Understand how to best engage with your users with the new data points on the upgraded Facebook insights. The new points are powerful and can help your business page grow significantly. Learn how and why this is important.
Ten steps to facebook success for nonprofitsJohn Haydon
1. Why should you use a Facebook Page instead of a Group or Profile?
2. Should you name your Facebook Page after your organization?
3. What category should you choose for your Page?
4. What applications can you use to customize your Page?
5. How can you begin to promote your Facebook Page?
6. How can you save time managing your Page?
7. How can you tell if your fans like your content?
8. How often should you update your Facebook Page?
9. How can you collect donations from your fans?
10. How can you revive a Facebook Page that's gone stale?
Ten steps to facebook success for nonprofits freeJohn Haydon
The document outlines 10 steps for nonprofits to get more out of their Facebook page: 1) Use a Facebook page instead of a profile or group for customization and searchability. 2) Name the page after the organization. 3) Choose an accurate category. 4) Use applications to customize the page. 5) Promote the page on the organization's website and via emails. 6) Use management tools like Hootsuite to save time. 7) Use Insights to see what content fans engage with most. 8) Only update the page when there is compelling new content. 9) Integrate donation systems or use fundraising apps. 10) Revive a stale page by focusing on engaged fans and creating new discussions.
This document provides information about Facebook fan pages for businesses. It discusses why businesses need a fan page, what fan pages can do for exposure and marketing, that they are free to set up, how to get custom URLs and fans, what types of content to post, and examples of successful fan pages. It also summarizes recent changes to the Facebook fan page layout, including new features like photos at the top, using Facebook as the page, wall filters, email notifications, featured pages and admins, and mutual connections. Resources for learning more about using fan pages are also listed.
The document provides an overview of using social media for real estate marketing. It discusses the basics of social media marketing and platforms like Facebook, LinkedIn, and Twitter. Tips are provided for setting up profiles, targeting audiences, growing followers, and using features like hashtags, tagging, and ads. QR codes are introduced as a way to drive traffic from physical marketing materials to online content. The presentation emphasizes listening to customers, building relationships through social platforms, and tying social media into an overall marketing strategy.
Google+ provides a social network designed to weave identity and sharing into Google's products and sits at the core of their services. LinkedIn is moving from an online CV service to a business platform where users can follow companies, participate in groups, and apply for jobs. Pinterest allows users to pin images from around the web onto visual boards organized by topics like weddings, fashion and travel.
Building your fitness center online community from Club OneJCC Association
This document provides best practices for building an online fitness center community and retaining members through websites and social media. It recommends including key functionality on the website like navigation menus and inquiry forms. For social media, it suggests objectives of engagement and lead generation by promoting accounts on multiple platforms. It also stresses the importance of reviews and reputation management through monitoring listings, responding to feedback, and cultivating positive reviews.
Latest product marketing update from Facebook with a focus on Promoted Posts and how they may provide better results than sponsored stories - when trying to reach fans.
What's All the Fuss About Pinterest & Why Should I Care? #SMM12AnalogFolk
Presentation made at Social Media Marketing 2012 on October 25th.
Dispelling the myth that Pinterest is solely the preserve of middle aged American women pinning about cupcakes.... with a couple of cupcakes.
Ten steps to facebook success for nonprofitsJohn Haydon
1. Why should you use a Facebook Page instead of a Group or Profile?
2. Should you name your Facebook Page after your organization?
3. What category should you choose for your Page?
4. What applications can you use to customize your Page?
5. How can you begin to promote your Facebook Page?
6. How can you save time managing your Page?
7. How can you tell if your fans like your content?
8. How often should you update your Facebook Page?
9. How can you collect donations from your fans?
10. How can you revive a Facebook Page that's gone stale?
Ten steps to facebook success for nonprofits freeJohn Haydon
The document outlines 10 steps for nonprofits to get more out of their Facebook page: 1) Use a Facebook page instead of a profile or group for customization and searchability. 2) Name the page after the organization. 3) Choose an accurate category. 4) Use applications to customize the page. 5) Promote the page on the organization's website and via emails. 6) Use management tools like Hootsuite to save time. 7) Use Insights to see what content fans engage with most. 8) Only update the page when there is compelling new content. 9) Integrate donation systems or use fundraising apps. 10) Revive a stale page by focusing on engaged fans and creating new discussions.
This document provides information about Facebook fan pages for businesses. It discusses why businesses need a fan page, what fan pages can do for exposure and marketing, that they are free to set up, how to get custom URLs and fans, what types of content to post, and examples of successful fan pages. It also summarizes recent changes to the Facebook fan page layout, including new features like photos at the top, using Facebook as the page, wall filters, email notifications, featured pages and admins, and mutual connections. Resources for learning more about using fan pages are also listed.
The document provides an overview of using social media for real estate marketing. It discusses the basics of social media marketing and platforms like Facebook, LinkedIn, and Twitter. Tips are provided for setting up profiles, targeting audiences, growing followers, and using features like hashtags, tagging, and ads. QR codes are introduced as a way to drive traffic from physical marketing materials to online content. The presentation emphasizes listening to customers, building relationships through social platforms, and tying social media into an overall marketing strategy.
Google+ provides a social network designed to weave identity and sharing into Google's products and sits at the core of their services. LinkedIn is moving from an online CV service to a business platform where users can follow companies, participate in groups, and apply for jobs. Pinterest allows users to pin images from around the web onto visual boards organized by topics like weddings, fashion and travel.
Building your fitness center online community from Club OneJCC Association
This document provides best practices for building an online fitness center community and retaining members through websites and social media. It recommends including key functionality on the website like navigation menus and inquiry forms. For social media, it suggests objectives of engagement and lead generation by promoting accounts on multiple platforms. It also stresses the importance of reviews and reputation management through monitoring listings, responding to feedback, and cultivating positive reviews.
Latest product marketing update from Facebook with a focus on Promoted Posts and how they may provide better results than sponsored stories - when trying to reach fans.
What's All the Fuss About Pinterest & Why Should I Care? #SMM12AnalogFolk
Presentation made at Social Media Marketing 2012 on October 25th.
Dispelling the myth that Pinterest is solely the preserve of middle aged American women pinning about cupcakes.... with a couple of cupcakes.
How to develop and deliver your content strategyAnalogFolk
Click on the notes tab to see speaker notes (not available in embeds).
Creating content for the always-on lives brands now live is intrinsically different to creating advertising content. I delivered this talk at Digital Shoreditch to pull apart those differences in the processes in an effort to explain how to develop and deliver content that bridges the gap between campaigns.
The talk is a whistle stop tour of a process we've developed at AnalogFolk squeezed into 15 minutes. The media analogy to the economic concept of Stock & Flow was introduced by Robin Sloan and is one we've embraced at AnalogFolk. Thanks go out to Noah Brier for drawing attention to it in his excellent AdAge article.
Thanks go out to Matt Dyke for his oversight and the always excellent Kate Sigrist for the sexy divider charts.
"Coca Cola is no longer about creative excellence, but content excellence. Burberry is "as much a media-content company and a design company". Red Bull Media House originate feature-length films from their own film crews and music from their own studio. Facebook and Twitter no longer want media spend to sell ads, but to generate reach for content. Consumers don't want ads, they want good content.
In this talk we're going to explore how agencies can lead the content generation process from ideation to partnership to delivering and seeding content across social platforms to maintain an always-on content strategy. We will bring our strategies to life by referring to successful case studies throughout the talk.
Questions answered :
How do I create content for my clients?
How can I create low/no budget content?
How do I focus on the right platforms?
How can I deliver an always-on content calendar?
How can I improve my content-creation process from receiving the brief to delivery?"
Top 3 digital marketing trends for 2013 WSI France
The top 3 digital marketing trends for 2013 are:
1. Social search - using social platforms like Google+ for search engine optimization.
2. Facebook envy - businesses must engage fans on Facebook through questions, photos and videos to increase edge rank.
3. Mobile - overtaking desktop as the primary way people access the internet, so sites must be mobile-friendly or risk losing traffic.
This document summarizes a presentation about best practices for using Facebook. It discusses Facebook user growth statistics and new features like subscriptions and lists. It provides tips for setting up a Facebook page and growing an audience through regular posting, exclusive content, and fan engagement. The presentation also covers techniques like tagging, ads, and other optimizations.
Social media marketing involves engaging with consumers by providing valuable content through activities like reputation management, collaboration, and giving to expand one's network while moving away from interruption marketing. Effective social media marketing requires publishing useful content across multiple networks, sharing it with others, networking genuinely, and engaging at different levels from simply visiting sites to fully interacting with others.
Pinterest is a social media platform that allows users to create virtual inspiration boards of images found online. Users can browse boards, like and comment on pins, and repin pins to their own boards to share content virally. For real estate professionals, Pinterest is the third largest traffic referrer behind Facebook and Twitter, with referrals more likely to purchase and spend more money. Key aspects of using Pinterest include creating boards organized by topics, pinning images with descriptive captions, following relevant users, and sharing pins to grow a following on other networks.
The document provides tips for personal branding on social media, including choosing personal qualities to focus on and content areas of interest. It discusses growing audiences and engagement on Facebook through connections with friends and enabling the follow feature. For Twitter, it suggests using hashtags, handles, mentions and lists, as well as interacting with influencers and local topics to build a following. LinkedIn profile completion is also recommended for networking.
The document provides 10 steps for using Facebook successfully for meetings and tradeshows. It discusses creating a Facebook page rather than a personal profile, adding customized elements like tabs and a welcome page, building a following through invites and promotions, posting regular status updates and content, promoting the page widely, responding to comments, setting up check-ins for events, using Facebook tools, measuring success through insights, and posting follow-up content and gathering feedback. The final slides discuss Bartizan's event services including lead retrieval, registration, and contact support.
This document provides an introduction to using social media for real estate professionals. It discusses finding your voice on social media by choosing personal qualities to focus on and content areas of interest. It also covers the difference between personal and professional social media use. Finally, it reviews specific platforms like Facebook and Twitter, how to set up profiles, privacy settings, and examples of effective social media use for real estate professionals.
Facebook and Twitter 201: Using Facebook and Twitter To Promote Your BusinessSarah Page
This document provides an overview of using Facebook and Twitter to promote a business. It discusses establishing a social media strategy by understanding goals and audience. It also covers optimizing pages on Facebook and Twitter, using visual content like photos and videos, and paid promotion options like promoted posts and ads. The presentation aims to demystify social media and show how social networks can be integrated with a website to drive traffic and awareness.
Day 2: Using Facebook as a Landing Page & Converting in the Social Eco-systemaluckey
This document discusses using Facebook as a landing page and social media marketing strategies. It provides tips on crafting engaging Facebook pages with clear calls to action and incentives to encourage fans to like, share, and interact with the page. Metrics like the fan cycle and tools like Facebook Insights are referenced for measuring social influence and converting fans into customers. The importance of design and generating ongoing engagement through fresh content is emphasized.
The document discusses strategies for businesses to engage with customers through social media. It recommends setting up profiles and regular posts on platforms like blogs, YouTube, Flickr, Facebook and Twitter to build trust and share information. Specific tips are provided for using each platform, such as linking relevant content on blogs and videos for YouTube. The document also stresses the importance of listening to conversations about your business online and responding appropriately to feedback.
Get Facebook fans the right way!
This is a presentation I did at SearchFest 2010 about how to Get Facebook Fans
I called it the 4 point plan for Facebook domination and outlined a simple process any business could use to find local fans and keep them engaged.
Ebela: Social Media Marketing_Case StudyFOURDY Group
Ebela, is a Bengali newspaper brand from the ABP group targeted to the truly young-at-heart audience the smart looking tabloid format along with a balanced mix of news, views and entertainment.
Facebook not just social networking- Facebook marketingMumbai Angels
Facebook is just not social networking site but more than that. You can grow your business from facebook and generate more sales and revenue.
This slides teaches you about facebook marketing and how effective it is.
The document is a presentation on social media best practices. It discusses what social media is, why businesses should use social media, and how to develop a social media plan and strategy. It provides tips on using different social media platforms like blogs, Twitter, Facebook, LinkedIn, YouTube and online communities. It emphasizes sharing valuable content, engaging with customers, and being consistent across platforms.
This document provides an overview of Facebook Page Insights, a tool that allows page owners to analyze the performance of posts and engagement with their audience. Key metrics included total likes, friends of fans, people talking about the page, and total reach. The insights help page owners understand what content resonates best by analyzing metrics for individual posts, such as reach, engaged users, people talking about the post, and virality. This allows page owners to optimize how they publish content to engage more people and increase their overall reach.
The document discusses Facebook marketing measurement and provides tips for running an effective Facebook campaign. It explains that campaigns should have clear objectives and measurable key performance indicators. Campaigns generally involve four steps - planning, preparing, executing, and evaluating. The planning stage defines goals and resources. Preparation involves setting rules and promotion strategies. Execution is launching the campaign and engaging participants. Finally, evaluation analyzes performance against objectives and identifies lessons learned. The document also discusses how Facebook can help build brand awareness, preference, and loyalty over time.
The document discusses various topics around leveraging data and analytics, including that data insights should provide more value than their costs, using registration, membership, and loyalty programs to gain cross-channel insights for brands, determining what data should not be collected or can be purged for efficiencies and privacy, breaking big data into smaller, actionable data to drive positive behaviors, and tools currently available to make big data more targeted and useful.
Keeping up with Facebook Page Analytics- Webinar SlidesStratigent
These slides are from the 6/13/11 Facebook Analytics webinar. Learn how to:
1) Identify the components of the Facebook Insights platform
2) Define key Facebook metrics
3) Learn simple strategies for identifying what is important to measure
4) Discover how to integrate Facebook data with your other marketing metrics
The most important metric you WON'T find in Facebook InsightsRob Clark
As presented at PodCamp Toronto 2014
Likes. Shares. Viral impressions. Organic reach. Clicks. Social media offers a wealth of analytic tools showing how people are interacting with your content. Tallies of eyeballs and counts of social gestures. Yet few brands or agencies are actually paying attention to the metrics that matters most in marketing and communications.
Come for a discussion as to what the most important thing that you're not likely tracking is, and walk out with some solid ideas and best practices of how to track it. Those with Math Anxiety, fear not. This is a session about getting answers and not crunching numbers.
How to develop and deliver your content strategyAnalogFolk
Click on the notes tab to see speaker notes (not available in embeds).
Creating content for the always-on lives brands now live is intrinsically different to creating advertising content. I delivered this talk at Digital Shoreditch to pull apart those differences in the processes in an effort to explain how to develop and deliver content that bridges the gap between campaigns.
The talk is a whistle stop tour of a process we've developed at AnalogFolk squeezed into 15 minutes. The media analogy to the economic concept of Stock & Flow was introduced by Robin Sloan and is one we've embraced at AnalogFolk. Thanks go out to Noah Brier for drawing attention to it in his excellent AdAge article.
Thanks go out to Matt Dyke for his oversight and the always excellent Kate Sigrist for the sexy divider charts.
"Coca Cola is no longer about creative excellence, but content excellence. Burberry is "as much a media-content company and a design company". Red Bull Media House originate feature-length films from their own film crews and music from their own studio. Facebook and Twitter no longer want media spend to sell ads, but to generate reach for content. Consumers don't want ads, they want good content.
In this talk we're going to explore how agencies can lead the content generation process from ideation to partnership to delivering and seeding content across social platforms to maintain an always-on content strategy. We will bring our strategies to life by referring to successful case studies throughout the talk.
Questions answered :
How do I create content for my clients?
How can I create low/no budget content?
How do I focus on the right platforms?
How can I deliver an always-on content calendar?
How can I improve my content-creation process from receiving the brief to delivery?"
Top 3 digital marketing trends for 2013 WSI France
The top 3 digital marketing trends for 2013 are:
1. Social search - using social platforms like Google+ for search engine optimization.
2. Facebook envy - businesses must engage fans on Facebook through questions, photos and videos to increase edge rank.
3. Mobile - overtaking desktop as the primary way people access the internet, so sites must be mobile-friendly or risk losing traffic.
This document summarizes a presentation about best practices for using Facebook. It discusses Facebook user growth statistics and new features like subscriptions and lists. It provides tips for setting up a Facebook page and growing an audience through regular posting, exclusive content, and fan engagement. The presentation also covers techniques like tagging, ads, and other optimizations.
Social media marketing involves engaging with consumers by providing valuable content through activities like reputation management, collaboration, and giving to expand one's network while moving away from interruption marketing. Effective social media marketing requires publishing useful content across multiple networks, sharing it with others, networking genuinely, and engaging at different levels from simply visiting sites to fully interacting with others.
Pinterest is a social media platform that allows users to create virtual inspiration boards of images found online. Users can browse boards, like and comment on pins, and repin pins to their own boards to share content virally. For real estate professionals, Pinterest is the third largest traffic referrer behind Facebook and Twitter, with referrals more likely to purchase and spend more money. Key aspects of using Pinterest include creating boards organized by topics, pinning images with descriptive captions, following relevant users, and sharing pins to grow a following on other networks.
The document provides tips for personal branding on social media, including choosing personal qualities to focus on and content areas of interest. It discusses growing audiences and engagement on Facebook through connections with friends and enabling the follow feature. For Twitter, it suggests using hashtags, handles, mentions and lists, as well as interacting with influencers and local topics to build a following. LinkedIn profile completion is also recommended for networking.
The document provides 10 steps for using Facebook successfully for meetings and tradeshows. It discusses creating a Facebook page rather than a personal profile, adding customized elements like tabs and a welcome page, building a following through invites and promotions, posting regular status updates and content, promoting the page widely, responding to comments, setting up check-ins for events, using Facebook tools, measuring success through insights, and posting follow-up content and gathering feedback. The final slides discuss Bartizan's event services including lead retrieval, registration, and contact support.
This document provides an introduction to using social media for real estate professionals. It discusses finding your voice on social media by choosing personal qualities to focus on and content areas of interest. It also covers the difference between personal and professional social media use. Finally, it reviews specific platforms like Facebook and Twitter, how to set up profiles, privacy settings, and examples of effective social media use for real estate professionals.
Facebook and Twitter 201: Using Facebook and Twitter To Promote Your BusinessSarah Page
This document provides an overview of using Facebook and Twitter to promote a business. It discusses establishing a social media strategy by understanding goals and audience. It also covers optimizing pages on Facebook and Twitter, using visual content like photos and videos, and paid promotion options like promoted posts and ads. The presentation aims to demystify social media and show how social networks can be integrated with a website to drive traffic and awareness.
Day 2: Using Facebook as a Landing Page & Converting in the Social Eco-systemaluckey
This document discusses using Facebook as a landing page and social media marketing strategies. It provides tips on crafting engaging Facebook pages with clear calls to action and incentives to encourage fans to like, share, and interact with the page. Metrics like the fan cycle and tools like Facebook Insights are referenced for measuring social influence and converting fans into customers. The importance of design and generating ongoing engagement through fresh content is emphasized.
The document discusses strategies for businesses to engage with customers through social media. It recommends setting up profiles and regular posts on platforms like blogs, YouTube, Flickr, Facebook and Twitter to build trust and share information. Specific tips are provided for using each platform, such as linking relevant content on blogs and videos for YouTube. The document also stresses the importance of listening to conversations about your business online and responding appropriately to feedback.
Get Facebook fans the right way!
This is a presentation I did at SearchFest 2010 about how to Get Facebook Fans
I called it the 4 point plan for Facebook domination and outlined a simple process any business could use to find local fans and keep them engaged.
Ebela: Social Media Marketing_Case StudyFOURDY Group
Ebela, is a Bengali newspaper brand from the ABP group targeted to the truly young-at-heart audience the smart looking tabloid format along with a balanced mix of news, views and entertainment.
Facebook not just social networking- Facebook marketingMumbai Angels
Facebook is just not social networking site but more than that. You can grow your business from facebook and generate more sales and revenue.
This slides teaches you about facebook marketing and how effective it is.
The document is a presentation on social media best practices. It discusses what social media is, why businesses should use social media, and how to develop a social media plan and strategy. It provides tips on using different social media platforms like blogs, Twitter, Facebook, LinkedIn, YouTube and online communities. It emphasizes sharing valuable content, engaging with customers, and being consistent across platforms.
This document provides an overview of Facebook Page Insights, a tool that allows page owners to analyze the performance of posts and engagement with their audience. Key metrics included total likes, friends of fans, people talking about the page, and total reach. The insights help page owners understand what content resonates best by analyzing metrics for individual posts, such as reach, engaged users, people talking about the post, and virality. This allows page owners to optimize how they publish content to engage more people and increase their overall reach.
The document discusses Facebook marketing measurement and provides tips for running an effective Facebook campaign. It explains that campaigns should have clear objectives and measurable key performance indicators. Campaigns generally involve four steps - planning, preparing, executing, and evaluating. The planning stage defines goals and resources. Preparation involves setting rules and promotion strategies. Execution is launching the campaign and engaging participants. Finally, evaluation analyzes performance against objectives and identifies lessons learned. The document also discusses how Facebook can help build brand awareness, preference, and loyalty over time.
The document discusses various topics around leveraging data and analytics, including that data insights should provide more value than their costs, using registration, membership, and loyalty programs to gain cross-channel insights for brands, determining what data should not be collected or can be purged for efficiencies and privacy, breaking big data into smaller, actionable data to drive positive behaviors, and tools currently available to make big data more targeted and useful.
Keeping up with Facebook Page Analytics- Webinar SlidesStratigent
These slides are from the 6/13/11 Facebook Analytics webinar. Learn how to:
1) Identify the components of the Facebook Insights platform
2) Define key Facebook metrics
3) Learn simple strategies for identifying what is important to measure
4) Discover how to integrate Facebook data with your other marketing metrics
The most important metric you WON'T find in Facebook InsightsRob Clark
As presented at PodCamp Toronto 2014
Likes. Shares. Viral impressions. Organic reach. Clicks. Social media offers a wealth of analytic tools showing how people are interacting with your content. Tallies of eyeballs and counts of social gestures. Yet few brands or agencies are actually paying attention to the metrics that matters most in marketing and communications.
Come for a discussion as to what the most important thing that you're not likely tracking is, and walk out with some solid ideas and best practices of how to track it. Those with Math Anxiety, fear not. This is a session about getting answers and not crunching numbers.
Actively engaging learners by using a technology enhanced approach that enric...BlackboardEMEA
Traditionally coursework is submitted, marked and returned to students with their grade and feedback. The difficulties with this approach is that a tutor has no way of assessing whether a student has reviewed their work, understood their feedback and took action to improve their work. There is no clear method for determining whether student’s perceived judgment of their submitted assessment is similar to that of the tutor; or for advising support to improve learning.
This session will share the journey and evaluation findings of the CLARITI project which is endeavouring to address such difficulties. Presenters will begin by highlighting the opportunities and challenges of an initial paper-based feedback and progress review approach, which was used. It had obvious pedagogical benefits but was challenging administratively. They
will then showcase a new technology facilitated approach which is enabling students to submit assessments as normal but providing new opportunities were they are given corrective feedback and model solutions and encouraged to be more reflective using the Ulster University’s Blackboard VLE, FAN system and a new bespoke application.
The project has been evaluating the benefits of initially withholding student’s marks while students are asked to reflect and indicate what score they think they deserve and what actions they think they need to take to improve their learning. The student scores, reflections and action plans are collected electronically via a ‘Learner Score’ quiz in Blackboard. A newly designed bespoke application has been developed which presents the data collected from Blackboard in a simple interface, which allows the tutor to easily: review the learner score and comments provided by the students; engage with this student feedback and return a tutor score. It has also been designed to automatically generate an advisability for further support response, depending on the tutor’s scores and a mechanism for giving individualised feedback. Each student receives an email with a link to an individual progress and summary report. One student has commented “This feedback strategy highlights the silly mistakes I have made and motivates me to get it right next time. I don’t think just getting a score on a piece of paper would have the same effect.” The presenters will lead activities to encourage debate among participants about the approach, the application of such an approach for other subjects and will seek ideas about how the benefits of such learner analytics could be captured and integrated more seamlessly into Blackboard.
- The document provides analytics on a Facebook page's engagement, reach, and other metrics over time. It includes metrics like new page likes, stories created, total reach, impressions, and breakdowns of engagement by post type, demographic data, and more. The data shows engagement increased significantly week-over-week for metrics like total reach, impressions, and stories created.
The presentation discusses the keys to success with social media for business: community, platforms, engagement, and measurement. It promotes building communities on various social media platforms like LinkedIn, Twitter, Facebook, and Google+, and consistently engaging with followers on these networks. The presentation also emphasizes measuring social media performance using various analytics tools to understand metrics like reach, sentiment, and influence.
The document discusses Facebook pages and how brands can utilize the new timeline feature. It provides tips on optimizing the cover, about section, pinned posts, and other components. Additional topics covered include best practices for direct messages, hashtags, consistency in posts, blogging, and YouTube analytics. The presentation provides actionable advice on using social media platforms like Facebook and YouTube to engage customers and promote brands.
The document discusses using Facebook Timeline for brands. It provides an overview of the key components of Timeline including the cover, about section, messages, and pinned posts. It also provides examples of effective covers and tips for creating engaging content on Timeline.
Designing and Measuring Return on Engagement Debra Askanase
Numbers don't convert to Return on Engagement (ROE), so what does? This presentation reviews all as your social media strategy and activities for the highest ROE, based on the latest research. The presentation also covers an approach to ROE measurement.
This document discusses measuring the success of social media efforts and overcoming barriers. It identifies common barriers as lack of knowledge, inability to measure ROI, lack of budget, management issues, technical complexity, and not understanding the target market. It recommends developing a social media strategy and understanding business capabilities. It also notes that customers follow a decision process that should be mapped out to understand how to influence customers. The document also provides an overview of Facebook insights and metrics that can be used to measure interactions and engagement.
From an Oct. 2012 talk given to the AMA at the University of Connecticut.
What social media is exactly.
How to use it for your business to generate leads & sales, build brand awareness, buzz, etc.
What most people are doing wrong.
Best practices for facebook and blogging.
Provides Facebook lessons learned including: why Facebook matters to brands, scaling Facebook brand pages, optimizing your Facebook newsfeed, adding dynamic content to brand pages, and creating compelling landing pages. We have gained 800,000 Facebook fans in ~8 months and the attached shares our lessons learned.
Ramon Ray provides an overview of using Facebook for businesses. He discusses posting engaging content regularly but not too frequently, 1-4 times per week. Content should be relevant to the business and audience, under 80 characters, and ask questions to encourage engagement. Facebook insights and advertising options are also covered, with tips on using images and cover photos that attract attention.
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
This document discusses how to build social features into a website. It recommends including common outer layers of social sharing but focusing on more meaningful inner interactions. It advises against mass broadcasting and suggests leveraging the "social multiplier" effect. It also provides tips on tapping into user social networks, creating viral social activities tied to site data, understanding the psychology of social interactions, and assessing the viral potential of different social features like job site activities.
The document discusses the growth of social media and how consumers are increasingly engaging with social platforms. It provides statistics on social media usage and outlines different levels of engagement from passive consumption to active content creation. The document advocates that brands must understand where consumers participate online to effectively engage audiences and create campaigns. It also warns against half-hearted social media presences and emphasizes the need for meaningful engagement.
Professional vs. Personal Social Communites; Jolt & Bolt 8_11_2011 Site-Seeker, Inc.
Linkedin is an oldie but goody in the social media space but as this arena becomes super-saturated with up-and-coming platforms it’s becoming increasing difficult to negotiate the lines between the rules of professional and personal engagement.
Score social media_workshop_series 1 - 2012Penney Fox
This document provides an introduction to social media and getting started with Facebook pages and profiles. It discusses the importance of social media for businesses and why they should use platforms like Facebook. It then covers how to set up a Facebook profile page versus a Facebook fan page for businesses. The document provides tips for engaging audiences and growing fans on Facebook pages by posting regularly and interacting with followers. Finally, it briefly introduces LinkedIn as a social network for professional connections.
Online engagement with customers is critical for business success today. Businesses must create a strong online presence through various social media platforms and become an online destination for customers. Maximizing online presence requires an integrated social media strategy that engages customers at different levels - from simply watching content to producing their own content for the business. The key is to encourage customers to regularly interact through commenting, sharing, and curating content in order to build loyalty and commitment to the brand. For jewelry stores, effective use of platforms like Facebook, blogs, websites, LinkedIn, and email can help create maximum customer engagement online.
GlobalGiving hosted an online fundraising workshop in Washington DC for more than 75 great nonprofits on January 12, 2012. The attached slides comprise presentations by the three speakers - Alison Carlman, Marc Maxson and Manmeet Mehta.
This document provides information on using Facebook for business purposes. It discusses growing a business's fan base on Facebook, creating and setting up a Facebook page for business, and tips for engaging fans and promoting the business through Facebook. It also outlines some changes to Facebook's interface and policies that business users should be aware of.
This document provides information on using Facebook for business purposes. It discusses growing a business's fan base on Facebook, creating and setting up a Facebook page for business, and tips for engaging fans and promoting the business through Facebook. It also outlines some changes to Facebook's interface and policies that business users should be aware of.
The document discusses inbound marketing strategies for businesses. It begins with an agenda that covers an introduction to inbound marketing, search engine optimization basics, blogging to generate customers, using social media to generate customers, and converting visitors to sales. The presentation then discusses specific inbound marketing tactics like optimizing webpages for search engines, creating valuable blog content, interacting with digital influencers on social media, and using calls to action on websites to convert visitors into customers. Case studies show how these inbound strategies helped a landscaping company increase social media followers, Google organic traffic, leads, new customers, and average growth of leads. The presentation promotes the marketing automation platform HubSpot and argues that inbound marketing has become mainstream for businesses of all sizes.
Similar to Understanding the New Facebook Insights; Jolt & Bolt 10_20_2011 (20)
The document discusses 5 brands that failed to adapt to changing technology and consumer demands:
Kodak dominated the film industry but was slow to transition to digital photography, allowing competitors to take over the new digital market. Blockbuster was slow to respond to video streaming and on-demand services from Netflix and cable companies. Blackberry's smartphones lost popularity as consumers demanded improved interfaces and apps on devices like the iPhone. Yahoo lost focus on technology as Google provided better search and free email services. Sears shifted away from its highly successful catalog business into retail stores as competitors like Walmart emerged. This inability to modernize led to the downfalls of these once dominant brands.
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
Presentation Give to MACNY - Manufacturers Association of Central NY. B2B LinkedIn tips to maximize LinkedIn ROI. LinkedIn provides B2B companies the opportunity to distribute expert content to target a target audience. This presentation is part of a corporate LinkedIn training series provided by Site-Seeker. It covers: the importance of building out individual and company profiles, LinkedIn advertising, marketing your content to groups via discussions, the importance of original content (your blog), moving content consumers from your to your website, the importance of an editorial calendar, repurposing content, LinkedIn analytics, tips for maximizing results from your company page, going on the offensive with LinkedIn search, cool LinkedIn features, connecting via linkedIn, IFTTT and Bufferapp to automate repetitive tasks and save time, and the b2b buying process.
Social Media and Search Engine Marketing For BusinessSite-Seeker, Inc.
Social Media and Search Engine Marketing have converged. This overview provides insight on what businesses need to know in order to intercept customer defining traffic, engage with their audience effectively and convert visitors to prospects.
The search engine landscape has changed with the convergence of Search and Social. This two hour session looks at what is important today to the search engines and how businesses can best position their content and their social media strategy in an effort to provide value to their audience and increase branding, engagement and targeted traffic from their target audience. Build it and they will come does not apply to Digital Marketing. Beginning with the end in mind this session further discusses how to develop a strategy to drive leads to and through your website in the B2B world.
The Social Media Boot Camp for business discussion focusses on the major social media platforms and how businesses can best leverage the platforms to engage their audience in a meaningful way and grow their brand through meaningful interaction. Now that the search engines are considering social signals there is even more reason to engage with social media than ever before.
This introduction of Facebook, Twitter, Linkedin, Google+, and YouTube for business looks at common objections, how to get started and some best practice tips for engaging with the social media platforms. Additionally, this presentation discussed how and where to uncover topics of conversation that would be important to any business as well as measuring the success of your social media efforts.
Introduction to Search Engine Optimization was presented to a business audience at the Oswego, NY SBDC on March 21, 2013. This introductory overview includes a view of your website as a sales funnel, the Search Engine Landscape, determining online potential, the basic principles of SEO and the convergence of Search Engine Optimization and Social Media Marketing.
B2B Buying Process, Selling Process and Internet MarketingSite-Seeker, Inc.
This document discusses B2B internet marketing services including improving search engine optimization, generating leads through websites, effective social media strategies, and online advertising. It also offers a free website audit through the contact information provided for Brian Bluff, president and co-founder of site-seeker.com.
The Convergence of Search Marketing and Social Media – What You Need to KnowSite-Seeker, Inc.
Brian Bluff presented on the convergence of search marketing and social media. He discussed how search and social media have converged, with search traffic being steady and social traffic being more event driven. He provided best practices for using key social media platforms like Facebook, Google+, LinkedIn, Twitter, and YouTube for business purposes. He also discussed how to measure the ROI of various marketing initiatives and the importance of developing an ideal internet marketing program with clear vision, metrics, strategies, and actions.
Your Website. What's Possible and What Should You Strive to Achieve? A Case S...Site-Seeker, Inc.
Learn actionable tips about what works, what doesn't and where you can get the biggest bang for your marketing buck. Topics discussed will include: search engine optimization, pay per click advertising, website design and more.
The document provides tips for effectively using social media for businesses. It discusses an overview of social platforms, how search engine marketing and social media are converging, using social media for recruiting, and developing an online strategy within a 40 hour work week. Key platforms like Facebook, Google+, LinkedIn, Twitter, YouTube and blogging are explained in terms of their uses and features.
Taking the Social Media world by storm Pinterest has been populating the blogosphere and inspiring the imaginations of marketers round the globe.
This Jolt & Bolt presentation tackles the social newcomer and expounds on why, how and who should be adding this visually stimulating tool to their marketing mix.
Does video belong in your marketing mix?
YouTube 101: Video is more accessible than ever. Armed with a smartphone and a message, taking video and watching video is possible for beginners and experts alike. But how does an organization capitalize on this platform in an effective way that supports their core business objectives? This session will cover how to get your business channel up and running – and ready to go viral!
Get weekly tips on maximizing to your online presence. Visit site-seeker.com and be sure to sign up for our 15 minute search and social webinar series that broadcasts every Thursday at 10am EST. Go to joltandboltwebinar.com to reserve your spot today!
Google launched an algorithm update called Panda in 2011 aimed at low-quality content sites. Panda targeted sites with shallow, duplicate, redundant, or poorly written content and those with an excessive amount of ads. It impacted 11.8% of search results initially. The update particularly hurt Demand Media's eHow site, which lost 42% of search visibility and 28% of revenue from Google. To protect against future Panda updates, the document recommends diversifying traffic sources beyond Google and focusing on delivering high-quality, original content to users.
Making Sense of Internet Marketing for Manufacturers for the 2010 CMBCSite-Seeker, Inc.
Making Sense of Internet Marketing for Manufacturers was given at the 2010 CONNSTEP Manufacturers and Business Conference. It outlines many different techniques to help manufacturers grow their business online through the use of SEO, SEM, Social Media, and Web Analytics.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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For more information about PECB:
Website: https://pecb.com/
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Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
Assessment and Planning in Educational technology.pptxKavitha Krishnan
In an education system, it is understood that assessment is only for the students, but on the other hand, the Assessment of teachers is also an important aspect of the education system that ensures teachers are providing high-quality instruction to students. The assessment process can be used to provide feedback and support for professional development, to inform decisions about teacher retention or promotion, or to evaluate teacher effectiveness for accountability purposes.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
Understanding the New Facebook Insights; Jolt & Bolt 10_20_2011
1. Facebook Insights
What’s New & Why?
presented by Kathy Hokunson
October 20, 2011
presents
2. New Data Points
People Talking About True Reach Virality Friends of
This Fans
Site-Seeker, Inc. 2011
3. People Talking About This
Number of people that
engage with your page.
Includes:
a liking,
a linking,
a commenting on,
a sharing a post,
a answered question,
a tagging and
a event response.
Site-Seeker, Inc. 2011
8. Virality:
The percentage of people who
saw a story from your Page
and “talked” about it…
Site-Seeker, Inc. 2011
9. So what?
The following metrics represent unique
users and are only available for the 28
days following a posts publication.
Organic: Have seen your post in their
news feed, in ticker or on your page.
These can be fans or non fans.
Paid: Have seen your post from a
sponsored product.
Viral: Have seen the post from a story
published by a friend. This can include
liking, commenting or sharing your post.
Site-Seeker, Inc. 2011
10. Seeing it in action . . .
Site-Seeker, Inc. 2011
11. The proof is in the pudding . . .
Site-Seeker, Inc. 2011
12. So What?
• Facebook referrals jumped 50%
– The value of those referrals?
• Average time site went from 1:30 to 7:10
• Bounce rate dropped by 20%
Site-Seeker, Inc. 2011
13. How do you see it currently. . .
Site-Seeker, Inc. 2011
16. Sources for today . .
1. ComScore.com’s new white paper
The Power of Like
2. AdAgeDigital
Understanding the New Facebook „Page Insights‟
By David Karnstedt
3. The New Facebook Page Insights in Plain English
by nonprofitfacebookbuy.com
Access all three articles here: http://bit.ly/opiBEy
Site-Seeker, Inc. 2011
19. Continue the conversation . . .
BizBuzz Social Media Conference
The Holiday Inn Convention Center | Liverpool, NY
November 1, 2011
www.bizbuzzsocialmediaconference.com
Site-Seeker, Inc. 2011
20. Reserve your weekly spot today!
Register at site-seeker.com
Site-Seeker, Inc. 2011
22. Thank you for joining us!
Don’t forget to enter today’s BOLT BUZZ WORD
at joltandboltwebinar.com
You could win a $50 Amazon.com Gift Card!
Site-Seeker, Inc. 2011
Here are the new data points: (click to reveal each)People Talking About This. Friends of FansReachVirality
People Talking About This- The number of people who have engaged with your page over the past 7 days. It includes liking your page, liked, commenting on or sharing a post from your page, answered a Question on your page, tagging for posts and photos and event engagement
The power of this is in really digging into what HOW they are talking about it. And understanding WHO is talking about you.With utilizing this data you can determine if your posts are generating interest from your target demographic. Looking at a history of posts you can then determine what type of content best engages the RIGHT demographic. Helping you to plan for future posts moving forward.
According to a new white paper fromComscore and a write up by AdAgeDigital the impact of Friends and Fans is significant.According to ComScoreFriends of fans typically represent a much larger set of consumers than a brands fans. 34X larger for the top 100 fan pages and 81x larger for the top 1000 pagesFriends of fans are more likely than the average consumer to visit the store, visit a website and even purchase a product or servicesStarbucks fans and the friends of fans spend 8% more in stores and engage in 11% more transactions than the average consumer
BRIAN SFINAS TO NARRATE
Content is crucial to a successful social strategy. This insight helps you to measure how many people see your content and the content associated with our page. Mentiions etc.The more you understand what is and ISN’T being shared or mentioned the better you will know how to engage with your fans. Unique users who have seen your content.
Again this goes to the content conversation. Like Virality. The more people share or talk about your content the better you build brand and engage with users. These numbers will help you to build a better facebook strategy to achieve your marketing goals.
Not only the unique users who see your content but how they find it is great data on how to better create content moving forward. Also more fully understanding and paid advertising you may do.
For Cheetah deals we wanted to grow the Facebook fan base so we created a Themed targeted CONTENT campaign. NOT PRODUCT OR SALES strictly contentWe created a posting schedule to support the theme and the target markets, posting 1x a dayDesigned 3 ads:BrandingBlog ContentDownloadsAll to support the themed targeted content posts.9/17 there were 421 fans, in the first week we gained 130 fans, today there are 1183 fans
Here you can see how deep the information digs in. You can actually see dips in engagement where we delivered inconsistent content or started “selling” Re – engage the themed targeted plan and people started re-engaging.
Currently you your insights appears in the right hand column.(Click for zoomed in image.)So you’ll want to Click View Insights (click to advance slide)
(click for arrow and circle) Top of the page click view New Insights(click) Now insights will appear in the left column with quick over view of top stats in the right hand columnRemember that Insights is only viewable by Page Admins.
(click for arrow and circle) Top of the page click view New Insights(click) Now insights will appear in the left column with quick over view of top stats in the right hand columnRemember that Insights is only viewable by Page Admins.
BRIAN: Why not join us every Thursday at 10 am. Reserve your spot by registering at site-seeker.com…
BRIAN: Copy of the power point will be available at slideshare.net/siteseekerinc
BRIANContact Kathy with any questions or comments:Kathy HokunsonVice President Sales & Marketing860-263-0361kathyhokunson@site-seeker.comLinkedin.com/in/kathyhokunsonSite-Seeker.com