Google is Changing the Game, Are You Ready?
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Google launched an algorithm update called Panda in 2011 aimed at low-quality content sites. Panda targeted sites with shallow, duplicate, redundant, or poorly written content and those with an excessive amount of ads. It impacted 11.8% of search results initially. The update particularly hurt Demand Media's eHow site, which lost 42% of search visibility and 28% of revenue from Google. To protect against future Panda updates, the document recommends diversifying traffic sources beyond Google and focusing on delivering high-quality, original content to users.
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Google is Changing the Game, Are You Ready?
- 1. Google is Changing the Game – Are you Ready? Brian Bluff | President and Co-Founder
Editor's Notes
- Google revenus in 2010 was approx 10B. They make money every time someone clicks on one the their PPC ads This happens one out every four or five time a search ins conducted They want you to continue in use Google as apposed to another search engines. Relvance - words on a page
- Originally based on Page rank – now over two hundred signals including pagerank Hubspoke
- The definition of credibility is expanding
- Content farms – sites that created unvaluabel, quick, shallow, poorly written content mainly for the purpose of monitizing this content
- I found conflicting about the actual hit ehow took, so whetehr is is percisely what happened or not it is typical of what happened to some of the harder hit sites/
- Less than ten click on thirty days Ipressions to your site, what keywordsyou are getting impressions for Clicks Problems with the site, you anc upload a xml sitemap
- Don’t rely exclusively on Google organic traffic. In the financial world, diversification means the act of reducing risk by investing in a variety of assets. The same is true in the Internet marketing world. Too many companies rely on natural or organic search results to fuel their growth. To make matters worse most companies focus only on Google ignoring Bing and Yahoo (one in the same – Bing provides results to Yahoo).
- Don’t rely exclusively on Google organic traffic. In the financial world, diversification means the act of reducing risk by investing in a variety of assets. The same is true in the Internet marketing world. Too many companies rely on natural or organic search results to fuel their growth. To make matters worse most companies focus only on Google ignoring Bing and Yahoo (one in the same – Bing provides results to Yahoo).
- Don’t rely exclusively on Google organic traffic. In the financial world, diversification means the act of reducing risk by investing in a variety of assets. The same is true in the Internet marketing world. Too many companies rely on natural or organic search results to fuel their growth. To make matters worse most companies focus only on Google ignoring Bing and Yahoo (one in the same – Bing provides results to Yahoo).
- Don’t rely exclusively on Google organic traffic. In the financial world, diversification means the act of reducing risk by investing in a variety of assets. The same is true in the Internet marketing world. Too many companies rely on natural or organic search results to fuel their growth. To make matters worse most companies focus only on Google ignoring Bing and Yahoo (one in the same – Bing provides results to Yahoo).
- Don’t rely exclusively on Google organic traffic. In the financial world, diversification means the act of reducing risk by investing in a variety of assets. The same is true in the Internet marketing world. Too many companies rely on natural or organic search results to fuel their growth. To make matters worse most companies focus only on Google ignoring Bing and Yahoo (one in the same – Bing provides results to Yahoo).