The document discusses search engine optimization (SEO) strategies for websites. It emphasizes the importance of being ranked highly in search engines like Google, explaining that if a business is not ranked #1, it will not get found online. It provides tips for SEO, including optimizing content with keywords, linking strategies, and social media engagement. The document cautions against poor SEO practices like duplicate content, keyword stuffing, and reciprocal linking schemes.
Everything we know about Search Marketing is changing and changing fast. It is essential to understand where the industry is heading and what to focus your time on, which this presentation helps to lay out for you.
Search Engine Marketing in the Age of Robots - Artificial Intelligence, PPC, SEOJeff Ferguson
How do you stay relevant today and tomorrow when AI’s determine search results?
While artificial intelligence has been discussed as the "next big thing" for years, search engine companies like Google, Bing, and Amazon have made it a reality. They are using AI systems to write the next generation of organic search ranking algorithms, and generate the best performing ad copy for paid search advertising. These systems have already taken great strides to make AI a part of our lives by moving beyond just providing results for search queries to actually answering questions. Jeff reviews the current state of AI in search engine marketing and where it is headed in the very near future.
After careful analysis of the websites of the top financial services companies, we are presenting the UX best practices (or at least common practices) so we can all compare, contrast and find opportunities.
Everything we know about Search Marketing is changing and changing fast. It is essential to understand where the industry is heading and what to focus your time on, which this presentation helps to lay out for you.
Search Engine Marketing in the Age of Robots - Artificial Intelligence, PPC, SEOJeff Ferguson
How do you stay relevant today and tomorrow when AI’s determine search results?
While artificial intelligence has been discussed as the "next big thing" for years, search engine companies like Google, Bing, and Amazon have made it a reality. They are using AI systems to write the next generation of organic search ranking algorithms, and generate the best performing ad copy for paid search advertising. These systems have already taken great strides to make AI a part of our lives by moving beyond just providing results for search queries to actually answering questions. Jeff reviews the current state of AI in search engine marketing and where it is headed in the very near future.
After careful analysis of the websites of the top financial services companies, we are presenting the UX best practices (or at least common practices) so we can all compare, contrast and find opportunities.
This is 20 years of experience planning 1000+ websites in a one-hour webinar. In this session, we’ll break down the big factors in conversion optimization. You’ll learn how to:
Use Analytics to look for leaks in the bucket
Use content to compel more visitors to
Use the latest lead gen tools to engage with visitors
Use questions to discover psychological triggers
Budgets tightened. Campaigns look tone-deaf. Events are cancelled. Most importantly, your audience is literally afraid for their personal health and safety.
What kind of marketing makes sense?
There are actually quite a few opportunities that have suddenly appeared. These are actions you can take today, with the time you have in front of you that can drive durable gains. These are the marketing actions that can position you for the recovery.
This session will cover a list of high-impact actions that strengthen the foundations of a brand. What’s the saying? “Never let a crisis go to waste.”
SEO Guide for Beginners, The Beginner Guide to SEORahul Kumar
The Beginner guide to SEO: Learn all the facts, tactics, strategies of SEO. The best SEO Guide for Beginners. How it works & what factors affect search. Call +91-782-774-2414 for any help.
Stop Leaving Money on the Table! Optimizing your Site for Users and RevenueJosh Patrice
Conversion Rate Optimization can and will help you get more leads, convert more users, and make more money. So stop leaving money on the table!
Learn tips, tactics, tools, and techniques to build an actionable plan that will help connect with your users. Through case studies, examples, and best practices learn how to:
Understand the basics of User Psychology
Build basic Personas & Action Paths
The importance of User Experience & Page Design
Leverage analytics data
Easy ways to improve Bounce Rate and Time on Site
Using AIDA as part of your online marketing strategy
Crafting effective Calls to Action
Start A/B testing
SEO is often perceived in a negative way, in this slide, I've tried to explain why people should care about SEO, what it is, and how it works with using simple words.
Summary:
1. Why should you care about SEO ?
2. What is SEO ?
3. How do search engines work ?
4. How people are searching ?
5. How SEO’s do SEO ?
6. From SEO to SXO
7. Content marketing
8. Case studies
Mike Belasco's presentation Analytics For Local Search from SES Chicago 2009/ Local Search Summit. Covers Google Analytics for local as well as how to build your own phone call tracking application
Link Prospecting - Step Away from the Search Engine - BrightonSEO April 2014Carolyn Jones
It may not be glamorous but it’s damn useful. Whatever kind of link building campaigns you're running, the ability to find relevant link prospects can help lay the foundation for a successful campaign. These are some of my top techniques to get away from the common methods and discover more relevant prospects waiting for you off the beaten track. As I've found that this stage of an SEO campaign is often one of the biggest unnecessary time drainers, I've also shared some tools and tips to help you prospect smarter.
You can find links to all the tools mentioned as well as detailed tutorials on some of the methods over at:
http://www.webdurance.co.uk/brightonseo-slides/
The Internet can work wonders: If you are looking for guidance on a home improvement project, there is a YouTube video for every conceivable “how to.” Need a last-minute recipe or want to find a unique gift item? Presto, with a few clicks results appear on your screen. Of course, it can also be frustrating. The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. In other words, don’t let potential leads get lost on their way to your website! (http://bit.ly/2ghsK8H)
Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market...Alex Harris
Learn to turn analytics and research into higher conversion rates. Results of qualitative analysis based on user feedback and customer experience recordings. Evaluation of top 5 traffic landing pages and conversion funnel
- Increase Website Sales
- Increase Leads
- Increase Email Opt-Ins
- Deeper Insight of Personas
The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. SEO (search engine optimization) is, perhaps, the fastest growing marketing tool available today and it works by putting your website at the top of search results page on Google and Bing when customers are searching for terms relevant to your business.
Beginning and Advanced SEO for Beginners WorkshopJohnBolyard.com
Beginning and Advanced SEO for Beginners Workshop
1. Understand how Google and other search engines rank pages.
2. Understand what makes a web page search engine friendly.
3. Understand Google Penalties.
4. Understand Link Building as a major search strategy.
5. Understand what type of content search engines love.
6. Research and select appropriate keywords to target.
7. Successfully integrate keywords into website copy.
8. Create effective and search engine friendly web pages.
9. Create effective and optimized text navigation menus.
10. Use <h> tags, metadata and anchor text effectively.
11. Monitor search positions for target search terms.
12. Set up website architecture to be search engine friendly.
13. Create a search engine friendly sitemap.
14. Create a robots.txt file.
15. Track website performance using Google Analytics.
16. Track website performance using Google Webmaster Tools.
17. Increase your website’s link popularity.
18. Learn how to measure, collect and analyze your web traffic.
19. Measure the effectiveness of SEO activities with Google Analytics.
20. Understand the difference between organic and paid search results.
21. Set up a Google AdWords account for keyword research.
22. Choose the right keywords to promote your website.
23. Recognize the features of high-converting landing pages.
24. Track campaign performance and ROI (return on investment)
25. Report meaningful website performance data to stakeholders.
Description of Pay Per Click; Creating a PPC Campaign; Keyword Competition; Customer Buying Cycle; External Factors That Can Affect the Success of a PPC Campaign; What to Expect From a PPC Service Provider; PPC Resources
Copy of Search Engine Optimization presentation.
• Overview of Search Engine Optimization (SEO)
• Benefits of SEO
• Principles of search engine-friendly design
• Tips on how to apply SEO to your website
• How to avoid the biggest SEO pitfalls that could lower your rankings
• How social media can help boost your search engine ranking.
This is 20 years of experience planning 1000+ websites in a one-hour webinar. In this session, we’ll break down the big factors in conversion optimization. You’ll learn how to:
Use Analytics to look for leaks in the bucket
Use content to compel more visitors to
Use the latest lead gen tools to engage with visitors
Use questions to discover psychological triggers
Budgets tightened. Campaigns look tone-deaf. Events are cancelled. Most importantly, your audience is literally afraid for their personal health and safety.
What kind of marketing makes sense?
There are actually quite a few opportunities that have suddenly appeared. These are actions you can take today, with the time you have in front of you that can drive durable gains. These are the marketing actions that can position you for the recovery.
This session will cover a list of high-impact actions that strengthen the foundations of a brand. What’s the saying? “Never let a crisis go to waste.”
SEO Guide for Beginners, The Beginner Guide to SEORahul Kumar
The Beginner guide to SEO: Learn all the facts, tactics, strategies of SEO. The best SEO Guide for Beginners. How it works & what factors affect search. Call +91-782-774-2414 for any help.
Stop Leaving Money on the Table! Optimizing your Site for Users and RevenueJosh Patrice
Conversion Rate Optimization can and will help you get more leads, convert more users, and make more money. So stop leaving money on the table!
Learn tips, tactics, tools, and techniques to build an actionable plan that will help connect with your users. Through case studies, examples, and best practices learn how to:
Understand the basics of User Psychology
Build basic Personas & Action Paths
The importance of User Experience & Page Design
Leverage analytics data
Easy ways to improve Bounce Rate and Time on Site
Using AIDA as part of your online marketing strategy
Crafting effective Calls to Action
Start A/B testing
SEO is often perceived in a negative way, in this slide, I've tried to explain why people should care about SEO, what it is, and how it works with using simple words.
Summary:
1. Why should you care about SEO ?
2. What is SEO ?
3. How do search engines work ?
4. How people are searching ?
5. How SEO’s do SEO ?
6. From SEO to SXO
7. Content marketing
8. Case studies
Mike Belasco's presentation Analytics For Local Search from SES Chicago 2009/ Local Search Summit. Covers Google Analytics for local as well as how to build your own phone call tracking application
Link Prospecting - Step Away from the Search Engine - BrightonSEO April 2014Carolyn Jones
It may not be glamorous but it’s damn useful. Whatever kind of link building campaigns you're running, the ability to find relevant link prospects can help lay the foundation for a successful campaign. These are some of my top techniques to get away from the common methods and discover more relevant prospects waiting for you off the beaten track. As I've found that this stage of an SEO campaign is often one of the biggest unnecessary time drainers, I've also shared some tools and tips to help you prospect smarter.
You can find links to all the tools mentioned as well as detailed tutorials on some of the methods over at:
http://www.webdurance.co.uk/brightonseo-slides/
The Internet can work wonders: If you are looking for guidance on a home improvement project, there is a YouTube video for every conceivable “how to.” Need a last-minute recipe or want to find a unique gift item? Presto, with a few clicks results appear on your screen. Of course, it can also be frustrating. The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. In other words, don’t let potential leads get lost on their way to your website! (http://bit.ly/2ghsK8H)
Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market...Alex Harris
Learn to turn analytics and research into higher conversion rates. Results of qualitative analysis based on user feedback and customer experience recordings. Evaluation of top 5 traffic landing pages and conversion funnel
- Increase Website Sales
- Increase Leads
- Increase Email Opt-Ins
- Deeper Insight of Personas
The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. SEO (search engine optimization) is, perhaps, the fastest growing marketing tool available today and it works by putting your website at the top of search results page on Google and Bing when customers are searching for terms relevant to your business.
Beginning and Advanced SEO for Beginners WorkshopJohnBolyard.com
Beginning and Advanced SEO for Beginners Workshop
1. Understand how Google and other search engines rank pages.
2. Understand what makes a web page search engine friendly.
3. Understand Google Penalties.
4. Understand Link Building as a major search strategy.
5. Understand what type of content search engines love.
6. Research and select appropriate keywords to target.
7. Successfully integrate keywords into website copy.
8. Create effective and search engine friendly web pages.
9. Create effective and optimized text navigation menus.
10. Use <h> tags, metadata and anchor text effectively.
11. Monitor search positions for target search terms.
12. Set up website architecture to be search engine friendly.
13. Create a search engine friendly sitemap.
14. Create a robots.txt file.
15. Track website performance using Google Analytics.
16. Track website performance using Google Webmaster Tools.
17. Increase your website’s link popularity.
18. Learn how to measure, collect and analyze your web traffic.
19. Measure the effectiveness of SEO activities with Google Analytics.
20. Understand the difference between organic and paid search results.
21. Set up a Google AdWords account for keyword research.
22. Choose the right keywords to promote your website.
23. Recognize the features of high-converting landing pages.
24. Track campaign performance and ROI (return on investment)
25. Report meaningful website performance data to stakeholders.
Description of Pay Per Click; Creating a PPC Campaign; Keyword Competition; Customer Buying Cycle; External Factors That Can Affect the Success of a PPC Campaign; What to Expect From a PPC Service Provider; PPC Resources
Copy of Search Engine Optimization presentation.
• Overview of Search Engine Optimization (SEO)
• Benefits of SEO
• Principles of search engine-friendly design
• Tips on how to apply SEO to your website
• How to avoid the biggest SEO pitfalls that could lower your rankings
• How social media can help boost your search engine ranking.
What is Twitter and Why Should I Use It? For educators looking to develop their personal learning network and enhancing the student learning experience.
Presentation - Seneca College's Teaching and Learning with Technology Day, Oct 26, 2009.
Marketing "white bread" in a 12 grain worldBhupesh Shah
There is increased ethnic diversity in Canada, especially in the GTA which will require a change in how we view this market. Visible minorities will be visible majorities in the next 20 years. Is your organization positioned for continued growth?
Developing a marketing strategy - maximize social mediaBhupesh Shah
Slides from a seminar for Artists wishing to know more about developing a marketing strategy or maximizing social media. Part of "The Business of Art" 2011 workshop series presented by the Richmond Hill Small Business Enterprise Centre (RHSBEC).
Social Bookmarking Using Diigo - for educators and students alike.
Presentation - Seneca College's Teaching and Learning with Technology Day, Oct 26, 2009.
Class lecture notes on leadership - I can't permit downloads because some of the pictures are copyrighted and I only had permission to use this for education purposes. Sorry - but we all have to respect the IP rights of others.
The importance of relationships and how to use LinkedIn to develop jobs - starting with sharing information on your profile; the strategic use of keywords; engaging LinkedIn members by sharing knowledge; researching companies and people; and utilizing LinkedIn apps.
SEO: How to Drive More Traffic to Your Websiteseoplus+
We all want to drive more traffic to our websites, but how can we do it without having to spend money? In SEO: How to Drive More Traffic to Your Website we unveil the tools and insider tricks to optimize your website so potential clients can find you faster. Learn how to target keywords, what to include in your content, how to elevate your social media SEO, and how to create good website content so people can find you online. It’s important to reach a wide audience on the Internet, and the easiest and fastest way to do that is with good SEO tactics!
Courtesy of Camp Tech (http://camptech.ca) and seoplus+ (https://www.seoplus.ca)
SEO Secrets for Online Retailers Webinar getelastic
Webinar featuring useful tips, tools and best practices for optimizing your ecommerce site for search engine rankings. Presented by Elastic Path Ecommerce Software's Jason Billingsley and Founder of SEO firm Netconcepts Stephan Spencer.
SEO Web 2.0 Era - Johns Hopkins UniversityWill Fleiss
SEO in the Web 2.0. A presentation given by guest lecturer Will Fleiss at Johns Hopkins University
Zanvyl Krieger School of Arts and Sciences
Advanced Academic Programs at the class "Public Relations in the Age of Digital Influence" taught by John H. Bell, Managing Director of the global 360 Digital Influence practice at Ogilvy Public Relations Worldwide.
Understanding Search Engine Optimization and Analytics for Law FirmsSteve Hennigs
The topics of SEO and Analytics can be daunting to legal marketers who have many jobs beyond their firm's presence on the web. This presentation aims to shed some light on the basics of each discipline to give legal marketers a fighting chance whether they decide to take on the task internally or look for some help outside the firm.
seo-search engine optimization,to increase the page rank on search engines and make website visible on google,yahoo,bing,etc.on page and off page are the two types of seo.SEO may be paid or free.
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results
SEO is search engine optimization means it deals with search engines like GOOGLE,Yahoo,Bing,etc.When you have a website or a web page,then there is a big problem is that how to make it visible on search engines top 10 results means on first page.The solution to this problem is SEO.
Author Jon Rognerud discusses the emergence of search, use of search engine optimization, seo tactics and seo tips for immediate use. Presented at the WPA publishers conference in Los Angeles, California
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 4
If You're Not #1 on Google, You Don't Exist!
1. If You're Not #1 on
Google,
You Don't Exist!
Bhupesh Shah, B.Sc., MBA | ethnicomm inc.
March 27th, 2012
2. About.Me
Consultant – ethnicomm inc.
2005+
marketing, sales, web strategy
Professor – Seneca College
marketing, digital media, general business
Kärcher - Director of Marketing
1990-
2005
Clorox - Group Product Manager
Canadian Tire - Buyer and Marketing
Manager
3. What is SEO,
SEM, and PPC
Advertising?
How To’s, Do’s
and Don’ts of
Website SEO
Selecting the
best keywords
for your site
Non-website
tactics to help
people find
your site easier
http://www.flickr.com/photos/swanky-hsiao/
5. Search Engine Optimization (SEO)
Helps more people
who are looking for
your product or
service find you!
SEO is NOT a magic bullet – it takes time for the search
engines to go through your site and the criteria is always
changing so your site has to be continually updated.
Source: http://www.amazon.com
6. Pay Per Click (PPC) advertising
internet advertising model:
advertiser only pays if a user clicks
on the ad
Source: http://www.logitech.com
11. Why SEO matters
Page 1
98.70%
Other Page 2
0.19% Page 4 Page 3 0.76%
0.11% 0.24%
“SERP Traffic Analysis.” Web. 7 Mar. 2012.
12. Google.ca: Highest Volume of Search
google.ca 68%
bing.com 16%
ask.com 5% Volume of
searches for
the 12 weeks
ca.search.yahoo.com 5% ending
03/03/2012
google.com 3%
“Hitwise Canada » - the Power of Competitive Intelligence.” Web. 7 Mar. 2012.
13. Why submit your URL to Bing?
Source: http://www.flickr.com/photos/cabron/
14. Optimize for local and mobile search
Source: http://www.flickr.com/photos/goincase/ “Introducing a New Local Search Experience Across Your Devices - Inside Search.” Web. 7 Mar. 2012.
15. Making it easy for Search Engines
lots of relevant, nicely organized content
abundance of keywords/key phrases
appropriate website structure
fresh content
...a search engine
optimized
website
16. Robots.txt file Googlebot will only read the first 500kB
http://code.google.com/web/controlcrawlindex/docs/robots_txt.html
Sources: http://www.flickr.com/photos/donsolo/; http://wowfunniestposts.tumblr.com/
18. Meta Elements - help search
engines categorize your pages
<Head><br>
<Title>Title Text</title><br>
<Meta name=”description” content=”descriptive text”><br>
</Head>
19. Title Tags: <Title>Title Text</title>
Use unique keywords specific to
the content on the page
make it descriptive
make it compelling
no longer than 69 characters
(including spaces)
27. Page content and SEO copywriting
3 secrets
every dog How to
owner should train your
know new puppy
Why does Dog saves
your dog senior citizen
fart? from killer cat
28. In your website
domain name: http://Richmond-Hill-dog-walkers.com
file name: need-a-dog-walker-in-Richmond-Hill.pdf
folder name: http://yourdomain.com/dog-walker/
video title:
If you need a dog walker in Richmond Hill
you’re barking up the right tree.mp4
(not Video1.mp4)
image name: dog-walker.gif
(not image1.gif or DSC00003.jpg)
29. In your website
If you need a dog walker in Richmond Hill, contact us.
(not If you need a dog walker in Richmond Hill, contact us)
Page Title: Do You Need a Dog Walker?
Within the page…If you need a dog walker, Richmond Hill Dog
Walkers are right in your neighbourhood!
30. How To’s
use w3.org’s each page
add a
quality accessible from
robots.txt file
assurance tools only one URL
fresh content
optimize
use a sitemap and lots of
images
pages
flat site
no “dead” links 1 level below
directory
31. How To’s
fast download of
domain names meta tags
main content
inbound/outbound page content/SEO
SEO friendly URLs
links, inter-links copywriting
keywords
33. Selecting keywords...
What is the What questions What plurals, compound-
typical customer are they asking? words or misspelled words
looking for? are used?
Are the
Which customers local?
manufacturers
do I carry?
What problems
do I solve?
What
model#’s, Are there
part#’s, synonyms,
colours, related
sizes do I words or
offer? categories?
34. Most use 3-4 word key phrases
4 words
27.44%
3 words
5 words
24.81%
18.06%
2 words 6 words
7.47% 8.94%
1 word 7 words
3.83% 10 words 9 words 8 words 3.80%
2.46% 1.21% 1.97%
“Keyword Count / Usage.” Web. 7 Mar. 2012.
35. Choosing keywords/key phrases
https://adwords.google.com/select/KeywordToolExternal
High
competition - Large # = lots
important of interest
keyword
49. Other resources
Microsoft Advertising Intelligence
http://advertising.microsoft.com/small-business/adcenter-downloads/microsoft-advertising-intelligence
Google Keyword Tool https://adwords.google.com/select/KeywordToolExternal
Google Insights for Search http://www.google.com/insights/search/
Google Global Market Finder
http://translate.google.com/globalmarketfinder/index.html?locale=en
Google Trends http://www.google.com/trends/
Wordtracker - 7 day free trial
http://strategizer.wordtracker.com/
thesaurus.com
Source: http://www.flickr.com/photos/22297595@N02/
50. Social Media
driven by relationships
ongoing engagement - usually not a one-shot deal
users value recommendations “Trust is the new
black,” and it never goes out of style.
(Craig Newmark, founder Craigslist)