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Dead Simple Social Media Series




Proven Social Media Action Plan for
Professionals & Small Business
Presenter: Doug Hay, CEO
Presenter: Doug Hay
• Early adopter of Internet
  marketing & social media
• 30 year marketing veteran
• Sought after speaker -
  presented at local, regional
  and national conferences
• Lectured at two universities
  for the Sales & Marketing
  Executives program
Our Services For Small/Medium Biz
               • Website design & programming
               • Social Media consulting,
                 implementation & training
               • Small business SEO – Search
                 Engine Optimization: Keywords,
                 link building & content creation.
               • Press release writing, optimization
                 and reporting
               • Blog set up, strategy, and training
               • Email programs
               • Online reputation management
               • Video production & marketing
               • Staff training


Ask for a complementary consultation
Free Consultation on Your
   Internet Action Plan

     A $250 Value
   Email or Call Today!

         Doug Hay
 doug@doughayassoc.com
    Direct: 250-756-0306
  Toll Free: 877-226-3823
Agenda

• Presentation
• Q&A – write questions in Webinar
  questions console.
• They will be answered at the end of the
  presentation.

To get a copy of the presentation
 email:
doug@doughayassoc.com
Dead Simple Social Media Series

•   Social media overview
•   Blogging
•   Google+
•   Facebook
•   Twitter
•   Pinterest
•   LinkedIn
•   Using a Dashboard
•   Content Marketing
Social Media: Describes the online
tools that people use to share
content, profiles, opinions,
insights, experiences,
perspectives and media itself, thus
facilitating conversations and
interaction online between
groups of people.
             - Brian Solis, author
Image credit: www.technoligence.com/
Inbound Marketing
               Visible
               website

 Newsletters               Blogging


 Optimized
                          Educational
   press
                            articles
 releases


                         Social
       Video
                         media
Photo credit: http://campcreative.net
People expect to
access information
anywhere, anytime,
and on any device.
—John Chambers, CEO of Cisco
Systems, Inc.
You can buy attention
(advertising). You can beg for
attention from the media (PR).
You can bug people one at a
time to get attention (sales). Or
you can earn attention by
creating something interesting
and valuable and then
publishing it online for free.‖
–David Meerman Scott, Best-Selling
Author & Speaker
The Social Web is Coming

  “We are moving away from a Web that connects
  documents together to a Web that connects people
  together...We are now seeing the things we have
  done socially for thousands of years move online.

  “The emergence of the social Web is simply the
  our online world catching up with our offline
  world...The social Web will grow, become
  mainstream, and eventually simply be known as
  the Web.”
                      - Paul Adams, author of "Grouped" and a
                      former Googler now working at Facebook:
“In case you didn't get the memo, the sky is
falling on the advertising agency business. Why?
Because many of things we've been doing for
clients just don't work anymore. Fault the
consumer. The consumer doesn't want to be
interrupted with messages.

“They're not listening; not reading; not watching.
It's no longer about what you say about your
client; it's about what the consumer says about
your client that counts. Sadly, the advertising
world as we knew it -- as we grew up in it, as we
aspired to be part of it, is no longer the same
advertising world.” - Joel Cohen, AmericanAdAgencies.com
“People buy from
people they like”
  - Teana McDonald, founder of My Little
  Diva Accessories, as quoted by The
  Miami Herald
Almost 90% cite the use of
Facebook and 70% the use of
Twitter as a primary source of news
and information when following,
sharing or posting – more than twice
that of the Wall Street Journal and
significantly more than CNN.
- 2012 Social Media News Survey conducted by TEKGROUP
Old Marketing

Advertising



Cold Calling
               Prospect

Bulk mail
New Marketing
                 Brand    Brand
Brand    Brand            Brand
         Brand



        Brand     Brand
                  Brand
Online Marketing for Professional Services Firms
    Results demonstrate that firms embracing online marketing grow
    faster:

         • Firms generating 40% or more of their leads online grow 4X faster
           than those with no online leads
         • High growth firms obtain 63% of leads online while average firms
           obtain 12%
         • Greater engagement with online tools is associated with faster
           growth

    Using online marketing also increases firm profitability:

         • The greater a firm’s online lead generation, the greater its total
           profitability
         • Firms generating 60% or more of their leads online are 2X more
           profitable than those generating less than 20% of their leads online

- Hinge Study 2011
Search engines and directories
Internet end-users


Publisher creates the RSS file and
places it online




   Content consumers
   subscribe to the feed
   and retrieve its content
   whenever they want




                                                                              Other sites and systems

                                     Search engines and directories
Internet end-users


Publisher creates the RSS file and
places it online




   Content consumers
   subscribe to the feed
   and retrieve its content
   whenever they want




                                                                   Other sites and systems

                                Search engines and directories
Internet end-users



Publisher creates the RSS file
and places it online




  Content consumers
  subscribe to the feed and
  retrieve its content
  whenever they want




                                                                                  Other sites and
                                                                                  systems

                                 Search engines and directories
Publisher creates the RSS file and places it
                                     online




     Content consumers subscribe to
      the feed and retrieve its content
                  whenever they want




                                               Search engines and directories sites and systems
                                                                          Other
One word to describe experiences
using social networking sites




        Source: Pew – August 2011
Conversion
10 Action Steps
1. Homework
[Image by JosephGilbert.org.]
What Are They Saying?




• What are they
  saying?
• Who are the
  influencers?
Conversations




         Analyze the
         conversations
2. Strategy
Social Media Strategy




1. Research and listening          4. Engage
2. Create a content strategy       5. Measure
3. Choose tools & create content
Deploy tools that
will be beneficial
to your business
vs.
“be everywhere”
strategy.
What Do You Want To Achieve?


             • Set goals
             • What
               audiences/verticals
               should you be
               communicating with?
             • Set up metrics to track
               the results
• 80% of female Internet users said
    they had become a fan of a
    product or brand on a social
             network.

  • 72% had learned about a new
   product or brand, or joined a
        group around one.

             SheSpeaks ―Annual Social Media Study 2009‖,
Possible Goals
  • Get new business
  • Increase brand awareness
  • Make the business more human
  • Enhance current relations with customers
  • Get testimonials from customers
  • Maintain more control over social media efforts
  • Solve problems and answer questions
  • Become a source of interesting news
  • Develop thought leadership
Social Media Tools
• Optimized press
  releases & articles
• Blogs
• Micro blogging (Twitter)
• Podcasts
• Videocasts
• RSS (really simple
  syndication)
• Social Media Sites
Integrated
                     Offline
Marketing           Marketing

 Strategy
             Blog               Web
                                Site




                     Social
                     Media
3. Optimized Site
Search Engine Optimization (SEO)

  • Your site itself must be optimized
     – Key word research and strategy
     – Write new content around key words
     – Design, programming, etc per a strategy
       and key words
  • Link building with new editorial content which
    Google places heavy emphasis on
4. Create
  Content
Content marketing
is the creation and publishing
of quality, meaningful and
distinctive content for the
purpose of generating
discussion, growing a
following and developing a
social presence now expected
by the search engines.
―Content
marketing is
 the ONLY
 marketing
  left‖. – Seth
 Godin, Best selling
             Author
Content Marketing
 • 73% of consumers prefer to get information
 from a company in the form of a collection
 of articles over an advertisement

 • 61% of consumers feel better about a
 company that delivers custom content AND
 are in turn more likely to buy from that
 company.
                       - Study by Custom Content Council
We’re all publishers
Content creation

  •Blog posts
  •Optimized press
  releases
  • Articles in news
  feeds
  • White papers
  • e-books
  • Podcasts
  • Video
Online Press
   Releases
Video
Every minute users upload 20 hours of video.
  Streams 100 million videos daily. #2 Search
                                      Engine.
Webinars
You’ve
Got
Mail!
5. Blog
Image credit: www.small-biz-ideas.net/
Search Engines


        • Content is king
        • Search engines
          will crawl your
          website more
          often if you have
          a blog which is
          updated regularly
Create Great Content by
       Blogging




Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
Blogging Generates Leads
6. Facebook
The Facebook User: 5 More Hours on Site
                       Top 10 Web Brands by Time Spent
          Time per viewer, hh:mm, per month, August 2011
                              Source: The Nielsen Company



            Facebook                                             7:46
                                                                          In measuring time spent per user, Nielsen
           AOL Media                          2:53
                                                                            data shows that for the second straight

                Yahoo                      2:12                              month, Facebook dominated U.S. web
                                                                             brands in average monthly time during
               Google                1:48
                                                                         August 2011. The average Facebook user

MSN/Windows Live/Bing                1:44                                spent seven hours, 46 minutes on the site.


             YouTube                 1:41                                AOL Media Network, averaged two hours,

            Wikipedia              1:18
                                                                        52 minutes and 52 seconds. YouTube also
                                                                        ranked in the top 10 with an average of one
                Apple           1:06                                    hour, 41 minutes of user time for the month.

             Microsoft        0:45

              Amazon        0:31



            The Social Media Data Stacks
                                                            75
Facebook Growth
• 900+ Million Users
• The 35+
  demographic now
  represents more than
  30% of the entire
  user base.
• The 55+ audience
  growing.
8 in 10 Connect to Brands on Facebook
     Preferred Social Network for Brand Connection
                 % of social network users, May 2011
                 Source: Edison Research and Arbitron



                                                                  Edison Research and Arbitron
                                                                     found that 80% of US social
             6%
3%    5%                                                      network users preferred to connect
                                                                 with brands through Facebook.
                                                               This dwarfs all other social media
6%                           80%                 Facebook
                                                               networks, with Twitter in a tie with
                                                 Twitter
                                                                  ―Don’t Know‖ for a very distant
                                                 LinkedIn
                                                                   second place, at 6% of users.
                                                 Other
                                                 Don't know




      The Social Media Data Stacks
                                                        77
Rise and Fall; Facebook’s Steady Climb
          Top Social Networking Sites and Forums
         By US market share of visits (%), 2008-2011         Experian Hitwise tracks the top 10 social networking sites each
                            Source: Experian Hitwise
                                                       month. This chart compiles the monthly data since 2008, but excludes
                                                         a number of sites that have appeared in the top 10, but dropped off.


70%


60%


50%


40%


30%


20%


10%


0%




              Facebook         YouTube    MySpace            Yahoo! Answers          Twitter        Linkedin


      The Social Media Data Stacks
                                                        78
7. Twitter
Twitter Opportunity


          • 190 Million users
          • Posting 65 million
            tweets per day
          • 20 billionth post
            made over the
            weekend

               - Twitter COO Dick Costolo
8. Google+ is now a Player


• Growing quickly

• Participation will
  improve your
  search results
Google+ Jumps to 8th, 1269% Spike
                    Top Social Networking Sites and Forums
U.S. market share of visits, Week ending September 24, 2011
                                      Source: Experian Hitwise



          Facebook                              64.9%
                                                                   Enter Google. Google+ emerged as a player in the Social
          YouTube       19.6%                                     Network and Forums category in late September, Experian
                                                                   Hitwise reported, a day after the site went from ―invitation-
            Twitter    1.22%
                                                                  only‖ to "open access" and became available to everyone.
    Yahoo! Answers     1.03%

            Tagged     0.73%                                     Opening access created a massive spike in market share of
                                                                       visits for the site, with a 1269% growth from the week
           Linkedin    0.66%
                                                                    ending September 17 to the week of September 24. The
          MySpace      0.60%                                     site also received nearly 15 million total US visits last week.

          Google+      0.55%
                                                                  In just one week, Google+ went from ranking as 54th most
       myYearbook      0.39%
                                                                 visited site in the Social Networking and Forums category to
            iVillage   0.36%                                                                                         8th place.




         The Social Media Data Stacks
                                                          82
Google+ Audience Tends to be Affluent
                     Google+ Site Visitor Statistics, Four weeks ending July 16
 % of visitors to Google+ compared to Experian "online population" data, July 2011
                                                          Source: Experian Hitwise



                                                                                      The highest share of visits to Google+
        38.4%
                                                                                           in its first month came from those
                                                                                       between the ages of 25-34 and those
                                                 26.9%   27.7%                          between 18 and 34, who were more
                                                                                     likely than the overall online population
18.2%           18.6%                    18.3%                                       to visit. The audience to Google+ tends
                                                                 14.9%
                        12.7%    12.2%                                   12.3%         to be more affluent, over-indexing for
                                                                                       those earning a household income of
                                                                                      $60k and over, particularly $150k and
                                                                                     up, according to analysis from Experian
                                                                                                                     Hitwise.




         The Social Media Data Stacks
                                                           83
9. Engage
SocNet Users Want Deals, Discussion
  Social Media Use for Products/Services Information
                       % of respondents, October 2011
                                     Source: NM Incite


                                                                              NM Incite found that social network
                                                                    71%       users see the platforms as a useful
Read consumer feedback
                                                                  64%            shopping and research tool, and
                                                                            participate with the desire to view and
                                                                  64%
   Learn about products                                                     contribute to reviews of products and
                                                             59%
                                                                             services. 68% of social media users
                                                                  64%           (71% of parents and 64% of non-
   Get coupons/promos
                                                         56%
                                                                          parents) go to social networking sites to
                                                                             read product reviews and more than
                                                             59%
  Give positive feedback
                                                        52%                half use these sites to provide product
                                                                            feedback, both positive and negative.
                                                         57%
 Give negative feedback                                                     Getting coupons is also popular, with
                                                       49%
                                                                          58% overall usage (64% of parents and

                           Parents       Non-parents
                                                                                             56% of non-parents).




          The Social Media Data Stacks
                                                             85
Image credit: http://www.gapingvoid.com
Image credit: http://thewritesolution.files.wordpress.com/
Ask not what
      your
following can
     do for
   you, ask
what you can
 do for your
  following.
10. Measure
Social Media is for Leads
       and Sales




Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Social Media Marketing…
Givers Get
Image credit: http://www.trafficteria.com/
Takeaways

Do your homework

Have a strategy around your keywords

Create interesting content & publish

Pick your social media tools

Engage not just publish

Cross promote on social sites, email, etc
Free Consultation on Your
   Internet Action Plan

     A $250 Value
   Email or Call Today!

         Doug Hay
 doug@doughayassoc.com
    Direct: 250-756-0306
  Toll Free: 877-226-3823
Free Initial Consultation
Doug Hay
doug@doughayassoc.com
Direct: 250-756-0306
877-226-3823

Website: www.doughayassoc.com
Twitter: www.twitter.com/doughay
Facebook: http://www.facebook.com/doug.hay
LinkedIn: www.linkedin.com/in/doughay
Copyright Notice
All materials contained in these presentations
are protected by Canadian and United States
copyright law and may not be
reproduced, distributed, transmitted, displayed,
published or broadcast without the prior written
permission of Doug Hay.

The names of actual companies, products or
images mentioned herein may be the copyright
or trademarks of their respective owners.

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Proven social media action plan for professionals & small business

  • 1. Dead Simple Social Media Series Proven Social Media Action Plan for Professionals & Small Business Presenter: Doug Hay, CEO
  • 2. Presenter: Doug Hay • Early adopter of Internet marketing & social media • 30 year marketing veteran • Sought after speaker - presented at local, regional and national conferences • Lectured at two universities for the Sales & Marketing Executives program
  • 3. Our Services For Small/Medium Biz • Website design & programming • Social Media consulting, implementation & training • Small business SEO – Search Engine Optimization: Keywords, link building & content creation. • Press release writing, optimization and reporting • Blog set up, strategy, and training • Email programs • Online reputation management • Video production & marketing • Staff training Ask for a complementary consultation
  • 4. Free Consultation on Your Internet Action Plan A $250 Value Email or Call Today! Doug Hay doug@doughayassoc.com Direct: 250-756-0306 Toll Free: 877-226-3823
  • 5. Agenda • Presentation • Q&A – write questions in Webinar questions console. • They will be answered at the end of the presentation. To get a copy of the presentation email: doug@doughayassoc.com
  • 6. Dead Simple Social Media Series • Social media overview • Blogging • Google+ • Facebook • Twitter • Pinterest • LinkedIn • Using a Dashboard • Content Marketing
  • 7. Social Media: Describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people. - Brian Solis, author
  • 8.
  • 9.
  • 10.
  • 12. Inbound Marketing Visible website Newsletters Blogging Optimized Educational press articles releases Social Video media
  • 14.
  • 15. People expect to access information anywhere, anytime, and on any device. —John Chambers, CEO of Cisco Systems, Inc.
  • 16.
  • 17. You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.‖ –David Meerman Scott, Best-Selling Author & Speaker
  • 18.
  • 19.
  • 20.
  • 21. The Social Web is Coming “We are moving away from a Web that connects documents together to a Web that connects people together...We are now seeing the things we have done socially for thousands of years move online. “The emergence of the social Web is simply the our online world catching up with our offline world...The social Web will grow, become mainstream, and eventually simply be known as the Web.” - Paul Adams, author of "Grouped" and a former Googler now working at Facebook:
  • 22. “In case you didn't get the memo, the sky is falling on the advertising agency business. Why? Because many of things we've been doing for clients just don't work anymore. Fault the consumer. The consumer doesn't want to be interrupted with messages. “They're not listening; not reading; not watching. It's no longer about what you say about your client; it's about what the consumer says about your client that counts. Sadly, the advertising world as we knew it -- as we grew up in it, as we aspired to be part of it, is no longer the same advertising world.” - Joel Cohen, AmericanAdAgencies.com
  • 23. “People buy from people they like” - Teana McDonald, founder of My Little Diva Accessories, as quoted by The Miami Herald
  • 24. Almost 90% cite the use of Facebook and 70% the use of Twitter as a primary source of news and information when following, sharing or posting – more than twice that of the Wall Street Journal and significantly more than CNN. - 2012 Social Media News Survey conducted by TEKGROUP
  • 25.
  • 27. New Marketing Brand Brand Brand Brand Brand Brand Brand Brand Brand
  • 28. Online Marketing for Professional Services Firms Results demonstrate that firms embracing online marketing grow faster: • Firms generating 40% or more of their leads online grow 4X faster than those with no online leads • High growth firms obtain 63% of leads online while average firms obtain 12% • Greater engagement with online tools is associated with faster growth Using online marketing also increases firm profitability: • The greater a firm’s online lead generation, the greater its total profitability • Firms generating 60% or more of their leads online are 2X more profitable than those generating less than 20% of their leads online - Hinge Study 2011
  • 29. Search engines and directories
  • 30. Internet end-users Publisher creates the RSS file and places it online Content consumers subscribe to the feed and retrieve its content whenever they want Other sites and systems Search engines and directories
  • 31. Internet end-users Publisher creates the RSS file and places it online Content consumers subscribe to the feed and retrieve its content whenever they want Other sites and systems Search engines and directories
  • 32. Internet end-users Publisher creates the RSS file and places it online Content consumers subscribe to the feed and retrieve its content whenever they want Other sites and systems Search engines and directories
  • 33. Publisher creates the RSS file and places it online Content consumers subscribe to the feed and retrieve its content whenever they want Search engines and directories sites and systems Other
  • 34.
  • 35.
  • 36.
  • 37.
  • 38. One word to describe experiences using social networking sites Source: Pew – August 2011
  • 43. What Are They Saying? • What are they saying? • Who are the influencers?
  • 44. Conversations Analyze the conversations
  • 46. Social Media Strategy 1. Research and listening 4. Engage 2. Create a content strategy 5. Measure 3. Choose tools & create content
  • 47. Deploy tools that will be beneficial to your business vs. “be everywhere” strategy.
  • 48. What Do You Want To Achieve? • Set goals • What audiences/verticals should you be communicating with? • Set up metrics to track the results
  • 49. • 80% of female Internet users said they had become a fan of a product or brand on a social network. • 72% had learned about a new product or brand, or joined a group around one. SheSpeaks ―Annual Social Media Study 2009‖,
  • 50. Possible Goals • Get new business • Increase brand awareness • Make the business more human • Enhance current relations with customers • Get testimonials from customers • Maintain more control over social media efforts • Solve problems and answer questions • Become a source of interesting news • Develop thought leadership
  • 51. Social Media Tools • Optimized press releases & articles • Blogs • Micro blogging (Twitter) • Podcasts • Videocasts • RSS (really simple syndication) • Social Media Sites
  • 52. Integrated Offline Marketing Marketing Strategy Blog Web Site Social Media
  • 54. Search Engine Optimization (SEO) • Your site itself must be optimized – Key word research and strategy – Write new content around key words – Design, programming, etc per a strategy and key words • Link building with new editorial content which Google places heavy emphasis on
  • 55.
  • 56. 4. Create Content
  • 57. Content marketing is the creation and publishing of quality, meaningful and distinctive content for the purpose of generating discussion, growing a following and developing a social presence now expected by the search engines.
  • 58.
  • 59. ―Content marketing is the ONLY marketing left‖. – Seth Godin, Best selling Author
  • 60. Content Marketing • 73% of consumers prefer to get information from a company in the form of a collection of articles over an advertisement • 61% of consumers feel better about a company that delivers custom content AND are in turn more likely to buy from that company. - Study by Custom Content Council
  • 62. Content creation •Blog posts •Optimized press releases • Articles in news feeds • White papers • e-books • Podcasts • Video
  • 63. Online Press Releases
  • 64. Video
  • 65. Every minute users upload 20 hours of video. Streams 100 million videos daily. #2 Search Engine.
  • 70. Search Engines • Content is king • Search engines will crawl your website more often if you have a blog which is updated regularly
  • 71.
  • 72. Create Great Content by Blogging Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
  • 75. The Facebook User: 5 More Hours on Site Top 10 Web Brands by Time Spent Time per viewer, hh:mm, per month, August 2011 Source: The Nielsen Company Facebook 7:46 In measuring time spent per user, Nielsen AOL Media 2:53 data shows that for the second straight Yahoo 2:12 month, Facebook dominated U.S. web brands in average monthly time during Google 1:48 August 2011. The average Facebook user MSN/Windows Live/Bing 1:44 spent seven hours, 46 minutes on the site. YouTube 1:41 AOL Media Network, averaged two hours, Wikipedia 1:18 52 minutes and 52 seconds. YouTube also ranked in the top 10 with an average of one Apple 1:06 hour, 41 minutes of user time for the month. Microsoft 0:45 Amazon 0:31 The Social Media Data Stacks 75
  • 76. Facebook Growth • 900+ Million Users • The 35+ demographic now represents more than 30% of the entire user base. • The 55+ audience growing.
  • 77. 8 in 10 Connect to Brands on Facebook Preferred Social Network for Brand Connection % of social network users, May 2011 Source: Edison Research and Arbitron Edison Research and Arbitron found that 80% of US social 6% 3% 5% network users preferred to connect with brands through Facebook. This dwarfs all other social media 6% 80% Facebook networks, with Twitter in a tie with Twitter ―Don’t Know‖ for a very distant LinkedIn second place, at 6% of users. Other Don't know The Social Media Data Stacks 77
  • 78. Rise and Fall; Facebook’s Steady Climb Top Social Networking Sites and Forums By US market share of visits (%), 2008-2011 Experian Hitwise tracks the top 10 social networking sites each Source: Experian Hitwise month. This chart compiles the monthly data since 2008, but excludes a number of sites that have appeared in the top 10, but dropped off. 70% 60% 50% 40% 30% 20% 10% 0% Facebook YouTube MySpace Yahoo! Answers Twitter Linkedin The Social Media Data Stacks 78
  • 80. Twitter Opportunity • 190 Million users • Posting 65 million tweets per day • 20 billionth post made over the weekend - Twitter COO Dick Costolo
  • 81. 8. Google+ is now a Player • Growing quickly • Participation will improve your search results
  • 82. Google+ Jumps to 8th, 1269% Spike Top Social Networking Sites and Forums U.S. market share of visits, Week ending September 24, 2011 Source: Experian Hitwise Facebook 64.9% Enter Google. Google+ emerged as a player in the Social YouTube 19.6% Network and Forums category in late September, Experian Hitwise reported, a day after the site went from ―invitation- Twitter 1.22% only‖ to "open access" and became available to everyone. Yahoo! Answers 1.03% Tagged 0.73% Opening access created a massive spike in market share of visits for the site, with a 1269% growth from the week Linkedin 0.66% ending September 17 to the week of September 24. The MySpace 0.60% site also received nearly 15 million total US visits last week. Google+ 0.55% In just one week, Google+ went from ranking as 54th most myYearbook 0.39% visited site in the Social Networking and Forums category to iVillage 0.36% 8th place. The Social Media Data Stacks 82
  • 83. Google+ Audience Tends to be Affluent Google+ Site Visitor Statistics, Four weeks ending July 16 % of visitors to Google+ compared to Experian "online population" data, July 2011 Source: Experian Hitwise The highest share of visits to Google+ 38.4% in its first month came from those between the ages of 25-34 and those 26.9% 27.7% between 18 and 34, who were more likely than the overall online population 18.2% 18.6% 18.3% to visit. The audience to Google+ tends 14.9% 12.7% 12.2% 12.3% to be more affluent, over-indexing for those earning a household income of $60k and over, particularly $150k and up, according to analysis from Experian Hitwise. The Social Media Data Stacks 83
  • 85. SocNet Users Want Deals, Discussion Social Media Use for Products/Services Information % of respondents, October 2011 Source: NM Incite NM Incite found that social network 71% users see the platforms as a useful Read consumer feedback 64% shopping and research tool, and participate with the desire to view and 64% Learn about products contribute to reviews of products and 59% services. 68% of social media users 64% (71% of parents and 64% of non- Get coupons/promos 56% parents) go to social networking sites to read product reviews and more than 59% Give positive feedback 52% half use these sites to provide product feedback, both positive and negative. 57% Give negative feedback Getting coupons is also popular, with 49% 58% overall usage (64% of parents and Parents Non-parents 56% of non-parents). The Social Media Data Stacks 85
  • 88. Ask not what your following can do for you, ask what you can do for your following.
  • 90.
  • 91.
  • 92. Social Media is for Leads and Sales Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
  • 95. Takeaways Do your homework Have a strategy around your keywords Create interesting content & publish Pick your social media tools Engage not just publish Cross promote on social sites, email, etc
  • 96. Free Consultation on Your Internet Action Plan A $250 Value Email or Call Today! Doug Hay doug@doughayassoc.com Direct: 250-756-0306 Toll Free: 877-226-3823
  • 97. Free Initial Consultation Doug Hay doug@doughayassoc.com Direct: 250-756-0306 877-226-3823 Website: www.doughayassoc.com Twitter: www.twitter.com/doughay Facebook: http://www.facebook.com/doug.hay LinkedIn: www.linkedin.com/in/doughay
  • 98. Copyright Notice All materials contained in these presentations are protected by Canadian and United States copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of Doug Hay. The names of actual companies, products or images mentioned herein may be the copyright or trademarks of their respective owners.