The document emphasizes the importance of social media in enhancing brand visibility and search engine rankings. It outlines strategies for effective social media engagement, including listening to customers and focusing on authentic communication. Additionally, leveraging SEO with social media can drive more traffic and establish authority in the market.

1. Social Media – Bootstrap Marketing
Brian Bluff
President & Co-Founder
Site-Seeker, Inc.
@BrianBluff
brianbluff@site-seeker.com
315.732.9281 x 11
www.site-seeker.com © 2011 Site-Seeker, Inc.

2. www.site-seeker.com © 2011 Site-Seeker, Inc.

3. Price
Place
People
Promo
Prod
Source: Romanelli Communications
www.site-seeker.com © 2011 Site-Seeker, Inc.

4. Why you should care
• The conversation is
happening… now!
• Next-day answers are not
acceptable
• Information and
responsiveness is expected
• Customers will tell you what
they want
www.site-seeker.com © 2011 Site-Seeker, Inc.

5. Social Media Rules
• Listen, then listen more…
• Attract and reward rock
stars
• Control… get over it!
• Be truthful and real
• Strategy first, tactics
second
www.site-seeker.com © 2011 Site-Seeker, Inc.

6. Vertical
Websites
Social
Media Drive
Your Website
Convert
Your website is a machine….
Measure
and improve
www.site-seeker.com © 2011 Site-Seeker, Inc.

7. Vertical
Websites
Social
Media 10,000
25%
12,500
12,500
Your Website
0.75%
0.75%
0.25%
1.0%
75
94
125
More Money
25%
67%
www.site-seeker.com © 2011 Site-Seeker, Inc.

8. www.site-seeker.com © 2011 Site-Seeker, Inc.

9. www.site-seeker.com © 2011 Site-Seeker, Inc.

10. Google is the King
www.site-seeker.com © 2011 Site-Seeker, Inc.

11. Participating in Social Media and ignoring
Search marketing and Website Analytics is
a bad idea
www.site-seeker.com © 2011 Site-Seeker, Inc.

12. www.site-seeker.com © 2011 Site-Seeker, Inc.

13. Blogs Support Your Search Engine Marketing Plan
Original
Website
Search
Thought/
Repurpose
(blog)
Rank
Engines
Content
Content
Distribute
Need
Social
Interaction
Prospects
Properties
Branding
www.site-seeker.com © 2011 Site-Seeker, Inc.

14. SEO: What does it take to rank (organically)?
Relevance
• Title tag
• Keywords and
description
• H tags
• Content
• Alt tags
www.site-seeker.com © 2011 Site-Seeker, Inc.

15. SEO: What does it take to rank (organically)?
Credibility
• PageRank
• Incoming links are
votes of
confidence
• Links from related
pages or sites
• Related anchor
text
www.site-seeker.com © 2011 Site-Seeker, Inc.

16. SEO: What does it take to rank (organically)?
Credibility
• Social Signals (Author /
Human/Social Authority)
• Twitter – authoritative people
lend their authority to pages
they tweet
• ReTweets are the new links
• Facebook ?
• LinkedIn ?
www.site-seeker.com © 2011 Site-Seeker, Inc.

17. What has a combined Search (SEO) and
Social Media strategy meant to Site-Seeker?
www.site-seeker.com © 2011 Site-Seeker, Inc.

18. Twitter
• Influenced by:
• Quality of content
• Number of followers
• Tweet volume
www.site-seeker.com © 2011 Site-Seeker, Inc.

19. LinkedIn
• Influenced by:
• Number of connections
• Profile updates
• Discussions created
• Popularity of
discussions (comments)
www.site-seeker.com © 2011 Site-Seeker, Inc.

20. Client Found for “Name” Searches
Search Terms
May-June
“Name" “Non-Name”
Old Site 394 861
New Site 396 1674
Additional
Traffic 2 813
(Visitors)
% Increase 0.5% 94.4%
# of Visitors that searched by NAME – stayed the same
www.site-seeker.com © 2011 Site-Seeker, Inc.

21. Stickiness
Sticky Rate Visitors Staying On Site
May-June
“Non- “Non-
“Name" “Name"
Name” Name”
Old 43.40% 20.30% 170 175
New 54.3% 28.7% 215 481
Additional Visitors Staying On Site 45 306
% Over Pervious Year 26.5% 174.9%
Visitors that searched by name are now finding more value and
staying on site longer.
www.site-seeker.com © 2011 Site-Seeker, Inc.

22. Short Form Submission
October 2009
120 Long Forms Submitted
142 Short Forms Submitted
262 Total
114.75%
www.site-seeker.com © 2011 Site-Seeker, Inc.

23. Summary
1) Social Media increases Search Engine brand visibility
2) Search Marketing is easier when leveraging the
content distribution and link power of Social Media
3) You generate more traffic and become the expert by
promoting quality content through SEO and Social
Media
Brian Bluff
President & Co-Founder
Site-Seeker, Inc.
@BrianBluff
brianbluff@site-seeker.com
www.site-seeker.com © 2011 Site-Seeker, Inc.