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Business blogging tips top 10

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Brian Bluff
Brian Bluff

Business Blogging tips - all time top ten. This presentation can be seen in bog post form on www.site-seeker.com

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Got Blog? Business Blogging Tips – Top 10 Brian Bluff President & Co-Founder Site-Seeker, Inc. @ssiBrian brianbluff@site-seeker.com www.site-seeker.com © 2010 Site-Seeker, Inc.
For for the complete blog posts, see: •  Business Blogging Tips (part 1 blogging tips 1-3) •  Business Blogging TipsTips (part 2 blogging tips 4-6) •  Corporate Blogging Tips – (part 3 7-10) www.site-seeker.com © 2010 Site-Seeker, Inc.
www.site-seeker.com Who has time to blog? © 2010 Site-Seeker, Inc.
Business Blogging is great for SEO! www.site-seeker.com © 2010 Site-Seeker, Inc.
What has blogging meant to Site- Seeker’s business? www.site-seeker.com © 2010 Site-Seeker, Inc.
A Tale of Two Blog Posts www.site-seeker.com © 2010 Site-Seeker, Inc.
Blog Post 1: Flash in the pan www.site-seeker.com © 2010 Site-Seeker, Inc.
This blog post generated a lot of interest from LinkedIn www.site-seeker.com © 2010 Site-Seeker, Inc.
Blog Post 2: Slow but steady blog post www.site-seeker.com © 2010 Site-Seeker, Inc.
This blog post generate most of its traffic from Google www.site-seeker.com © 2010 Site-Seeker, Inc.
Twitter is a Great Way to Drive Traffic to Your Blog Post • Influenced by: • Quality of content • Number of followers • Tweet volume www.site-seeker.com © 2010 Site-Seeker, Inc.
LinkedIn discussions drive a lot of traffic, but the impact is short lived. • Influenced by: • Number of connections • Profile updates • Discussions created • Popularity of discussions www.site-seeker.com © 2010 Site-Seeker, Inc.
Google (data only for blog pages) • Influenced by: • Understanding of SEO principles • Frequency of business blog posts • Attention to detail www.site-seeker.com © 2010 Site-Seeker, Inc.
Twitter SlideShare YouTube LinkedIn Published Print Facebook Social Media Tech Media Paper Email Campaign Published Online Website Media Re/Multi-Purpose Blog Content Post Market Conference Engage: Sheet Presentation •  Fans White Intranet/ •  Markets Paper eLiterature •  Customers Press Application Release Note www.site-seeker.com © 2010 Site-Seeker, Inc.
Blogs establish you as the expert and support a strong search engine marketing plan Website Search (blog) Rank Engines Content Distribute Need Social Interaction Prospects Properties Branding www.site-seeker.com © 2010 Site-Seeker, Inc.
Business Blogging Tips – Top 10 What every company should know about blogging. www.site-seeker.com © 2010 Site-Seeker, Inc.
Business Blogging Tip 1: Finding Subjects to Blog About Find the conversation •  Google alerts •  Google reader www.site-seeker.com © 2010 Site-Seeker, Inc.
Business Blogging Tip 2: Stay Organized www.site-seeker.com © 2010 Site-Seeker, Inc.
Business Blogging Tip 3: Use Your Todo List to Collect Blog Post Ideas www.site-seeker.com © 2010 Site-Seeker, Inc.
Business Blogging Tip 4: Select Great Keywords www.site-seeker.com © 2010 Site-Seeker, Inc.
Business Blogging Tip 4: Select Great Keywords www.site-seeker.com © 2010 Site-Seeker, Inc.
Business Blogging Tip 4: Select Great Keywords Business Blogging is a better choice than Corporate Blogging: •  50% greater local search volume (2,400 for business blogging, vs. 1,600 for corporate blogging) • Only 467,000 pages in Google’s index for Business Blogging. Experience tell me I have a decent chance of ranking for this term. www.site-seeker.com © 2010 Site-Seeker, Inc.
Business Blogging Tip 4 Google Insights for the term green beer. www.site-seeker.com © 2010 Site-Seeker, Inc.
Business Blogging Tip 5: Write Compelling Blog Post Titles www.site-seeker.com © 2010 Site-Seeker, Inc.
Business Blogging Tip 6: Write Some Great, But Many Good Blog Posts •  Short Posts (readable in 3 to 5 minutes) •  Break long entries into multiple posts •  Add images, video to clarify points •  Use H1 and H2 tags as they were intended to be used •  Divide posts into sections •  Improves appearance and makes it easier to scan/read •  Improve your SEO efforts •  Stay on theme www.site-seeker.com © 2010 Site-Seeker, Inc.
Business Blogging Tip 7: Use the Advanced Features of Your Blogging Platform Wordpress has plugins •  Pretty permalinks •  All in one SEO pack What does your tool offer? www.site-seeker.com © 2010 Site-Seeker, Inc.
Business Blogging Tip 8: Publish Frequently •  Publish at least once per week •  Create multiple author accounts www.site-seeker.com © 2010 Site-Seeker, Inc.
The Art of the Short Blog Post …good title for a new post www.site-seeker.com © 2010 Site-Seeker, Inc.
Business Blogging Tip 9: Distribute/Re-Purpose Repurpose Blog Content •  Whitepapers •  Presentations Distribute •  Twitter – Tweet title and link back to post •  LinkedIn •  Integrate into your profile •  Start meaningful discussions within groups •  Facebook – Similar to LinkedIn •  Other •  YouTube •  Podcasts •  Social bookmarking www.site-seeker.com © 2010 Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.
Business Blogging Tip 10: Create Buzz By Participating in the Blogosphere •  Read other blogs •  Cite the work of other bloggers within your post •  Tell people about your posts •  Leave Comments •  Don’t spam www.site-seeker.com © 2010 Site-Seeker, Inc.
www.site-seeker.com © 2010 Site-Seeker, Inc.
Learn the tools of the trade www.site-seeker.com © 2010 Site-Seeker, Inc.
Business Blogging Tip 11: Measure, Measure, Measure Web Analytics Is... the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. - Wikipedia www.site-seeker.com © 2010 Site-Seeker, Inc.
•  Free •  Vast amount of easy to understand data •  Integration with other Google services • Google AdWords • Google Site Optimizer •  Custom automated reporting www.site-seeker.com © 2010 Site-Seeker, Inc.
Summary – Business Blogging Tips •  Become the expert •  Strengthen your brand •  Better search engine optimization •  Develop a system to simplify the creative process •  Technology is your friend www.site-seeker.com © 2010 Site-Seeker, Inc.
Thank you and get blogging! Brian Bluff President & Co-Founder Site-Seeker, Inc. @ssiBrian brianbluff@site-seeker.com www.site-seeker.com © 2010 Site-Seeker, Inc.
For for the complete blog posts, see: •  Business Blogging Tips (part 1 blogging tips 1-3) •  Business Blogging TipsTips (part 2 blogging tips 4-6) •  Corporate Blogging Tips – (part 3 7-10) www.site-seeker.com © 2010 Site-Seeker, Inc.

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Business blogging tips top 10

  • 1. Got Blog? Business Blogging Tips – Top 10 Brian Bluff President & Co-Founder Site-Seeker, Inc. @ssiBrian brianbluff@site-seeker.com www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 2. For for the complete blog posts, see: •  Business Blogging Tips (part 1 blogging tips 1-3) •  Business Blogging TipsTips (part 2 blogging tips 4-6) •  Corporate Blogging Tips – (part 3 7-10) www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 3. www.site-seeker.com Who has time to blog? © 2010 Site-Seeker, Inc.
  • 4. Business Blogging is great for SEO! www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 5. What has blogging meant to Site- Seeker’s business? www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 6. A Tale of Two Blog Posts www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 7. Blog Post 1: Flash in the pan www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 8. This blog post generated a lot of interest from LinkedIn www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 9. Blog Post 2: Slow but steady blog post www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 10. This blog post generate most of its traffic from Google www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 11. Twitter is a Great Way to Drive Traffic to Your Blog Post • Influenced by: • Quality of content • Number of followers • Tweet volume www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 12. LinkedIn discussions drive a lot of traffic, but the impact is short lived. • Influenced by: • Number of connections • Profile updates • Discussions created • Popularity of discussions www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 13. Google (data only for blog pages) • Influenced by: • Understanding of SEO principles • Frequency of business blog posts • Attention to detail www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 14. Twitter SlideShare YouTube LinkedIn Published Print Facebook Social Media Tech Media Paper Email Campaign Published Online Website Media Re/Multi-Purpose Blog Content Post Market Conference Engage: Sheet Presentation •  Fans White Intranet/ •  Markets Paper eLiterature •  Customers Press Application Release Note www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 15. Blogs establish you as the expert and support a strong search engine marketing plan Website Search (blog) Rank Engines Content Distribute Need Social Interaction Prospects Properties Branding www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 16. Business Blogging Tips – Top 10 What every company should know about blogging. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 17. Business Blogging Tip 1: Finding Subjects to Blog About Find the conversation •  Google alerts •  Google reader www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 18. Business Blogging Tip 2: Stay Organized www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 19. Business Blogging Tip 3: Use Your Todo List to Collect Blog Post Ideas www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 20. Business Blogging Tip 4: Select Great Keywords www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 21. Business Blogging Tip 4: Select Great Keywords www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 22. Business Blogging Tip 4: Select Great Keywords Business Blogging is a better choice than Corporate Blogging: •  50% greater local search volume (2,400 for business blogging, vs. 1,600 for corporate blogging) • Only 467,000 pages in Google’s index for Business Blogging. Experience tell me I have a decent chance of ranking for this term. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 23. Business Blogging Tip 4 Google Insights for the term green beer. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 24. Business Blogging Tip 5: Write Compelling Blog Post Titles www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 25. Business Blogging Tip 6: Write Some Great, But Many Good Blog Posts •  Short Posts (readable in 3 to 5 minutes) •  Break long entries into multiple posts •  Add images, video to clarify points •  Use H1 and H2 tags as they were intended to be used •  Divide posts into sections •  Improves appearance and makes it easier to scan/read •  Improve your SEO efforts •  Stay on theme www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 26. Business Blogging Tip 7: Use the Advanced Features of Your Blogging Platform Wordpress has plugins •  Pretty permalinks •  All in one SEO pack What does your tool offer? www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 27. Business Blogging Tip 8: Publish Frequently •  Publish at least once per week •  Create multiple author accounts www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 28. The Art of the Short Blog Post …good title for a new post www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 29. Business Blogging Tip 9: Distribute/Re-Purpose Repurpose Blog Content •  Whitepapers •  Presentations Distribute •  Twitter – Tweet title and link back to post •  LinkedIn •  Integrate into your profile •  Start meaningful discussions within groups •  Facebook – Similar to LinkedIn •  Other •  YouTube •  Podcasts •  Social bookmarking www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 30. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 31. Business Blogging Tip 10: Create Buzz By Participating in the Blogosphere •  Read other blogs •  Cite the work of other bloggers within your post •  Tell people about your posts •  Leave Comments •  Don’t spam www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 32. www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 33. Learn the tools of the trade www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 34. Business Blogging Tip 11: Measure, Measure, Measure Web Analytics Is... the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. - Wikipedia www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 35. •  Free •  Vast amount of easy to understand data •  Integration with other Google services • Google AdWords • Google Site Optimizer •  Custom automated reporting www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 36. Summary – Business Blogging Tips •  Become the expert •  Strengthen your brand •  Better search engine optimization •  Develop a system to simplify the creative process •  Technology is your friend www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 37. Thank you and get blogging! Brian Bluff President & Co-Founder Site-Seeker, Inc. @ssiBrian brianbluff@site-seeker.com www.site-seeker.com © 2010 Site-Seeker, Inc.
  • 38. For for the complete blog posts, see: •  Business Blogging Tips (part 1 blogging tips 1-3) •  Business Blogging TipsTips (part 2 blogging tips 4-6) •  Corporate Blogging Tips – (part 3 7-10) www.site-seeker.com © 2010 Site-Seeker, Inc.