This document discusses youth unemployment and ways to raise awareness about the issue. It aims to help young people aged 16-24 find employment opportunities. The primary audience is those aged 16-19 who are most affected by unemployment at a young age. Research found the youth unemployment rate is 14.4% and 43,000 people aged 16-24 were unemployed from November to January 2015. The document will create a realistic advert about the difficulties of getting a job at a young age and distribute it on television and social media channels.

1. Jerome Letang
Slide 2
This organisation supports the growing numbers of young people (Age 16-24) not in
employment. They help young people by giving them opportunities in the job world.
Slide 3
My general aim of idea is to aware more awareness for youth unemployment due to
the fact that even though most people are aware that youth unemployment is a
problem, other people don’t even know that it’s happening.
Young people desperately needs jobs to help keep a roof over their heads and to get
experience in the job world because young people are not getting any chances or
opportunities.
Slide 4
My primary audience are people aged between 16 and 19 because youth
unemployment effects them the most since they are at a young age and are starting to
experience getting jobs.
My secondary audience are people aged between 20 and 24 because even though
people between these ages may have a job, it still effects the rest of them as they are
struggling to keep a job or get a job.
The social class for my audience is D & E because it revolves around them both as
social class D revolves around skilled workers but can barely get a job and social
class E are unskilled workers who cannot get a job.
Slide 5
In my primary research, I held a questionnaire and I found out that the young people
aged from 16 – 17 are still in some type of education and a few have a part time job
and the rest don’t. In my focus group, I found out that only one person has a part time
job and works certain hours while the others have no job at all.
In my secondary research, I read articles and I found out that the youth unemployment
rate is at 14.4% and that 43,000 young people aged 16-24 were unemployed in
November to January 2015.
Slide 7
I want to have the idea of realism to show how hard it is to get a job at a young age.
Slide 8
I will distribute my advert on Channel 4, E4 & ITV.
I will distribute my advert on YouTube, Facebook and Twitter.