Propaganda uses techniques like bias, basic messages, visual images, catchy words, and slogans to influence people and convince them to feel or act a certain way about political issues. The document discusses how propaganda works by picking facts that support certain ideas and ignoring others. It also outlines some key characteristics of propaganda, including the basic message, visual images used to get attention, catchy words or phrases to catch people's attention, and slogans that convey the primary message in a memorable way. Students are then instructed to create their own propaganda poster using these techniques.