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Pitch
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- 2. Alex is 16and lives in York. He is in fulltime higher education, he is into both classical and more modern rock genres, ranging from bands like AC/DC, to Fall Out Boy, to Bring Me The Horizon. Alex likes to spend time with his friends, often going to concerts, watching films and reading books. Alex reads Soundnote to keep up with information on his favourite bands, touring schedules and discover new music he hasn’t heard before. He also reads Soundnote so he can discuss music with his friends and over social media. He is a high user of social networking sites such as Twitter and Facebook. He prefers the smaller, more intimate concerts so he can really live in the moment with the band up close, so knowing about the Academy dates on a tour schedule of his favourite bands, but he also loves the atmosphere of Leeds fest and chances to meet his favourite artists. He is also into brands such as Doc Martens, Converse, Drop Dead etc.
- 3. Genre From my audienceresearch I found that the most popular genre of music was rock, so I am going to create a rock magazine because I appealed to the larger amount of people. Although my rock magazine is also going to contain sub-genres of rock like punk- pop, metal, classic rock etc. There weren’t enough answers for all of the other genres to base a magazine off them specifically. The bands that I would include in my magazine to fit my genre are bands such as, Fall Out Boy, AC/DC, Blink- 182, Bring Me The Horizon, Panic! At The Disco, Bon Jovi, Slash, All Time Low etc.
- 4. What Will ItContain My magazine will contain information about both old and new rock bands. There will be information on topics such as tour schedules, new album releases, album/song/live artist reviews, upcoming work from different artists because they all relate to my target audience. Through my surveys and interviews I have carried out I found that my target audience enjoy free items from their magazines. The most popular items were posters and CDs, so I am also going to include a poster section inside my magazine but offer a free CD with every few issues, also putting in some discount codes for programmes such as iTunes or Spotify, so that it will appeal to my target audience.
- 5. Colours and Style Themost popular colours were red, black and white. I don’t want to do a monotone magazine because it doesn’t represent my genre, so I am going to make Red the main colour however using other colours such as blue and yellow. There will be a lot of black and white still in the magazine as accents to text and pictures however they won’t be the main colours running through my magazine. The style of my magazine will be very informal and relaxed, because my target audience is a younger age (13-20) I don’t want my magazine to be too serious because if it is too serious then it won’t appeal to my target audience. By having a more friendly atmosphere in my magazine it will appeal to a much younger audience because it won’t feel too mature but also won’t be completely immature. It will have a sophisticated playful look to it and also have a friendly feel to make it appeal to both younger and older parts of my target audience. My magazine will look similar to magazines already popular with the same age range as much target audience and genre, for example Kerrang!
- 6. Publication and Price Mymagazine will be published monthly, this is because magazines such as Mojo and Q were found to be the most popular in my survey and they are both published on a monthly basis. Since my target audience were answering this survey it shows which magazines they prefer, which are monthly published ones, so this also appeal to my target audience. Most people said that they would pay between £2-3 for a magazine, because my magazine is going to be published monthly so it my magazine is going to cost £3 because there will be more in it than a weekly magazine, whereas if my magazine was published weekly I would be retailing for around £2-2.50.
- 7. Masthead For my mastheadit is going to be the same very issue, the colours aren’t going to change and neither is the style of it. I wanted something that looked fun and not too serious which appeals to my younger audience, however I wanted something that appears more to an older generation as well. I thought this font was a little basic for the type of Magazine I am making, so I’m not going to use this one. Font: Aharoni I thought this font could have been a possibility because the ‘d’ looked similar to a music note, however I chose not to use this font because it is also very plain and doesn’t portray the feel of my magazine very well. This is the final font that I am going to use, I chose this font because it isn’t as simple at the others but it still has an informal look. It is also fun and looks inviting, it is going to appeal to my target audience because of this so this is why I am choosing this font for my final masthead. Font: Bauhaus 93 Font: Magneto
- 8. Style Sheet These willbe the main colours running throughout my magazine, however there will be other colours in the issues these will just be the colours that will reappear on ever issue. Cover lines Font: Magneto This is my masthead, this will not change colour or style with each issue of the magazine. Font: Eras Bold ITC This is the font I am going to use for my masthead, however this may change each issue considering the colour scheme of each other and the feel of each issue. Font: Impact I chose this as my cover line font because since both of my header and Masthead fonts are so bold I wanted a thinner font for my cover lines, so that there isn’t as much distraction away from the masthead as the first thing people see. These will change colour accordingly to the theme of the issue and what is colour suits the background better.
- 9. Mission Statement: My missionstatement is to supply my audience with a mixture of both old and contemporary rock music, giving updates on the readers favourite bands to keep them in the music loop. I also want to supply my readers with information about upcoming festivals, tours, concerts, new albums and new bands as well as news on their favourite band. I aim to keep the music community together, allow readers to share their interests with other readers of Soundnote, cover a wide range of stories so that my readers have variety in each issue and having something in each issue that appeals to the different types of readers of Soundnote.
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- 13. Flat Plan Front cover Backcover Double page spread Double page spread Posters Posters PostersPosters Contents pageAdvert Small article Small article Advert Gig guide Gig guide Advert Advert: for subscripti on to magazine ‘Next Issue’ Festival line- up/ticket info Festival line- up/ticket info Band Review Album Review Upcoming Albums Band Review Best Live Band Upcoming tours Music Quiz Music Quiz Best Live band Double Page poster Double Page poster AdvertUpcoming tours Fan appreciat ion Discount offers Discount offers Small article Small article Band Review Band Interview Band Interview
- 14. Photography Plan: Frontcover Shot: Medium shot Camera angle: Eye-level shot Model: Female, 20-30 Location: Interior, plain background Camera effect: None Lighting: Soft natural lighting Costume: Casual clothing, shows that the magazine isn’t too formal, appeals to the target audience. Props: None, the focus should be on the mode for front cover so I’m not going to use any props since it could distract from the model. Sample Image
- 15. Photography plan: ContentsPage Shot: Long shot Camera angle: Low-level shot Model: Two small groups of people, male and female. Location: Exterior Camera effect: None Lighting: Natural lighting, day time and a night time lighting. Costume: Casual clothing, shows that the magazine isn’t too formal, appeals to the target audience Props: None Sample Images
- 16. Photography Plan: DoublePage Spread Shot: Medium shot Camera angle: Eye-level shot Model: Female, 20-30, same model as on the front cover. Location: Exterior but still a plain background Camera effect: None Lighting: Soft natural lighting Costume: Casual clothing, shows that the magazine isn’t too formal, it appeals to the target audience. Props: None Sample Image