Presentation on blogger outreach and online PR to the Edinburgh Online Marketing Meetup group - a group of professional marketers, public relations pro's and SEO pro's.
Your personal brand is one of your biggest assets. A personal brand is about who you are and what you do.
#growth #careers #success #howto #branding #personal branding #self branding #growthhacks #networking #inspiration #lifehacks #businessbranding #work #life #lifestyle
Using Social Media To Grow Your BusinessMandy Fard
HOW GROW YOUR BUSINESS THROUGH SOCIAL MEDIA
Information on "Growing Your Business Using Social Media" brought to you by https://www.market-connections.net for small business owners.
For additional detailed information on #PersonalBranding and #CareerDevelopment contact www.market-connections.net
Marketing Essentials: Public Relations/Earned Media & Social Media/Owned Medi...Sports and Social Change
The core of this session is mastering communication with your target audience, through "Earned Media" (traditional news and lifestyle channels) and "Owned Media" (internal tools, such as newsletters, blogs and social media). We explore how to create news-worthy content and events, drafting a press release, building a targeted media list and how to outreach to journalists, identifying the best social media channels for your brand (i.e. – Facebook / Twitter / YouTube / Pintrest / Linkedin / Quora) and developing an internal content strategy.
SalesTweets: How to Boost Sales via Smart Chirps
Instructor: Pattie Simone, Founder, WomenCentric.net |@PattieSimone | @BizActivist
Why SalesTweets? Twitter is an amazing promotional tool that can lead to significant brand reach and new sales. National brands and newbies alike have generated buzz and revenue streams through creative chirps, using a range of offers, But how can a time-strapped small business owner tap into Twitter as a sales vehicle? What strategies and campaigns should be pursued? How do you establish manageable processes that provide sensible ROI for your time and/or outside talent investment?
What You’ll Learn: This workshop will cover several SalesTweets success stories of national brands and small entrepreneurs, as well as how to develop winning campaigns. You’ll learn how to plan a campaign and word creative, engaging tweets, why you need to test different kinds of offers & deadlines, and the best way to connect with thought leaders and influencers. Find out why SalesTweets can also positively affect your Search Engine rankings and how to create authentic SalesTweets that resonate with your target markets. We’ll also cover some Twitter campaign management and engagement measurement tools, like Hootsuite and Twaiter.
Game Changer: 5 Steps to Maximize Your Social Media ImpactMelinda Venable
Some of the most frequently asked questions about social media are, “sure we’re talking to a lot of people, but how do we know we’re being effective? How do we take our work to the next level? And how do we measure what we’re doing?” Learn how you can increase the effectiveness of your social media performance on all counts.
Presentation on blogger outreach and online PR to the Edinburgh Online Marketing Meetup group - a group of professional marketers, public relations pro's and SEO pro's.
Your personal brand is one of your biggest assets. A personal brand is about who you are and what you do.
#growth #careers #success #howto #branding #personal branding #self branding #growthhacks #networking #inspiration #lifehacks #businessbranding #work #life #lifestyle
Using Social Media To Grow Your BusinessMandy Fard
HOW GROW YOUR BUSINESS THROUGH SOCIAL MEDIA
Information on "Growing Your Business Using Social Media" brought to you by https://www.market-connections.net for small business owners.
For additional detailed information on #PersonalBranding and #CareerDevelopment contact www.market-connections.net
Marketing Essentials: Public Relations/Earned Media & Social Media/Owned Medi...Sports and Social Change
The core of this session is mastering communication with your target audience, through "Earned Media" (traditional news and lifestyle channels) and "Owned Media" (internal tools, such as newsletters, blogs and social media). We explore how to create news-worthy content and events, drafting a press release, building a targeted media list and how to outreach to journalists, identifying the best social media channels for your brand (i.e. – Facebook / Twitter / YouTube / Pintrest / Linkedin / Quora) and developing an internal content strategy.
SalesTweets: How to Boost Sales via Smart Chirps
Instructor: Pattie Simone, Founder, WomenCentric.net |@PattieSimone | @BizActivist
Why SalesTweets? Twitter is an amazing promotional tool that can lead to significant brand reach and new sales. National brands and newbies alike have generated buzz and revenue streams through creative chirps, using a range of offers, But how can a time-strapped small business owner tap into Twitter as a sales vehicle? What strategies and campaigns should be pursued? How do you establish manageable processes that provide sensible ROI for your time and/or outside talent investment?
What You’ll Learn: This workshop will cover several SalesTweets success stories of national brands and small entrepreneurs, as well as how to develop winning campaigns. You’ll learn how to plan a campaign and word creative, engaging tweets, why you need to test different kinds of offers & deadlines, and the best way to connect with thought leaders and influencers. Find out why SalesTweets can also positively affect your Search Engine rankings and how to create authentic SalesTweets that resonate with your target markets. We’ll also cover some Twitter campaign management and engagement measurement tools, like Hootsuite and Twaiter.
Game Changer: 5 Steps to Maximize Your Social Media ImpactMelinda Venable
Some of the most frequently asked questions about social media are, “sure we’re talking to a lot of people, but how do we know we’re being effective? How do we take our work to the next level? And how do we measure what we’re doing?” Learn how you can increase the effectiveness of your social media performance on all counts.
Phil Morabito and Brian Block discussed the latest tactics to create credibility, trust, engagement and distinction for your brand and how to maximize "booth buzz at OTC 2011. They also reviewed the best traditional media relations strategies and how to use social media tactics to assure your services are distinct and not extinct. Thank you to everyone who joined us.
This session arms you with the tools and vernacular to help you monetize your blog. The session focuses on identifying your strengths and marketable offerings and walks you through positioning yourself (with an overview of media kits), the right way to pitch yourself (and how to find those elusive contacts), and if successful, tips for maximizing monetization and contract negotiation.
Vibrant Creative: "Social media" - practical applications for the time and pa...Andrew Marietta
Presented to the Mohawk Valley Nonprofit Leaders Group. The program gave an overview of what these powerful tools are capable of and their importance in the marketing and communications world.
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...Energy Digital Summit
This presentation was written by Brittany Thomas, Coordinator, External Affairs, Cabot Oil & Gas Corporation. Brittany was invited to present as a breakout speaker for the inaugural Energy Digital Summit in June 2014.
Best Practices in Social Media for NGO's [Report]Social Samosa
As an NGO, your social media activities should aim at creating awareness, generating interest, encouraging sharing, and enlisting support and participationfor your initiatives.
Magnetic Content: Customer Attraction, 2014 versionBarry Feldman
Content marketing can help you achieve what advertising cannot: winning the trust of your prospects and customers. Learn the essential strategies for creating the content that transforms your website into a customer attraction force field in this presentation's simple 7-part formula. Bonus: 99 content marketing ideas.
Some of the most frequently asked questions about social media are, “sure we’re talking to a lot of people, but how do we know we’re being effective? How do we take our work to the next level? And how do we measure what we’re doing?” Learn how you can increase the effectiveness of your social media performance on all counts.
This presentation covers:
• Strategies to fine tune your social media game plan
• Team plays for social media guidelines
• Ideas to engage with your fans
• Ways to energize your campaigns
• Systems and tools to measure your social media effectiveness
Nonprofits. No money? No worries. Read through this presentation given to the Bayer Center for Nonprofit Management and learn to get your nonprofit noticed!!!
Slides from the Building a Social Media Plan workshop in Calgary & Edmonton, Alberta (November 2009).
Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world.
But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.
Phil Morabito and Brian Block discussed the latest tactics to create credibility, trust, engagement and distinction for your brand and how to maximize "booth buzz at OTC 2011. They also reviewed the best traditional media relations strategies and how to use social media tactics to assure your services are distinct and not extinct. Thank you to everyone who joined us.
This session arms you with the tools and vernacular to help you monetize your blog. The session focuses on identifying your strengths and marketable offerings and walks you through positioning yourself (with an overview of media kits), the right way to pitch yourself (and how to find those elusive contacts), and if successful, tips for maximizing monetization and contract negotiation.
Vibrant Creative: "Social media" - practical applications for the time and pa...Andrew Marietta
Presented to the Mohawk Valley Nonprofit Leaders Group. The program gave an overview of what these powerful tools are capable of and their importance in the marketing and communications world.
Tailoring Your Online Image: Trimming the Excess to Get a Good Social Fit - B...Energy Digital Summit
This presentation was written by Brittany Thomas, Coordinator, External Affairs, Cabot Oil & Gas Corporation. Brittany was invited to present as a breakout speaker for the inaugural Energy Digital Summit in June 2014.
Best Practices in Social Media for NGO's [Report]Social Samosa
As an NGO, your social media activities should aim at creating awareness, generating interest, encouraging sharing, and enlisting support and participationfor your initiatives.
Magnetic Content: Customer Attraction, 2014 versionBarry Feldman
Content marketing can help you achieve what advertising cannot: winning the trust of your prospects and customers. Learn the essential strategies for creating the content that transforms your website into a customer attraction force field in this presentation's simple 7-part formula. Bonus: 99 content marketing ideas.
Some of the most frequently asked questions about social media are, “sure we’re talking to a lot of people, but how do we know we’re being effective? How do we take our work to the next level? And how do we measure what we’re doing?” Learn how you can increase the effectiveness of your social media performance on all counts.
This presentation covers:
• Strategies to fine tune your social media game plan
• Team plays for social media guidelines
• Ideas to engage with your fans
• Ways to energize your campaigns
• Systems and tools to measure your social media effectiveness
Nonprofits. No money? No worries. Read through this presentation given to the Bayer Center for Nonprofit Management and learn to get your nonprofit noticed!!!
Slides from the Building a Social Media Plan workshop in Calgary & Edmonton, Alberta (November 2009).
Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world.
But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.
Online PR and Reputation Management 2015Eoin Kennedy
Online PR course covering changes in the media, SEO press releases, media trends, social journalism and pitching, online video, content curation, surfacing content, Newsjacking, Native Advertising, Strategy, Social Media Platforms, Listening and Monitoring and Crisis Management.
This presentation is from Performance Marketing Summit San Francisco 2015 (September 15, 2015 in San Francisco, CA). Session description: Are you a founder that’s desperately in need of quality PR? Do you need help developing the story of your brand and reaching larger audiences? This session will teach you everything you need to know.
Making the most of the media | Small charities communications conference | 12...CharityComms
Sophie Lilley, editor and Rachel Veevers, lead publisher, Bottle PR
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Advance your business with Twitter.
Whether you want to find the right social media tools to connect with local customers, enhance your existing sales funnel, or just get the word out, oneforty shows you how Twitter can efficiently grow your business.
Tech PR / Startup Communications Advisor, Alan Weinkrantz, shares his insights and methods on how early stage startups can begin to employ pre-launch activities aimed at the media, bloggers and analysts.
How to build a kickass public interest campaign - for NAMACLyndal Cairns
Strategies, tips and tools for developing a successful public relations campaign - notes from a webinar by Lyndal Cairns for the National Alliance for Media Arts and Culture in September, 2014.
PR 101 - Communications for Startups and EntrepreneursLars Voedisch
1) How to tell your story and why anybody should actually listen
2) Knowing your audiences is everything
3) Social media isn't the holy grail - are you sure you wanna go viral
PR 101 - Communications for Startups and Entrepreneurs
PR 101 For Small Businesses
1. PR 101 for Small Businesses
Michelle Garrett
Garrett Public Relations
www.michellegarrett.com
Twitter: @PRisUs
1
2. Today’s Agenda
• What is public relations?
• PR vs. advertising
• Where to start: News items and press lists
• Content: Press releases and press kits
• Partner public relations
• More PR opportunities: Editorial calendars,
awards, speaking gigs, contributed articles
• Publicizing your PR
• Resources
• Wrap up/Q&A
2
3. What is Public Relations?
Building
Maintaining
Promoting
th
Impact
e
Reputation or Image
of a
Company •Favorable Image/Reputation
Product •Awareness/Visibility
Personality •Interest
Organization/Association •Support
Cause
•Alter Behavior
•Influence Public Opinion
3
4. PR vs. Advertising
(Hint: They’re not the same!)
PR Advertising
Indirect marketing tool to Direct marketing tool to
influence target audience influence target audience
Pitch/place articles Buy advertising space
Public perceives news Public perceives ads as
stories as credible sources biased towards the
of information advertiser
Easier on marketing More expensive to
budget implement
4
5. So where do I start?
One way to get started is to think about what
makes your company newsworthy?
• New location
• New product or service
• New hires
• Upcoming event—e.g. open house, charity
event, sponsorship of an event, speaking
engagement
• New partnership
5
6. Now, what about content?
Once you choose/prioritize your newsworthy
items, what’s the best vehicle to use to get
the news out?
•Press release
•Blog post
•Social media updates
•Customer success story/case study
•Contributed article
6
7. What’s next?
• Develop a list of your key press—think about what your
potential customers are reading
• It could include:
• Local press (e.g. Business First, Columbus Dispatch)
• Trade press (e.g. Inc., Popular Mechanics, Woman’s
Day, Health, InformationWeek)
• Business press (e.g. Wall Street Journal, USA Today)
• Broadcast media (WCMH, NBC, radio)
7
8. What about social media?
This could be an entire topic on its own!
But it could include:
Facebook
Twitter
LinkedIn
Pinterest
Many, many others….
8
9. Writing a good press release
• The steps: collect information; conduct
interviews if needed
• Include any research, facts or figures: if you
don’t have your own, cite some from an article
• Begin drafting the release—write, then rewrite;
walk away, then review and rewrite until it’s
solid
• Style of a release—follow news style (inverted
pyramid)—who/what/when/why/how up in the
first paragraph
• Format: Headline/sub-
head/paragraph/paragraph/quote/paragraph/pri
9
cing and availability/closing boilerplate
10. How to issue the news
• Wire services: free and paid
• Send it directly to the reporter(s)--they look to PR
practitioners to make their jobs easier
• When working with reporters: adopt a service-
oriented attitude toward the media
• What reporters need from you: timely responses,
honesty, a helpful attitude--a willingness to go the
extra mile to help them do their job
• Don’t promise if you can’t deliver; follow up; know
what they cover
• Other channels we discussed previously, including a
news area on your site, social media and so on
10
11. Preparing for media interviews
• If you’ve never done interviews, practice!
• Choose the best spokesperson(s) depending upon the
subject matter
• Go over some basic media training tips at the minimum;
you can hire a pro to do in-depth training and taping, if
needed
• Do your homework on reporters and publications—look
at some stories they’ve written to get a feel for how they
write
11
12. Press kits
• So, what goes in a good press kit?
• Include the basics that would help a journalist
write about your company: press releases,
company profile, company fact sheet,
executive bios, logos, marketing brochure,
business card/contact information
• Include the same items in your online press
kit
• You can customize the content, depending on
what event it is
12
13. Partner Public Relations
• Opportunities sometimes arise to work
with a partner company on promoting
an alliance, event or other initiative
• Decide on the strategy
• Work with the partner to “divide and
conquer” the PR responsibilities
• Leverage the partner’s resources, if
possible, to help get the work done
13
14. Editorial calendars
• What is an editorial calendar?
• Check your target publications’ editorial
calendars online
• Compile all data in a format that works
for you, such as an Excel spreadsheet
• Contact the editors; prioritize based on
topic and deadline date
14
15. Awards
• Awards can help bring visibility and
credibility to a company
• Research awards that are available in
your industry and through publications
• Keep track of submission deadlines
• Enter appropriate awards programs
• No guarantees
• Once you have the content, it can be
repurposed 15
16. Speaking Opportunities
• Decide on venues—research and
choose appropriate opportunities
• Write a speaking abstract
• Submit the abstract and any other
requested information per the
requirements
• Prepare your spokesperson for the talk;
Rehearse!
16
17. Contributed articles
• Many publications accept contributed articles
• Research publications in which placing a
contributed article might help raise the
visibility of your company
• Develop an abstract of a topic to suggest—try
to avoid a product or company-focused topic
• Trends make good topics for contributed
articles
17
18. How to Publicize Your PR
• Once the article appears, push it out
using appropriate channels—web site,
social media, and so on
• Once you secure a speaking
engagement, promote it
• Once you win an award, publicize that
news
18
19. Realities of Public Relations
• It takes time! PR is a process…
• Don’t expect to make the front page of the
Wall Street Journal overnight
• Your idea/activity MUST be newsworthy to
receive coverage. Ask yourself, “why
should they care?”
• Remember, with PR, there’s no guarantee
what will be reported or how it will be
stated 19
20. Tools and Resources
• Wire services: Businesswire, PR Newswire,
PRWeb
• Media databases: MyMediaInfo, Cision,
Vocus
• Clipping services: BurrellesLuce.com, Vocus
• Organizations: Public Relations Society of
America (PRSA), Social Media Club
20
21. So what if I decide I don’t want to do it
myself?
• Hire a “coach”—someone to help
answer questions
• Hire a freelance consultant to do
some of the work on an ongoing or
project basis
• What about agencies?
21
Want this to be interactive—please feel free to ask questions—there’s a lot to PR and we can’t cover everything, but if you have a question, please ask--
It’s easy to get overwhelmed—but if you want to do your own PR, there are some simple tactics you can work on—as with any project, I find it’s best to break it down into steps/chunks
Top 100 cos.; top 100 products; etc. There are no guarantees on these but good to spend some effort Some are free
Before we wrap up, I want to talk about what to do once you have your article or your speaking gig or you win an award—you need to blast it out—use all your channels—if it’s an article, send it to customers/prospects, put it on your site, blast it out; for an award you can write a brief press release; if it’s a speaking gig, you can promote it up until the day of and even after;
Myths that it can expensive—you need someone flexible who understands how small businesses work and their budget constraints Maybe you just need a press release and some media outreach Maybe you want to it yourself but need access to someone with questions—coach (Edie ex.)—weekly check in call Maybe you want to do the writing but don’t want to approach the media Maybe you just need someone to proof read your release Use care if you decide to work with an agency—not practical for most smaller businesses