Links are the currency of the search engines. Without good inbound links to your web site, your search engine optimization (SEO) efforts will be in vain.
Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire and shows us the way to great search engine rankings.
What Will You Learn?
•Google's PageRank score: red herring or useful metric?
•What makes a link valuable or not
•Creative strategies for building link-worthy content
•What works when approaching webmasters with link requests
•Dangers and pitfalls of buying or bartering links
•The power of anchor text and how best to leverage it
•The role of authorities, hubs, and topical relevance
•How to leverage blogs and social media for link building
Impact of Google’s Panda Update on Content | SEO.com webinar 4-19-12SEO.com
Our presentation deck from our #SEOwebinar "Impact of Google’s Panda Update on Content"
You can also view the recording of the webinar here. http://www.seo.com/webinars/impact-googles-panda-update-content/
In this presentation 10 Top Tips for a High Search engine Ranking will be outlined.
The advice in this presentation should help site owners attain better rankings for the sites they are promoting.
Information Discovery and Search Strategies for Evidence-Based ResearchDavid Nzoputa Ofili
This event was on May 2, 2017 at Wesley University, Ondo State, Nigeria. I trained the university's staff (academic and non-academic) on "Information Discovery and Search Strategies for Evidence-Based Research" in an information/digital literacy session.
Links are the currency of the search engines. Without good inbound links to your web site, your search engine optimization (SEO) efforts will be in vain.
Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire and shows us the way to great search engine rankings.
What Will You Learn?
•Google's PageRank score: red herring or useful metric?
•What makes a link valuable or not
•Creative strategies for building link-worthy content
•What works when approaching webmasters with link requests
•Dangers and pitfalls of buying or bartering links
•The power of anchor text and how best to leverage it
•The role of authorities, hubs, and topical relevance
•How to leverage blogs and social media for link building
Impact of Google’s Panda Update on Content | SEO.com webinar 4-19-12SEO.com
Our presentation deck from our #SEOwebinar "Impact of Google’s Panda Update on Content"
You can also view the recording of the webinar here. http://www.seo.com/webinars/impact-googles-panda-update-content/
In this presentation 10 Top Tips for a High Search engine Ranking will be outlined.
The advice in this presentation should help site owners attain better rankings for the sites they are promoting.
Information Discovery and Search Strategies for Evidence-Based ResearchDavid Nzoputa Ofili
This event was on May 2, 2017 at Wesley University, Ondo State, Nigeria. I trained the university's staff (academic and non-academic) on "Information Discovery and Search Strategies for Evidence-Based Research" in an information/digital literacy session.
With the increasing importance that algorithms play in determining the visibility of digital content, ensuring that your research can compete in the attention economy is essential to increasing its impact. In this workshop, we will examine the factors that contribute to relevance weighting in search engines and compare known differences between major algorithms. We will also look at several strategies for influencing these rankings by optimizing your PDFs and websites for the bots that map the web. Lastly, you'll be introduced to a toolkit of web applications that will help increase the visibility of their academic web footprint.
The Reason Behind Semantic SEO: Why does Google Avoid the Word PageRank?Koray Tugberk GUBUR
This article delves into the concepts of Semantic SEO, Topical Authority, and PageRank, exploring their relationships and how they benefit both website owners and search engines. By leveraging Natural Language Processing (NLP) techniques, Semantic SEO improves search engine comprehension of content and enhances user experience, ultimately leading to better search results.
In the ever-evolving world of Search Engine Optimization (SEO), understanding the intricate connections between Semantic SEO, Topical Authority, and PageRank is crucial for webmasters, content creators, and marketers. These concepts play a vital role in enhancing the visibility and relevance of websites in search results.
Semantic SEO: Going Beyond Keywords
Semantic SEO involves optimizing content by focusing on the meaning and context of words, phrases, and sentences rather than merely targeting specific keywords. This is achieved through NLP techniques such as topic modeling, sentiment analysis, and entity recognition, which allow search engines to comprehend the true essence of content.
Topical Authority: Establishing Expertise and Trustworthiness
Topical Authority refers to the perceived expertise of a website or content creator in a specific subject area. By producing high-quality, relevant, and in-depth content, websites can establish themselves as authorities, earning the trust of both users and search engines. This translates into higher search rankings and increased visibility.
PageRank: Measuring the Importance of Webpages
PageRank is an algorithm used by Google to determine the significance of a webpage by analyzing the quality and quantity of its inbound links. A higher PageRank implies that a website is more authoritative and valuable, thus warranting a better position in search results.
The Interrelation of Semantic SEO, Topical Authority, and PageRank
Semantic SEO, Topical Authority, and PageRank are interconnected concepts that work in tandem to improve a website's search performance. By focusing on Semantic SEO, content creators can enhance their Topical Authority and establish a solid online presence. This, in turn, can lead to higher PageRank and improved search visibility.
The Benefits of Semantic SEO for Search Engines
Semantic SEO not only benefits website owners but also search engines by reducing the cost of understanding documents. With the help of NLP techniques, search engines can efficiently analyze and comprehend content, making it easier to identify and index relevant webpages. This ultimately leads to more accurate search results and a better user experience.
In conclusion, embracing Semantic SEO, Topical Authority, and PageRank is essential for achieving higher search rankings and increased online visibility. By leveraging NLP techniques, Semantic SEO offers a more sophisticated and efficient approach to understanding and optimizing content, ultimately benefiting both website owners and search engines.
Content strategy tips: find topics, research keywords, generate content that connects, grow your email list, share through social media and measure everything! This presentation was given by Andy on 3/27/13 at Orbit's monthly open house, Wine & Web.
The Beginner's Guide to Blog Optimization & Content PromotionRyan Stewart
In just 6 months I was able to take my AGENCY blog from 0 - 40,000 Pageviews.
In this presentation, I walk through the exact tips any beginning blogger or content creator can follow to start having success with content creation, content promotion, organic search (SEO) and driving more traffic to their blog.
Participants will learn about the history and driving principles of the ISSN. After reviewing the ISSN Global School Design Model participants will learn the ISSN approach to curriculum, instruction, and assessment: the Graduate Performance System (GPS). Importantly, participants will be introduced to valuable resources designed to help transform teaching and learning while preparing students for college, career, and global citizenship.
Deeper Learning through Global CollaborationHonor Moorman
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Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
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Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
3. General tips
• Everything is searchable.
• Nothing stays constant on the web.
• Control + F is very useful.
• Advanced Search and Preferences are available with each
product.
• RSS is also available.
• Just about every product has a team blog.
7. Start Your Engines Which Link Do I Follow? Believe It or Not?
The Keys to Search City Your Search Tool Box Advanced Search Squad
Quick Finds Advanced Advantage Search Summit
15. Topic: Understanding Search What do your search
results say?
Can you assign a description to each numeral
above?
16. Topic: Understanding Search What do your search
results say?
1. The title: The first line of any search result is the title of the webpage.
2. The snippet: A description of or an excerpt from the webpage.
3. The URL: The webpage's address.
4. Cached link: A link to an earlier version of this page. Click here if the page
you wanted isn't available.
19. Topic: Understanding Search What link should I
follow?
What do these concepts and search features mean?
How can they help you decide which link to follow?
• Page rank and index
• Statistics bar
• Dictionary definitions
• Search results
• Sponsored Links
discussion
20. Topic: Understanding Search What link should I
follow?
Organic (or natural) search Sponsored Links
results (Advertising)
21. Topic: Understanding Search What link should I
follow?
What do these search features mean?
How can they help you decide which link to follow?
• Search Results
• Sponsored Links
discussion
22. Topic: Understanding Search What do these
links tell us?
Prediction
Before you click on the search result link, make an
initial judgment:
How do I know if this information source valid?
• Check the URL
• Read the domain
• Analysis of the snippet
• Popularity (statistics)
• Other - related links, sponsored links etc
discussion
26. Tips
Topic: Understanding Search
• Get multiple answers.
• Always check your
Assessing Credibility
answers.
What is the diameter of the earth?
27. Tip
Topic: Understanding Search Get multiple answers.
Search with obvious terms: [ diameter of the earth ]
But Get multiple answers by looking at different sites.
Depending on which one you choose, you’ll get somewhat
different answers!
• Site #1: 7,926.41 miles
• Site #2: 12,756 km
• Site #3: 12,756.3 km
• Site #4: 7,900 miles
What are some possible reasons for the differences?
Practice
28. ► Credibility
• We all want to teach it… but how?
• Credibility = trustworthiness + expertise
o Oh yeah… it’s also socially contextualized: What’s
credible to you might not be credible to another social
group.
• A large part of learning how to judge as credible is…
o What does your social group recognize as credible?
A large part of this is name recognition.
NYTimes v. Fox v. CNN…
Folger Shakespeare Library v. Renaissance Pleasure Faire v.
LARPers. …
29. How else do you judge
Topic: Understanding Search the credibility of
Assessing Credibility a web page?
Strategies to determine trustworthy and expertise:
• The URL (Is it from a place you’ve heard of before?)
• Type of page (Is it someone’s personal page? e.g., Geocities, aol.com)
• Type of domain (.eduis more believable than many others)
• Where (Is it hosted in another country? e.g., .ru.cn.izetc.)
• Check the “About” section. (Is the web page affiliated with a place you’ve
heard?)
• Is there a date and author?
• Look up the author in Google (usually need to use double quotes)
• Why was the page put on the web? (to inform?, to convince? who's point
of view?)
* Tips by Daniel M. Russell, Google Search Quality Team
30. Tip
Topic: Understanding Search
Always check your
answers
How can you tell if something is credible?
Believe it or not
Use Google search to complete the following test on one or
more of your search results pages about the diameter of the
earth:
Check links pointing TO the page:
use: [ link: <URL> ], e.g [ link:www.ufos-alien.uk ]
Check the page and site on Alexa.com
use: www.alexa.com – look on the “Site overview” and “Traffic”
Check links pointing OUT from the page:
• use: www.linkvendor.com/seo-tools/outbound-links.html
31.
32.
33.
34. Believe it or not?
Did NASA fake the moon landing?
Advanced
35. Topic: Understanding Search
Did NASA fake the moon landing?
Conduct the search below (use those exact terms):
Practice
36. Example:
Did NASA fake the moon landing?
• [ lunar landing hoax ]
• Click on first result:
www.ufosaliens.co.uk/cosmicapollo.html
37. Name recognition is
Topic: Understanding Search important to assessing
credibility
If you know something about the
authors is it more believeable?
38. Heuristics to check credibility
• Look at the contact info for website
o usually on the home page, not a deep linked page
• Look at ads that run on the site
o what do they tell you about the content / operator?
• Use the link operator:
[ link:www.ufos-aliens.co.uk ]
to see what other web sites link to this site
39. Find out who owns the site…
• [ whois ufos-aliens.co.uk ] – handy Google Onebox
• www.networksolutions.com/whois/index.jsp
• www.internic.net/ -- look under “Whois Search
Results”
Report for:
ufos-aliens.co.uk
40.
41. Looking for plagarism
• This is a perfect use of double quote:
o Look for a “low probability phrase or sentence”
o That is, something that seems unique and NOT likely to
be a common phrase that would occur naturally
• Note that many low-quality sites completely copy
content
o Strategy: Look for duplicated content
• Note that many times an inaccurate story will be
duplicated from news-story to news-story.
(Also true for low-quality email messages that spread rumors.)
42. • Example from:
http://www.indiana.edu/~istd/examples.html
Common
phrase
Uncommon
phrase
[ “first technology was the primitive
modes” ]
48. Tips for selecting
Topic: Search Techniques
keywords
Think how the
1
Describe what you
2
page you are
need with as few
looking for will
terms as possible.
be written.
Use the words
3
that are most Choose
4
likely to appear descriptive
on the page. words.
49. How to find those
Topic: Search Techniques perfect "keys"
1. What is it I’m looking for? (think about common keywords)
2. How would someone else talk about it? (what words would they use? how
would THEY describe it?)
3. Which of those terms would be most common?
4. Which of those terms would be very specialized to this topic?
5. What kind of thing would make me happy? (do I want a single web page, a
definition, a collection, an image.... or …?)
You try it!
50. Keyword Search
Topic: Search Techniques Challenge
Select one class topic_____________________
In teams, brainstorm 5 keywords for topic
Quickly place keywords into a Google Form (or write down)
Compare choices of keywords between the teams
Vote for the best
Now try them in the search box.
54. How should I search?
Topic: Search Techniques
Search tools: What matters / What doesn't matter
1.Brainstorm keywords
2.Prioritize keywords to use first
3.Reorder keywords / add more keywords
4.Try capitalization variations and punctuation
discussion
55. What if I don't know much
Topic: Search Techniques about my topic?
Search tools: Spell check and Did you mean?
discussion
56. Try some variations to
Topic: Search Techniques your search terms
Search tools: Synonyms and the "~" tilde operator
Try this first: [car engine]
Then try: [~car engine]
discussion
57. Excluding words from a
Topic: Search Techniques search
salsa recipe -tomatoes
Don't forget: No
space between the
minus and the
word to exclude! discussion
58. Seeing results only for an
Topic: Search Techniques exact phrase
"XXX YYY ZZZ"
Note: Quotations are
rarely needed! Used them
only when absolutely
necessary.
64. What media do you see in
Topic: Universal Search these search results?
discussion
What are the benefits of
blending different kinds of
results in search results?
77. Summary
• exclusion: use minus symbol without a space in front of a
search term, e.g salsa -dance
• numeric range: use two numeric parameters with two dots
in between, e.g. nobel peace prize winners 1980..2009
• related: use related: plus the url of a web site, e.g
related:nytimes.com
81. More Operators
Topic: Advanced Search
Try the following searches on Google ...
inurl:nanotechnology
intitle:nanotechnology
What do the inurl and intitle operators do?
107. The REAL takeaway..
• Have a research stance…
• Make research be a part of everything you do
• Teach this attitude to your students
• Plan on learning new skills
o Nothing stays constant on the web
o Search engines continually improving
o New search tools / new
o Get an Alert for the Official Google Blog
(easiest way to stay up-to-date on our not-very-well advertised
features)
Go over why Search is&#xA0; important for literacy skills
Closing slide
Discuss lesson authoring, importance of teaching search in the classroom and lesson URLs
Discuss structure of lessons - Each lesson comes with a&#xA0;
Overview,
Objectives
materials
Instructions
Related links
Evaluation
Standards &
presentation you can use for students
&#xA0;
You can jump in where you want and mix & match.
First set of three lessons
&#xA0;
Understanding search engines and how they work
Lesson A1 -&#xA0;
When to teach - at beginning of school year or beginning of first search project
Highlights - Reading Snipits
&#xA0;
Evaluation - Write your own snipt
Lesson A2
When to teach - when students are perplexed as they search or taking up too much time in the search process
Highlights - How does Google Work?
&#xA0;
Evaluation - students create their own search videos
&#xA0;Lesson A3
When to teach - when you ask students for a bibliography or a question comes up about the validity of a source.
Highlights - Looking a hoax sites, credibility and trustworthyness.
&#xA0;
Evaluation - students look at and then invent hoax sites.
Strategies to determine trustworthy and expertise:&#xA0;
The URL (Is it from a place you&#x2019;ve heard of before?)
Type of page (Is it someone&#x2019;s personal page? e.g., Geocities, aol.com)
Type of domain (.eduis more believable than many others)&#xA0;
Where (Is it hosted in another country? &#xA0;e.g., .ru.cn.izetc.)&#xA0;
Check the &#x201C;About&#x201D; section. (Is the web page affiliated with a place you&#x2019;ve heard?)
Is there a date and author?
Look up the author in Google (usually need to use double quotes)
Why was the page put on the web? (to inform?, to convince? who's point of view?)
Level 2 - three lessons
Focusing on Key word seaching
Lesson B2
When to teach - students have big search project or paper
Highlights - Wonderwheel and synonyms
&#xA0;
Evaluation - find a topic and do the 5 step process
Lesson B3
When to teach - with a classroom inquiry or media project
Highlights -Options in Google Search
&#xA0;
Evaluation - fore topmast studding sail - mast challenge
Third set of lessons focusing on tools, tips and techniques
Lesson C1
When to teach -When the students need quick and specific tips
Highlights - a scavenger hunt
&#xA0;
Evaluation - search bingo
15 Second Search Videos:
&#xA0;
http://www.youtube.com/view_play_list?p=B3A7CCFD7CD5CF09
Or:
http://bit.ly/15second
Lesson C2
When to teach - when students need to do query refinements
Highlights - Related searches
&#xA0;
Evaluation - Search Features product produced to teach the class about each feature.
&#xA0;
&#xA0;
&#xA0;
&#xA0;
&#xA0;
&#xA0;
Lesson c3
Long term project based learning
Highlights -usage rights, file type
&#xA0;
Evaluation - analyze a trend
Fun tips for the audience
Show Image swirl
http://image-swirl.googlelabs.com/