This document discusses using the internet and social media as communication mediums for marketing. It notes that the internet reached an audience of 50 million people within 4 years, faster than other mediums like radio and TV. Common communication mediums on the internet include email, blogs, social networks like Twitter, Facebook and LinkedIn. The document then focuses on using LinkedIn for business, outlining its targeted demographic and strategies like joining groups, using status updates, applications and event promotion to engage the LinkedIn network. The key is finding the target demographic and providing compelling, consistent content.
A glimpse at Communications Strategy Group (CSG)'s approach to Online PR, Social Media and Online Influencer Relations. Visit www.csg-pr.com to learn more.
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
Proven social media action plan for professionals & small businessDoug Hay & Associates
This presentation is social media 101 for professionals (veterinarians, dentists, chiropractors, lawyers) and small business. Includes a 10 step action plan to get going.
The search engine landscape has changed with the convergence of Search and Social. This two hour session looks at what is important today to the search engines and how businesses can best position their content and their social media strategy in an effort to provide value to their audience and increase branding, engagement and targeted traffic from their target audience. Build it and they will come does not apply to Digital Marketing. Beginning with the end in mind this session further discusses how to develop a strategy to drive leads to and through your website in the B2B world.
A glimpse at Communications Strategy Group (CSG)'s approach to Online PR, Social Media and Online Influencer Relations. Visit www.csg-pr.com to learn more.
Effective content marketing for professionals and small businessDoug Hay & Associates
Content marketing is a critical part of an overall Internet marketing, social media marketing plan of action. It provides wanted and needed information for prospects and brand advocates.
Proven social media action plan for professionals & small businessDoug Hay & Associates
This presentation is social media 101 for professionals (veterinarians, dentists, chiropractors, lawyers) and small business. Includes a 10 step action plan to get going.
The search engine landscape has changed with the convergence of Search and Social. This two hour session looks at what is important today to the search engines and how businesses can best position their content and their social media strategy in an effort to provide value to their audience and increase branding, engagement and targeted traffic from their target audience. Build it and they will come does not apply to Digital Marketing. Beginning with the end in mind this session further discusses how to develop a strategy to drive leads to and through your website in the B2B world.
A presentation I gave at the #btvsmb social media breakfast in Burlington, VT, on December 15, 2008. It introduces the concept of inbound marketing, and dives into the details of search engine optimization, content production and social media.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
A presentation I gave on July 10, 2009 for members of the Cape Cod Technology Council in Hyannis, MA. I gave an overview of inbound marketing, then got into the details of SEO, blogging, social media and measurement of the marketing and sales funnel.
Winning the Online Marketing Game Through Content Optimization 2013MultiWave Media
Discover how Content drives all digital marketing in 2013 and beyond; how to optimize that content for search engines, and beat your competitors at this game!
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
How to win the internet with inbound marketingGavin Llewellyn
Inbound marketing can be used to win new customers and build relationships with existing ones by combining search engine optimisation (SEO), social media and content marketing to earn people's attention.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
Using the Web for marketing and generating sales leads - a "how-to" overview presented to a Dealer Network of Furniture Retailers. Presentation by Digital Hill Multimedia.
How to Develop a Successful Online Marketing StrategySteve Saars
I :: The Basics: What You Need to Do to Market Your Business
Establishing a solid online presence by leveraging core online initiatives (website, eNewsletter, online advertising, SEO)
II :: Social Media: How to Harness the Power of Two-Way Communication
Using online social networking tools to interact with your target audience (Facebook, Twitter, LinkedIn, blogs)
III :: Thought Leadership: How to Stand Out From Your Competitors
Communicating innovative value added information to the your target audiences (eBooks, webinars, blogs)
A presentation I gave at the #btvsmb social media breakfast in Burlington, VT, on December 15, 2008. It introduces the concept of inbound marketing, and dives into the details of search engine optimization, content production and social media.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
A presentation I gave on July 10, 2009 for members of the Cape Cod Technology Council in Hyannis, MA. I gave an overview of inbound marketing, then got into the details of SEO, blogging, social media and measurement of the marketing and sales funnel.
Winning the Online Marketing Game Through Content Optimization 2013MultiWave Media
Discover how Content drives all digital marketing in 2013 and beyond; how to optimize that content for search engines, and beat your competitors at this game!
Social Media: Myths & Realities of Web 2.0Monica Wright
This is a presentation conducted at the Systems Engineering Social Media Lunch & Learn on 6/24/09. Agenda covered the following:
• Define social media and its role within the marketing mix
• Web marketing and the different contexts of search and
social
• How people get socially connected and the social media
landscape
• Explore the Five Reasons for Engagement
• Review examples and case studies
• How do you start a social media campaign?
• Once you’re out there, how do you manage your online
reputation?
• What’s the ROI?
How to win the internet with inbound marketingGavin Llewellyn
Inbound marketing can be used to win new customers and build relationships with existing ones by combining search engine optimisation (SEO), social media and content marketing to earn people's attention.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
Using the Web for marketing and generating sales leads - a "how-to" overview presented to a Dealer Network of Furniture Retailers. Presentation by Digital Hill Multimedia.
How to Develop a Successful Online Marketing StrategySteve Saars
I :: The Basics: What You Need to Do to Market Your Business
Establishing a solid online presence by leveraging core online initiatives (website, eNewsletter, online advertising, SEO)
II :: Social Media: How to Harness the Power of Two-Way Communication
Using online social networking tools to interact with your target audience (Facebook, Twitter, LinkedIn, blogs)
III :: Thought Leadership: How to Stand Out From Your Competitors
Communicating innovative value added information to the your target audiences (eBooks, webinars, blogs)
Linkedin: Leveraging Your Profile - CVAC - Canadian Virtual Assistant Connect...Dawn Raquel Jensen, EMBA
Social Business Catalyst Dawn Raquel Jensen of Virtual Options Coaching & Training presentin to CVAC - Canadian Virtual Assistant Connection in a June 2012 webinar on Leveraging Your Linkedin Profile for Business
How to Use Social Media to Brand Yourself a Leader
Presented by: Tomeeka Farrington
Principal/Founder, Spotlight Communications
Presented at: Center for Collaborative Leadership, UMass Boston
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Own Your Niche for Professional Speakers: Internet Marketing and Social Media...Stephanie Chandler
Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013.
Topics include:
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- Blogging
- Content Marketing
- Video
- Information Products
- Community
- Corporate Sponsors
- Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
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Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
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Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptx
Wd & im session b1 _digital communication_april 26,2010
1. Web Designing & Internet Marketing
Session B1: DIGITAL COMMUNICATION
What we are gone cover in this session ?
Internet as A Communication Medium to
Help Market
2. Time to reach audience of 50 million
Medium Years
Radio 38 Yrs
TV 13 Yrs
Interner 4 Yrs
iPod 3 Yrs
Facebook 2 Yrs
Web Designing & Internet Marketing
4. Communication
When it requires? … to whom How to make it?
• Post online diaries which may include discussion forums
• Two way communication
• Share/show information about a your city and events that takes place
– Email (corporate email)
in your town..
– Can I help you
• Communicate with persons having similar interests – Reviews
• Discuss with people on various topics – Blogs, Post comments
• Have fun, relax, play games – Social networking
• To show the content that is intended to inform visitors, but not
necessarily for commercial purposes.
• Keep/ share information or any content that the individual wishes to
include.
(Ex: photos, video, articles, reviews, etc)
• Do the social networking
• To provide a platform on which people can praise or disparage what is
featured
• To provide platform on which people can post reviews for products or
services
Web Designing & Internet Marketing
5. Internet as A Communication Medium
• Emails
• Blogs
• Twitter
• Slideshare
• Buzz
• Tumblr
• …
• …
• …
• …
• …
Web Designing & Internet Marketing
6. Communication Mediums
• Text
• Flash
• Video
• Audio
• Image
• …
Web Designing & Internet Marketing
8. The Social Media Marketing Strategy
Provide Compelling
Content
Connect with
Tell People About
People on Social
What You Do
Networking Sites
Web Designing & Internet Marketing
9. Why LinkedIn?
Average Age: 41
69% of Users Between 35 – 64 Years Old
Average Household Income: $109,703
53.5% Household Income $100K+
24% have Portfolio Value of $250K+
Mostly Male
64% Male / 36% Female
Educated Professionals
80.1% College Graduate/Post Graduate
Web Designing & Internet Marketing
Source: http://www.slideshare.net/erickschonfeld/linkedin-demographic-data-jun08-presentation?type=powerpoint
10. What does LinkedIn have to offer?
• Find target market and centers of influence (COI)
• Promote yourself and your business
• Stay top of mind with your network
Web Designing & Internet Marketing
11. LinkedIn: The Basics
• Join LinkedIn and complete
your profile
• Import your contacts to find
existing members
• Continue to add people you
meet – online & offline
• The more connections the
better!!!
Web Designing & Internet Marketing
12. Use All Your Website Links
• Company Site
• Personal Site
• Blog
• Twitter
• Podcast
Web Designing & Internet Marketing
13. The Strategy
• Join groups to start conversations and promote content
• Use status updates to stay top of mind and promote content
• Use applications to communicate your value
• Use events to reach a larger audience
Web Designing & Internet Marketing
14. Strategy 1: Use Groups
• Strategically join groups that fit
your target market or COIs
• Search by
profession, geographic
area, associations and interests
Web Designing & Internet Marketing
15. Join Discussions
• Post a
question
• Answer a
question
Web Designing & Internet Marketing
16. The Posting Process
Submit article URL and a summary
Link will appear on the Overview and News pages as
well as group email.
Repeat for all relevant groups
Web Designing & Internet Marketing
17. Strategy 2: Status Updates
• Keeps your name top of
mind
• Another way to promote
content
• Link to
websites, blogs, events, we
binars, podcasts, vlogs, etc.
Web Designing & Internet Marketing
18. Strategy 3: Use Applications
• Another way to post blogs, articles and other media
• Organize and share information on your profile
• Multiple applications to meet specific needs and requirements
Web Designing & Internet Marketing
21. Strategy 4: Promote Events
• Add all public
events – online and
offline
Web Designing & Internet Marketing
22. Keys to Success
• Find Your Target Demographic
• Provide Compelling Content
• Actively Participate on a Consistent Basis
Web Designing & Internet Marketing