Brian Combs gave a presentation on supercharging a local business through local search engine optimization. He discussed determining keywords, optimizing listings on Google Places, Yahoo Local, and Bing Local, optimizing the business website, building citations and links, managing online reviews, and other local SEO best practices. The presentation provided a comprehensive overview of conducting local SEO and managing a business's online local presence.
A comprehensive overview to help small business owners plan their web design project. Download the companion workbook here: https://roundpeg.biz/2017/11/website-workout-plan/
SEO, Linking & Authorship for Small BusinessesLoren Baker
Integrate tactics such as linking, blogging, publishing, authorship markup and technical SEO into your overall online marketing mix; whether a small business or an enterprise.
A comprehensive overview to help small business owners plan their web design project. Download the companion workbook here: https://roundpeg.biz/2017/11/website-workout-plan/
SEO, Linking & Authorship for Small BusinessesLoren Baker
Integrate tactics such as linking, blogging, publishing, authorship markup and technical SEO into your overall online marketing mix; whether a small business or an enterprise.
doit marketing, doit-marketing, do it marketing:
http://www.doitmarketing.com
Website Redesign for marketing results. Special Report by Hubspot. Includes 7 specific website redesign tips for more effective small business marketing websites.
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
Every organization needs leads. The web provides an open opportunity to generate those leads. Learn about how to improve your lead generation with web techniques.
Slides from my presentation on how small businesses and non-profits can improve their search engine visibility and drive more qualified leads to their site.
How To Maximize Local Search Traffic This Holiday SeasonRio SEO
Based on the latest Pigeon update, Rio SEO’s retailers saw a 20% increase in online traffic from search above last season. With the holidays just around the corner, it’s time to make sure yourlocal search strategy is utilizing best practice SEO and user experience.
In this webinar Bill Connard will give you some tips and tactics to follow to insure your visitors have the best user experience.
Join our webinar to learn the following:
• 5 essential elements for user experience success
• The 10 on-page SEO best practices to follow
• Reporting and KPIs that you should be measuring
Denver ISS Digital Marketing PresentationMary Merritt
This is a simple slide show that I put together for a Digital Marketing presentation that was held at the PPA Convention Center in Denver, Colorado on Saturday, November 3rd 2012. The conference was called Denver Investor Success Summit!
Use Blogging & Social Networking to Super Charge Your Website | AAO 2014 | WongRandall Wong, M.D.
This presentation was delivered at the AAO, American Academy of Ophthalmology, 2014 held in Chicago. Please feel free to email me if you have questions:
Randy
randall.v.wong@gmail.com
Every modern website should be created as a blog. Blogs are server based (accessible from any Internet connection), built for customized themes, but most importantly, can be optimized much better than traditional HTML generated sites.
There are only 3 types of websites; resource sites, marketing sites and sites which engage the reader.
Content marketing is the strategy that differentiates the 3 types of sites. For instance, a "resource" site only contains stale information about your business or practice. By using content marketing, a website starts to rank on Google, Bing and Yahoo.
Content marketing is the only way to achieve and maintain high Internet rankings with the search engines.
How does your medical practice website rank?
3 ½ Simple Ways to Improve SEO - Practical Ways to Rank HigherPardot
Join us in this one-hour webinar as Derek Grant, SVP of Sales at Pardot, tackles the mysteries of SEO and gives us practical, yet effective ways that will help yield SEO success.
MASTERING SEO IN 2014 - ALL YOU NEED TO KNOWDespina Harami
Search Engine Optimization (SEO) Evolution. What is still important with the new algorithm changes. Learn all you need to know for a successful SEO optimization in 2014 and beyond.
Show 62 | 3 Reasons Web Sites Fail | Edge of the Web RadioErin Sparks
Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds. Marketers everywhere are asking, "Why do so many websites fall short?"
We're giving you the Three Deadly Reasons Most Websites Fail
Search Engine Marketing (Oldschool) - an introduction.Tim Vermeire
An introduction to Search Engine Marketing that defines the basics of the 'art'. Goal is to provide a general framework upon which in-depth session follow to obtain expert knowledge in the SEO domain.
SEO Workshop - St. Edward's University Instructional TechnologyMegan Ura
This is the slide deck for the SEO workshop taught at St. Edward's University by Megan Ura (@Megan_Ura), Computer Training Coordinator. Sponsored by Instructional Technology. This material was developed from past work experience and from Google's Search Engine Optimization Started Guide and SEOMoz's Beginner's Guide to SEO.
UPDATED: Jan 18, 2012 - Added slide on Google's SPYW.
I'm also aware there might be some formatting issues. It seems that SlideShare shifts some slide elements around, resulting in content not being exactly positioned where I want it. Even so, this shouldn't impact your ability to view the content. If there's formatting issues, let me know!
A transformational and disruptive marketing era is fast approaching. Your prospects, customers (and former customers) are leveraging social media tools and initiating conversations about your product or service; with or without you. The energy and control are moving from the marketer to the consumer to such a degree that the consumer now self markets, making word of mouth the new currency of choice. In this complex matrix of consumer behavior, marketers must shift from campaign management to ecosystem management.
doit marketing, doit-marketing, do it marketing:
http://www.doitmarketing.com
Website Redesign for marketing results. Special Report by Hubspot. Includes 7 specific website redesign tips for more effective small business marketing websites.
4 Pillars for SEO and Online Discoverability in 2014Bernie Borges
Learn the 4 must-have SEO pillars to get discovered online in 2014. These slides were presented in a webinar by Christine O'Kelly and Bernie Borges January 22, 2014.
The full webinar playback is available on demand here: http://www.findandconvert.com/resources/webinar-archives/
Every organization needs leads. The web provides an open opportunity to generate those leads. Learn about how to improve your lead generation with web techniques.
Slides from my presentation on how small businesses and non-profits can improve their search engine visibility and drive more qualified leads to their site.
How To Maximize Local Search Traffic This Holiday SeasonRio SEO
Based on the latest Pigeon update, Rio SEO’s retailers saw a 20% increase in online traffic from search above last season. With the holidays just around the corner, it’s time to make sure yourlocal search strategy is utilizing best practice SEO and user experience.
In this webinar Bill Connard will give you some tips and tactics to follow to insure your visitors have the best user experience.
Join our webinar to learn the following:
• 5 essential elements for user experience success
• The 10 on-page SEO best practices to follow
• Reporting and KPIs that you should be measuring
Denver ISS Digital Marketing PresentationMary Merritt
This is a simple slide show that I put together for a Digital Marketing presentation that was held at the PPA Convention Center in Denver, Colorado on Saturday, November 3rd 2012. The conference was called Denver Investor Success Summit!
Use Blogging & Social Networking to Super Charge Your Website | AAO 2014 | WongRandall Wong, M.D.
This presentation was delivered at the AAO, American Academy of Ophthalmology, 2014 held in Chicago. Please feel free to email me if you have questions:
Randy
randall.v.wong@gmail.com
Every modern website should be created as a blog. Blogs are server based (accessible from any Internet connection), built for customized themes, but most importantly, can be optimized much better than traditional HTML generated sites.
There are only 3 types of websites; resource sites, marketing sites and sites which engage the reader.
Content marketing is the strategy that differentiates the 3 types of sites. For instance, a "resource" site only contains stale information about your business or practice. By using content marketing, a website starts to rank on Google, Bing and Yahoo.
Content marketing is the only way to achieve and maintain high Internet rankings with the search engines.
How does your medical practice website rank?
3 ½ Simple Ways to Improve SEO - Practical Ways to Rank HigherPardot
Join us in this one-hour webinar as Derek Grant, SVP of Sales at Pardot, tackles the mysteries of SEO and gives us practical, yet effective ways that will help yield SEO success.
MASTERING SEO IN 2014 - ALL YOU NEED TO KNOWDespina Harami
Search Engine Optimization (SEO) Evolution. What is still important with the new algorithm changes. Learn all you need to know for a successful SEO optimization in 2014 and beyond.
Show 62 | 3 Reasons Web Sites Fail | Edge of the Web RadioErin Sparks
Consider this: There are about 700 million websites. But to most of us, only a tiny fraction of those sites exist because we jump from bookmark to bookmark, scanning our favorite homepages and refreshing our feeds. Marketers everywhere are asking, "Why do so many websites fall short?"
We're giving you the Three Deadly Reasons Most Websites Fail
Search Engine Marketing (Oldschool) - an introduction.Tim Vermeire
An introduction to Search Engine Marketing that defines the basics of the 'art'. Goal is to provide a general framework upon which in-depth session follow to obtain expert knowledge in the SEO domain.
SEO Workshop - St. Edward's University Instructional TechnologyMegan Ura
This is the slide deck for the SEO workshop taught at St. Edward's University by Megan Ura (@Megan_Ura), Computer Training Coordinator. Sponsored by Instructional Technology. This material was developed from past work experience and from Google's Search Engine Optimization Started Guide and SEOMoz's Beginner's Guide to SEO.
UPDATED: Jan 18, 2012 - Added slide on Google's SPYW.
I'm also aware there might be some formatting issues. It seems that SlideShare shifts some slide elements around, resulting in content not being exactly positioned where I want it. Even so, this shouldn't impact your ability to view the content. If there's formatting issues, let me know!
A transformational and disruptive marketing era is fast approaching. Your prospects, customers (and former customers) are leveraging social media tools and initiating conversations about your product or service; with or without you. The energy and control are moving from the marketer to the consumer to such a degree that the consumer now self markets, making word of mouth the new currency of choice. In this complex matrix of consumer behavior, marketers must shift from campaign management to ecosystem management.
Digital Influence : what's at stake for advertisers?PPC 💫
Influencers and Digital Influence : 4 issues and challenges for Communication and Marketing Directors. You'll find tips for CMOs to improve communication relationship with influencers. Presentation done in Paris during "The Futur of Influence" conference with Publicis Net Intelligence and TraackR.com
Ramp up Your Digital Marketing Plan | Internet Marketing for HealthcareRandall Wong, M.D.
This was presented at the 2019 AAO (American Academy of Ophthalmology) meeting in San Francisco.
Launching and maintaining a digital marketing strategy involves many moving parts. At the heart of your marketing strategy is a website. Your website should be up to date and optimized for best performance. Best practices and tips are reviewed for updating and improving the ability of your site to rank.
If you need to start a website, we review the different types of plans, for instance, hosted vs. self-hosted sites. There are free website building platforms, but there are some potential pitfalls you'd like to avoid.
Optimization (SEO) is the process of getting your website to rank. CMS (content management systems) allow the flexibility of turnkey design combined with a platform to best optimize your website.
Other digital marketing strategies are explored as well: Youtube, podcasts and webinars are alternative ways to market your practice...after your website is established.
Randall Wong, M.D.
www.MedicalMarketingEnterprises.com
www.RussandRandy.com
www.SunriseHostingServices.com
randall.v.wong@gmail.com
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
A beginner's guide to search engine optimisation, including on-page SEO, off-page SEO, keyword selection, link building and local SEO. Originally presented by Melbourne SEO agency Optimising.com.au at Small Business Festival Victoria on 12th August 2015.
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
Bill Hartzer, Digital Marketing Expert, Speaks About On-Page and Off-Page SEOBill Hartzer
Everything You Must Know About On-Page and Off-Page SEO
SEO has evolved over the years and it’s alive and thriving in 2017. Some SEO concepts and techniques haven’t changed, but others must be adapted so they work. And, with mobile and local SEO being so important, you need to know what works and what doesn’t.
In this session, we’ll discuss everything you need to know about on-page and off-page SEO in 2017. Many on-page SEO techniques are against Google’s Webmaster Guidelines, while many techniques are encouraged by Google to make a site more accessible and crawlable. We’ll review what’s recommended and identify what will get a site penalized. We’ll also examine off-page techniques, including link building and social media marketing, that can be tricky as well.
Key takeaways include an on-page SEO checklist, new tips and tricks you can use to find more traffic for your site, and a review of off-page SEO techniques.
Game Changer Immersion - Search Engine Optimisation for Fitness ProfessionalsAlexei Kouleshov
Game Changer Immersion is an event by Dan Henderson (a business coach who specialises in helping fitness businesses grow). We did a presentation specific to search engine optimisation and how simple SEO processes can help fitness professionals with local SEO and organic SEO. To find out more about presentation go to https://yews.com.au/uncategorized/search-engine-optimisation-for-fitness-professionals/
Healthcare Marketing 101 | Kickstart Your Website, Social Media and BlogRandall Wong, M.D.
This lecture was delivered at the AAO (American Academy of Ophthalmology) 2018 in Chicago, Ill.
This course has evolved over the past 10 years and reviews the basics of creating, maintaining and ranking your website. SEO, using the concepts of content marketing, is the process where search engines compare and rank webpages.
Each search engine (Google, Bing, Yahoo, etc.) has its own SEO algorithm, a formula to rank webpages. Though each search engine has a unique algorithm, all heavily weight the content (words, articles, pages, posts) of your website to be the most important variable in ranking sites.
Content is usually in the form of text (words) for most websites. Healthcare and medical websites are no different. Other types of content can include: podcasts (audio), images (visual), video, music, etc. At this time, SEO has developed to best rank sites containing text. Using different types of content to appeal to different learners is a method to broaden your digital exposure.
Social media can be used to enhance digital identity. Not all platforms appeal to all users. Identify the platforms which may appeal to your patients before starting a particular social media campaign.
Local SEO allows your practice to rank when patients are filtering a search by location. Ranking well depends upon several factors: consistency and number of claimed review sites, SEO of your website and reviews. Healthy and active websites which rank well have heavy influence on your practice ranking with local search.
All the best!
Randall Wong
MedicalMarketingEnterprises.com
SunriseHostingServices.com
randall.v.wong@gmail.com
Every day local businesses face the challenge of getting new customers. With 97% of consumers use internet when researching local products/services (BIA/Kelsey), every local business should have a basic internet marketing plan. This presentation breaks down the elements of a good local internet marketing plan.
My SEO presentation at the Vancouver Wordpress conference. I was trying to get people thinking about bigger picture factors in SEO (homeruns) rather than just tools like Yoast (taking swings).
Kicking Web Butt - Small Business Web Strategy PlanningEd Wu
This presentation provides an overview of most aspects of web for entrepreneurs and business owners. It provides a quick guide through all aspects of web from personnel, development, marketing strategy and optimizing. It has resources and links to helpful sites and tools. You can view more content on www.THINKademic.com
One more thing - the header font did not come through correctly. It original is not quite in a comic font but it'll have to do. Be sure to drop by www.thinkademic.com for more web resources for entrepreneurs.
Arts Marketing Association North-East Network Meeting: The Evolution of Searc...Marty Hayes
Following my talk about An Integrated Approach to Search Marketing at MuseumNext, I was asked by the AMA (Arts Marketing Association) to present at their Newcastle network meeting on the subject of Search Engine Optimisation.
We covered The Evolution of Search, looking at:
A (brief) history of search
Key algorithm updates and what they mean
for you
What does technical SEO mean?
How to check, audit and improve your
technical SEO
What does on-site SEO mean?
How to audit, research and optimise your onsite
content
How technical & on-site SEO can combine
forces for search supremacy
Search Engine Optimization, SEO Audits, and AnalyticsBill Hartzer
Want to learn the latest, up to date Search Engine Optimization techniques, tips, and best practices? Here’s your chance. Bill Hartzer will show you how to create websites that are search engine friendly, while taking advantage of all the latest SEO techniques and code markup. He’ll show you how to analyze websites that are currently ranking well in the search results, get your own web pages to rank well, and how to continually tweak and repeat the process. He’ll also discuss SEO audits and why they’re a necessary part of the overall SEO process and why analytics is so an integral part of SEO.
1. Supercharging Your Business
Through Local Search
Houston IMA
February 22, 2011
Brian Combs, CEO
ionadas local LLC
@BrianPCombs
www.ionadas.com
2. Some Questions…
1. Do you have a locally focused business?
2. Do you know what your keywords are?
3. Do you have a Google Places listing?
4. Do you have a Yahoo Local listing?
5. Do you have a Bing Local listing?
6. Is your website search engine optimized?
7. Have you built citations?
8. Have you built links?
9. Do you have an effective review program?
www.ionadas.com
3. Table of Contents
1. What is Local SEO?
2. Determining Keywords
3. Google Place Pages
4. Yahoo Local
5. Bing Local
6. Website Optimization
7. Citation Building
8. Link Building
9. Reviews
10. Questions & Answers
www.ionadas.com
9. Should You Optimize for Local
Results?
• If you want any of the following from
people in particular geographies:
– Website visits
– Phone calls
– Foot traffic
• If your keywords return local results
• If your keywords should return local
results
www.ionadas.com
10. Find the Right Keywords
• Create a List of Potential Keywords
• Are Map Results Being Returned?
• Attempt to Find Balance Between:
– Potential traffic
– Competitiveness
– Semantic appropriateness
– Current ranking
www.ionadas.com
11. Long Tail Keywords
• Less competitive
• Good search volume in aggregate
www.ionadas.com
12. Find the Right Keywords, cont.
Google AdWords Tool
https://adwords.google.com/select/KeywordToolExternal
www.ionadas.com
13. Google Places Pages
http://www.google.com/local/add/businessCenter
• Does It Already Exist?
– Create or claim the listing
• Use Your Keywords and Locations
– But Don’t Overuse Them
• P.O. Boxes may be Depreciated
• Upload Images and/or Videos
• Verify by Phone or Mail
www.ionadas.com
14. Google Places Pages, cont.
• Company/Organization
• Main Phone
• Description
• Categories
• Service Areas
• Additional Details
www.ionadas.com
15. Yahoo Local
http://listings.local.yahoo.com
• Using Yahoo login preferred
• Keyword usage opportunities limited
• Categories very important
– But keep them accurate
• No verification
– But reviewed by Yahoo staff
• Reviews are critical!
www.ionadas.com
16. Bing Local
https://ssl.bing.com/listings/ListingCenter.aspx
• Create login before creating listing
• Good opportunities for keyword usage
– But listing will be reviewed
• Categories very important
– But keep them accurate
• Verification by phone or mail
www.ionadas.com
17. Website Optimization
• No longer optional!
• Optimize for locations as well as keywords
• Keywords and locations in Title Tags
• Phone number and address on every page
– Especially important for LBL landing page
• Contact Info page
– Include directions
– Use map pulled from Google
– Create separate pages for multiple addresses
• hCard Microformat
www.ionadas.com
18. Citation Building
• Established you company’s importance
• Trusted pages that list company name,
phone number, and address
– Link not required!
– Major IYPs
– Local Directories
– Vertical Directories
www.ionadas.com
19. Citation Building, cont.
• Ten IYPs in which every local business
should be listed:
• BotW Local • Localeze
• SuperPages • OpenList
• InfoUSA • Yelp
• InsiderPages • MerchantCircle
• Local.com • CitySearch
www.ionadas.com
20. Link Building
• It still matters
– Critical for competitive keywords
• Keyword usage
– Anchor (linking) text
– Text around link
• Google PageRank and TrustRank
• Reciprocal links
• Paid links
• Social media linking
www.ionadas.com
21. Link Building, cont.
• Should look natural
– Very the destination page, anchor text, and
text around the link
– Contextual match with linked page
– Don’t mislead or deceive
– Start out slow with new site
– Can be citation as well
www.ionadas.com
23. Things to Remember
• Be proactive
• Be transparent
• Be ready for that bad review!
www.ionadas.com
24. Places to Get Reviews
• Google, Yahoo, Bing
• Third-Party Sites
• Diversity is Good
www.ionadas.com
25. Where to Push Reviewers
• Search Engine or Third Party?
• Which Third-Party Websites?
If the customer already has an established
account with a review system, a review
there might be worth more.
www.ionadas.com
26. Ways to Encourage Reviews
• It’s a Mindset
• Make it a Process
• Be Ethical and Transparent
• Be Creative
www.ionadas.com
27. Keywords in Reviews
• Definitely Impact Rankings
• Added Real Estate for Content
– Good for Long Tail
– Great for Blocked Terms (e.g. “Google”)
• Be Careful When Manipulating Review
Content
www.ionadas.com
28. Review Velocity
• Clearly Part of Ranking Algo
• Shows Viability of Business
• But, Every Review Helps
www.ionadas.com
29. Google Filtering Reviews
• Questionable reviews removed
• Algorithmic, not human driven
• Are reviews from “private” users
devalued?
www.ionadas.com
30. Responding to Reviews
• Listen to what is being said
• Should you respond?
• Calm down before you respond
www.ionadas.com
31. Types of Complainers
• Legitimate Complaints
• Unrealistic Expectations
• Lunatics
• Former Employees
www.ionadas.com
32. If you Engage
• Expect to make mistakes
• Pick your battles
• There are no secrets!
www.ionadas.com
33. hCard Microformat Reviews
• Indexed and aggregated by Google
• Open to all players
• Does it impact ranking?
• How does Google handle the spam?
www.ionadas.com
34. Things to Avoid
• Don’t Self Review
– Very easy to spot
– Could be fraud
– Don’t become an example!
• Review Services
www.ionadas.com
36. Controversial Issues
• Rules are Vague
• Incentivized Reviews
• Encouraging Reviews at Multiple Sites
• Entering Review at Place of Business
• Can You Pay to Remove Reviews?
www.ionadas.com
39. DemandForce.com
• For Dentists Only
• Becoming Cost of Having Seat at Table
• Higher Quantities may be Nerf’ed
• Does Google Continue to Allow This?
www.ionadas.com
40. Closing Thoughts
• If your business sucks, you might not
want to encourage reviews…
• If you found this presentation informative,
I’d appreciate a review of ionadas local of
Austin, Texas at Google Places, Yahoo
Local and/or Bing Local…
www.ionadas.com
41. Thank You
Brian Combs
Founder and CEO
ionadas local LLC
Email: combs@ionadas.com
Web: www.ionadas.com
Tel: (512) 501-1875
Twitter: @BrianPCombs
www.ionadas.com