This document provides an introduction to online marketing tools. It discusses setting specific and measurable marketing goals, identifying target audiences, and determining a business identity. It recommends employing tools like blogs, photos, videos, events, social bookmarking, business networking, microblogs, and online PR to enhance marketing campaigns. These tools could help accomplish goals through actions that generate responses and key performance indicators. The document advises aligning marketing mix choices with audience behaviors and business objectives.
Please remember you are writing to a business audience who is likely NOT ultra-experienced with social media marketing but is very knowledgeable about general marketing principles. Assume they understand some of the basic terms like 'Tweet' or 'Retweet'. Your reader is likely a business owner or marketing professional.
They are coming to YOU to learn.
Instructor: Noah Freeman
As a digital marketer, its essential to have a knowledge of all the available advertising channels to choose from. Among the plethora of services currently out there, Facebook has risen as a force to be reckoned with.
With over 1 billion users, it's vast knowledge of its users' personal details and interests, and its ability to highly target ads to specific groups, Facebook makes an attractive option for any company. Noah will teach you all you need to know in order to make the most out of your Facebook advertising strategy.
What You'll Learn
Types of Facebook ad offerings
How to target your ad
Using page promotion and boosted posts
The elements of a great ad
Top 10 Must Read Tips to Run a Successful Facebook Business PageVA Simple Services
Facebook Marketing is something that should be well planned and requires that you understand the platform to insure the success of your Business Page. Here are some tips to help you out!
FACEBOOK FAN PAGE TIPS AND TRICKS – PART 1 Feroz Khan
Presentation include:
1. Tips to Create Facebook Posts That Are Engaging
2. Grow Your Facebook Page Fans
3. Grow Your Facebook Likes With These 5 Tips.
This isn't the holy grail; but rather a road-tested 'cheat sheet‘ for quick wins on your Facebook page
We're interested in your tips also so we can do a Volume 2.
For an overview on Soap's social offering visit
http://www.soapcreative.com/social/
Learn 7 things to always do, 5 things to never do, and 6 ways to customize social media to generate sales using Facebook, Twitter, LinkedIn and Pinterest from experts who do it everyday.
Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Social media
Jeannine Crooks, Account Manager, Affiliate Window (Twitter @Jeannine_Crooks) (Moderator)
Mike Allen, President, Shopping-Bargains.com, LLC (Twitter @mta1)
Jennifer Myers Ward, CEO, ebove & beyond, inc. (Twitter @Jenmyersward)
Shannon Vogel, Owner, The Be-Scene (Twitter @thebescene)
Please remember you are writing to a business audience who is likely NOT ultra-experienced with social media marketing but is very knowledgeable about general marketing principles. Assume they understand some of the basic terms like 'Tweet' or 'Retweet'. Your reader is likely a business owner or marketing professional.
They are coming to YOU to learn.
Instructor: Noah Freeman
As a digital marketer, its essential to have a knowledge of all the available advertising channels to choose from. Among the plethora of services currently out there, Facebook has risen as a force to be reckoned with.
With over 1 billion users, it's vast knowledge of its users' personal details and interests, and its ability to highly target ads to specific groups, Facebook makes an attractive option for any company. Noah will teach you all you need to know in order to make the most out of your Facebook advertising strategy.
What You'll Learn
Types of Facebook ad offerings
How to target your ad
Using page promotion and boosted posts
The elements of a great ad
Top 10 Must Read Tips to Run a Successful Facebook Business PageVA Simple Services
Facebook Marketing is something that should be well planned and requires that you understand the platform to insure the success of your Business Page. Here are some tips to help you out!
FACEBOOK FAN PAGE TIPS AND TRICKS – PART 1 Feroz Khan
Presentation include:
1. Tips to Create Facebook Posts That Are Engaging
2. Grow Your Facebook Page Fans
3. Grow Your Facebook Likes With These 5 Tips.
This isn't the holy grail; but rather a road-tested 'cheat sheet‘ for quick wins on your Facebook page
We're interested in your tips also so we can do a Volume 2.
For an overview on Soap's social offering visit
http://www.soapcreative.com/social/
Learn 7 things to always do, 5 things to never do, and 6 ways to customize social media to generate sales using Facebook, Twitter, LinkedIn and Pinterest from experts who do it everyday.
Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Social media
Jeannine Crooks, Account Manager, Affiliate Window (Twitter @Jeannine_Crooks) (Moderator)
Mike Allen, President, Shopping-Bargains.com, LLC (Twitter @mta1)
Jennifer Myers Ward, CEO, ebove & beyond, inc. (Twitter @Jenmyersward)
Shannon Vogel, Owner, The Be-Scene (Twitter @thebescene)
Pinterest Marketing 101. Amberly Rundell from Mannix Marketing shows you the benefits of using Pinterest for business, how to set up an account, and some basic tips and tricks to get more followers and build website traffic with this popular social media site.
What Does Social Media Marketing Have to Do With Real Estate?
Social Media has been in existence for most of us for less than a decade. Remember 2004? That was pre-Facebook. Pre-Twitter. Infancy of LinkedIn. In a few years, social media sites have attracted so many users that they rival large nations.
It didn't take long for marketers to jump on board. Social Media Marketing is the buzzword for all types of businesses today, including real estate. Wherever you find a collection of human beings...marketers will be there too. social media marketing
Social Media Marketing was a $6.1 billion business in 2013, according to UnifiedSocial.com. Naturally, real estate marketing is going social.
But how does social media really fit into the real estate space? I'd like to explore some myths about real estate and social media marketing, as well as some of the truths as I see them.
Myths About Real Estate and Social Media Marketing That Sellers Should Know
Promises I've Heard from Real Estate Agents:
"I'll share your listing on all my social media platforms...Facebook, Twitter, LinkedIn..."
While sharing your listing to their social media contacts sounds like a good way to broadcast your home, let's stop and examine that for a minute.
Facebook: The average agent has 172 likes on their Facebook business page. Of those, only about 10% ever see the posts, due to Facebook's push toward monitization.
With advertising and sponsored posts, your listing can be seen by specific demographics who might be actually interested in your home. But the jury is out on whether people come to Facebook to look for real estate. While 92% of homebuyers are looking online, most are looking on real estate specific websites, like Zillow, Realtor.com and Trulia.
Many agents are friends with other agents, those who already see your listing on the Multiple List Service. It's also safe to say, as with most people on Facebook, high school friends and friends of friends from other parts of the country probably aren't interested in your listing.
By tweeting your listing on Twitter, again, the average agent will get your listing in front of 10% of their 200 contacts...for about 18 minutess. If they are savvy about using hashtags your listing will stand a better chance of being found by someone who is looking for #realestate in #yourcity, but that will most likely be another agent.
2. "I'll blog about your listing and get it in front of thousands."Blogging is an important part of the overall social media strategy of a real estate agent. Producing consistent, getting your home ready for the markethelpful content on a website will get that website found in local searches that homebuyers are conducting.
Women's Small Biz Revolution Summit: How to use Facebook & Instagram to Grow ...Molly O'Kane
In this class learn how Facebook and Instagram work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
6 Simple Facebook Contests You Can Set Up in 5 MinutesDigital Marketer
Original blog post: http://bit.ly/1tIoZqt
The goal of Facebook contests is to increase the engagement and reach of your business on Facebook by encouraging activity. When people LIKE, Share and Comment on your Facebook updates, you’ll get exposure to their Facebook network and increase the likelihood of showing up in their timeline in the future.
This week, we explain the whys & hows of using Facebook for business, including page anatomy, simple methods for outreach & engagement, and a daily 30 min task list.
Why You Need Twitter for your small business. This presentation covers the basics including why Twitter can be an essential marketing tool, setting up your profile, how to Retweet, Direct Message, and more. It also covers great ways to promote your Twitter page and easy tips and tools for updating it.
Free Super Affiliate Training Replay Bonus: https://bit.ly/2RnFldG
Facebook is a massive traffic monster. As of this writing, it has over 1.3 billion, and that's with a capital B, daily active users.
Think about that, over 1.3 billion people using the same website day after day.
On top of this, it continues to grow. Also, when people are on Facebook, they pretty much stay there, and they view page after page of content.
In fact, on a month to month basis, Facebook has slightly over 2 billion monthly active users.
Of all Americans, 79% use Facebook at some level or another.
If this wasn't impressive enough, the next platform that gets the highest percentage of American users is Instagram, which is owned by Facebook.
Instagram clocks in at 32% of American usage. Among US residents, 53% reportedly use Facebook several times a day.
In terms of the world's total population, more than 22% of people on the planet use Facebook with some level of frequency.
The point is, Facebook is a massive traffic monster.
You really cannot afford to miss out on Facebook and its marketing potential.
This training teaches you the best ways to promote on Facebook. It also gives you step by step instructions, so you can engage in Facebook marketing with a higher than average chance of success.
Is your organization using your Facebook fanpage to the fullest? Need some help creating a fresh, branded look with great content that enagages your fans and drives traffic to your website?
Join the Schipul web marketing nerds as we dive into taking your Facebook fanpage to the next level!!! This online webinar course will show you how to tweak, polish and optimize your organization's Facebook presence for great results.
Some Facebook tips and tricks covered on how to optimize your business or nonprofit's Facebook fanpage include:
- Graphic design for Facebook success (no arts degree required)
-Facebook page tabs essentials
- Streamlining your Facebook content - to connect or not to connect, we can help
- How to schedule and strategize
- Facebook fanpage content
- Wrangling multiple page administrators
Pub355: Discoverability: Understanding Your Audiencesomisguided
An audience-centric approach to marketing communications and campaigns is important. This deck looks at the lessons of Clay Shirky's Here Comes Everybody, The Open Brand and the Cluetrain Manifesto and how understanding your audience is the first part of building a marketing message. A 7-Sentence Framework for marketing planning is introduced.
Pinterest Marketing 101. Amberly Rundell from Mannix Marketing shows you the benefits of using Pinterest for business, how to set up an account, and some basic tips and tricks to get more followers and build website traffic with this popular social media site.
What Does Social Media Marketing Have to Do With Real Estate?
Social Media has been in existence for most of us for less than a decade. Remember 2004? That was pre-Facebook. Pre-Twitter. Infancy of LinkedIn. In a few years, social media sites have attracted so many users that they rival large nations.
It didn't take long for marketers to jump on board. Social Media Marketing is the buzzword for all types of businesses today, including real estate. Wherever you find a collection of human beings...marketers will be there too. social media marketing
Social Media Marketing was a $6.1 billion business in 2013, according to UnifiedSocial.com. Naturally, real estate marketing is going social.
But how does social media really fit into the real estate space? I'd like to explore some myths about real estate and social media marketing, as well as some of the truths as I see them.
Myths About Real Estate and Social Media Marketing That Sellers Should Know
Promises I've Heard from Real Estate Agents:
"I'll share your listing on all my social media platforms...Facebook, Twitter, LinkedIn..."
While sharing your listing to their social media contacts sounds like a good way to broadcast your home, let's stop and examine that for a minute.
Facebook: The average agent has 172 likes on their Facebook business page. Of those, only about 10% ever see the posts, due to Facebook's push toward monitization.
With advertising and sponsored posts, your listing can be seen by specific demographics who might be actually interested in your home. But the jury is out on whether people come to Facebook to look for real estate. While 92% of homebuyers are looking online, most are looking on real estate specific websites, like Zillow, Realtor.com and Trulia.
Many agents are friends with other agents, those who already see your listing on the Multiple List Service. It's also safe to say, as with most people on Facebook, high school friends and friends of friends from other parts of the country probably aren't interested in your listing.
By tweeting your listing on Twitter, again, the average agent will get your listing in front of 10% of their 200 contacts...for about 18 minutess. If they are savvy about using hashtags your listing will stand a better chance of being found by someone who is looking for #realestate in #yourcity, but that will most likely be another agent.
2. "I'll blog about your listing and get it in front of thousands."Blogging is an important part of the overall social media strategy of a real estate agent. Producing consistent, getting your home ready for the markethelpful content on a website will get that website found in local searches that homebuyers are conducting.
Women's Small Biz Revolution Summit: How to use Facebook & Instagram to Grow ...Molly O'Kane
In this class learn how Facebook and Instagram work, best practices, success stories from other businesses who are winning it, and tools to save you time. Connecting the dots from social media to sales!
6 Simple Facebook Contests You Can Set Up in 5 MinutesDigital Marketer
Original blog post: http://bit.ly/1tIoZqt
The goal of Facebook contests is to increase the engagement and reach of your business on Facebook by encouraging activity. When people LIKE, Share and Comment on your Facebook updates, you’ll get exposure to their Facebook network and increase the likelihood of showing up in their timeline in the future.
This week, we explain the whys & hows of using Facebook for business, including page anatomy, simple methods for outreach & engagement, and a daily 30 min task list.
Why You Need Twitter for your small business. This presentation covers the basics including why Twitter can be an essential marketing tool, setting up your profile, how to Retweet, Direct Message, and more. It also covers great ways to promote your Twitter page and easy tips and tools for updating it.
Free Super Affiliate Training Replay Bonus: https://bit.ly/2RnFldG
Facebook is a massive traffic monster. As of this writing, it has over 1.3 billion, and that's with a capital B, daily active users.
Think about that, over 1.3 billion people using the same website day after day.
On top of this, it continues to grow. Also, when people are on Facebook, they pretty much stay there, and they view page after page of content.
In fact, on a month to month basis, Facebook has slightly over 2 billion monthly active users.
Of all Americans, 79% use Facebook at some level or another.
If this wasn't impressive enough, the next platform that gets the highest percentage of American users is Instagram, which is owned by Facebook.
Instagram clocks in at 32% of American usage. Among US residents, 53% reportedly use Facebook several times a day.
In terms of the world's total population, more than 22% of people on the planet use Facebook with some level of frequency.
The point is, Facebook is a massive traffic monster.
You really cannot afford to miss out on Facebook and its marketing potential.
This training teaches you the best ways to promote on Facebook. It also gives you step by step instructions, so you can engage in Facebook marketing with a higher than average chance of success.
Is your organization using your Facebook fanpage to the fullest? Need some help creating a fresh, branded look with great content that enagages your fans and drives traffic to your website?
Join the Schipul web marketing nerds as we dive into taking your Facebook fanpage to the next level!!! This online webinar course will show you how to tweak, polish and optimize your organization's Facebook presence for great results.
Some Facebook tips and tricks covered on how to optimize your business or nonprofit's Facebook fanpage include:
- Graphic design for Facebook success (no arts degree required)
-Facebook page tabs essentials
- Streamlining your Facebook content - to connect or not to connect, we can help
- How to schedule and strategize
- Facebook fanpage content
- Wrangling multiple page administrators
Pub355: Discoverability: Understanding Your Audiencesomisguided
An audience-centric approach to marketing communications and campaigns is important. This deck looks at the lessons of Clay Shirky's Here Comes Everybody, The Open Brand and the Cluetrain Manifesto and how understanding your audience is the first part of building a marketing message. A 7-Sentence Framework for marketing planning is introduced.
Shirky talks about how the group forming activities are easier in a web 2.0 world and what that means for sharing, collaboration, conversation and collective action.
Crafting marketing plans based on a few simple frameworks.
Examples and student feedback on outreach pitches.
Week 2 assignment: Writing a marketing plan
Week 2: Pub355 Introducing the Longtailsomisguided
Chris Anderson's theory of the longtail offers insights into markets (fragment of the market, choice architecture and availability) and into marketing (how business can consider the longtail in its product offerings).
Content Marketing in 15 Minutes a Day for RestaurantsAnn Handley
What if you have mere minutes a day to market with content? Can it be done? Yes, once you get a plan in place. Here's a deck Shelly Kramer of V3 Integrated Marketing and I co-presented at the International Pizza Expo.
Marketing Profs' Ann Handley and V3 Integrated Marketing's Shelly Kramer co-presented at the International Pizza Expo in Las Vegas in March 2014.Content Marketing in 15 Minutes a Day is focused on how restaurant industry professionals with businesses large and small can maximize their content marketing and social media efforts.
Topics covered included:
- How social media influences buying behavior
- Challenges for business owners related to content marketing and social media
- How to do your homework and figure out what kind of social media will work for you
- How to start with a competitive analysis
- How to develop a content marketing plan and a social media marketing plan
- Tricks for effective engagement across platforms
- Tools you can use to help maximize your social reach
- Mobile trends for restaurants and how to integrate mobile into your overall strategies
- How to look at your overall goals, your strategy and measure ROI
Building an audience on your social channels isn’t the only goal you should have for your social media efforts. Learn how you can integrate your social media posts into your existing marketing campaigns so that you can provide better support your sales team and drive more inbound leads to your funnel.
You'll learn:
How to use social ads to warm up the sales pipeline
What kinds of content to create—and where to post it—to generate potential leads on social channels
How to incorporate social posts into an integrated marketing campaign—what, who, where, and why
Best Practices for Video Conversion from Facebook Live and other Streams Social Jack
Video has proven to be the best method to attract new users, but how do we convert? That is the million-dollar monetizing question. Dean will share his team’s best video conversion techniques and case studies. His Social Jack™ produced and worked with over 2,000 videos as it relates to Social Media. He will share how they use multiple stream options to test and feed video content for quick use, test, and conversion. Once they perform, it’s time to turn those videos into a campaign. You will leave with an easy to follow overview of their process so you can implement and enjoy the rewards of video conversion.
In this session, you’ll leave with…
Tips to kick up your live stream attendance
Easy to follow production steps to setup conversion
Hacks to quickly convert your video to a campaign
How to leverage teams members and influencers
A simple checklist to put this into practice
Dean DeLisle Forward Progress, Inc.
Dean DeLisle
Founder & CEO
Forward Progress, Inc.
As Founder and CEO of Forward Progress, Dean leads his
Grow your online business with social mediaQuibble
In this talk I delve into the world of social media. From organic posting through to boosting posts and paid ads across a number of platforms including, Facebook, TikTok, LinkedIn and more.
HOW TO Stand Out in the Competitive Job Market - UWM AdClubLaura Gainor
Laura Gainor will be presenting to the UWM AdClub on Wednesday, November 17th. Gainor will speak about how she utilized social media to get hired at Comet Branding and how to develop your personal brand to stand out in the competitive job market.
How To Engage and Manage Influencers for Your Next Marketing CampaignCait Hassett
In the brave new world of Influencer Marketing, it is sometimes hard to determine where to start, how to acquire influencers, how to manage them, and more.
Influencer Marketing Workshop - Social Jack - Social Media Strategy Summit (S...Social Jack
In the brave new world of Influencer Marketing, it is sometimes hard to determine where to start, how to acquire influencers, how to manage them, and more. In this training, we will cover the newest scope of Influencer Marketing, how to structure your engagement, plan your campaign, make sure your audience is ready and ways to measure success.
Join Cait Hassett, Influencer Marketing Manager at Forward Progress, Inc., as she shares the team’s system for managing the whole process, from start to finish, and new ways to look at this rapidly growing strategy to drive your brand to the next level.
You will learn:
What is Influencer Marketing (the newest definition)
Why You Should Do it
How to Tie in Your Business Objectives
Methods to Engage: Earned, Paid and Owned
Identify Your Target Influencers
How is Your Market Talking to Influencers?
Ways to Measure Success
Tools to Use Along the Way
Attendees will leave with:
Access to Social Jack – Influencer Development Platform
Tips Sheets and Worksheets to Use in Your Campaigns
Increase Fan Engagement through Social PromotionsDigitalSherpa
DigitalSherpa and Wildfire present give you a look at how you can increase fan engagement on Facebok and other social platforms through well thought out social campaigns and promotions.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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1. Advancing the Plan: Part 2
An Introduction to
Online Marketing Tools
monique@boxcarmarketing.com
You should follow me on twitter @boxcarmarketing
2. #1 What is the purpose of
your marketing?
• Make sure to set speci c, measurable goals.
• These are macro goals, or your goals at the
end of the funnel.
• These are things like:
• Ensuring 200 people attend the event
• Selling 30 copies of the book
• Increasing FB followers by 25%
monique@boxcarmarketing.com
twitter: @boxcarmarketing
3. #2 How will you accomplish your
goals?
• These are your micro goals
• They are the steps along the funnel that lead to the
big goals in #1
• They are broad strokes of what you’re going to do.
• For example, if you want to increase your FB
followers by 25%, you’re going to run a contest that
requires ppl to become fans in order to enter.
• Sentence #5 is more speci cs about the tools and
exact tactics, this is where you’d provide some
examples.
monique@boxcarmarketing.com
twitter: @boxcarmarketing
4. 3. Client’s Target Audience (or
Audiences) is:
Think about the persona exercise you did last week.
Who are the people you want to reach?
Most important are the I need/I want statements
speci c to the context of running an event, getting
attendees and book sales.
How do people discover books and events?
How do they pick one over the other?
monique@boxcarmarketing.com
twitter: @boxcarmarketing
5. Sentence #4: Client’s niche
in the marketplace
What makes your event special? Why should someone care?
Based on #3 and what the audience needs and wants, think about the tone of voice and
adjectives that will describe the event you’ll hold. Use the S.P.H.E.R.E. acronym:
• So What: Why does your client’s product/service matter? What makes your client
different from its competitors? (list competitors – name, URL) Why do consumers
choose your client over someone else?
• Personality: What are the adjectives that describe your client’s brand?
• Hook: What’s your client’s story angle? Use phrases that are easy to remember to
helps to spread your client’s story via word of mouth.
• Ego: Who does your client need to engage with? Who can bene t from promoting
the brand amongst their friends? Why do people want to engage with the brand?
• Relevancy: What is the relevancy between the audiences’ motivations and what
your client is trying to do?
• Effort: What does your client need to do in order to keep the audience engaged
throughout the campaign as well as after the campaign is nished.
monique@boxcarmarketing.com
twitter: @boxcarmarketing
6. Sentence #5: Marketing tools
we plan to employ
• Make sure the tools you pick are tools your audience will use.
• Be very clear about how these tools help you meet your goals. Go
back to #1 and #2 and think about how to align these sections
clearly.
monique@boxcarmarketing.com
twitter: @boxcarmarketing
7. Sentence #6: The client’s
business identity
This is related to #4. What makes your event special?
To advance this portion, give your group a name. In an upcoming class
you’ll cover forming a company and positioning your services.
monique@boxcarmarketing.com
twitter: @boxcarmarketing
8. Sentence #7: Plan to measure success
and allocate time and budget
• Think about goal funnels and what leads to attendance.
• What cues do you have along the way to tell if people are attending?
Goals > Actions > Response > KPI
Goals (#1) > Actions (#2, 5, 6) > Response (#3, 4) > KPI (#7)
monique@boxcarmarketing.com
twitter: @boxcarmarketing
20. Sentence #5: Tools
Photos: Flickr, SmugMug, Picasa
Videos: YouTube, Blip.tv, Vimeo
Events: Upcoming, Eventbrite
Social Bookmarking: StumbleUpon, Delicious
Business Networking: LinkedIn
Microblogs: Twitter
Online PR: PRWeb, PRLeap
How can you use these tools to enhance your
campaign ideas?
monique@boxcarmarketing.com
twitter: @boxcarmarketing
21. For This Week
READINGS
Darren Barefoot and Julie Szabo, “Chapter 10: Understanding
Facebook,” Friends With Benefits, 171-194.
Darren Barefoot and Julie Szabo, “Chapter 11: Video Marketing with
YouTube and Other Video Sharing Sites,” Friends With Benefits,
195-218.
Darren Barefoot and Julie Szabo, “Chapter 12: The Twitter Revolution,”
Friends With Benefits, 219-238.
Review the tools in the Conversation Prism
http://www.theconversationprism.com/media/images/convoprism-
poster-highres.jpg
monique@boxcarmarketing.com
You should follow me on twitter @boxcarmarketing
22. For Next Week
READINGS
Darren Barefoot and Julie Szabo, “Chapter 3: Flagging a Ride: Finding
the Right Bloggers and Communities,” Friends With Benefits, 47-61.
Darren Barefoot and Julie Szabo, ""Chapter 4: Netiquette: Miss Manners
for the Web,"" Friends With Benefits, 63-78.
Darren Barefoot and Julie Szabo, ""Chapter 5: Stick Out Your Thumb:
Devising Your Pitch,"" Friends With Benefits, 79-97.
monique@boxcarmarketing.com
You should follow me on twitter @boxcarmarketing
Editor's Notes
\n\n
Monique wanted me to give you general feedback on your plans. After this, I’ll go around and give you individual feedback.\n\n
Think of the funnel. If your ultimate goal is to increase your FB followers? What are you going to do to accomplish that goal? Add a FB badge to your website? Run a contest that requires ppl to become a fan to enter. If you want people to attend your event what are you going to do (broad strokes)? Post it as a Facebook event and invite fans to attend. Sentence #5 is more specifics about the tools and exact tactics, this is where you’d provide some examples. Here, you can just say FB contest and in #5 talk about the tools you’ll use to execute the contest. \n
When you work in your groups today, start here.\n Thinking of your audience, what do people need or want when attending a book event? When buying a book? For example, they may want to know if their friends are attending, if it’s going to be worth dedicating a night to. When buying a book, they may want to know what it’s about, what the critics are saying, what their friends are saying.\n
3 day novel contest winner - great hook.\nEgo - who are those people who want to be in the know about book events?\n
If your goal is to increase your FB fans by 25% and you’re going to do this by running a contest, what tools will you use?\nWe’re going to go back to tools in a second.\n\nAs you refine Sentence 5, remember to review your goals (Sentence 1), your proposed approach for accomplishing those goals (Sentence 2), and your target audience’s needs and wants (Sentence 3). If you keep these initial sections in mind, then you will make successful tool choices.\n
\n
\n
Back to #5 tools. You need to think of tools in combinations. Sean’s tools. For the facebook example your tool combination might be: facebook > twitter > blog. Make sure to think about tools that your audience uses.\n
When thinking of tools, go to the conversation prism. \n
Flickr, SmugMug and Picassa are examples of online photo management and sharing tools. If your contest involves photo submission, you may use Flickr, for example.\n
Page 93 of Friends with Benefits provides a case study of how Flickr was used by DeSmogBlog, an advocacy site dedicated to informing people about climate change. For their Greenest Photo Ever Contest they used a combination of tools including: blog, flickr, and online PR\n
From pictures we move to Video.\n\nYouTube, Blip.tv and Vimeo are some of the many tools that allow users to share videos\n\nEasily upload and share video clips across the Internet. Each site offers embed code which means the videos can be place on websites, blogs, and email to reach a larger audience.\n\nThere have been contests from big brands whre users are asked to create a video and enter a contest for a chance to win cash and prizes. \n\nPretty standard stuff. \n
Monique has used video for blogger outreach campaigns. She did one-to-one pitches to bloggers for a book by Barbara Hodgson’s called Trading in Memories. \n\nBecause she’s a litblogger, she has a relationship with lots of other litbloggers and book reviewers but they’ve never met in person, so she sent out a personal video pitch. The call to actiion is if you want the book I have in my hands, let me know and I’ll mail it out to you. This is handeselling and it’s a large time commitment.\n\n
Upcoming and Eventbrite are two online communities for discovering and sharing events. They list events by location on their homepage so they help to give exposure to events, as well as providing a way to register.\n
StumbleUpon: http://www.stumbleupon.com/\nFind great websites, videos, photos and more based on your interests. StumbleUpon learns what you like and makes better recommendations.\n\nDelicious.com is a bookmarking service that allows you to share your bookmarks with friends or the general public. \ncious account for the company and give clients a quick way to see materials flagged for their attention. Or they could pick a keyword that staff could use to flag articles of interest. \n
LinkedIn is about connecting to people in your professional network. People who you’ve worked with, who will recommend you. \n\nIf I’m hiring someone, this is an interesting way to see their network of connections. Do I have anyone in common. \n\nWhen I’m looking for bloggers and specialists in a particular industry, I check my network to see if I have any personal connections. \n\nHere’s the SFU Publishing Workshops group and have access to member discussions about what’s happening in the publishing industry. \n
Then there’s twitter. Twitter’s good for spreading information, contests, effective for events and staying on top of what’s happening around and at an event.\n\nOne of the first-ever Twitter contests was to write a short story in 140 characters or less for a chance to win an iPod Nano. \n\nFor events, you create an event hashtag and use it in all event communications. On the day of the event, attendees can use the hashtag to tweet about sessions. People who can’t attend can follow the hashtag on twitter.\n
PRWeb and PRLeap are two examples of online news and press release distribution service that used by organizations of all sizes to increase the visibility of their news, improve their search engine rankings and drive traffic to their Web site.\n\nA tool like PRWeb that lets you submit on online press release that appears not just on the PRWEb site but is distributed to Google and Yahoo News and appears in the RSS feeds of blogs who are pulling in the content from these sources.\n
Today when you’re in your groups, you should be thinking about how to use these tools to enhance your campaign ideas.\n