Radio Programming

1. Programming Workshop and
Luncheon
Doc Wynter/Clear Channel Radio
Ken Johnson/ABC Radio Networks

2. Overview:
• We are in the most challenging time ever for
radio
• We’ve endured change before but this time
change is not growth. Instead the changes are
stifling the industry as we know it
• With all the talk surrounding survival of the
industry and broadcast companies, Urban
Programmers are caught in the middle
• This presentation is designed as a blue print for
a personal and professional strategy for current
and future urban PDs in these times and for
what may lie ahead

3. Keys for a Highly Successful PD
• Passion - If you don’t have it plan on a short
bumpy ride
• Strategy – Begin with the End in Mind
• Execution – Work Hard and Smart
• Discipline – Stay the Course
• Daily Work - Your Product and You

4. Passion
If you don’t have it, plan on a short bumpy ride
• Mr. Smith
• All about the Come Up
• The P Word
• Eating Souls
• It can’t be about the $

5. Strategy
Begin with the End in Mind
• Product Development
• Research
• Audience/Target
– Got to Give the People What they Want!

6. Execution
Work Hard and Smart
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Time Management
Communication
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Staff
Sales
Priorities
1.
2.
3.
4.
Music
Imaging
Talent Management
Promotions

7. Discipline
Stay the Course
• If you doubt it don’t do to it
• Always respect your product. If you don’t
no one will
• Know where to compromise

8. Daily Work
Your Product and You
Favorite Quote:
What Are You Prepared to Do?
• Make a daily effort to find new ways to tell the
story of what your brand is all about
• Make a consistent effort to be better at what you
do
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Selector
Arbitron
Creative Writing
People Skills (managing down and up)

9. Reading Material
• The Franchise by Lew Dickey
• The Winner Within by Pat Riley
• The Art of War Sun Tsu

10. Reading Material
• The Franchise by Lew Dickey
• The Winner Within by Pat Riley
• The Art of War Sun Tsu