Join us in this one-hour webinar as Derek Grant, SVP of Sales at Pardot, tackles the mysteries of SEO and gives us practical, yet effective ways that will help yield SEO success.
SEO Audit Checklist and Worksheet - over 90 SEO checkpoints!Jonathon Colman
Want to conduct a comprehensive SEO audit for your web site but didn't know how to get started? Download this SEO Audit worksheet - it's free, easy to use, and produces great results!
Covering over 90 of the most common SEO mistakes that most web sites make, this SEO audit tool will help you learn the best practices of search engine optimization as well as where to focus your attention so that you can start realizing ROI for all your hard work.
Have more SEO questions? Feel free to connect with me on Twitter at @jcolman - http://twitter.com/jcolman
Blazin Multimedia's presentation slides for the SBDC (SEO & Local Search Seminar). Includes tips and tricks on how to optimize your site to rank organically via SEO and locally via Google Places.
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
Find your best performing content and repurpose that to attract a larger audience. Reformatting older blog posts, recording Podcasts and creating videos will help to reach a broader audience.
SEO Audit Checklist and Worksheet - over 90 SEO checkpoints!Jonathon Colman
Want to conduct a comprehensive SEO audit for your web site but didn't know how to get started? Download this SEO Audit worksheet - it's free, easy to use, and produces great results!
Covering over 90 of the most common SEO mistakes that most web sites make, this SEO audit tool will help you learn the best practices of search engine optimization as well as where to focus your attention so that you can start realizing ROI for all your hard work.
Have more SEO questions? Feel free to connect with me on Twitter at @jcolman - http://twitter.com/jcolman
Blazin Multimedia's presentation slides for the SBDC (SEO & Local Search Seminar). Includes tips and tricks on how to optimize your site to rank organically via SEO and locally via Google Places.
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
Find your best performing content and repurpose that to attract a larger audience. Reformatting older blog posts, recording Podcasts and creating videos will help to reach a broader audience.
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
Internet Marketing Explained - Internet Marketing Academy AustraliaLucio Ribeiro
Internet Marketing Explained by Lucio Ribeiro and Jeff Richardson from www.theonlinecircle.com and www.internetmarketingacademy.com.au and their Melbourne session training.
SriG Systems is the Best Search Engine Optimization- SEO, Search Engine Marketing & Digital Marketing company. We make sure your website at all times shows up in the right place at the right time using only white hat SEO techniques. Our SEO Consultants are extremely familiar in everything SEO related with thorough knowledge in keyword Research and Density.
Fresh Egg Social Media presentation: Google+ and FriendsFresh Egg UK
A presentation from the Fresh Egg social media team titled 'Google+ and Friends'. This looks at where Google+ is right now as a social media platform and shares advice on why use it, how to create an optimised profile and the potential SEO benefits of using it.
Also it takes a look at Google+'s 'friends', including Google Authorship, Ripples and Enhanced Listings.
The Sales and Marketing Executives of Cleveland hosted a workshop on search engine optimization in March 2012. The workshop was presented by Scott Mowery, Search and Online Marketing Manager for Cleveland Clinic.
Technical SEO - Alec Bertram's Presentation from London Affiliate Conference ...Fresh Egg UK
Senior SEO Engineer at Fresh Egg, Alec Bertram's presentation on the most common and easiest to fix technical SEO issues from the London Affiliate Conference 2014
seoMoz's mozcon recap for 2012. Hosted at the Westin Hotel in downtown Seattle and emceed by Laura Lippay. This Power Point distills over 24 hours of SEO greatness down to 42 slides.
What should you know about site structure, content development, internal and external links to win at search engine optimization? How do you measure the success of an SEO campaign? Checkout the presentation by Navneet Kaushal, CEO PageTraffic.
Add Fuel to Your Campaign Fires with 3-D Content MappingPardot
Marketing automation experts Micky Long (Vice President, Arketi Group) and Derek Grant (SVP of Sales, Pardot) give you an in-depth look at taking your content from one-dimensional to 3D in this hour-long, information-packed webinar.
Webinar - First Five Email Campaigns - 1 in series of 3 webinarsPardot
Join us for webinar #1 as Mathew Sweezey, Account Manager at Pardot LLC, explores what those first five campaigns are and how to get the best results from your campaign efforts. This will be #1 in a series of three monthly webinars on creating best results marketing automation campaigns.
SEO Workshop presentation by Jasmine Sandler. This SEO presentation covers the basics of keyword analysis, keyword optimization, social media and SEO and Google changes in 2012.
Internet Marketing Explained - Internet Marketing Academy AustraliaLucio Ribeiro
Internet Marketing Explained by Lucio Ribeiro and Jeff Richardson from www.theonlinecircle.com and www.internetmarketingacademy.com.au and their Melbourne session training.
SriG Systems is the Best Search Engine Optimization- SEO, Search Engine Marketing & Digital Marketing company. We make sure your website at all times shows up in the right place at the right time using only white hat SEO techniques. Our SEO Consultants are extremely familiar in everything SEO related with thorough knowledge in keyword Research and Density.
Fresh Egg Social Media presentation: Google+ and FriendsFresh Egg UK
A presentation from the Fresh Egg social media team titled 'Google+ and Friends'. This looks at where Google+ is right now as a social media platform and shares advice on why use it, how to create an optimised profile and the potential SEO benefits of using it.
Also it takes a look at Google+'s 'friends', including Google Authorship, Ripples and Enhanced Listings.
The Sales and Marketing Executives of Cleveland hosted a workshop on search engine optimization in March 2012. The workshop was presented by Scott Mowery, Search and Online Marketing Manager for Cleveland Clinic.
Technical SEO - Alec Bertram's Presentation from London Affiliate Conference ...Fresh Egg UK
Senior SEO Engineer at Fresh Egg, Alec Bertram's presentation on the most common and easiest to fix technical SEO issues from the London Affiliate Conference 2014
seoMoz's mozcon recap for 2012. Hosted at the Westin Hotel in downtown Seattle and emceed by Laura Lippay. This Power Point distills over 24 hours of SEO greatness down to 42 slides.
What should you know about site structure, content development, internal and external links to win at search engine optimization? How do you measure the success of an SEO campaign? Checkout the presentation by Navneet Kaushal, CEO PageTraffic.
Add Fuel to Your Campaign Fires with 3-D Content MappingPardot
Marketing automation experts Micky Long (Vice President, Arketi Group) and Derek Grant (SVP of Sales, Pardot) give you an in-depth look at taking your content from one-dimensional to 3D in this hour-long, information-packed webinar.
Webinar - First Five Email Campaigns - 1 in series of 3 webinarsPardot
Join us for webinar #1 as Mathew Sweezey, Account Manager at Pardot LLC, explores what those first five campaigns are and how to get the best results from your campaign efforts. This will be #1 in a series of three monthly webinars on creating best results marketing automation campaigns.
E learning for permanent learning in the organizationWim Putzeys
E-learning can address the challenges of training and educating employees, partners, customers and citizens both with formal learning management systems and mashups of collaborative platforms, social media and content management tools. As this presentation will show, organizations may already have the tools they need to develop e-learning initiatives - they can focus on targeting, creating and delivering learning content instead.
Pardot Elevate 2011: Pardot "Phase 2" Case StudyPardot
Pardot's (wise) advice is to start small. But what happens next? Learn how and why one satisfied customer grew from next to nothing to six drip campaigns, more than forty automation rules and an entirely new website just fourteen months after starting with marketing automation.
Are you trying to make sense out of this fast-changing marketing automation environment? Or, better yet, are you trying to find ways to deliver on that long-term lead nurturing strategy that you so eloquently sold to your execs last year? Then, join us as we tackle some of the great myths about automated lead nurturing. Using real-world examples
of Pardot in action, you will see how to overcome the hurdles that stand in the way of executing effective automated marketing and offer sage advice to help generate the promised results from your marketing automation system.
Pardot SEO Webinar - "Unlocking the Mysteries of SEO"Derek Grant
Search engine optimization (SEO) has held the mystique of being complex and even confusing for some marketers. In truth, it is one of the most useful approaches to increasing and improving visibility of your website or web pages in search engines. Come join us as we unlock the mysteries of SEO – step-by-step.
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
5 Ways to Effectively Leverage Your SEO EffortsPardot
Join Derek Grant, Sales Director at Pardot, An ExactTarget Company, to receive effective ways to optimize our SEO approach, valuable tips on how to drive targeted traffic to your website and positively impact conversion rates.
SEO for Ecommerce: A Comprehensive GuideAdam Audette
A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies.
Slides broken into sections:
1. Technical SEO
2. On-page and Content
3. Social Media
4. Reporting and Analytics
5. Business Concerns
SEO Workshop - St. Edward's University Instructional TechnologyMegan Ura
This is the slide deck for the SEO workshop taught at St. Edward's University by Megan Ura (@Megan_Ura), Computer Training Coordinator. Sponsored by Instructional Technology. This material was developed from past work experience and from Google's Search Engine Optimization Started Guide and SEOMoz's Beginner's Guide to SEO.
UPDATED: Jan 18, 2012 - Added slide on Google's SPYW.
I'm also aware there might be some formatting issues. It seems that SlideShare shifts some slide elements around, resulting in content not being exactly positioned where I want it. Even so, this shouldn't impact your ability to view the content. If there's formatting issues, let me know!
Jon Wuebben | SearchLove San Diego, 'Optimizing Content in a World of Never E...Distilled
Most people in this industry know the ins and outs of the Panda, Penguin and Hummingbird Google updates. But how many of us understand exactly how content and SEO are interlinked? In this talk, Jon is going to teach us how to adopt a more advanced approach to optimizing our content, talking through real case studies and the latest algorithm changes
These are the training slides from the SEO training delivered by Noisy Little Monkey at their offices in Bristol.
They cover: technical, on-site, off-site, local and mobile SEO.
A four step approach to a successful search strategy for new online retailers.
A presentation given at the Sheerluxe Conference 2009 by Stephen Pratley of Shine Marketing
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...Pardot
If you're a B2B marketing professional attending Dreamforce 2015, you won't want to miss these 11 sessions. With topics ranging from analytics to social media, there's a little something for everyone in this SlideShare.
Bonus: Here at Pardot, we love cheesy stock photos. That's why we've illustrated every session with a hilariously ridiculous photo — and provided you with the chance to star in a stock photo of your own! Learn more: pardot.com/dreamforce15/
Ten Must-Know Marketing Automation Stats InfographicPardot
How often do you stumble across a compelling industry statistic only to discover it’s from 2010? Yikes — your boss is never going to buy into your presentation on marketing automation when the basis of your argument hinges on a stat that’s over five years old.
Well, it’s not your fault that those deceptively old stats keep popping up every time you do a search for “marketing automation.” The internet is littered with them — and unfortunately, as more and more benchmark studies are released every year, it becomes that much harder to find the relevant information you’re looking for.
To help you out, we’ve sorted through some of the most recent statistics from industry analysts and compiled them into the infographic below. Check it out to see how top-performing companies are leveraging marketing automation to boost sales, increase engagement with their marketing campaigns, and improve the quality of their leads.
The marketing technology landscape is at war. Can a single tool unite the kingdom, provide the personal attention your subjects are craving, and defeat the white walkers...er, your competitors?
Nearly 80% of B2B marketers aren’t satisfied with their current levels of customer conversions. (CMO Council) If you find yourself in this group, we’ve got just the thing for you. We’ve rounded up five of our favorite examples of B2B landing pages. Not only are these landing pages visually appealing, they follow landing page best practices that are proven to boost conversion rates.
Examples come from the great marketing minds at Wistia, Cater2me, Emma, Wayfair, and Rapt Media.
For more landing page best practices that can help you make the most of your lead generation efforts, check out our free white paper '8 Ways to Double B2B Conversions':
http://prd.to/1BKepG1
This infographic helps answer common questions about the kinds of returns companies are seeing on their marketing automation investment. Take a look to see some recent statistics from industry analysts, as well as a quick overview of some of the main features and benefits of an automation tool.
The Little Engine That Could: How the Salesforce Foundation Markets with PardotPardot
Whether you’re a marketing team of one or many, top priority is customer engagement at the right time, driving interest, and marketing relevant content. The Salesforce.com Foundation customer base has been growing at record speed for the past year, and with only a handful of marketers, we needed a way to keep up. Enter Pardot marketing automation - our tool for success. Join us to hear our journey and learn how Pardot has transformed our marketing, communications, and outreach from manual processes to sophisticated profiling and segmentation. We'll examine what it took to get it up and running and how we can now be more responsive to our customers' interests with content marketing. Leave knowing that the small and mighty marketer can get the job done too!
Go Beyond the Sync: Elevate Your Salesforce + Pardot CampaignsPardot
Your biggest marketing campaign of the season is rapidly approaching, and it needs to run like a well-oiled machine. With Pardot and Salesforce, you’ve got the right tools; but how do you utilize both platforms to ensure you effectively deploy and track campaign success? Join us as we dive into how you can make Pardot and Salesforce work in harmony, increasing your marketing capabilities, and turning prospects into deals.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
3 ½ Simple Ways to Improve SEO - Practical Ways to Rank Higher
1. 3
½
Simple
Ways
to
Improve
SEO
Prac7cal
Ideas
to
Rank
Higher
2. Introduc7on
I’m
Derek
Grant
FSU
Fun
Facts:
• #8
Party
School
• #101
Best
Colleges
• 40%
4
Year
Grad
Rate
University
MoGo:
• “C
Pares
Gradu”
C
Equals
Degree
4. What
is
SEO?
Search
Engine
Op7miza7on
(SEO)
The
process
of
improving
the
visibility
of
a
website
or
a
web
page
in
search
engines,
via
the
"natural”
or
un-‐paid
("organic"
or
"algorithmic”)
search
results.
5. Some
Points
About
SEO
It’s
a
Labo(u)r
of
Love
• You
can’t
go
from
0-‐60
• Changes
today
help
in
the
future
• It
trends
over
Hme
• Today’s
ranking
can
be
improved
/
reduced
• It’s
an
investment
of
Hme
• Content
creaHon
• Site
opHmizaHon
6. PageRank
–
Respect
My
Authority!
Iden7fy
your
PageRank
(PR)
Site
Page
Rank
Google
10
Facebook
10
Wikipedia
9
MicrosoR
9
Apple
9
Your
Site
?
Use
Google
PageRank
Checker
or
SEOquake
7. Idea
1
–
Be
Search
Engine-‐Friendly
Quick
Wins
Using
Page
Architecture
9. Friendly
URLs
Help
your
brand
stand
out!
• Use
keyword-‐rich
URLs
• Limit
folders/directories
• Use
hyphen
“-‐”
or
underscore
“_”
www.pardot.com/leaddeck
Rates
Well
for
LeadDeck
www.pardot.com/leaddeck-‐real-‐1me-‐alerts
Rates
Well
for
LeadDeck,
Real-‐Time
Alerts
www.pardot.com/pageid=10
??
10. Meaningful
Page
Titles
What’s
in
a
Page
Title?
• Most
important
words
first
• Include
criHcal
points
of
data
• No
more
than
63-‐69
characters
• Unique
for
Every
Page
“Resources
|Marke1ng
Automa1on
|
Pardot”
vs.
“Pardot
–
Marke1ng
Automa1on
Resources”
12. ALT
Tags
Use:
• Flat
Files
Cannot
Be
Indexed
• Screen
Readers
(Visually
Impaired)
• Describe
a
Page
Element
• Does
not
have
to
be
literal
alt="What
is
Marke7ng
Automa7on?
Video"
13. Quality
Control
• Google
likes
good
Code
• HTML
&
CSS
• Close
Tags
• Use
Standard
Elements
• Misspelling
• Rate
well
for
“kat”?
• Check
Using:
• Validator.w3.org
• Google
Webmaster
Tools
14. 301
Redirect
www.pardot.com
hgp://pardot.com
• Company
• Resources
• Careers
• Whitepapers
• Management
• Webinars
Search
Engines
See
This
as
Two
Sites:
• Lower
Page
QuanHty
• Diffused
SEO
impact
• 301
Consolidates
Into
a
Single
Site
15. Idea
2
–
Be
Descrip7ve
Meta
Tags
-‐
Huge
in
the
90’s
16. Keyword
Tag
• Most
Important
Concepts
on
the
Page
• Recommend
10-‐15
keywords
• Limited
Impact
on
SEO
• Put
keywords
in
the
document
body
<meta
name="keywords"
content="marke7ng
automa7on,
lead
nurturing,
roi
repor7ng,
pardot"/>
17. Descrip7on
Tag
• Page
Summary
• “Elevator
Pitch”
• Reduces
Bounce
Rates
• Under
155
Characters
Descrip7on
18. Indexable
Content
• Avoid
heavy
use
of
Flash®,
which
search
engines
can
skip
• Always
use
alt
text
for
images!
• DescripHon
adds
value
19. Idea
3
-‐
More
is
More
How
Quan7ty
Can
Drive
Visibility
20. Keyword
Density
Cri7cal
Words
• Percentage
of
keywords
v.
total
words
• Complements
the
Keywords
Tag
• 1-‐3%
is
OpHmum
21. Page
Quan7ty
• Use
More
Pages,
Less
Copy
• Keywords
and
Keyword
Density
• Site:yourdomain.com
for
a
rough
measure
22. Internal
Links
• Target
the
same
domain
• Categories
pardot.com
• Site
Structure
Company
Product
Resources
iPhone
LeadDeck
Webinars
23. Inbound
Links
Good
Inbound
Links:
• Off-‐site
blogs
• Industry
forums
• PR
posHng
services
• Social
media
(LinkedIn,
Facebook
and
Twiger)
• Partner
Sites
Low
PR
can
hurt
24. Idea
3.5
–
Quick
Wins
&
A
Loss
Things
to
Consider
Immediately
25. Quick
Wins
• 301
Redirect
• Create
and
Submit
an
XML
Sitemap
• Google
Webmaster
Tools
• Ask
• Bing
• Yahoo!
• DMOZ
and
Yahoo
Directories
• Cost
Associated
for
Yahoo
• Free
but
long
process
for
DMOZ
• Blogging
• Use
YourDomain.com/Blog
not
Blog.YourDomain.com
26. More
Sources
of
Good
Content
• Expose
your
knowledge
base
or
user
community
• Naturally
keyword
rich
• Long
tail
search
terms
• More
contributors
(support/
services)
help
SEO
• Clients
contribute
• Webinar
Videos
• Abstract
in
DescripHon
27. Avoid
the
“Black
Hat”
• If
it
seems
too
easy,
it’s
probably
a
bad
idea
• Hidden
links
on
your
site
• Paid
links
(even
big
companies
do
this!)
• “Keyword
stuffing”
your
meta
tags
or
content
• “Cloaking”
–
showing
very
different
content
to
search
engines
than
you
do
to
humans
• PenalHes
far
outweigh
any
benefit