This document discusses using social media before, during, and after events to engage participants. It recommends choosing 1-2 core platforms like Facebook and Twitter and customizing your approach for each stage. Specific tactics covered include creating Facebook events and pages, using hashtags on Twitter, livestreaming, contests, and blogs to build awareness, serve attendees, and listen to feedback both during and after events. The case studies provide examples of successful social media strategies for conferences.

1. Social Media for Events:
Engaging Participants
Before, During and After

2. Introducing…Us!
Jessica Levin, CMP
President,
7 Degrees Communications
Midori Connolly, Chief AVGirl
Pulse Staging and Events
(and 7D!)
Jessica and Midori creating their “No Fear
Zone” at a recent Social Tech Clinic!

3. Social Media Event Timeline
BEFORE
DURING
AFTER
Awareness Serving Listening
Listening Listening Serving
Serving Awareness Awareness

4. Choose Your Platform
• Facebook
• Twitter You
can
have
TOO
• Pinterest many
places
to
connect.
• Blog Select
your
pla6orm
and
use
it
well!
• LinkedIn
• YouTube
• Other

5. Facebook
Why are you using Facebook
for your Organization or
Meeting?

6. Human Behavior

7. Three Ways to Connect
Feature
Personal
Profile
Business
Page
Group
Timeline
Yes
Yes
No
Connec8on
Friend
Like
Invite
Closed)
(Open)
(Open
or
Closed)
Events
Yes
Yes
Yes
Updates
Owner
Admin
Member
Write
on
Wall
Full
control
Full
Control
Full
Control
Apps
Games,
ac8vity
Drive
custom
No
tabs
Docs
No
No
Yes
Photos
Tagging
Yes
Yes
Yes
Chat
Yes
No
Yes

8. Storytelling
How Can You Tell YOUR
Event Story?

9. Visit the history of your
organization or event.
When were you founded?
Celebrating an anniversary?
Timeline makes the past
accessible!
Display custom tabs for better
engagement!
Pin a post to the top of the page
for better visibility.
Like pages of interest to your
audience.

10. WHAT’S YOUR STORY?
WHAT’S YOUR COMMUNITY
STORY?

11. YOUR Story: Cover Picture

12. YOUR Story: Cover Picture
• 851 × 315 pixels
• Different for Profile Picture
• Change/Rotate (Before, During and After)
• No Promotion/Contact Info

13. YOUR STORY

14. COMMUNITY STORY

15. Facebook Events
Tip: If you use
EventBrite for your
event, it is integrated
to automatically
create a Facebook
event!

16. Customization
• Wildfireapp.com
• Shortstack.com
• Pagemodo.com
• Involver.com
Example of Visit Salt Lake City using ShortStack to
create a customized contest.

17. Targeted Messaging

18. Facebook Ads
Promote Your Page With Facebook Ads

19. Live Stream
Even Facebook
uses Livestream
to bring their
event to remote
attendees!

20. Social Point TM

21. Coming Soon: Facebook Offers
Soon you will be able to give
discounts via Facebook Offers
Offer will be sent to email
addresses connected to Facebook
account.

22. Case Study #1: #SoMeT

23. Case Study #1: #SoMeT

24. Case Study #1: #SoMeT
Photo
Tagging
=
A
Great
Way
to
Create
Engagement

25. Case Study #1: #SoMeT

26. Case Study #1: #SoMeT
Voting powered
by:
OfferPop
(Freemium service)

27. Case Study #2: Capital Hoedown
Cross-promoting
similar event
Contests

28. Case Study #2: Capital Hoedown

29. Case Study #2: Capital Hoedown
Elaborate contest
powered by Ourstage
app.

30. Case Study #2: Capital Hoedown
Simple custom page
communicates this
fun contest!

31. EdgeRank and Engagement
“How does News Feed determine which
content is most interesting?
The News Feed algorithm uses several factors, including:
how many friends are commenting on a certain piece of
content, who posted the content, and what type of
content it is (e.g. photo, video, or status update).
If you feel you are missing stories you'd like to see or
seeing stories in your News Feed that you don't want to
see, use the different News Feed controls to adjust your
settings and give us feedback about your preferences.”

32. Generating Awareness
(…while Listening!)
Today’s
Special!

33. Awareness/Listening: Hashtags
• Reference tag
• Depicted by #
• Establish a hashtag for your
event or organization.
• Communicate hashtag on all
materials.
• “Backchannel”
• Collect Twitter handles.
• Handles on badges.

34. Listening: Twitter Lists
Segment
people so you
can read
tweets that
are RELEVANT
to you.

35. Listening, then Awareness:
Twitter Chats
• Tweetchat.com
• Twitter Chat Schedule

36. Awareness: Promos/Specials
• Shhhhh:
today’s
secret
code
• =
• TWITTER!

37. Listening: Reporting
• Twilert
• Search Hash
• TweetDoc

38. Listening: Aggregation
Paper.li
Almost.at

39. Listening/Serving: Crowd Sourcing
You (or your clients) could go to the library
You (or your clients) could surf the web
Or, you can ask 100’s of your “followers”

40. Engagement Tool: Twitter Display
• TwitterFall
• Wiffitti
• Tweet Wall Pro
• Visible Tweets
Make sure you know WHY
you’re displaying tweets!

41. Engagement Tool: Polling
• Twtpoll
• PollEverywhere.com

42. Engagement Tool:
Tweetups (or even Live Chat?)
• Twtvite
• Tweetvite

43. Awareness: Storify

44. Twitter Mobile Applications
iPhone Android
• Twitter • Twitter
• TweetDeck • Seesmic
• HootSuite • Tweetdeck
• HootSuite
Blackberry
• UberTwitter iPad
• Twitter
• Seesmic
• Hootsuite
• Twitter
• Tweetdeck
Windows 7
• Twitter
• Seesmic
• Birdsong

45. Keeping the Flame Lit
• Deep-dive into content
(Tweetchat)
Build
a
• Hashtag consistency community,
not
just
a
hashtag!
• Feedback
• Announcements
• Content themes

46. Keep ‘Em Involved
Session
leaders
and
speakers
make
great
moderators!
Add
it
to
your
contracts!

47. A few ideas..
• USE your content!
• “Recognize”
– Awards: Best Tweet, Best Ideas, Best
Pictures, Twitterati, etc.
• Speaker Evaluations
– Qualitative
– Honesty and no Anonymity

48. Awareness: Pinterest

49. Awareness: Pinterest

50. Awareness: Pinterest

51. Awareness: Pinterest

52. Awareness: YouTube/Video
Video
can
be
a
great
way
to
create
content
to
populate
mulEple
event
social
networks

53. Listening: Video

54. Awareness/Serving: Blog
Blog
contributors
can
be
staff,
speakers,
sponsors,
aTendees
or
industry
leaders!

55. Awareness/Serving: Blog
Live
blogging
from
an
event
provides
instant
updates
to
remote
aTendees
and
a
great
content
archive!

56. Listening, then Awareness:
Social Reporters
• http://bit.ly/SocialReporter
• During awareness phase, ID leaders and
empower!

57. “The Speakers Who Won’t Leave”
Jessica
L.
Levin,
MBA,
CMP,
CAE
Midori
Connolly
President
and
Chief
Connector
Chief
AVGirl
Seven
Degrees
Communica8ons
Pulse
Staging
and
Events
(AND
7D!)
@jessicalevin
@AVGirlMidori
www.linkedin.com/in/jessicalevin
www.linkedin.com/in/MidoriConnolly
jlevin@sevendegreescommunica8ons.com
Midori@pulsestaging.com
908-­‐912-­‐4418
619-­‐517-­‐5916