The document discusses various propaganda techniques used to influence opinions and behavior, including bandwagon technique, testimonials, loaded words, name-calling, plain folks, and transfer. It explains that propaganda is commonly used in advertising and politics to twist facts and convince people to agree with an idea or buy a product. Some examples of where propaganda techniques are used include commercials, billboards, newspapers, the internet, and stores.

1. Have you ever seen a TV commercial?

2. KIT KAT

3. BDO

4. DISNEY LAND

5. APPLE

6. NESCAFE

7. NIKE

8. MCDO

12. Now that I know that you are all aware of
these brands. Why do you think the
companies make slogans for their product?

13. What do all these pictures have in common?

14. Persuasive
Techniques
PROPAGANDA: techniques used to influence
opinions, emotions, attitudes or behavior.
(Otherwise known as: PROPAGANDA)

15. What is persuasion?
Generally an appeal
to emotion, not
intellect.
An attempt to
change your behavior
It attempts to
“guide your choice”

16. Propaganda
• Propaganda is information used to influence
the way people think in order to:
• gain support for a cause.
• convince them to buy something.
• convince them to do something.
• Propaganda techniques will twist facts to sell readers on an
idea—to convince them to agree with the writer.
• Propaganda is common in politics and advertising.

17. Who uses propaganda?
•Military
•Media
•Advertisers
•Politicians
•You and I!!!

18. Where?
-Commercials
-Billboards
-Newspapers
-Internet
-Stores
-Basically Everywhere

19. Propaganda Techniques
•Bandwagon Technique
•Testimonial
•Loaded Word
•Name calling or stereotyping
•Plain Folks
•Transfer
•Appeal to Fear

20. Bandwagon Technique
•Everyone is doing it! You should too!!!

21. Testimonial
• Testimonials are
quotations or
endorsements which
connect a famous or
respectable person with
a product or item.

22. Loaded Word
•Use “loaded”
words like . . .
• new
• improved
• best

23. Name Calling or stereotyping
Personal attack
Name-calling is based on dishonesty or
deception. For example, many politicians
have been found to frequently stretch or
break the truth.

24. Plain Folks
• Makes the leaders look like
Plain folks (mom and pop
style).
- a convincing method to
show they are just
common people.