The document outlines plans for a new hip-hop magazine called "Bling". The title was chosen based on popularity in surveys and its representation of jewellery, wealth, and stereotypes of hip-hop artists and audiences. The magazine will target black male hip-hop fans and feature images of African American artists on the cover to appeal to this audience. Initial ideas include using gold, red, and black colors; graffiti designs; and photographs of models in poses representing potential article topics like a depressed female model for a story on a "good girl gone bad".