, local search is on the rise so optimizing Google Places listings is important, both positive and negative online reviews impact brand reputation so it's important to monitor and respond, and social media and mobile optimization are necessary as many users now search on those platforms.
The Brand of YOU: Using Social Media & Building Your Online Reputation Erica Campbell Byrum
It’s inescapable - you are CEO of the brand called YOU. You need a masterful online persona that represents your brand professionally and consistently. Consumers searching for real estate online are your best conversion-ready prospects. Since the first thing anyone will do when they hear your name is head over to Google, everyone needs to pay attention to, and carefully manage their online identities. Learn from Homes.com on how to optimize your online presence, use social media effectively and maximize your leads.
The document provides an on-page and off-page SEO checklist for evaluating a website's search engine optimization. The on-page checklist includes checking for indexed pages, homepage content, landing page content, keyword targeting, content formatting, blog post headlines, amount of content versus ads, duplicate content, accessibility, alt text, XML sitemaps, canonicalization, URL parameters, and internal linking. The off-page checklist includes social bookmarking, one-way inbound links, blog posting, article submission, and social media optimization while avoiding spammy tactics like link farms and hidden links.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
13. Search
Bots
Try
to
Mimic
Humans
Social
Cues External
Cues On-‐Page
Cues
• Stars • Site
is
crawlable • Keywords
• Reviews • No
duplicate
content • Title
tag
Origina/ng
source? • Meta
descrip/on
• Image,
Video
• Incoming
links • Heading
tags
• Social
sharing #
of
links
+1’d Anchor
text • 1st
200
words
Shared
by Quality/type: • Bold
Tweets Comment • Anchor
text
Text
link
YouTube • Image
filename
Blogroll • Internal
links
Ad
• Page
load
speed
• Bounce
23. SEO
is
about
Content
Discovery
Social
Cues External
Cues On-‐Page
Cues
• Rich
snippets • Site
is
crawlable • Keywords
Stars • No
duplicate
content • Title
tag
Reviews Origina/ng
source? • Meta
descrip/on
Authorship • Incoming
links • Heading
tags
Image,
video #
of
links
Anchor
text • 1st
200
words
• Social
sharing Quality/type: • Bold
+1’d Comment • Anchor
text
Shared
by Text
link
YouTube • Image
filename
Tweets
Blogroll • Internal
links
Ad
• Page
load
speed
• Bounce
24. SEO
Factors
within
Your
Control
Marke)ng Technical Editorial
• Body
copy
• Incoming
links • Site
is
crawlable – 1st
200
words
– #
links • Page
load
speed • Duplicate
content
– Quality/type • Title
tag – Who
gets
what
– Anchor
text • Meta
descrip/on • Keywords
• Image
filename • Heading
tag:
H1,
H2 • Bold
• Social
sharing • Rich
snippet
code • Anchor
text
– +1’d – Stars • Image
cap/ons
– Shared
by – Reviews • Bounce
• Internal
links
– Tweets – Authorship
– Image,
video
25. Roles
are
shiting
• What
is
a
marke/ng
func/on?
• What
is
a
IT
func/on?
• Where
do
these
func/ons
fall?
– Website
design
– Website
maintenance
– Video,
audio,
ebook,
app
produc/on
– Asset
management
– ONIX
file
genera/on,
distribu/on
– SEO
– Domains,
email,
server
setup
28. Different
Algorithm.
Same
Factors.
Google
Ranking
Factors Amazon
Ranking
Factors
• Social
Cues • Social
Cues
– Reviews
&
Ra/ngs – Reviews
&
Ra/ngs
– Sharing – Sharing
(Lists)
• External
Cues • External
Cues
– Endorsements
(links) – Endorsements
(Co-‐op,
• On-‐Page
Cues Affiliate)
– Keywords
in
Copy • On-‐Page
Cues
– Links
to
related
content – Keywords
in
Copy
– Links
to
related
content
29. Prisoner
of
Tehran
Your
Publisher-‐Supplied
Copy
Does
Not
Appear
Social
Cues
get
the
)tle
into
the
recommenda)on
engine
(Amazon
results)
On-‐Page
Cues
get
the
book
page
into
search
results
on
Google
1. 13
customer
reviews.
Like
2. Share
your
own
customer
images.
3. Frequently
bought
together
4. Customers
who
bought
this
item
also
bought
5. Average
customer
review
6. Bestseller
Rank
7. Descrip/ons
from
Reviews
8. Tags
customers
associate
with
this
product
9. What
other
items
Customers
Buy
Ater
Viewing
this
Item
10. Customer
Reviews
(2
columns!)
11. Listmania
12. Look
for
similar
items
by
category
/
subject
13. Con/nue
shopping:
Customers
who
bought
items
in
your
recent
history
also
bought
34. The
On-‐Page
Cues
Are
Cri/cal.
Search
bots
will
try
to
figure
out
the
“theme”
of
a
page’s
content
within
the
first
200
words.
If
you
only
write
200
word
descrip/ons,
you
beAer
choose
the
right
words.
40. What
are
the
keyword
phrases?
• Headline:
Universal
Orlando
Resort
Celebrates
The
One-‐Year
Anniversary
of
The
Wizarding
World
of
Harry
PoAer
• Summary:
Universal
Orlando
Resort
creates
special
moment
for
guests
celebra/ng
in
Hogsmeade
and
extends
the
virtual
celebra/on
to
the
all-‐new
"Share
Your
Story"
Facebook
tab
that
allows
guests
to
share
their
favorite
memories
from
this
spectacularly
themed
entertainment
environment.
• Body:
ORLANDO,
Fla.
(June
18,
2011)
-‐
Today,
Universal
Orlando
Resort
celebrated
the
one-‐year
anniversary
of
the
most
spectacularly
themed
entertainment
environment
-‐
The
Wizarding
World
of
Harry
PoAer.
In
live
celebra/ons,
and
virtual
celebra/ons
through
the
resort’s
“Share
Your
Story”
Facebook
tab,
guests
were
invited
to
share
the
wonder,
excitement
and
adventures
of
the
Harry
PoAer
books
and
films
come
to
life.
44. The
5
Whys
Reasons
Why
You
Should
Write
SEO
Copy
1. Because
you
want
people
to
find
your
stuff
when
they
don’t
even
know
they
are
looking
for
it.
(In
the
real
world,
you
make
sure
the
book
is
in
stock.)
2. Because
the
copy
needs
to
be
a
good
salesperson.
(The
online
sales
funnel
goes
like
this:
you
like
it,
buy
it,
review
it,
recommend
it,
find
more
like
it.)
3. Because
you
want
to
teach
fans
how
to
best
pitch
their
friends.
(1,000
songs
in
your
pocket.)
4. Because
you
don’t
want
to
disappoint
people
who
are
looking
for
it:
• Bookseller
doing
price
check.
Producer
scou/ng
for
author
interview.
Fan
who
wants
to
pre-‐order.
Reviewer
who
wants
an
image.
Person
who
wants
to
recommend.
Author.
Agent.
Just
checking.
5. Because
you
want
to
stack
the
deck.
46. SEO
Copywri/ng
Resources
• Geek:
SEOmoz.org
&
SEOBook.com
• Marketer:
Underwire:
Full
Support
for
Non-‐Techies
• Writer:
Copyblogger.com
47. Test:
November
30
• In-‐class
test.
Bring
pen(s),
calculator,
brain.
• Week
4
(Sept
28):
How
to
write
a
persona
• Week
5
(Oct
5):
How
to
write
a
good
email
subject
line,
a
good
tweet,
good
press
release
headline,
good
pitch
leAer
• Week
6
(Oct
12)
&
Week
11
(Nov
16):
Familiarity
with
online
tools
and
how
they
could
be
used
• Week
7
(Oct
27):
Grid
view
of
a
marke/ng
plan
• Week
7
(Oct
27):
Calculate
ecommerce
conversion,
CTR,
CPC,
know
the
terms
“revenue”
and
“expenses”
• Week
12
(Nov
23):
How
to
pick
out
keywords
41