The document discusses different types of language and register used in existing products, including direct mode of address in images and text, informal versus formal address, puns, alliteration, and rhetorical questions. Direct mode of address in images uses eye contact to engage the audience, while in text it draws attention through titles and headings. Informal address is more casual using slang, while formal avoids slang and is more serious. Puns play on words for comedy, and alliteration repeats initial sounds. Rhetorical questions intrigue readers without answering to encourage buying the product.

1. Language and Register
And how they are used in existing products.

2. Direct Mode of Address (Image)
In an image can use Direct Address by simply making the model look directly at the
camera so therefore they are staring at the audience.This makes the page stands
out in the shelf and makes it more attractive to buyers.

3. Direct Mode of Address (Text)
In text Direct Mode of Address is used to talk to the audience, to communicate with
them. It is often used in titles and sub-headings to draw the readers attention as it
appeals to them, making them buy it.

4. Informal Address
Informal address is used more often in music magazines, it often means that slang
and short vocabulary and possibly vulgar swearing.

5. Formal Address
Formal address is used in more serious situations and is very different to Informal
address, it uses accurate vocabulary and it doesn't’t use slang or swearing. It is
unusual to see any rock magazines using this form of address.

6. Pun
A pun is a Play onWords, often used in a comedic effect.

7. Alliteration
Alliteration is when two words are adjacent to each other start with the same letter
and therefore sound the same, it can also be used in comedic effect and can interest
the audience. For example, Refreshing Rock.

8. Rhetorical Question
This is a question where the reader does not know or needs to know the
question. It acts as a teaser and makes the buyer want to buy the magazine to
find out the answer to the question which will be inside the magazine.

9. Alliteration
Direct Mod of Address
(Image)
Direct Mod of Address
(Text) Pun
Rhetorical Question