The document discusses how social media, specifically Twitter, can be used effectively for business purposes. It begins by defining social media and its importance. Several statistics are provided about the growth and usage of popular social media sites like YouTube, Twitter, and Facebook. The rest of the document provides guidance on setting up and using a Twitter account for business, including creating a profile, finding people to follow, engaging with your community through questions and retweets, and using tools to help manage resources. Examples are given throughout on how businesses can leverage Twitter for objectives like PR, promotions, customer service, and building authority.

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Social Media
For
Business
Kathy Hokunson
Regional Sales Manager
&
Dan Salamone
Marketing & Communications
Coordinator

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Officially Social Media is
“an umbrella term that defines the various activities that
integrate technology, social interaction and the
construction of words, pictures, video and audio.”
www.wikipedia.org

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© 2009 Site-Seeker, Inc.
The premise of social media marketing
and PR is engaging the consumer in
conversation in a way that provides
mutual benefit.
From:
Marketing Sherpa
2009 Social Media and PR Benchmark Guide

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© 2009 Site-Seeker, Inc.
Why is Social Media Important?
Socialnomics The Social Media Revolution

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© 2009 Site-Seeker, Inc.
13 hours : The amount of video uploaded to YouTube every minute
412.3 years: The amount of time it would take to watch every video on YouTube
100,000,000: The amount YouTube videos watched every day
1382%: The monthly growth rate of twitter users January – February 2009
3,000,000: The average number of tweets on twitter.com every day
5,000,000,000: The number of mins. spent on facebook every day

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© 2009 Site-Seeker, Inc.
Social Media is:
1. Public Relations
2. Customer Service
3. Loyalty Building
4. Collaboration
5. Networking
6. Customer Acquisition

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© 2009 Site-Seeker, Inc.

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Social Media Sites

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How do you market & sell?
Push OR Pull
Creative OR Directive
Outbound OR Inbound
Which has a higher close rate?

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Ultimately it is ALL about gaining . . .
AUTHORITY
LEADERSHIP
TRUST

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Twitter is a free social networking and
micro-blogging service that enables its users to send and read
other users' updates known as tweets. Tweets are text-based
posts of up to 140 characters, displayed on the user's profile page
and delivered to other users who have subscribed to them
(known as followers).
From:
Wikipedia

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2
„What‘s the latest
news (about that
company)?“
• PR / Corporate
communications
• Demonstrate
expertise by
sharing
knowledge
Business Uses
Informational
4
„Fresh bread just
out of oven now“
Automatic
• Data Push and
Automated
Interaction with
Customers /
Customer
Systems
Business Uses
3
„What are you
missing?“
Promotional
Business Uses
• Channel for new
form of
promotion
• Organise /
Promote Events
1
„What has your
attention?“
(„What are you
doing?“)
• Monitoring &
Customer Service
• Market research
• Emotional bond
B2C, B2E, E2E
Business Uses
Personal
Types of Twitter Communication

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We asked a
question . . . .
We got an
answer . . .

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We wanted
people to
know . . .
And it
worked !
TRAFFIC: 195 Clicks

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How does it work?
• Twitter lets you write and read messages of up to
140 characters, or the very length of this sentence,
including all punctuation and spaces.
• The messages (also known as tweets) are public,
and you decide which accounts you want to receive
messages from
• Twitter works equally well from your desktop or
mobile phone

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Getting Started:

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Bio SEO, SEM, PPC for B2B
w/focus on Manufacturing.
Married Mom of 2 Teens,
running freak, completed 1
marathon and 2 half
marathons.
Create your identity: Keep it simple, you want to build the recognition of your online
persona and carry it through each social media platform
Build your profile,COMPLETELY : Tell them who you are professionally AND personally

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Build your community by
Following relevant accounts
• Following somebody means you’ve
subscribed to their tweets
• To find people talking about your
company or topics in your field, use
search.twitter.com
• When you find a good candidate,
look under their picture for the
Follow button
• You can also choose to interact
without following an account, just
send them a tweet

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Build your community . . .
Search Twitter
for key terms
and phrases

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Search for local
“Tweeps”
http://twitter.grader.com/location

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Managing your tweets, your community and
your goals / objectives: www.tweetdeck.com

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Let’s get started . . .
Define your objectives
•What are your goals
•Who do you want to reach
•Is it personal, professional or both
•How often can you consistently interact
•Why type of information do you wish to share

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Key terms…
• A DM or direct message is a private message on Twitter
• RT or retweet is to repost a valuable message from
somebody else on Twitter and give them credit
• Trending topics are the most-discussed terms on Twitter
at any given moment
• @username is a public message to or about an
individual on Twitter
• A hashtag—the # symbol followed by a term and
included in tweets—is a way of categorizing all the
posts on a topic
• Shortened URLs. To fit links into the short messages,
Twitter shrinks some URLs down automatically

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What to say …
• Build relationships on Twitter
• Listen for comments about you
• Respond to comments and queries
• Ask questions
Build Your Authority
• Post links that are informational and informative specific to your objectives
• RT (Retweet) messages you would like to share that support your goals
and engage people you want to interact with: prospects, clients, peers
• Sprinkle in your promotional information, case studies, blogs
• Use a friendly, casual tone
• Don’t spam people

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Resources for What to say …
• RSS Feeds to industry blogs, news
• Google News Feeds
• Industry Related Associations

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Managing the resources…
• igoogle • social bookmarking • saving and organizing to favorites

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Tools to help…
Twuffer.com is one of the many tools that allows you to “queue” up tweets

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Twitter Resources & Tools
www.tweetdeck.com
http://twitter.grader.com/
www.hashtags.org
www.wefollow.com
http://business.twitter.com/twitter101
www.twuffer.com
www.bitly.com

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Thank You
Kathy Hokunson
kathyhokunson@site-seeker.com
Follow me
@katiehoke
@siteseekerinc
@FuZionMarketing