This document outlines initial ideas for a magazine focused on alternative and rock genres called "AltRock!". It discusses choosing genres like indie rock, pop punk, and hard rock to target both male and female fans. The front cover proposal includes a long shot image of 5 males in a band looking powerful. Other sections propose a smaller masthead on the contents page with more images of both sexes, and a double page spread featuring an interview and scrapbook-style images telling the story and journey of a band's rise to fame.

1. Formal Proposal
Title of Magazine
The title of my magazine is ‘AltRock!’ which is because it will focus on a range of different
Alternative and Rock genres. With the short snappy one syllable words and the use of an
exclamation mark, the title sounds like it would relate to the Rock genre and sounds like
its shouting, therefore gives the connotation of being loud.
Choice of Genre
As I said previously I have chosen to base my magazine on a range of different rock genres
for example Indie Rock, Pop Punk and Hard Rock. I’ve always been passionate about
music and it is specifically these genres that I am passionate about and have a good
knowledge of. I frequently get magazines like NME and Kerrang! So therefore I know
what is to be expected in a music magazine of these genres.
My Target Audience
My target audience would be different for each genre which is why it is a challenge to
target an audience as wide as this. Usually, Rock music is associated with men; however
my magazine will be aimed at both men and women. Most fans of rock aren’t only fans of
one type of rock, they are interested in several genres and this is why I have chosen to
create a magazine fit for all fans of Rock Music.
Initial Ideas for Front Cover
For my front cover, I would like a long shot of a band of 5 males dressed in leather jackets
and jeans with serious expressions on their faces. This is important as it would show the
image of a Rock Band looking powerful and dominant. I would like the colours to be quite
dark on this magazine cover; I would like the masthead to be large, dark red that is across
the top of the magazine and the sell lines to be dark red or dark blue and I would like
these colours to continue through the magazine. I would like the sell lines to relate to the
band on the cover and also bands of different genres in Rock.
Initial Ideas for Contents Page
The masthead will be a smaller size than on the front cover and not completely across the
page. I would like there to be more images on this page and not just one sex but both to
target female’s as well. I would like there to be some more detail in the sell lines but not
too much as I need to keep the reader interested in reading the double page spread. I
would like there to be a list of bands on the contents aswell down the right hand side.
Initial Ideas for Double Page Spread
For the double page spread I would like to focus on the story of a band’s journey to fame. I
would like to include parts of an interview with one of the band members however I
don’t want it to be just an interview. I would like one page to be covered in images giving
a scrapbook feel to the article as it is about a year and events that have happened.
Initial Ideas for Photographs
My front cover will be an image that will include the 5 band members all looking equally
dominant on the page. I would like this to be a long shot and set in a place that contrasts
with the people in the image as I am writing about how a talented band has come out of
somewhere so ordinary. I would like my other images to be individual images of them
playing live and images of them earlier on in the year.