The document discusses various internet marketing strategies, including Google Analytics, Facebook, SEO, PPC, and local SEO. It provides tips on how to use each tool, such as monitoring website traffic and behavior with Google Analytics, engaging customers on Facebook through posts and contests, improving organic search rankings through on-page SEO elements and link building, and ensuring local listings are submitted to maximize local search visibility.

1. Making Sense Of
Internet Marketing
Google Analytics, Facebook, SEO and Pay-Per-Click
by John Barron, GravityFree

2. What Do I Do?

3. What Do I Do?
• Facebook Is So Popular!

4. What Do I Do?
• Facebook Is So Popular!
• What About Pinterest?

5. What Do I Do?
• Facebook Is So Popular!
• What About Pinterest?
• PPC Is So Expensive

6. What Do I Do?
• Facebook Is So Popular!
• What About Pinterest?
• PPC Is So Expensive
• SEO Is For Witch
Doctors

7. What Do I Do?
• Facebook Is So Popular!
• What About Pinterest?
• PPC Is So Expensive
• SEO Is For Witch
Doctors
• I’ll Just Do Print Ads

8. What Do People Do
Online?

9. What Do People Do
Online?
• Talk, Consume, Search

10. What Do People Do
Online?
• Talk, Consume, Search
• Talk on social sites,
email, instant msg.,
games (1/3)

11. What Do People Do
Online?
• Talk, Consume, Search
• Talk on social sites,
email, instant msg.,
games (1/3)
• Consume Content
like news, video, (1/2)

12. What Do People Do
Online?
• Talk, Consume, Search
• Talk on social sites,
email, instant msg.,
games (1/3)
• Consume Content
like news, video, (1/2)
• Search on Google,
portals, classifieds
(1/6)

13. What I Will Talk About

14. What I Will Talk About
• How To Monitor Your Website Visitors’
Behavior With Google Analytics

15. What I Will Talk About
• How To Monitor Your Website Visitors’
Behavior With Google Analytics
• How To Interact With Them On Facebook

16. What I Will Talk About
• How To Monitor Your Website Visitors’
Behavior With Google Analytics
• How To Interact With Them On Facebook
• How To Improve Your Organic Search
Ranking

17. What I Will Talk About
• How To Monitor Your Website Visitors’
Behavior With Google Analytics
• How To Interact With Them On Facebook
• How To Improve Your Organic Search
Ranking
• How To Manage Pay-Per-Click

18. Google Analytics

19. Google Analytics
• Tells You Almost Everything You Need To
Know About Whether (Or Not) Visitors
Like Your Site

20. Google Analytics
• Tells You Almost Everything You Need To
Know About Whether (Or Not) Visitors
Like Your Site
• Time on site

21. Google Analytics
• Tells You Almost Everything You Need To
Know About Whether (Or Not) Visitors
Like Your Site
• Time on site
• Bounce rate

22. Google Analytics
• Tells You Almost Everything You Need To
Know About Whether (Or Not) Visitors
Like Your Site
• Time on site
• Bounce rate
• Avg. page views

23. Google Analytics
• Tells You Almost Everything You Need To
Know About Whether (Or Not) Visitors
Like Your Site
• Time on site
• Bounce rate
• Avg. page views
• URL Goals (inquiries, email signups)

24. Google Analytics
(cont.)

25. Google Analytics
(cont.)
• Tells You Where Your Visitors Come From

26. Google Analytics
(cont.)
• Tells You Where Your Visitors Come From
• Geography

27. Google Analytics
(cont.)
• Tells You Where Your Visitors Come From
• Geography
• Online source

28. Google Analytics
(cont.)
• Tells You Where Your Visitors Come From
• Geography
• Online source
• Cost of PPC

29. Google Analytics
(cont.)
• Tells You Where Your Visitors Come From
• Geography
• Online source
• Cost of PPC
• Keyword source

30. Google Analytics
(cont.)
• Tells You Where Your Visitors Come From
• Geography
• Online source
• Cost of PPC
• Keyword source
• Mobile vs. desktop

59. Google Analytics
(cont.)

60. Google Analytics
(cont.)
• Calendar Comparisons

61. Google Analytics
(cont.)
• Calendar Comparisons
• Goals Let You Know If Specific Actions Are
Being Taken

62. Google Analytics
(cont.)
• Calendar Comparisons
• Goals Let You Know If Specific Actions Are
Being Taken
• Inquiry, email signup

63. Google Analytics
(cont.)
• Calendar Comparisons
• Goals Let You Know If Specific Actions Are
Being Taken
• Inquiry, email signup
• Must require url for simple setup

77. FaceBook

78. FaceBook
• From 2009 to 2010, The Average Visitor
Spent 66% More Time On Social Sites
(Nielson Wire)

79. FaceBook
• From 2009 to 2010, The Average Visitor
Spent 66% More Time On Social Sites
(Nielson Wire)
• 888,000+ People Join FB Every Day

80. FaceBook
• From 2009 to 2010, The Average Visitor
Spent 66% More Time On Social Sites
(Nielson Wire)
• 888,000+ People Join FB Every Day
• Consumers Are 50% More Likely To Buy If
They Are Engaged Via Social Media
(Chadwick Martin Bailey)

84. FaceBook

85. FaceBook
• What Do You Post To Your Page?

86. FaceBook
• What Do You Post To Your Page?
• Event notices, specials

87. FaceBook
• What Do You Post To Your Page?
• Event notices, specials
• Weather in the area

88. FaceBook
• What Do You Post To Your Page?
• Event notices, specials
• Weather in the area
• Videos and photos

89. FaceBook
• What Do You Post To Your Page?
• Event notices, specials
• Weather in the area
• Videos and photos
• Blog posts or links to articles

90. FaceBook
• What Do You Post To Your Page?
• Event notices, specials
• Weather in the area
• Videos and photos
• Blog posts or links to articles
• Answers to questions, email topics

91. FaceBook (Cont.)

92. FaceBook (Cont.)
• What Do You Post?

93. FaceBook (Cont.)
• What Do You Post?
• Stories about guests

94. FaceBook (Cont.)
• What Do You Post?
• Stories about guests
• Contests (requires tool like
Wildfire.com)

95. FaceBook (Cont.)
• What Do You Post?
• Stories about guests
• Contests (requires tool like
Wildfire.com)
• Trivia questions

96. FaceBook (Cont.)
• What Do You Post?
• Stories about guests
• Contests (requires tool like
Wildfire.com)
• Trivia questions
• Blog posts or links to articles

97. FaceBook Friends

98. FaceBook Friends
• How Do You Get More?

99. FaceBook Friends
• How Do You Get More?
• Use FB social plugin (see Developers link
at bottom of FB page)

100. FaceBook Friends
• How Do You Get More?
• Use FB social plugin (see Developers link
at bottom of FB page)
• Run FB ad campaign (see Advertising link
at bottom of FB page)

101. FaceBook Friends
• How Do You Get More?
• Use FB social plugin (see Developers link
at bottom of FB page)
• Run FB ad campaign (see Advertising link
at bottom of FB page)
• Contest (must use 3rd party)

102. FaceBook Friends
• How Do You Get More?
• Use FB social plugin (see Developers link
at bottom of FB page)
• Run FB ad campaign (see Advertising link
at bottom of FB page)
• Contest (must use 3rd party)
• Send guests an email

114. Search Engine
Optimization (SEO)

115. Search Engine
Optimization (SEO)
• How Does My Website Rank Well?

116. Search Engine
Optimization (SEO)
• How Does My Website Rank Well?
• Internal elements like text, page titles

117. Search Engine
Optimization (SEO)
• How Does My Website Rank Well?
• Internal elements like text, page titles
• External elements like links, citations

118. Search Engine
Optimization (SEO)
• How Does My Website Rank Well?
• Internal elements like text, page titles
• External elements like links, citations
• Local search is becoming more important

119. Search Engine
Optimization (SEO)
• How Does My Website Rank Well?
• Internal elements like text, page titles
• External elements like links, citations
• Local search is becoming more important
• Facebook activity can have an impact

120. Search Engine
Optimization (SEO)

121. Search Engine
Optimization (SEO)
• Internal Elements That Help Search Rank

122. Search Engine
Optimization (SEO)
• Internal Elements That Help Search Rank
• Well written content with appropriate
number of keywords

123. Search Engine
Optimization (SEO)
• Internal Elements That Help Search Rank
• Well written content with appropriate
number of keywords
• Page titles (up to 2 keywords, plus brand)

124. Search Engine
Optimization (SEO)
• Internal Elements That Help Search Rank
• Well written content with appropriate
number of keywords
• Page titles (up to 2 keywords, plus brand)
• Internal linking, url file names, address in
footer

125. Search Engine
Optimization (SEO)
• Internal Elements That Help Search Rank
• Well written content with appropriate
number of keywords
• Page titles (up to 2 keywords, plus brand)
• Internal linking, url file names, address in
footer
• Do the Google cache test

139. SEO (cont.)

140. SEO (cont.)
• Link Building Ways Heavily On Rank

141. SEO (cont.)
• Link Building Ways Heavily On Rank
• Search for competitor domain names in
quotes (ex. “ABCRVResort.com”)

142. SEO (cont.)
• Link Building Ways Heavily On Rank
• Search for competitor domain names in
quotes (ex. “ABCRVResort.com”)
• press releases (free-press-release.com)

143. SEO (cont.)
• Link Building Ways Heavily On Rank
• Search for competitor domain names in
quotes (ex. “ABCRVResort.com”)
• press releases (free-press-release.com)
• comment on blogs

144. SEO (cont.)
• Link Building Ways Heavily On Rank
• Search for competitor domain names in
quotes (ex. “ABCRVResort.com”)
• press releases (free-press-release.com)
• comment on blogs
• Use opensiteexplorer.org

153. Local SEO

154. Local SEO
• Almost As Important As Organic

155. Local SEO
• Almost As Important As Organic
• Search for competitor address in quotes
(ex. “123 Main St., City, State”)

156. Local SEO
• Almost As Important As Organic
• Search for competitor address in quotes
(ex. “123 Main St., City, State”)
• Submit to local search engines (Google,
Yahoo!, Bing)

157. Local SEO
• Almost As Important As Organic
• Search for competitor address in quotes
(ex. “123 Main St., City, State”)
• Submit to local search engines (Google,
Yahoo!, Bing)
• Submit to directories, review sites

158. Local SEO
• Almost As Important As Organic
• Search for competitor address in quotes
(ex. “123 Main St., City, State”)
• Submit to local search engines (Google,
Yahoo!, Bing)
• Submit to directories, review sites
• Make sure information is consistent

170. PPC Advertising

171. PPC Advertising
• Works As Compliment To SEO

172. PPC Advertising
• Works As Compliment To SEO
• Create buckets of keywords (30 to 50)

173. PPC Advertising
• Works As Compliment To SEO
• Create buckets of keywords (30 to 50)
• Write ads with keywords in mind

174. PPC Advertising
• Works As Compliment To SEO
• Create buckets of keywords (30 to 50)
• Write ads with keywords in mind
• Take user to appropriate page

175. PPC Advertising
• Works As Compliment To SEO
• Create buckets of keywords (30 to 50)
• Write ads with keywords in mind
• Take user to appropriate page
• Bid for best performing traffic, not
necessarily first

186. Time For Questions

187. Time For Questions
• How To Monitor Your Website Visitors’
Behavior With Google Analytics

188. Time For Questions
• How To Monitor Your Website Visitors’
Behavior With Google Analytics
• How To Interact With Them On Facebook

189. Time For Questions
• How To Monitor Your Website Visitors’
Behavior With Google Analytics
• How To Interact With Them On Facebook
• How To Improve Your Organic Search
Ranking

190. Time For Questions
• How To Monitor Your Website Visitors’
Behavior With Google Analytics
• How To Interact With Them On Facebook
• How To Improve Your Organic Search
Ranking
• How To Manage Pay-Per-Click

191. Where You Can Find
Out More

192. Where You Can Find
Out More
• facebook.com/jfbppc

193. Where You Can Find
Out More
• facebook.com/jfbppc
• twitter: @jbster13

194. Where You Can Find
Out More
• facebook.com/jfbppc
• twitter: @jbster13
• slideshare.net/
JohnBarron1