Shirky talks about how the group forming activities are easier in a web 2.0 world and what that means for sharing, collaboration, conversation and collective action.
Online Marketing Theory: A Look at Clay Shirky and Chris Anderson's Ideassomisguided
This document summarizes key points from a presentation by Clay Shirky on online marketing and the internet revolution. Shirky discusses how the internet combines previous revolutions in printing, communication, recorded media, and broadcast media. He explains that the internet enables freedom of press, speech, and assembly through sharing, conversation, collaboration, and collective action. The presentation emphasizes that new tools change behaviors more than games and that conversation, collaboration and community are fundamental to online marketing.
Ded digital ready social media sept 12 all ff and ctFrankie Forsyth
This document discusses using social media for business purposes. It begins by outlining the purpose and agenda of the session, which is to explain what social media is, how businesses can use it, key social media tools and services, organizational issues, and how to grow social media engagement. The document then covers terms and definitions, examples of social media use, profiles of key platforms like Facebook, Twitter, LinkedIn and YouTube, and tips for setting up and measuring social media strategies. It emphasizes that social media is about building communities and conversations rather than just sales.
From my blog, preso, & workshops: http://www.thedaringlibrarian.com/2012/04/transparency-is-new-black.html Be daring and go transparent! Straight from the Paris & New York runways it's time to be on trend and change into that digital shift! Advocate for your practice and our profession by embracing social media and fighting the "locked net monster." Pump up your web presence and stand out from the crowd by being culturally literate, interweb savvy, cloud computing friendly, and embracing our new transliterate "remix mashup culture." WARNING: Shameless Self Promotion in Rocketboom Video!
This document provides an overview of social media and how individuals and businesses can engage with various social media platforms. It defines key terms like blogs, wikis, microblogging and discusses major platforms. These include Facebook, Twitter, Flickr, YouTube, and others. The document also provides statistics on internet and social media usage worldwide. It then outlines various levels of engagement individuals can have, from passive to active participation. Finally, it provides recommendations on initial steps users can take to begin utilizing social media.
How to develop and deliver your content strategyAnalogFolk
Click on the notes tab to see speaker notes (not available in embeds).
Creating content for the always-on lives brands now live is intrinsically different to creating advertising content. I delivered this talk at Digital Shoreditch to pull apart those differences in the processes in an effort to explain how to develop and deliver content that bridges the gap between campaigns.
The talk is a whistle stop tour of a process we've developed at AnalogFolk squeezed into 15 minutes. The media analogy to the economic concept of Stock & Flow was introduced by Robin Sloan and is one we've embraced at AnalogFolk. Thanks go out to Noah Brier for drawing attention to it in his excellent AdAge article.
Thanks go out to Matt Dyke for his oversight and the always excellent Kate Sigrist for the sexy divider charts.
"Coca Cola is no longer about creative excellence, but content excellence. Burberry is "as much a media-content company and a design company". Red Bull Media House originate feature-length films from their own film crews and music from their own studio. Facebook and Twitter no longer want media spend to sell ads, but to generate reach for content. Consumers don't want ads, they want good content.
In this talk we're going to explore how agencies can lead the content generation process from ideation to partnership to delivering and seeding content across social platforms to maintain an always-on content strategy. We will bring our strategies to life by referring to successful case studies throughout the talk.
Questions answered :
How do I create content for my clients?
How can I create low/no budget content?
How do I focus on the right platforms?
How can I deliver an always-on content calendar?
How can I improve my content-creation process from receiving the brief to delivery?"
Online09 Elearning By Design Frankie Forsyth Its About Us S ShareFrankie Forsyth
This document provides an overview of how to connect and collaborate online as an educator. It discusses various online tools like wikis, blogs, social bookmarking, microblogging, photo sharing, and virtual classrooms. It provides examples of how to use these tools and guidelines for interacting respectfully online. The document encourages educators to spend time online each day, choose an online persona, and find people to connect with by searching topics of interest and writing their own content. It also emphasizes maintaining an online presence through a personal learning environment.
Online Marketing Theory: A Look at Clay Shirky and Chris Anderson's Ideassomisguided
This document summarizes key points from a presentation by Clay Shirky on online marketing and the internet revolution. Shirky discusses how the internet combines previous revolutions in printing, communication, recorded media, and broadcast media. He explains that the internet enables freedom of press, speech, and assembly through sharing, conversation, collaboration, and collective action. The presentation emphasizes that new tools change behaviors more than games and that conversation, collaboration and community are fundamental to online marketing.
Ded digital ready social media sept 12 all ff and ctFrankie Forsyth
This document discusses using social media for business purposes. It begins by outlining the purpose and agenda of the session, which is to explain what social media is, how businesses can use it, key social media tools and services, organizational issues, and how to grow social media engagement. The document then covers terms and definitions, examples of social media use, profiles of key platforms like Facebook, Twitter, LinkedIn and YouTube, and tips for setting up and measuring social media strategies. It emphasizes that social media is about building communities and conversations rather than just sales.
From my blog, preso, & workshops: http://www.thedaringlibrarian.com/2012/04/transparency-is-new-black.html Be daring and go transparent! Straight from the Paris & New York runways it's time to be on trend and change into that digital shift! Advocate for your practice and our profession by embracing social media and fighting the "locked net monster." Pump up your web presence and stand out from the crowd by being culturally literate, interweb savvy, cloud computing friendly, and embracing our new transliterate "remix mashup culture." WARNING: Shameless Self Promotion in Rocketboom Video!
This document provides an overview of social media and how individuals and businesses can engage with various social media platforms. It defines key terms like blogs, wikis, microblogging and discusses major platforms. These include Facebook, Twitter, Flickr, YouTube, and others. The document also provides statistics on internet and social media usage worldwide. It then outlines various levels of engagement individuals can have, from passive to active participation. Finally, it provides recommendations on initial steps users can take to begin utilizing social media.
How to develop and deliver your content strategyAnalogFolk
Click on the notes tab to see speaker notes (not available in embeds).
Creating content for the always-on lives brands now live is intrinsically different to creating advertising content. I delivered this talk at Digital Shoreditch to pull apart those differences in the processes in an effort to explain how to develop and deliver content that bridges the gap between campaigns.
The talk is a whistle stop tour of a process we've developed at AnalogFolk squeezed into 15 minutes. The media analogy to the economic concept of Stock & Flow was introduced by Robin Sloan and is one we've embraced at AnalogFolk. Thanks go out to Noah Brier for drawing attention to it in his excellent AdAge article.
Thanks go out to Matt Dyke for his oversight and the always excellent Kate Sigrist for the sexy divider charts.
"Coca Cola is no longer about creative excellence, but content excellence. Burberry is "as much a media-content company and a design company". Red Bull Media House originate feature-length films from their own film crews and music from their own studio. Facebook and Twitter no longer want media spend to sell ads, but to generate reach for content. Consumers don't want ads, they want good content.
In this talk we're going to explore how agencies can lead the content generation process from ideation to partnership to delivering and seeding content across social platforms to maintain an always-on content strategy. We will bring our strategies to life by referring to successful case studies throughout the talk.
Questions answered :
How do I create content for my clients?
How can I create low/no budget content?
How do I focus on the right platforms?
How can I deliver an always-on content calendar?
How can I improve my content-creation process from receiving the brief to delivery?"
Online09 Elearning By Design Frankie Forsyth Its About Us S ShareFrankie Forsyth
This document provides an overview of how to connect and collaborate online as an educator. It discusses various online tools like wikis, blogs, social bookmarking, microblogging, photo sharing, and virtual classrooms. It provides examples of how to use these tools and guidelines for interacting respectfully online. The document encourages educators to spend time online each day, choose an online persona, and find people to connect with by searching topics of interest and writing their own content. It also emphasizes maintaining an online presence through a personal learning environment.
This document provides an overview of social media and guidance for councillors on using various social media platforms. It discusses the benefits of social media for councillors, common social media sites like Facebook, Twitter, LinkedIn and YouTube. It also covers best practices, potential issues to be aware of, and ways councils can support councillors' use of social media.
The document provides an overview of Session II of a social media course, which covers Pinterest, Google+, YouTube, and Facebook. It includes brief descriptions of each platform, highlighting key facts like user demographics and functionality. Session II also reviews the previous class assignment and introduces a new one, analyzing students' Facebook profiles and requiring posting on designated social media apps.
The document summarizes a presentation given by Chris Heuer about the past, present and future of social media and the Drupal content management system. Heuer discusses how social media has evolved from cave paintings to the modern web. He argues that organizations must embrace their role as media companies and look holistically at user experience. While Drupal has potential, it faces challenges in becoming more accessible and growing up from its roots as a platform for developers. Heuer calls on the Drupal community to seriously reflect on how to better serve a diverse range of users.
The document discusses the rise of visual social media and how to effectively use visual content without infringing on copyright. It outlines the speaker's agenda, including how to find copyright-friendly images and avoid lawsuits. A case study describes how a blogger was sued for using an unauthorized image. The summary emphasizes using creative commons images, taking one's own photos, or getting express permission to safely leverage visuals on social media.
Social Fresh 2012: Fragmentation: The Future of Social Media NetworksMatthew Knell
The document discusses how social media platforms are fragmenting as users prefer niche interest-based networks over generalized platforms like Facebook. It notes the rapid growth of sites like Tumblr, Pinterest, and Instagram which allow users to follow specific interests. The fragmentation means marketers need to engage users on these niche networks by creating interesting targeted content aligned with user interests rather than relying on demographics. The document provides tips for marketers to audit their content, test targeting different interest groups, curate engaging content for different platforms, and understand which sites are best for different content types and marketing goals.
Collaboaration tools for non profit agenciesmewren
IBM Open Doors presentation as part of the IBM Centenial Cellebrations. Covers suggested free and low-cost collaboratoin tools for non-profit organizations
Social Media & Online tools for educators PresentationAmanda Kern
This document discusses various social media and online tools that can be used for educational purposes. It provides examples of how tools like Twitter, Facebook, Delicious, blogs, Flickr, LinkedIn, and RSS feeds can be used to collaborate, share resources and ideas, network, and inspire students. Statistics are given on the popularity and reach of some of these tools. The document encourages educators to embrace these tools rather than avoid them, and provides tips on how to use each tool to engage with students.
Draft3 Twitter Power 4 Literacy Educators & ActivistsCarolyn D. Cowen
Twitter Power For Literacy Educators & Activists: This online-small-screen presentation supplemented “Legislative Call to Action: Access to Literacy for All,” a panel presentation at the 2011 International Dyslexia Association. Target Audience: Educators/IDA members working to change the teaching-learning landscape for children at-risk for reading failure—struggling readers, English language learners, economically disadvantaged youth, students with dyslexia and specific learning difficulties. For those who want to understand Twitter’s power, this small-screen/online covers the basics. A companion document provides how-to information – see slides for info.
Week 4 Using The Social Web For Social Change - Elluminate (#bgimgt566sx)Christopher Allen
Presentation for the live Elluminate session for week two of the BGI (Bainbridge Graduate Institute) course "Using the Social Web for Social Change". Topic "Personal Brand, Profiles, Social Networking & Blogging", including Social Network Theory, Basic Concepts, Dunbar Number, Social Network Services, Types, Demographics, MySpace, Facebook, Twitter, LinkedIn, Ning
This is the slide deck used to support the 2 1/2 days of training given about Community Management at ICHEC Entreprises for the "Certificate in Community Management" - Spring 2012 session
Week 1 Using The Social Web For Social Change - Elluminate (#bgimgt566sx)Christopher Allen
Presentation for the live Elluminate session for week one of the BGI (Bainbridge Graduate Institute) course "Using the Social Web for Social Change". Topics included Shared Language, Social Web Definitions, Social Bookmarking & Collaborative Discovery.
20130207 cross media management luc galoppinLuc Galoppin
1. The document discusses various social media platforms and community development strategies. It provides an overview of the general structures of LinkedIn, Facebook, and Twitter.
2. It outlines a 5-step strategy for community development: presence, conversation, co-creation, collaboration, and integration. For each step, it describes what actions to take, potential challenges, and outcomes.
3. The document also discusses using social media for community building and engagement. It provides examples of ambassador roles and questions to consider for strategic mission and platform selection.
Why churches can't afford to ignore social media (for New Wine)Bex Lewis
The document discusses why churches cannot afford to ignore social media. It notes that social media platforms like Facebook, Twitter, YouTube and blogs have become effectively the "front door" for many people, especially younger generations, to access information about churches. The document provides guidance on how churches can develop a strategic social media presence, including determining goals and objectives, appropriate platforms, content, target audiences, posting schedules and community management best practices. The overall message is that an active, authentic social media presence is important for churches to remain relevant and connect with people in digital spaces.
This document provides an introduction to social film marketing and distribution. It begins with definitions of social media, highlighting how it enables interactive communication. Recent trends show growing social media usage, especially on mobile devices. Important social media tools for films include Facebook, Twitter, YouTube, and blogs. These platforms can be leveraged throughout the film process for production, financing, marketing, and distribution. The document concludes with tips on developing a social media strategy, creating engaging content, and monitoring efforts.
Social media are online platforms that allow users to connect, communicate, and share content. Examples include YouTube, which was purchased by Google for $1.42 billion, and Flickr, purchased by Yahoo for over $50 million. These sites have in common that they facilitate communication, allow self-expression, and enable connection between users and shared content, which spreads virally. Businesses can leverage social media to listen to customers, engage with them, and share their own stories and knowledge on platforms like blogs, podcasts, and social networks.
The Online vs. Offline Life: Etiquette, Exposure, Privacy, Barriers (Bgimgt56...Christopher Allen
1. Back channel communication, like a Twitter feed during a presentation, allows the audience to focus, participate, get questions answered, and innovate while still being present without physically being present.
2. For the speaker, back channel communication provides immediate feedback and can help provoke further discussion.
3. Social media and online networks allow people to present different versions of themselves, with their true selves potentially hidden offline. This raises questions about authenticity and transparency.
4. Building trust is fundamental to online interactions, through integrity, dependability, and reciprocity even without face-to-face
This document provides guidance on using social media and websites to promote humanism and build community. It discusses the power of social media and how websites interact with social media platforms. It then offers suggestions for key tools, demographics and uses of various platforms. The document emphasizes developing an overall strategic plan that includes defining goals, audiences and targeted content for each tactic/tool.
Capital University is launching a social media campaign to connect with accepted students and encourage enrollment. They will use Facebook to introduce admitted students to their admissions counselors, invite students to join a "College Choice Day" event, and drive traffic to a microsite promoting why students should commit to Capital. The strategy aims to expand Capital's audience and recruit 600 students through personalized outreach on social media.
Introduction To Social Media-ITRI PresentationCollin Condray
Collin Condray introduces social media and provides an overview of its various forms. He defines social media as technologies that integrate technology, social interaction, and sharing of words, pictures, videos and audio. He discusses blogs, podcasts, social networking sites like Facebook and LinkedIn, video sites like YouTube, and virtual worlds. Condray also covers how these platforms work, how users create connections, and how they challenge traditional media and businesses.
This document discusses how businesses can effectively use social media. It notes that publishing and engagement on social media has become much easier over time as more people use these platforms. The document recommends that businesses remain authentic, add value to social networks, and use metrics to measure success. It emphasizes measuring things like pageviews, video views, and engagement before and during social media projects to understand what is working.
MPub: Intro to Marketing Tactics & Principlessomisguided
This document outlines an introductory marketing course for publishers given by Monique Trottier. The course covers topics such as the history and evolution of marketing, key marketing principles and tactics, and how new technologies and social media have impacted marketing and publishing. It provides learning objectives and outlines topics to be covered including the culture of the web, social sharing and collaboration online, and how behaviors have changed with new tools. Students will watch a video on these topics and do a group exercise creating an online cookbook page collaboratively using social media tools.
Week 2: Pub355 Introducing the Longtailsomisguided
The document summarizes Chris Anderson's theory of the "long tail" and its implications for marketing. The key points are:
1) With lower distribution costs on the internet, niche products that were previously unprofitable "misses" can now make money. This has shifted consumption from a few "hits" to many niche products.
2) Democratization of tools and distribution allows many more people and products to participate in markets.
3) Marketers must find ways to reach fragmented audiences across many channels rather than relying on mass media. Successful companies like Amazon and Netflix understand customer behavior in a market of infinite choice.
This document provides an overview of social media and guidance for councillors on using various social media platforms. It discusses the benefits of social media for councillors, common social media sites like Facebook, Twitter, LinkedIn and YouTube. It also covers best practices, potential issues to be aware of, and ways councils can support councillors' use of social media.
The document provides an overview of Session II of a social media course, which covers Pinterest, Google+, YouTube, and Facebook. It includes brief descriptions of each platform, highlighting key facts like user demographics and functionality. Session II also reviews the previous class assignment and introduces a new one, analyzing students' Facebook profiles and requiring posting on designated social media apps.
The document summarizes a presentation given by Chris Heuer about the past, present and future of social media and the Drupal content management system. Heuer discusses how social media has evolved from cave paintings to the modern web. He argues that organizations must embrace their role as media companies and look holistically at user experience. While Drupal has potential, it faces challenges in becoming more accessible and growing up from its roots as a platform for developers. Heuer calls on the Drupal community to seriously reflect on how to better serve a diverse range of users.
The document discusses the rise of visual social media and how to effectively use visual content without infringing on copyright. It outlines the speaker's agenda, including how to find copyright-friendly images and avoid lawsuits. A case study describes how a blogger was sued for using an unauthorized image. The summary emphasizes using creative commons images, taking one's own photos, or getting express permission to safely leverage visuals on social media.
Social Fresh 2012: Fragmentation: The Future of Social Media NetworksMatthew Knell
The document discusses how social media platforms are fragmenting as users prefer niche interest-based networks over generalized platforms like Facebook. It notes the rapid growth of sites like Tumblr, Pinterest, and Instagram which allow users to follow specific interests. The fragmentation means marketers need to engage users on these niche networks by creating interesting targeted content aligned with user interests rather than relying on demographics. The document provides tips for marketers to audit their content, test targeting different interest groups, curate engaging content for different platforms, and understand which sites are best for different content types and marketing goals.
Collaboaration tools for non profit agenciesmewren
IBM Open Doors presentation as part of the IBM Centenial Cellebrations. Covers suggested free and low-cost collaboratoin tools for non-profit organizations
Social Media & Online tools for educators PresentationAmanda Kern
This document discusses various social media and online tools that can be used for educational purposes. It provides examples of how tools like Twitter, Facebook, Delicious, blogs, Flickr, LinkedIn, and RSS feeds can be used to collaborate, share resources and ideas, network, and inspire students. Statistics are given on the popularity and reach of some of these tools. The document encourages educators to embrace these tools rather than avoid them, and provides tips on how to use each tool to engage with students.
Draft3 Twitter Power 4 Literacy Educators & ActivistsCarolyn D. Cowen
Twitter Power For Literacy Educators & Activists: This online-small-screen presentation supplemented “Legislative Call to Action: Access to Literacy for All,” a panel presentation at the 2011 International Dyslexia Association. Target Audience: Educators/IDA members working to change the teaching-learning landscape for children at-risk for reading failure—struggling readers, English language learners, economically disadvantaged youth, students with dyslexia and specific learning difficulties. For those who want to understand Twitter’s power, this small-screen/online covers the basics. A companion document provides how-to information – see slides for info.
Week 4 Using The Social Web For Social Change - Elluminate (#bgimgt566sx)Christopher Allen
Presentation for the live Elluminate session for week two of the BGI (Bainbridge Graduate Institute) course "Using the Social Web for Social Change". Topic "Personal Brand, Profiles, Social Networking & Blogging", including Social Network Theory, Basic Concepts, Dunbar Number, Social Network Services, Types, Demographics, MySpace, Facebook, Twitter, LinkedIn, Ning
This is the slide deck used to support the 2 1/2 days of training given about Community Management at ICHEC Entreprises for the "Certificate in Community Management" - Spring 2012 session
Week 1 Using The Social Web For Social Change - Elluminate (#bgimgt566sx)Christopher Allen
Presentation for the live Elluminate session for week one of the BGI (Bainbridge Graduate Institute) course "Using the Social Web for Social Change". Topics included Shared Language, Social Web Definitions, Social Bookmarking & Collaborative Discovery.
20130207 cross media management luc galoppinLuc Galoppin
1. The document discusses various social media platforms and community development strategies. It provides an overview of the general structures of LinkedIn, Facebook, and Twitter.
2. It outlines a 5-step strategy for community development: presence, conversation, co-creation, collaboration, and integration. For each step, it describes what actions to take, potential challenges, and outcomes.
3. The document also discusses using social media for community building and engagement. It provides examples of ambassador roles and questions to consider for strategic mission and platform selection.
Why churches can't afford to ignore social media (for New Wine)Bex Lewis
The document discusses why churches cannot afford to ignore social media. It notes that social media platforms like Facebook, Twitter, YouTube and blogs have become effectively the "front door" for many people, especially younger generations, to access information about churches. The document provides guidance on how churches can develop a strategic social media presence, including determining goals and objectives, appropriate platforms, content, target audiences, posting schedules and community management best practices. The overall message is that an active, authentic social media presence is important for churches to remain relevant and connect with people in digital spaces.
This document provides an introduction to social film marketing and distribution. It begins with definitions of social media, highlighting how it enables interactive communication. Recent trends show growing social media usage, especially on mobile devices. Important social media tools for films include Facebook, Twitter, YouTube, and blogs. These platforms can be leveraged throughout the film process for production, financing, marketing, and distribution. The document concludes with tips on developing a social media strategy, creating engaging content, and monitoring efforts.
Social media are online platforms that allow users to connect, communicate, and share content. Examples include YouTube, which was purchased by Google for $1.42 billion, and Flickr, purchased by Yahoo for over $50 million. These sites have in common that they facilitate communication, allow self-expression, and enable connection between users and shared content, which spreads virally. Businesses can leverage social media to listen to customers, engage with them, and share their own stories and knowledge on platforms like blogs, podcasts, and social networks.
The Online vs. Offline Life: Etiquette, Exposure, Privacy, Barriers (Bgimgt56...Christopher Allen
1. Back channel communication, like a Twitter feed during a presentation, allows the audience to focus, participate, get questions answered, and innovate while still being present without physically being present.
2. For the speaker, back channel communication provides immediate feedback and can help provoke further discussion.
3. Social media and online networks allow people to present different versions of themselves, with their true selves potentially hidden offline. This raises questions about authenticity and transparency.
4. Building trust is fundamental to online interactions, through integrity, dependability, and reciprocity even without face-to-face
This document provides guidance on using social media and websites to promote humanism and build community. It discusses the power of social media and how websites interact with social media platforms. It then offers suggestions for key tools, demographics and uses of various platforms. The document emphasizes developing an overall strategic plan that includes defining goals, audiences and targeted content for each tactic/tool.
Capital University is launching a social media campaign to connect with accepted students and encourage enrollment. They will use Facebook to introduce admitted students to their admissions counselors, invite students to join a "College Choice Day" event, and drive traffic to a microsite promoting why students should commit to Capital. The strategy aims to expand Capital's audience and recruit 600 students through personalized outreach on social media.
Introduction To Social Media-ITRI PresentationCollin Condray
Collin Condray introduces social media and provides an overview of its various forms. He defines social media as technologies that integrate technology, social interaction, and sharing of words, pictures, videos and audio. He discusses blogs, podcasts, social networking sites like Facebook and LinkedIn, video sites like YouTube, and virtual worlds. Condray also covers how these platforms work, how users create connections, and how they challenge traditional media and businesses.
This document discusses how businesses can effectively use social media. It notes that publishing and engagement on social media has become much easier over time as more people use these platforms. The document recommends that businesses remain authentic, add value to social networks, and use metrics to measure success. It emphasizes measuring things like pageviews, video views, and engagement before and during social media projects to understand what is working.
MPub: Intro to Marketing Tactics & Principlessomisguided
This document outlines an introductory marketing course for publishers given by Monique Trottier. The course covers topics such as the history and evolution of marketing, key marketing principles and tactics, and how new technologies and social media have impacted marketing and publishing. It provides learning objectives and outlines topics to be covered including the culture of the web, social sharing and collaboration online, and how behaviors have changed with new tools. Students will watch a video on these topics and do a group exercise creating an online cookbook page collaboratively using social media tools.
Week 2: Pub355 Introducing the Longtailsomisguided
The document summarizes Chris Anderson's theory of the "long tail" and its implications for marketing. The key points are:
1) With lower distribution costs on the internet, niche products that were previously unprofitable "misses" can now make money. This has shifted consumption from a few "hits" to many niche products.
2) Democratization of tools and distribution allows many more people and products to participate in markets.
3) Marketers must find ways to reach fragmented audiences across many channels rather than relying on mass media. Successful companies like Amazon and Netflix understand customer behavior in a market of infinite choice.
The Cluetrain Manifesto (1999) and Open Brand (2008) tell us about changes in the market, technology, social media and how businesses could/and should participate.
110219 Introduction to social media for Oxford Voluntary ActionMark Walker
This is the presentation to accompany a workshop for staff and volunteers from local charities organised by Oxford Voluntary Action and delivered by Mark Walker of SCIP on 3 March 2011
Tools and Strategies for Social BusinessesJD Lasica
A 45-slide presentation to the Girls in Tech Retreat in Santa Cruz, Calif., on Oct. 10, 2009, with sections on 6 steps to social businesses' success, best practices for the social Web, successful and unsuccessful social media campaigns, Twitter, widgets, metrics and the sharing economy.
This document discusses integrating social media into marketing. It begins by noting that companies are increasingly using social media but may get lost without clear goals. It then defines social media and outlines some key rules for engagement, including having the right mindset, commitment to consistency, and reacting fast. The document provides tips on how to start a social media marketing strategy, including setting goals and metrics. It also presents a case study on how Nikon grew its Facebook fan base from contests and saw increased organic search rankings. The key to success was understanding social media and having a plan to engage fans.
The transformation from the age to print to digital and the impact on marketing. How can content marketing help your brand, discoverability, reputation and intellectual property?
This document provides an overview of part 2 of a digital bootcamp on content marketing and social media. It discusses key concepts like content marketing, web 2.0, social media, user generated content and crowd sourcing. Specific topics covered include content marketing strategies, examples of brand content marketing campaigns on social media, the evolution of digital communications from web 1.0 to web 2.0, and how social media has changed consumer decision making and interactions between brands and audiences.
The document discusses how social media and lifestyle are defined, with social media being online content created using publishing technologies to share information, and lifestyle referring to the way a person lives including their behaviors, values and identity. It also outlines five pillars of social media including declaring identity, associating through networks, initiating and participating in conversations, and in-person interactions.
You\'ve probably heard a ton about social media sites like facebook, twitter, and youtube but do you know what they can do to help grow your business?
Statistics show that over 70% of adults use some form of social media and that social media plays a HUGE role in influencing people buying decisions. So what are you doing to get your piece of the pie?
How are you growing your online presence to build a community of raving fans who
supportyour products and services?
What would it mean to your business to have loyal customers who tell everyone they know about how much they love YOU?
What if every loyal customer brought 2 or 3 more customers to your business?
How much would that additional revenue mean to you?
But I know what your thinking. You think you don\'t have time for social media. You\'re not sure how to use these platforms in way that generates results.
Heck, you my not even be sure what "social media" is.
Does Your Business Need Some SOCIAL MEDIA Conditioning?
SPREAD THE WORD! Everyone Needs Social Media, EVERYONE!
You\'ll learn about...
*What is Social Media?
*Why do I need it?
*What are the most effective Social Media mediums?
*Case studies and successful campaigns
*Why you need video in your life
*Tips, Tricks and Tools
*Leaving Boot Camp with a GAME PLAN for Social Media
The document discusses various aspects of using social media for business purposes. It covers setting up user-friendly websites, using platforms like Facebook, Twitter and YouTube, creating business newsletters, potential dangers of social media, and using blogs to build authority and engage customers. Exercises are provided throughout to apply the concepts, like revising a website, creating social media profiles, building a newsletter, and developing a social media content calendar.
The document discusses how social media has changed how brands interact with customers and how information spreads. It notes that Bill Gates predicted this change in 1999. It provides a brief history of key social media platforms like Facebook and Twitter and how they evolved. It discusses how people now get information through social networks and trust peer recommendations. Brands must participate in social media to engage with customers and address any issues. The document gives examples of how building societies in the UK are using social media successfully through blogs, entertainment content and community building. It provides recommendations for financial brands to develop a social media presence and strategy.
The document provides an overview of using Facebook for small businesses. Key points include:
- Facebook offers unprecedented opportunities for targeted marketing and distribution of content to large audiences.
- Brands can create Facebook Pages to interact with customers and distribute content in a more structured way than personal profiles.
- Pages allow businesses to integrate various applications like videos, events and polls to engage customers.
- To be successful, pages must provide exclusive and engaging content to encourage users to like and share the page.
This document discusses the social media landscape and provides strategies for businesses to utilize social media. It covers major social media platforms like Facebook, Twitter, LinkedIn, YouTube and provides statistics on their user bases and growth. The business case for social media is presented, showing how companies of all sizes are using platforms like Facebook pages and Twitter to engage with customers. Keys to success with social media include listening to customers, engaging with them, learning from their feedback, having a targeted reach and being transparent.
This document discusses the social media landscape and provides strategies for businesses to utilize social media. It covers major social media platforms like Facebook, Twitter, LinkedIn, YouTube and provides statistics on their user bases and growth. The business case for social media is presented, showing how companies of all sizes are using platforms like Facebook pages and Twitter to engage with customers. Keys to success with social media include listening to customers, engaging with them, learning from their feedback, having a targeted reach and being transparent.
This document discusses the social media landscape and provides strategies for businesses to utilize social media. It covers major social media platforms like Facebook, Twitter, LinkedIn, YouTube and provides statistics on their user bases and growth. The business case for social media is presented, showing how companies of all sizes are using platforms like Facebook pages and Twitter to engage with customers. Keys to success with social media include listening to customers, engaging with them, learning from their feedback, having a targeted reach and being transparent.
Social media is a fundamental shift in communication that businesses should utilize for customers, marketing, and industry awareness. It can help with customer feedback, word-of-mouth marketing, and monitoring competitors. Key platforms include Facebook, blogs, Twitter, and photos/videos. Proper social media use requires consistency, engaging content, and monitoring interactions.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
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Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
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Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
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Virtual Leadership and the managing workIruniUshara1
Virtual leadership is a form of leadership in which teams are managed via a remote working environment.
Like traditional leadership roles, virtual leaders focus on motivating employees and helping teams accomplish their goals.
Virtual leadership focuses heavily on improving collaboration through communication, accountability, and transparency
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
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The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
7. Clay Shirky
writer, consultant and teacher on the social &
economic effects of internet technologies
monique@boxcarmarketing.com
twitter: @boxcarmarketing
8. Our Behaviour Is Different
Today Than It Was Yesterday
monique@boxcarmarketing.com
twitter: @boxcarmarketing
9. There are 4 Revolutions in
Social History
• The introduction of the printing press
(changes reading and writing)
• The telegraph and the telephone
(changes communication)
• Recorded media
(changes music, records, radio)
• The harnessing of broadcast media
(changes how we view images + sound)
monique@boxcarmarketing.com
twitter: @boxcarmarketing
10. We Are Now Living Through a 5th Revolution:
The internet revolution
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twitter: @boxcarmarketing
11. Key Points
This revolution is a combination of the 4 previous
revolutions.
• Printing Press: The web brings us Movable
Type, Wordpress, ExpressionEngine, Blogger
and many other digital printing presses that
allow anyone to become a publisher.
• Phone: VOIP, voice over internet protocal,
allows for companies like Skype to bring us
telephone and teleconferencing.
• Recorded Media: MP3s, RealPlayer and others
brought us streaming audio, podcasts and
peer-to-peer file exchange.
• Broadcast Media: And the web is images, text
and sound. monique@boxcarmarketing.com
twitter: @boxcarmarketing
12. Freedom of the Press, Freedom of
Speech & Freedom of Assembly
1. Sharing
2. Conversation
3. Collaboration
4. Collective Action
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twitter: @boxcarmarketing
13. 1. Sharing
• Think of delicious.com and other social bookmarking
tools like StumbleUpon, Google Bookmarks
• Social bookmarking is an example of how we do
something for ourselves that benefits the group.
• By social bookmarking, we have an easy way to see our
bookmarked webpages from any computer. If we make
the list publicly available, then we help others filter for
good content based on the wisdom of the crowd. i.e., if
more people bookmarked this article vs. that article,
then I’ll check out this one first.
• Tagging allows us to see the commonalities, which
means tagging becomes a platform for organization.
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twitter: @boxcarmarketing
14. 2. Conversation
• Example HDR photos: Totally lovely, difficult to
produce. In the real world, it used to take 7 years for
a technique like that to move into the hands of the
masses. With tools like Flickr for online photo
sharing, it now takes 3 months.
• Online, groups get better together.
• Comment fields, like tags, are a platform for
organization. Threaded conversations are
communication and sharing.
monique@boxcarmarketing.com
Photo credit: http://www.flickr.com/photos/stuckincustoms/953669278/sizes/s/in/photostream/ twitter: @boxcarmarketing
15. 3. Collaboration
• Shirky uses the example of Aeqisub,
which is a group dedicated to
captioning Japanese anime and
bringing it to the US.
• Another example of collaboration is
Wikipedia, where there are 175
different language groups working
to add, refine and update wikipedia.
In some cases, Wikipedia is the only
encyclopedia in that language.
• Both are examples of individuals
synching with the group.
monique@boxcarmarketing.com
Photo Source: http://www.flickr.com/photos/mikeeperez/2453225976/sizes/m/in/photostream/ twitter: @boxcarmarketing
16. 4. Collective Action
• The hardest to get going.
• Shirky paraphrases William James, "thinking is for
doing." Our brains are for deciding courses of action.
• Publishing is, therefore, a course of action.
• But the media publishes not for action, but for a
journalistic notion of the news.
• Bloggers, however, leverage attention to affect change
or to reach a shared goal.
• Kiva.org or the Zombie Walk would be good examples.
monique@boxcarmarketing.com
twitter: @boxcarmarketing
17. Shirky points out that in
highly democratic
environments, new tools are
used for entertainment.
Whereas in low democratic
environments, new tools are
a potent element used for
collective action.
http://www.flickr.com/photos/wigwam/1460462925/sizes/l/in/photostream/
http://www.flickr.com/photos/irisheyes/5417964426/sizes/o/in/photostream/
monique@boxcarmarketing.com
twitter: @boxcarmarketing
18. The Tools Have Changed
Source: Darren Barefoot monique@boxcarmarketing.com
http://www.flickr.com/photos/dbarefoot/1814873464/sizes/o/in/photostream/ twitter: @boxcarmarketing
19. Points to Remember
• Revolutions happen, and will continue to happen
• The tools don’t change the game, our behaviour
changes the game
• Understanding behaviour (or the motivating
factors) of why people do certain things is more
important than understanding how the tool works
• Conversation, collaboration and community are the
fundamentals of online marketing
monique@boxcarmarketing.com
twitter: @boxcarmarketing
20. Group Exercise
In groups of 4, you are going to use online collaboration tools to create
a page for a cookbook and share with me. 40 min.
As a group, agree on the type of recipe (appy, main, dessert). 5 min.
Assign each member of your group to a different task (or do together):
1. Find a recipe online. 10 min.
2. Create a Google doc (http://doc.google.com) (or use another
collaborative document tool) and share with the group.
3.Enter the Recipe Name as the filename.
4. Write the recipe description. 10 min.
5. Search for a creative commons photo to use on Flickr.com and
embed it in the Google doc. 5 min.
http://www.flickr.com/search/advanced/
6. List your group member names
7. Share with monique@boxcarmarketing.com
monique@boxcarmarketing.com
twitter: @boxcarmarketing
21. Next Steps
Readings
• Chris Locke, Doc Searls, David Weinberger and Rick Levine, "The
Cluetrain Manifesto," http://www.cluetrain.com/
• Kelly Mooney and Nita Rollins, Open Brand
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You should follow me on twitter @boxcarmarketing