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How to get on the first page of google
- 1. Get on the First Page of Presented by: Lori J Highby – Keystone Click
- 2. Google The first place you most likely look for an answer to your question is Google.
- 3. Disclaimer There is NO guarantee ever that a website will be listed on the first page of Google, unless you are PAYING for AD PLACEMENT.
- 4. Quality Content SEARCH ENGINE HUMAN • Time visitor on page • Attention grabbing is longer • Proves you are the • Number of expert ‘advocates’ for your • Easy to read content (social • Adds value shares, links to, etc) • Original, fresh, • Original & recent relevant is exciting
- 5. The Complex Algorithm Content Linking On-Site • Targeted Keyphrases • Targeted Keyphrases • Title Tags • Anchor text • Quality • URL structure • Min. 300 words per page • Outbound links optimized • Heading Tags • Description Tag • Image Name/ Alt Tags • Blog Off-Site • Targeted Keyphrases • Targeted Keyphrases • Quality • Directories • Anchor text • Google Places • Social Media • Bing Local • Press Releases • Social Bookmarks • Guest Posts • Videos • .GOV & .EDU backlinks • Review products
- 6. Targeted Keyphrases Make a list of all keywords you think people would use to find your site Use Google Adwords or SEMRush to find related keywords and the competition with those keywords.
- 7. Targeted Keyphrases Keyphrase # of results in Google # of times searched locally in a month Structural Foam Molding 169,000 390 Plastic Manufacturing 141,000,000 14,800 Rotational Molding 661,000 6,600
- 8. On-Site Content Content On-Site • Targeted Keyphrases • Title Tags • Quality • Min. 300 words per page • Heading Tags • Description Tag • Image Name/ Alt Tags • Blog
- 9. On-Site Linking Linking On-Site • Targeted Keyphrases • Anchor text • URL structure • Outbound links optimized
- 10. Off-Site Content Content Off-Site • Targeted Keyphrases • Quality • Anchor text • Social Media • Press Releases • Guest Posts
- 11. Off-Site Linking Linking Off-Site • Targeted Keyphrases • Directories • Google Places • Social Bookmarks • Videos • .GOV & .EDU backlinks • Review products
- 12. Results: Quality Content + Quality Linking First Page of Google
- 13. Next Steps!! • Tailor keyphrases to your target audience • Identify areas on your site to improve content • Drive traffic to your website via quality links
Editor's Notes
- Don’t let others promise you top placement within Google. No one has control over the search engine rankings except Google. The PAID ads are the ones highlighted in this results page.We are focusing on the ORGANIC results, which is everything else on the page.
- Referencing Quality Content throughout my presentation – here is what it means…..
- Both on-site and off-site SEO must be done on a continual basis.One page per keyphraseThe algorithm for Google is very complex and is ALWAYS changing.My favorite saying the the SEO world is “Content is King, Linking is Queen” – everything really refers back to the original roots of content and linking in the SEO world.Here are a few items that factor into the complex algorithm.CONTENTTitle Tag – within each page should be description of page, within links as an attributeDescription Tag – URL Structure – use keywords vs numbers or queriesArchitecture – how the information on your site is organizedQuality – valuable, unique, compelling, resourceful information – BE THE EXPERTImages – utilize the ALT tag to describe the image & name the image using your keywords vs image1.jpgHeading Tags – eye catching headline – explains whats on the page (to both the SE and the user)LINKINGText links – are better than image links, keyword strengthBlog – builds your online footprint, backlinksSitemaps (3) – one for site visitors (people), one for search engines (spiders), image sitemapSocial Media – easily make your content go viral, builds backlinksGoogle – Google Places, Google+, Google Analytics, Google Adwords (keywords), Webmaster Tools
- ALL OF THE CATEGORIES HAVE ONE THING IN COMMON!!!TARGETED KEYPHRASESStart with single words, then combine into phrasesAdd words that best describe your product or serviceAsk family, friends, colleagues to help out as wellAsk current customers or your target audienceConsider human error (spelling mistakes)Consider localizing (Milwaukee Photographer)Consider variations of a word (photographer, photography, photographing)
- Identify the keyphrases that you want to show up for.GoogleAdwordsKeyword Analyzer toolsAvoid using industry jargon, unless your audience knows it (SEO vs how to get on google)Focus on the longtailkeyphrases versus the shorter one… plastic manufacturing vswisconsin plastic manufacturingTargeted Keyphrases – identify what keywords you want to show up in the search results withUse free resources online, such as Google Adwords to review keyword analyticsType in one phrase, and see level of competition, suggested keywords, total number of searchesFind a keyphrase with high volume of searches, but low to medium competition
- CONTENT – On-SiteTitle Tag – within each page should be description of page, within links as an attributeDescription Tag – URL Structure – use keywords vs numbers or queriesArchitecture – how the information on your site is organizedQuality – valuable, unique, compelling, resourceful information – BE THE EXPERTImages – utilize the ALT tag to describe the image & name the image using your keywords vs image1.jpgHeading Tags – eye catching headline – explains whats on the page (to both the SE and the user)Blog – builds your online footprint, backlinks
- LINKING– On-SiteQuality Content on your site will help others want to link back to youAnchor text – texts that links to your site – the keywords used in the actual linkURL Structure – use keywords vs numbers or queriesOutbound Links Optimized – you are helping out another site, but also being known as a resource, because you are sharing your knowledge to another site.Architecture – how the information on your site is organizedQuality – valuable, unique, compelling, resourceful information – BE THE EXPERTImages – utilize the ALT tag to describe the image & name the image using your keywords vs image1.jpgHeading Tags – eye catching headline – explains whats on the page (to both the SE and the user)LINKINGText links – are better than image links, keyword strengthBlog – builds your online footprint, backlinksSitemaps (3) – one for site visitors (people), one for search engines (spiders), image sitemapSocial Media – easily make your content go viral, builds backlinksGoogle – Google Places, Google+, Google Analytics, Google Adwords (keywords), Webmaster Tools
- CONTENT – Off-SiteQuality – shows the value that you offer, proves that you are the expert and drives trafficAnchor text – texts that links to your site – the keywords used in the actual linkSocial Media – LinkedIn, Twitter, Facebook, use your keywords as much as possible, related to your business on those sitesPress Releases & Guest Posts – submit content on other sites related to your targeted keyphrases
- LINKING– On-SiteQuality Content on your site will help others want to link back to youAnchor text – texts that links to your site – the keywords used in the actual linkURL Structure – use keywords vs numbers or queriesOutbound Links Optimized – you are helping out another site, but also being known as a resource, because you are sharing your knowledge to another site.Architecture – how the information on your site is organizedQuality – valuable, unique, compelling, resourceful information – BE THE EXPERTImages – utilize the ALT tag to describe the image & name the image using your keywords vs image1.jpgHeading Tags – eye catching headline – explains whats on the page (to both the SE and the user)LINKINGText links – are better than image links, keyword strengthBlog – builds your online footprint, backlinksSitemaps (3) – one for site visitors (people), one for search engines (spiders), image sitemapSocial Media – easily make your content go viral, builds backlinksGoogle – Google Places, Google+, Google Analytics, Google Adwords (keywords), Webmaster Tools
- Both on-site and off-site SEO must be done on a continual basis.One page per keyphraseThe algorithm for Google is very complex and is ALWAYS changing.My favorite saying the the SEO world is “Content is King, Linking is Queen” – everything really refers back to the original roots of content and linking in the SEO world.Here are a few items that factor into the complex algorithm.CONTENTTitle Tag – within each page should be description of page, within links as an attributeDescription Tag – URL Structure – use keywords vs numbers or queriesArchitecture – how the information on your site is organizedQuality – valuable, unique, compelling, resourceful information – BE THE EXPERTImages – utilize the ALT tag to describe the image & name the image using your keywords vs image1.jpgHeading Tags – eye catching headline – explains whats on the page (to both the SE and the user)LINKINGText links – are better than image links, keyword strengthBlog – builds your online footprint, backlinksSitemaps (3) – one for site visitors (people), one for search engines (spiders), image sitemapSocial Media – easily make your content go viral, builds backlinksGoogle – Google Places, Google+, Google Analytics, Google Adwords (keywords), Webmaster Tools