This document provides an introduction to being found online through search engine optimization and local listings. It discusses the importance of optimizing a business's website, local listings, and social media presence to increase search engine rankings and attract local customers. Key tips include claiming listings on directories like Google Places, encouraging reviews, incorporating location and keywords throughout the website and content, and engaging with customers through social media. The goal is to control the business's online message and presence in order to be found by potential local customers searching online.

1. Lora Baker- Parallel Path
Anke Corbin- Zenzi Integrated Marketing/PR

2. Introduction To Being Found Online
Website SEO
Local Listings
Local SEO
Social SEO

3.  Know what displays on Google and other
search engines when people search for your
business
 Control your message

4. 1. Start with the basics (goals, target audience)
2. Optimize your website
Measure:
SEO- content, tags, in-bound links, search
results
Blog- fans/readers, in-bound links, sharing
Social media- fans/friends, engagement,
sharing content

5. 1. 25%-50% of SEO is your website
-Page Title
-Keywords: Copy, Title Tags, Header Tags (h1,
h2, h3)
-Alt-text on images
-Frequency of updates
-Age of domain

6. 1. 50%-75% of SEO is offsite
-Links back to your website from trusted sources
using anchor text
-Search/Directory listings
-Blogging generates links which power SEO
-Social Media
-Video sharing site links
-Photo sharing site links
-Reviews
-Naming strategy (Facebook Page URL, Twitter etc.)
-Traffic to site

7.  What are Local Listings?
 Why are Local Listings Important?
 Local Listing Tips
 What is Local SEO?
 Local SEO Tips

9.  Modern replacement for the Yellow Pages
 Local business searchers are farther along in
the purchase cycle
 74% of Internet users do local searches
(Kelsey Group)
 86% take action on the results
67% of searchers 20-45 years old reported when they
searched online, they believe the top list of companies
on Google are the “highest recommended” or “most
authoritative” businesses to contact. (SearchOnomics)

11.  Google has the largest share, so:
◦ Make sure your business is presented well
◦ Performance (placement) on Google is most
important
 But 60% of your market is looking elsewhere,
so:
◦ Make sure your data is broadly distributed and
accurate

15. (Getlisted.org & David Mihm)

16. (Getlisted.org & David Mihm)

17.  What comes up on Google Maps when a
potential customer searches for goods or
services you provide?

18.  Claim your business on Google Places – FREE
 Add Photos, Videos, Hours and Additional
Details to your Google Places Page

19.  Reviews are an important part of Local Listing
success
 Encourage regular customers to leave reviews
for your business on various sites (Google,
Yahoo, Citysearch, Yelp, etc)
 Know what is being said about you on the
Web
 Respond to reviews
 Offer offline incentives for customers to leave
online reviews for your business

20.  Distribute your business information on
several different data distributors
◦ Axciom
◦ InfoUSA
◦ Localeze
 Claim your business listing (or add it if it is
not there) on Yahoo, Bing, Citysearch,
Insiderpages and Yelp

21.  Local Listing Paid Ads
◦ Aha!Local University Presentation on Local Listing
Ads next Tuesday March 15 here in Boulder!
 Google Boost
 Google Tags

22.  Local SEO ties closely in to website SEO in
that it involves the design of your website
 With Google’s new Places Results (rolled out
in October 2010), your website is now tied to
your local listing
 Your Google placement is now determined by
both your local listing information and your
website

24. 1. Title Tags – Important For Local SEO
◦ Title Tags – mention location + keyword (ex: Auto
Repair & Service in Boulder, CO)
◦ Each Web Page within your website should have a
unique Title Tag
◦ Each Title Tag should have 70 characters or less
2. Address on Footer of each Web Page in Text
3. Incorporate keywords within text on page
4. Find out if your vendors have a “Where To
Buy” link on their website and make sure you
are there

26. 1. Create engaging content (copy, photos, videos,
podcasts, curate other good content to highlight & feature)
2. Publish & promote your content
-Twitter, Facebook, LinkedIn
-Digg, Delicious, Stumble Upon, Reddit, Mixx
-YouTube, Revver, Vimeo
-Flikr, PicassaWeb
-Geo-location-FourSquare, Gowalla, Facebook, Google

27. 1. Social media- similar to a cocktail party without the
constraints of time or location
2. What do people expect?
-Relationship
Friendly conversation -ask questions, get advice
-Helpfulness
Answer questions, provide tips, meet needs
-Entertainment
Humor, interesting

28. 1. Social media is not there to push out your
agenda, it’s not about you
2. Become a real member of the community
3. Add value
4. Can be much more effective than a cocktail
party

29. 1. Monitor
-Conversations
-Traffic
-Sharing
-Search results
-Online reputation
-Review sites