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1. PROPOSAL FORM
JOSEPH PATTISON
AS MEDIA COURSEWORK

2. DESCRIBE YOUR IDEA FOR THE BRIEF
I have decided to make my magazine about the music genre of Pop-Punk/Indie Rock. The magazine will
include a Front Cover, Contents Page and Double Page Spread within. All will be decorated with my own
original images all added by myself.

3. GENRE/ SUB GENRE
• I have taken inspiration from various other
magazines such as Kerrang and NME since they
write about the same genre which allows me to
pull out lots of different ideas they use to then use
in my own magazine. Kerrang is a good example as
the layout is rather simple and allows lots of
content to be displayed on a single page.

4. TARGET AUDIENCE
• My target audience that my music magazine will apply to is those that listen to Pop-punk and Rock and
those who listen to artist who identify with the genre e.g. 1975 and Fallout Boy. The age range tends to
be that of teens (14-21). The behaviour of said audience tends to be different to those of other genres
by being more “hardcore” and “different” to a fan of other music e.g. Pop or Classic, that means my
magazine must apply to there personality as does the music they listen to.

5. MAJOR CONVENTIONS
• I will use the following in my front cover
and other pages. First it is essential that I
will use a Dominant Image which will be
the main focus point of the front cover
alongside the Main Sell Line. The colours
will take inspiration of those used by many
pop-punk bands, an example being Light
Blue and Pink often used by people such
as Halsey and 1975. I will also be using
separate sell lines of the cover
independent from the main one which will
appear next to the Mask Head.
Barcode
Dominant Image
Mask Head
Main Sell Line
Subhead
Separate Sell Lines

6. CONVENTIONS
• I may not use a barcode on my front cover as it takes up space which can be used on other more
important assets such as additional sell lines or a bigger dominant image, it can easily be relocated onto
the back. I have also chosen not to use additional images due to the same reason plus due to the
difficulties of obtaining original images I wont be able to have loads of them, I am prioritizing the
Dominant image and other images in the content page and double page spread.

7. ORIGINAL IMAGES
I am planning on taking the Dominant image myself,
maybe in a professional studio. My band will consist of
two girls (most likely played by my friends). They will be
wearing rather punk clothing and one will be holding a
guitar to make them look more convincing, it will be a
high level view with high key lighting and a medium
close up shot. My double page spread will be based on
1975 and their UK tour, in December I will be going to
see them live which will give me the chance to take
some pictures of my own to use in the magazine.

8. POTENTIAL DIFFICULTIES
The only potential difficulties I might face is the problem of obtaining the original images in high quality
especially those of 1975 in the live concert, it will be very hard to take the pictures in a densely packed
arena.
Another issue would be that of my little to no experience of using Photoshop and other editing software
when it comes to designing my magazine, this will mean I will have to get well acquainted with it in the
coming months.