1. The document provides tips and resources for search engine optimization (SEO), including top SEO tools and resources, on-page and off-page optimization best practices, and a glossary of common SEO terms.
2. It lists the top 5 reasons to use SEO as high ROI, minimal risk, brand awareness, targeted traffic, and affordability.
3. Checklists are provided for on-page optimization factors like keywords, titles, and content, as well as off-page best practices like links, directories, and guest posting.
This document discusses search engine optimization (SEO) techniques. It defines key terms like SEM, SEO, and SERPs. SEM refers to search engine marketing, which includes SEO, paid placement, contextual advertising, and paid inclusion to promote websites. SEO is the process of improving website traffic by increasing natural search results rankings. The document contrasts black hat SEO, which manipulates search engines through hidden text, meta spam, comment spam, and other deceitful techniques, with white hat SEO, which follows search engine guidelines.
This document provides an overview of search engine optimization (SEO) techniques. It discusses what SEO is, why it is important, and covers on-page and off-page optimization strategies. Specific topics covered include on-page fixes, technical SEO, ranking factors, keyword research, myths and best practices. The document provides guidance on optimizing titles, meta descriptions, URLs, images and internal linking to improve a site's ranking in search engines.
Workshop #1: Introduction to Search Engines
Search engines (Google, Yahoo, etc.) are little hungry monsters that you constantly need to feed with keywords, presented in a logical manner, in order to get their attention! Search engines index Web pages individually. If one of your pages is successful (good positioning) for a given term, this does not mean that all of your website’s pages will fare as well. This workshop will address various techniques to follow in order to be successful with all of your pages. In order to do so, you must first understand how search engines work.
Workshop #2: Your Website’s Architecture
The architecture of a website has a considerable impact on search engine optimization efforts. A poor architecture will limit the number of pages found and indexed by robots, regardless of all the optimization efforts… they will simply be invisible. Robots love, and derive their primary sustenance, from text. The goal of stellar architecture is to provide text in a format that is simple and easy to read by robots. This website is aimed at content creators and will present various aspects of architecture that must be taken into account in order to reach this objective.
This document provides an overview of search engine optimization (SEO) best practices for on-page optimization, keyword research, competitive analysis, link building, and optimizing listings on Google Places. It discusses important on-page elements like title tags, meta descriptions, header tags, and internal linking. It also outlines tools for keyword research, analyzing competitors, and getting reviews/citations for Google Places. The overall aim is to help companies dominate their local SEO and ranking on Google.
451 Marketing provides search engine optimization (SEO) services. Their presentation covered introductory topics on SEO including the importance of search, the core components of SEO (code, content, connections), and technical on-page optimization strategies like optimizing titles, meta descriptions, and HTML tags. The presentation also discussed off-page factors like link building and recommended tools for SEO.
On-page SEO involves optimizing individual web pages on a website to improve rankings in search engines. It includes optimizing elements like page titles, meta descriptions, header tags, internal linking, keyword usage, and more. Done correctly, on-page SEO helps search engines understand what pages are about and determine their relative importance on a website.
A Website Analysis SEO Report. Full view of private details outlining 40 search engine ranking factors. Google SEO tips offered for the first time from SEO Expert, Randi Thornton. Website report is now open to the public.
This document discusses search engine optimization (SEO) techniques. It defines key terms like SEM, SEO, and SERPs. SEM refers to search engine marketing, which includes SEO, paid placement, contextual advertising, and paid inclusion to promote websites. SEO is the process of improving website traffic by increasing natural search results rankings. The document contrasts black hat SEO, which manipulates search engines through hidden text, meta spam, comment spam, and other deceitful techniques, with white hat SEO, which follows search engine guidelines.
This document provides an overview of search engine optimization (SEO) techniques. It discusses what SEO is, why it is important, and covers on-page and off-page optimization strategies. Specific topics covered include on-page fixes, technical SEO, ranking factors, keyword research, myths and best practices. The document provides guidance on optimizing titles, meta descriptions, URLs, images and internal linking to improve a site's ranking in search engines.
Workshop #1: Introduction to Search Engines
Search engines (Google, Yahoo, etc.) are little hungry monsters that you constantly need to feed with keywords, presented in a logical manner, in order to get their attention! Search engines index Web pages individually. If one of your pages is successful (good positioning) for a given term, this does not mean that all of your website’s pages will fare as well. This workshop will address various techniques to follow in order to be successful with all of your pages. In order to do so, you must first understand how search engines work.
Workshop #2: Your Website’s Architecture
The architecture of a website has a considerable impact on search engine optimization efforts. A poor architecture will limit the number of pages found and indexed by robots, regardless of all the optimization efforts… they will simply be invisible. Robots love, and derive their primary sustenance, from text. The goal of stellar architecture is to provide text in a format that is simple and easy to read by robots. This website is aimed at content creators and will present various aspects of architecture that must be taken into account in order to reach this objective.
This document provides an overview of search engine optimization (SEO) best practices for on-page optimization, keyword research, competitive analysis, link building, and optimizing listings on Google Places. It discusses important on-page elements like title tags, meta descriptions, header tags, and internal linking. It also outlines tools for keyword research, analyzing competitors, and getting reviews/citations for Google Places. The overall aim is to help companies dominate their local SEO and ranking on Google.
451 Marketing provides search engine optimization (SEO) services. Their presentation covered introductory topics on SEO including the importance of search, the core components of SEO (code, content, connections), and technical on-page optimization strategies like optimizing titles, meta descriptions, and HTML tags. The presentation also discussed off-page factors like link building and recommended tools for SEO.
On-page SEO involves optimizing individual web pages on a website to improve rankings in search engines. It includes optimizing elements like page titles, meta descriptions, header tags, internal linking, keyword usage, and more. Done correctly, on-page SEO helps search engines understand what pages are about and determine their relative importance on a website.
A Website Analysis SEO Report. Full view of private details outlining 40 search engine ranking factors. Google SEO tips offered for the first time from SEO Expert, Randi Thornton. Website report is now open to the public.
SEARCH ENGINE is a tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find Web sites which contain the information sought. Off-page SEO refers to techniques like link building, social bookmarking, article submission, press releases and more to improve a website's ranking in search engines. Successful off-page SEO brings more traffic to a website through relevant backlinks and connections to other online platforms.
The document analyzes the website http://dmdhronaaz.com and identifies several positive and negative factors affecting its search engine optimization and rankings. Positives include good content and page structure, but negatives include a new domain registration, lack of relevant inbound links, missing social media integration, and low keyword density. The analysis provides recommendations to improve targeted keywords, on-page elements like meta tags and images, and off-page elements such as blog posts, videos and links to increase traffic.
The document discusses how to optimize a website for search engines. It covers topics like search engine optimization (SEO), how search engines work, keyword research, link building, site navigation, and content optimization. The goal of SEO is to help a site rank higher in search engine results pages (SERPs) to drive more organic traffic from search engines like Google.
What is SEO ? (Search Engine Optimization) - Types of SEO and techniquesMohideen Kareem
What is SEO ? what types of seo ? how to rank your website in Google , Yahoo , Bing ? how to optimize a website , seo tips and tricks , seo techniques , how to do onpage and offpage optimization.
This document provides an overview of search engine optimization (SEO) fundamentals. It begins with an agenda and definitions of SEO and the difference between natural/organic search and paid search. It discusses click-through rates and how page ranking impacts traffic. The rest of the document covers the three pillars of SEO success: technical optimization, on-page optimization, and off-page optimization. It provides guidance on keyword research, optimizing page elements, building links, and more. Additional resources for continuing SEO learning are also listed.
This document provides tips and techniques for improving rankings in search engine results. It discusses optimizing websites for search engines through techniques like choosing relevant keywords, optimizing page structure and file names, using descriptive title and meta tags, and focusing on link popularity. It also recommends using tools to analyze search terms and referrers in website logs to guide optimization. Blogs are recommended as a way to regularly update content and increase relevant links and rankings. Overall the key strategies emphasized are understanding keywords, designing websites with searchability in mind, and continuously monitoring progress and search trends.
Website Analysis report of 4mantras CompanyNithin Kumar
This report analyzes the website 4mantras.com across several metrics including accessibility, content, marketing, technology, and social media presence. Some key findings include: the site is not fully accessible, content has not been updated in over 2 years, there are no incoming links, pages load slowly, social media influence is very low, and the site has a low global popularity ranking. The report provides specific analysis, opportunities for improvement, and recommendations to enhance the user experience and increase online visibility.
This document provides guidance for publishers on how to maximize visibility of their content on the web and in Google search results. It discusses how web search works, including how Google's bots crawl and index websites. It also covers topics like ensuring Google can find and index a site, using robots.txt files and meta tags to control what is indexed, and the importance of unique and useful content. The document recommends using tools in Google Webmaster Central and following best practices like thinking like a user to increase a site's visibility.
Kacha resort and spa koh chang Digital Marketinggigging2002
This document discusses internet marketing strategies for travel businesses. It outlines three key steps: 1) optimize the company website through search engine optimization techniques like keyword optimization of titles, descriptions and content; 2) use social media platforms like Facebook, YouTube, and TripAdvisor to engage customers and build the brand; 3) implement paid promotion strategies like pay-per-click advertising to drive traffic to the website and social media pages. The goal is to use both owned media like the website and earned social media, as well as paid promotion, to acquire new customers and engage existing customers online.
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
Website Content Worksheet for planning key SEO elements on each page of one's website. Delivered to Sacramento Valley Chapter California Association of Marriage and Family Therapists as part of a training session on Online Visibility
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
Mike Moran step by step search optimizationDaniel Nüüd
This document provides a 3-step process for search marketing success:
1. Get your site's pages indexed by search engines by removing barriers and creating site maps and lists.
2. Choose targeted keywords and optimize landing pages for each keyword by including the full keyword in titles and content.
3. Audit and optimize landing pages for keywords by including the keyword prominently and adding relevant internal and external links.
The document discusses digital publishing software called EverPub|Publisher. It provides an overview of the software's features such as customizable publisher homepages, author access controls, design customization, and widgets. Benefits include unlimited titles, built-in search engine optimization, daily data backups, and free software updates. Sample pages show how publishers can feature books, authors, and content. The document promotes EverPub|Publisher as a complete solution for publishers to build an online presence without additional costs as their business grows or as marketing strategies change.
The document outlines an introduction to search engine optimization (SEO) presentation. It discusses various on-page SEO optimization techniques including analyzing website structure and HTML, optimizing page titles, meta descriptions, headers, URLs, and keyword research. It also notes the importance of avoiding overly stuffing pages with keywords. Off-page optimization techniques like backlinks are also mentioned. The presentation covers analyzing a website for SEO, determining keywords, and the differences between on-page and off-page optimization.
The document is an SEO audit report that analyzes various aspects of a website's search engine optimization. It examines the domain information, hosting details, ability to be crawled, canonical issues, use of technologies like Flash, banned URLs, sitemaps, robots.txt file, status and indexing on search engines, on-page elements, keyword rankings, and social media presence. It then provides recommendations to improve the site's on-page and off-page SEO.
This document describes a system called UProRevs that aims to personalize web search results based on a user's profile and interests.
The system works as a filter that takes the results from a normal search engine like Google and re-ranks them based on their relevance to the user's profile. It generates user profiles based on information provided during registration, and updates the profiles over time based on the user's feedback on search results.
The system calculates relevance scores for search results by comparing the keywords in each web page to those in the user's profile. Results are displayed along with their relevance scores. As the user provides feedback, their profile is updated, allowing the system to continuously improve the personalization of search
SEO Content Creation 101 By LinchpinSEO for Small Business in ChicagoLinchpin SEO
This document provides an overview of SEO content strategies. It discusses what SEO is, defines different types of content, and outlines strategies for developing high-quality SEO content. These include conducting competitive analysis of keywords, using tools to find related keywords and content ideas, and creating in-depth articles with images, headings, and internal links to provide value for search engines and users. The goal is to produce content that search engines will rank highly and that users will find genuinely useful.
SEO (Search Engine Optimization) involves improving a website's visibility in organic search results. The document lists 5 reasons for using SEO - it has a high ROI, minimal risk, builds brand awareness, targets relevant traffic, and is affordable. It then provides tips for on-page SEO like keywords in titles and meta tags, and off-page SEO like guest posts, press releases, and directories. A glossary defines common SEO terms.
451 Marketing is a national communications agency that specializes in integrated public relations, social media, and search marketing campaigns. The presentation covered an introduction to SEO, including the importance of search engines, what SEO is and isn't, and its three core components - code, content, and connections. It provided tips on on-page SEO elements like keywords, titles, meta tags, and HTML optimization as well as off-page factors like link building.
SEARCH ENGINE is a tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find Web sites which contain the information sought. Off-page SEO refers to techniques like link building, social bookmarking, article submission, press releases and more to improve a website's ranking in search engines. Successful off-page SEO brings more traffic to a website through relevant backlinks and connections to other online platforms.
The document analyzes the website http://dmdhronaaz.com and identifies several positive and negative factors affecting its search engine optimization and rankings. Positives include good content and page structure, but negatives include a new domain registration, lack of relevant inbound links, missing social media integration, and low keyword density. The analysis provides recommendations to improve targeted keywords, on-page elements like meta tags and images, and off-page elements such as blog posts, videos and links to increase traffic.
The document discusses how to optimize a website for search engines. It covers topics like search engine optimization (SEO), how search engines work, keyword research, link building, site navigation, and content optimization. The goal of SEO is to help a site rank higher in search engine results pages (SERPs) to drive more organic traffic from search engines like Google.
What is SEO ? (Search Engine Optimization) - Types of SEO and techniquesMohideen Kareem
What is SEO ? what types of seo ? how to rank your website in Google , Yahoo , Bing ? how to optimize a website , seo tips and tricks , seo techniques , how to do onpage and offpage optimization.
This document provides an overview of search engine optimization (SEO) fundamentals. It begins with an agenda and definitions of SEO and the difference between natural/organic search and paid search. It discusses click-through rates and how page ranking impacts traffic. The rest of the document covers the three pillars of SEO success: technical optimization, on-page optimization, and off-page optimization. It provides guidance on keyword research, optimizing page elements, building links, and more. Additional resources for continuing SEO learning are also listed.
This document provides tips and techniques for improving rankings in search engine results. It discusses optimizing websites for search engines through techniques like choosing relevant keywords, optimizing page structure and file names, using descriptive title and meta tags, and focusing on link popularity. It also recommends using tools to analyze search terms and referrers in website logs to guide optimization. Blogs are recommended as a way to regularly update content and increase relevant links and rankings. Overall the key strategies emphasized are understanding keywords, designing websites with searchability in mind, and continuously monitoring progress and search trends.
Website Analysis report of 4mantras CompanyNithin Kumar
This report analyzes the website 4mantras.com across several metrics including accessibility, content, marketing, technology, and social media presence. Some key findings include: the site is not fully accessible, content has not been updated in over 2 years, there are no incoming links, pages load slowly, social media influence is very low, and the site has a low global popularity ranking. The report provides specific analysis, opportunities for improvement, and recommendations to enhance the user experience and increase online visibility.
This document provides guidance for publishers on how to maximize visibility of their content on the web and in Google search results. It discusses how web search works, including how Google's bots crawl and index websites. It also covers topics like ensuring Google can find and index a site, using robots.txt files and meta tags to control what is indexed, and the importance of unique and useful content. The document recommends using tools in Google Webmaster Central and following best practices like thinking like a user to increase a site's visibility.
Kacha resort and spa koh chang Digital Marketinggigging2002
This document discusses internet marketing strategies for travel businesses. It outlines three key steps: 1) optimize the company website through search engine optimization techniques like keyword optimization of titles, descriptions and content; 2) use social media platforms like Facebook, YouTube, and TripAdvisor to engage customers and build the brand; 3) implement paid promotion strategies like pay-per-click advertising to drive traffic to the website and social media pages. The goal is to use both owned media like the website and earned social media, as well as paid promotion, to acquire new customers and engage existing customers online.
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
Website Content Worksheet for planning key SEO elements on each page of one's website. Delivered to Sacramento Valley Chapter California Association of Marriage and Family Therapists as part of a training session on Online Visibility
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
Mike Moran step by step search optimizationDaniel Nüüd
This document provides a 3-step process for search marketing success:
1. Get your site's pages indexed by search engines by removing barriers and creating site maps and lists.
2. Choose targeted keywords and optimize landing pages for each keyword by including the full keyword in titles and content.
3. Audit and optimize landing pages for keywords by including the keyword prominently and adding relevant internal and external links.
The document discusses digital publishing software called EverPub|Publisher. It provides an overview of the software's features such as customizable publisher homepages, author access controls, design customization, and widgets. Benefits include unlimited titles, built-in search engine optimization, daily data backups, and free software updates. Sample pages show how publishers can feature books, authors, and content. The document promotes EverPub|Publisher as a complete solution for publishers to build an online presence without additional costs as their business grows or as marketing strategies change.
The document outlines an introduction to search engine optimization (SEO) presentation. It discusses various on-page SEO optimization techniques including analyzing website structure and HTML, optimizing page titles, meta descriptions, headers, URLs, and keyword research. It also notes the importance of avoiding overly stuffing pages with keywords. Off-page optimization techniques like backlinks are also mentioned. The presentation covers analyzing a website for SEO, determining keywords, and the differences between on-page and off-page optimization.
The document is an SEO audit report that analyzes various aspects of a website's search engine optimization. It examines the domain information, hosting details, ability to be crawled, canonical issues, use of technologies like Flash, banned URLs, sitemaps, robots.txt file, status and indexing on search engines, on-page elements, keyword rankings, and social media presence. It then provides recommendations to improve the site's on-page and off-page SEO.
This document describes a system called UProRevs that aims to personalize web search results based on a user's profile and interests.
The system works as a filter that takes the results from a normal search engine like Google and re-ranks them based on their relevance to the user's profile. It generates user profiles based on information provided during registration, and updates the profiles over time based on the user's feedback on search results.
The system calculates relevance scores for search results by comparing the keywords in each web page to those in the user's profile. Results are displayed along with their relevance scores. As the user provides feedback, their profile is updated, allowing the system to continuously improve the personalization of search
SEO Content Creation 101 By LinchpinSEO for Small Business in ChicagoLinchpin SEO
This document provides an overview of SEO content strategies. It discusses what SEO is, defines different types of content, and outlines strategies for developing high-quality SEO content. These include conducting competitive analysis of keywords, using tools to find related keywords and content ideas, and creating in-depth articles with images, headings, and internal links to provide value for search engines and users. The goal is to produce content that search engines will rank highly and that users will find genuinely useful.
SEO (Search Engine Optimization) involves improving a website's visibility in organic search results. The document lists 5 reasons for using SEO - it has a high ROI, minimal risk, builds brand awareness, targets relevant traffic, and is affordable. It then provides tips for on-page SEO like keywords in titles and meta tags, and off-page SEO like guest posts, press releases, and directories. A glossary defines common SEO terms.
451 Marketing is a national communications agency that specializes in integrated public relations, social media, and search marketing campaigns. The presentation covered an introduction to SEO, including the importance of search engines, what SEO is and isn't, and its three core components - code, content, and connections. It provided tips on on-page SEO elements like keywords, titles, meta tags, and HTML optimization as well as off-page factors like link building.
The importance of SEO in Internet MarketingConversacja
Basic SEO training course prepared for Stjerneskibet coworking space (Odense, Denmark).
Schedule:
SEO BASICS
Specific knowledge points include:
Learning how Google works
What search engines are looking for
Building a monthly SEO action plan
KEYPHRASE RESEARCH
Specific knowledge points include:
Understanding the importance of keyphrase research
Learning the keyphrase research tools
How to develop a per-page keyphrase strategy
CONTENT DEVELOPMENT TRAINING
Specific knowledge points include:
Specific SEO writing best practices
Important places to include your main keywords
How to edit existing text for keyphrases
This document provides an overview of search engine optimization (SEO) concepts. It discusses how search engines work by having robots gather text from websites to analyze and index. It explains that SEO aims to increase traffic by optimizing how websites rank in organic search results. Key factors that influence organic ranking are discussed, like keyword placement, meta tags, links from other sites, and ensuring content is accessible to robots. The document warns against manipulation techniques like cloaking, duplicate content, excessive keyword stuffing, or invisible text, which can negatively impact organic ranking. The goal of SEO is to provide the best experience for users of search engines.
seo-search engine optimization,to increase the page rank on search engines and make website visible on google,yahoo,bing,etc.on page and off page are the two types of seo.SEO may be paid or free.
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results
SEO is search engine optimization means it deals with search engines like GOOGLE,Yahoo,Bing,etc.When you have a website or a web page,then there is a big problem is that how to make it visible on search engines top 10 results means on first page.The solution to this problem is SEO.
Learn and understand the basics of Search Engine Optimization, why companies should opt for SEO strategy, and how it helps in the long run. This presentation is focused on those learners who have heard this term SEO for first time.
This document provides information about search engine optimization (SEO) techniques. It discusses key SEO strategies like keyword research, on-page optimization with keywords and metadata, link building, content generation, and technical SEO best practices. The document also lists the 10 essential SEO strategies including writing good content, keyword research, on-page keyword optimization, link building, site structuring, analytics, keeping updated on SEO, avoiding blackhat techniques, duplicate content issues, and optimizing meta descriptions and keywords.
This document provides an overview of search engine optimization (SEO) best practices for blogs. It discusses the key on-page elements that impact ranking, such as title tags, meta descriptions, header tags, keyword density, URLs and internal linking. It also covers off-page factors like link building, linkbait strategies, and using analytics to elevate popularity. The document aims to help blogs rank well in search engines by optimizing both on-page and off-page SEO techniques.
This document provides information on search engines, including what they are, the oldest search engines, types of search engines, SEO, how to identify unindexed URLs, advantages and key factors of SEO, how to prepare and optimize sites for SEO, link building best practices, Google algorithm updates, keyword research, meta tags, robots.txt files, and how to analyze competitors. It discusses topics like search engine optimization, link building, local SEO, content optimization, and more.
This document provides strategies for becoming a creative and profitable online presence. It discusses key internet marketing strategies like search engine optimization (SEO) and search engine marketing (SEM). It covers defining SEO and SEM, top search engines, domain names, keywords, titles, meta tags, and other on-page optimization techniques. It also discusses link building, submitting sites to search engines, and paid placement strategies. The document aims to help users understand how to maximize organic search rankings and paid search opportunities to drive traffic to their website.
Have you invested in an SEO (search engine optimization) agency or worked to enhance your SEO efforts in-house? Or, are you just experimenting with search for the first time? Understanding the key elements to successful search optimization campaigns is crucial to ensuring that you are visible to your clients online. It not only helps to increase your site traffic and but can help you to increase sales and grow your business over time.
This workshop by Francis Skipper teaches the 10 steps any marketer or business owner can take to ensure that their website is optimized for search. Content to include review of on and off-page ranking factors, Google Analytics, webmaster tools, and server logs.
Search Engine Optimization Ranking FactorsGerry Grant
SEO – How to use Social Media for search engine optimization success.
Search Engine Optimization Workshop by Gerry Grant – Search-Optimization.com
| Microsoft Store | Orange County California
This document provides strategies for becoming a creative and profitable online presence. It discusses the differences between offline and online businesses and some key internet marketing statistics. It then covers the site building process and important issues to address like search engine optimization (SEO), search engine marketing (SEM), brand recognition, and definitions of common online marketing terms. Specific SEO techniques are outlined like keywords, links, titles, and submissions. Paid search marketing options through search engines are also reviewed. The document concludes with recommendations to undertake both SEO and SEM for online business success.
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
This document provides information on how to properly analyze a website for search engine optimization (SEO) purposes. It discusses key aspects of on-page optimization that should be analyzed, including coding elements like URLs, Google Analytics implementation, and page speed, as well as content elements like titles, meta descriptions and headings. The document also provides background information on search engines, SEO, and ranking factors to help inform the audit process.
This document contains information about Khirulnizam Abd Rahman, including his contact details and an overview of search engine optimization (SEO) techniques. It discusses SEO definitions, indexing, natural listings, the importance of SEO, and 10 essential SEO practices. Key topics covered include keywords, meta tags, URLs, links, content generation, and analyzing site performance. The document provides guidance on optimizing a website to increase its visibility in search engines.
Search engine optimization (SEO) involves designing web pages to maximize the chance they appear at the top of search engine results for selected keywords. It is an iterative process that requires understanding how search engines work and using both technical and content-based methods to improve rankings. Key factors for SEO success include optimizing a site for crawlability, focusing on relevant and popular keywords, building internal and external links, and creating high-quality, keyword-rich content. Proper SEO implementation requires ongoing measurement and adjustment to a dynamic search engine environment.
1. SEO C H E A T S H E E T (Search Engine Optimization)
SEO TIPS
Search Engine Optimization (SEO) is the process of improving the visibility of a
website or a web page in search engines via the “natural” or un-paid (“organic”
or “algorithmic”) search results.
5 Reasons to Use SEO
1 High Return on Investment
On average SEO carries the highest return on investment of any
Top SEO Resources
• SEOBook.com
form of marketing. • SearchEngineLand.com
2
• SEOmoz.org
Minimal Risk • SEOTrainingDojo.com
There’s no such thing as click fraud in SEO.
Pay per click on the other hand is strife with click fraud.
Top SEO Tools
3 Brand Awareness
By being at the top of the search engines your company name
• SEOQuake.com
• RavenTools.com
will be seen much more frequently. • SEMRush.com
• MajesticSEO.com
4 Targeted Traffic
If your website comes up for keyword phrases that are highly relevant
• Link-Assistant.com
• SpyFu.com
to your business your traffic will be very qualified potential customers. • Quantcast.com
• Adwords.Google.com/select/
5 Affordability
Compared to other forms of marketing SEO is cheap. Once the
KeywordToolExternal
• Google.com/Webmasters/Tools
on-page factors are set the only reoccurring cost is link building. • WordTracker.com
• XML-Sitemaps.com
• WebsiteGrader.com
Didn’t get the information you wanted?
More FREE Inbound Marketing Resources are just one click or scan away!
Facebook Twitter GeoSocial Sales Linkedin SEO Mobile Presence for
Cheat Sheet Cheat Sheet Cheat Sheet Cheat Sheet Cheat Sheet Cheat Sheet Business Guide Plus More! ims.kunocreative.com
2. On-Page SEO Checklist
Assign a primary keyword phrase for your page.
Pages should contain no less than 250 words and no more than 1000.
The primary keyword or keyword phrase should appear in the first and last sentence
of the content produced for the page.
Put your keyword phrase in the page title, meta description, meta keywords, H1 and Alt text.
Your primary keyword phrase should be at a saturation rate of 3-7%
Since 80% of internet users are skimmers it is always good to include short bulleted lists.
This is also a very good way to add keywords to your content if you’re struggling to add a few.
Bold your primary keyword or keyword phrase one time in your content.
Include at least one image per page and assign alt text with the primary keyword phrase in it.
If you include links that link to an internal page in your content make sure the anchor text is the
primary keyword or keyword phrase assigned to that page. Don’t put too many links in your content.
It can be distracting. A general rule of thumb: One link per bullet or number if your content has a list,
and/or one link per paragraph.
Put the primary keyword phrase in the URL – “www.primarykeywordphrase.com”
or “www.yourcompanyname.com/primarykeywordphrase”
On-Page
Factors Calculating Keyword
Order of Importance Saturation Rate
1) URL Example keyword phrase = Ford Mustang Tires
2) Page Title # of total words on page = 600
3) Alt Text # of words in keyword phrase = 3
600 ÷ 3 = 200
4) Meta Data # of times key word phrase is in content = 10
5) Header Tags 10 ÷ 200 = 5%
6) Content
SEO C H E A T S H E E T
kunocreative.com
(Search Engine Optimization) facebook.com/kunocreative
twitter.com/kuno
linkedin.com/company/kuno-creative
3. Off-Page SEO
BEST PRACTICES
(Link Building)
Produce high quality content that positions you and/or your Guest post on other’s blogs. If you post to someone else’s blog
company as an industry thought leader. Make sure your content is geared you have every right to link to supporting content on your blog or website.
towards one of two things or both – solving problems and entertaining. The more you guest blog the more backlinks you’ll develop.
Do competitive research with SEO Quake. This tool will Invite people to post on your blog. If you have a guest post
allow you to look at your competitor’s backlinks so that you can duplicate on your blog your guest will help promote the content. This process will
as many as possible. You won’t be able to duplicate them all, but you introduce new people to your blog and create great natural backlinks.
should duplicate the ones you can.
Make your site easy to bookmark and share. These are
Issue press releases. Press releases tend to get picked up by backlinks. There are dozens of websites that offer free share buttons for
multiple websites across the internet. Additionally, press release sites you to customize and drop on a website. Your content has the potential of
tend to have lots of authority. being in front of many more eyeballs if you do.
Directories – There are thousands of website, blog and local
directories that allow you to submit your website or RSS feed.
Take advantage of them.
Higher Cost >>
1 Word Phrases Long Tail
SEO
(orchid)
2 Word Phrases
<< Lower Cost
(orchid care)
3+ Word Phrases
LONG TAIL
(indoor orchid care)
<< Lower Conversion Higher Conversion >>
SEO C H E A T S H E E T
kunocreative.com
(Search Engine Optimization) facebook.com/kunocreative
twitter.com/kuno
linkedin.com/company/kuno-creative
4. Glossary of SEO Terms
Alt Tag – Blind people and search engines are not able to distinguish Meta Description – Is a sentence or two that describe the
what content is represented by an image. Using an image alt tag allows contents of a web page.
you to help screen readers and search engines understand the function of
an image by providing a text equivalent for the object. Meta Keywords – Are a list of words that are relevant to the
contents of a web page.
Anchor Text – The text that a user would click on to follow a link. If
the link is an image the alt tag will serve as the anchor text. Natural Search Results – (See Organic Search Results)
Authority – The term used to define how much equity a website has Nofollow Links – Is an attribute used to prevent a link from
to the search engines. Five important factors associated with a website’s passing link authority.
authority are how many other websites link to said website, the authority
of websites that do link to said website, website age, traffic trends and
numbers, and the length of time the URL was purchased for. Organic Search Results – Major search engines have paid
listings and unpaid listings. The unpaid listings are called the organic
search results.
Backlink – (See Inbound Link)
Outbound Link – A link pointing from one website to another.
Black Hat – These are techniques used by some SEO practitioners Outbound refers to a link from your website to another.
to trick the search engines into ranking their websites higher in the search
engines. These tactics go against the recommended guidelines of the
search engines. If a search engine catches a black hat website it can Page Rank – Is the value from zero to 10 that Google assigns
be pulled from the index and not show up at all. to a webpage based on the page’s perceived authority.
Duplicate Content – Content which is an exact duplicate Redirect – The method of alerting browsers and search engines
of existing content or near duplicate in nature. that a page’s location has moved.
External Link – A Link that goes to a different website. Saturation Rate – The percentage rate to which a particular
keyword phrase exists in relation to other words.
Headings – The heading element briefly describes the subject of
the section it introduces. Heading elements go from H1 to H6 with the SERPs – This is an acronym that stands for Search Engine
lower numbered headings being most important. Results Page.
Inbound Link – A link pointing from one website to another. Site Map – A page on a website that has a link to all of the pages on
Inbound refers to a link to your website that website.
Internal Link – A link from one page on a website to another page Stop Words – Very common words that provide no value in a search
on the same website. query. (Examples include: a, be, the, was, to is, etc.)
Keyword – Can be one or several words (phrase) that the webmaster White Hat – SEO tactics that abide by the recommended guidelines
wishes to rank for. of search engines.
Link Building – The process of creating and encouraging new XML Sitemap – Stands for Extensible Markup Language Sitemap.
inbound links. This is a feed that you can submit to Google and Bing that informs them
of an update to your site.
Long Tail – A keyword phrase that contains at least three words.
36901 American Way, Suite 2A, Avon, OH 44011
Phone: (440) 934-3690 Toll-free: (800) 303-0806
kunocreative.com
facebook.com/kunocreative
twitter.com/kuno
linkedin.com/company/kuno-creative