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1. BBM 401BBM 401
DEVELOPING ADVERTISING STRATEGY
AND CREATING THE ADVERTISING
MESSAGE
Submitted bySubmitted by:-:-
NeetuNeetu

2. Developing Advertising Strategy
Advertising
strategy
CreatingCreating
advertisingadvertising
messagemessage
selectingselecting
thethe
advertisingadvertising
mediamedia

3. Creating the Advertising Message

4. Steps in creating effective advertising messages

5. Message strategy

6. Creative concept
The idea that will bring the message strategy to life in a distinctive
and memorable way and guide specific appeals to be used in an
advertising campaign
Characteristics of the appeals include:

7. Comparative Advertising

8. Message Execution
The message execution should be:

9. Message execution captures the target market’s
attention and interest and can include the
following execution styles:

10. EXAMPLEEXAMPLE