Promotional methods
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This document discusses promotional methods for a new music magazine. It recommends using social media, endorsements from popular artists, radio advertisements, and advertisements in similar publications to reach their target audience of young music fans. For the magazine launch party, it suggests hosting an experiential event on a luxury boat on the Thames in London with live performances from featured artists. High-profile guests will help generate publicity through social media posts. Competitions will also be held to engage fans and give them a chance to attend the exclusive launch event.
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Question 3
Bauer Media would be the best company to distribute the magazine. They distribute Q magazine, which covers a diverse range of music genres similar to the magazine. Distributing a magazine like Q means Bauer Media understands how to effectively distribute a magazine with varied music content. While ICP also distributes music magazines, their magazines each focus on a single genre, unlike the magazine, so Bauer Media is a better fit.
Response to question 3
This document evaluates potential media institutions to distribute a new acoustic pop music magazine targeted at 18-21 year olds. It analyzes Bauer Media, Time Inc. and Anthem Publishing. The author concludes that Bauer Media would be the best choice as it has a gap in its market that the magazine could fill. Though large companies, Time Inc. and Anthem Publishing distribute too many diverse products and the magazine may not make an impact.
Evaluation question 3
Bauer Media Group is a large European media company that owns over 600 magazines, 400 digital products, and 50 radio and TV stations across 17 countries. It has an employee base of 11,000 across these countries. While it has many established brands that attract broad audiences, there is still a gap in the market for an indie music magazine. Indie music appeals particularly to younger audiences, who Bauer's magazines already attract. Therefore, Bauer Media Group would be a suitable publisher for an indie magazine.
Album launch
The marketing and PR presentation discusses objectives for promoting a new album launch for a classical band called Medici Codex. The objectives are to create a campaign to get the band recognized by classical music fans and promote the album release. It also aims to make classical music more mainstream and appeal to younger audiences not typically interested in classical. The presentation discusses targeting all audiences, developing merchandise, managing the message to communicate that classical can be enjoyed by all, and using various media platforms like social media, magazines, newspapers, radio and more to promote the band.
Question 3
This document discusses distributing a magazine focused on DIY and dubstep/grime music. It suggests that Bauer Media may be interested in publishing the magazine as they distribute mainstream magazines like Q and niche magazines like Kerrang. Bauer could help the magazine succeed due to their experience. The magazine would be distributed in stores that sell a variety of magazines like supermarkets, HMV, and local shops to reach a mainstream audience. Online distribution and advertising on websites and social media is also discussed to reach large audiences.
Media powerpoint
The media company that would be most suitable to distribute the "Tuned In" magazine is Bauer Media Group. Bauer Media Group is Europe's largest privately owned publishing group, having been in business since 1953. They own and publish magazines similar to "Tuned In", such as "Q Magazine" and "Kerrang", focused on rock music. Bauer Media Group has not published a hip hop/urban style music magazine before, so "Tuned In" would bring a new genre to the group and add to their variety. Choosing Bauer Media Group would provide advantages for advertising "Tuned In" across their radio, television, and digital media platforms.
Question 3 evaluation
Bauer Media could potentially distribute the media product as they own magazines and radio stations that target a similar young adult and teenage audience. Publishing with Bauer could help attract a larger audience due to their established name and audience.
Time Inc. publishes magazines similar to the media product, including NME, and owns TV channels that target the same age group. As a major company, Time Inc. knows the target audience well and could boost the success and reach of the new magazine.
Lynne Segall publishes Billboard magazine which has a large music industry audience in its market. Its publications reach over 15 million people yearly, which would hugely benefit the new magazine. However, as Lynne Segall already has a large music
Evaluation 3
Bauer Media Group would be well-suited to distribute the author's proposed hip hop magazine called "Bass Junkie". Bauer already has a large portfolio of credible print magazines across many genres. While none currently focus on hip hop, distributing a new genre would fill a gap in their offerings. Bauer also has expertise in music through its radio stations and television channels, demonstrating knowledge of genres that would help distribute Bass Junkie effectively. Their extensive multimedia presence would help expand the magazine's audience and increase awareness of the niche genre of hip hop in the UK market.
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Question 3
Bauer Media would be the best company to distribute the magazine. They distribute Q magazine, which covers a diverse range of music genres similar to the magazine. Distributing a magazine like Q means Bauer Media understands how to effectively distribute a magazine with varied music content. While ICP also distributes music magazines, their magazines each focus on a single genre, unlike the magazine, so Bauer Media is a better fit.
Response to question 3
This document evaluates potential media institutions to distribute a new acoustic pop music magazine targeted at 18-21 year olds. It analyzes Bauer Media, Time Inc. and Anthem Publishing. The author concludes that Bauer Media would be the best choice as it has a gap in its market that the magazine could fill. Though large companies, Time Inc. and Anthem Publishing distribute too many diverse products and the magazine may not make an impact.
Evaluation question 3
Bauer Media Group is a large European media company that owns over 600 magazines, 400 digital products, and 50 radio and TV stations across 17 countries. It has an employee base of 11,000 across these countries. While it has many established brands that attract broad audiences, there is still a gap in the market for an indie music magazine. Indie music appeals particularly to younger audiences, who Bauer's magazines already attract. Therefore, Bauer Media Group would be a suitable publisher for an indie magazine.
Album launch
The marketing and PR presentation discusses objectives for promoting a new album launch for a classical band called Medici Codex. The objectives are to create a campaign to get the band recognized by classical music fans and promote the album release. It also aims to make classical music more mainstream and appeal to younger audiences not typically interested in classical. The presentation discusses targeting all audiences, developing merchandise, managing the message to communicate that classical can be enjoyed by all, and using various media platforms like social media, magazines, newspapers, radio and more to promote the band.
Question 3
This document discusses distributing a magazine focused on DIY and dubstep/grime music. It suggests that Bauer Media may be interested in publishing the magazine as they distribute mainstream magazines like Q and niche magazines like Kerrang. Bauer could help the magazine succeed due to their experience. The magazine would be distributed in stores that sell a variety of magazines like supermarkets, HMV, and local shops to reach a mainstream audience. Online distribution and advertising on websites and social media is also discussed to reach large audiences.
Media powerpoint
The media company that would be most suitable to distribute the "Tuned In" magazine is Bauer Media Group. Bauer Media Group is Europe's largest privately owned publishing group, having been in business since 1953. They own and publish magazines similar to "Tuned In", such as "Q Magazine" and "Kerrang", focused on rock music. Bauer Media Group has not published a hip hop/urban style music magazine before, so "Tuned In" would bring a new genre to the group and add to their variety. Choosing Bauer Media Group would provide advantages for advertising "Tuned In" across their radio, television, and digital media platforms.
Question 3 evaluation
Bauer Media could potentially distribute the media product as they own magazines and radio stations that target a similar young adult and teenage audience. Publishing with Bauer could help attract a larger audience due to their established name and audience.
Time Inc. publishes magazines similar to the media product, including NME, and owns TV channels that target the same age group. As a major company, Time Inc. knows the target audience well and could boost the success and reach of the new magazine.
Lynne Segall publishes Billboard magazine which has a large music industry audience in its market. Its publications reach over 15 million people yearly, which would hugely benefit the new magazine. However, as Lynne Segall already has a large music
Evaluation 3
Bauer Media Group would be well-suited to distribute the author's proposed hip hop magazine called "Bass Junkie". Bauer already has a large portfolio of credible print magazines across many genres. While none currently focus on hip hop, distributing a new genre would fill a gap in their offerings. Bauer also has expertise in music through its radio stations and television channels, demonstrating knowledge of genres that would help distribute Bass Junkie effectively. Their extensive multimedia presence would help expand the magazine's audience and increase awareness of the niche genre of hip hop in the UK market.
Evaluation question 3
Bauer Media would be a suitable institution to distribute the Classical music magazine "Classique" for three key reasons:
1) Bauer Media is one of the largest media groups in the UK across TV, radio, and magazines but does not currently have any Classical music magazines.
2) The magazine targets a younger audience, unlike other traditional Classical magazines, and Bauer Media reaches many teenagers and young adults on social media.
3) Distributing with Bauer Media would allow the magazine to quickly branch out and grow its audience, helping to ensure the success of the "Classique" brand.
Task 3
Bauer would be the best media company to distribute a rap magazine. As a large UK-based media company, Bauer owns popular radio stations, magazines, and other media platforms that could help advertise a new rap magazine to a worldwide audience. Bauer has experience creating successful niche magazines and knows how to market them to the right demographics. While Town Square Media in the US also has experience with rap magazines like XXL, their audience is primarily American and they focus more on digital media, which could limit the magazine's reach.
Ideas for distributing my production a2
The document discusses various marketing techniques that could be used to distribute an upcoming artist's music production widely, including newspaper/magazine articles, official websites/fan sites, local music festivals, social media, word of mouth marketing, radio interviews, merchandise, and distribution on YouTube, iTunes, and Spotify. The goal is to create a large target audience and increase the artist's recognition to help the artist and the company's business. Each technique is described in terms of how it could promote the artist's music and increase awareness, interest, and followers.
Publishing company
Time Inc is a large international publishing company that owns several magazines including NME and Uncut. They were innovative in transitioning to digital publishing early on and included both male and female audiences. However, partnering with Time Inc could be problematic since they already publish a magazine similar to the one being proposed.
Bauer Media Group is suggested as a better potential partner. They own several successful music magazines as well as radio stations that could help advertise a new magazine. While Bauer is smaller, distributing the magazine internationally may still be possible. The magazine's target demographic is different enough from Bauer's existing publications that it would not be a direct competitor. Partnering with Bauer could provide access to an established audience and distribution through their radio
Question 3 evaluation
This document discusses three potential media institutions that could publish the author's new music magazine:
1) Bauer Media - A large European publisher known for music magazine Q that has a similar target audience. Their wide reach and expertise in music magazines makes them a good potential distributor.
2) Time Inc. - A major American publisher that owns over 80 magazines including NME, which also targets teenagers/young adults. Their large size and experience with the target audience could boost success.
3) Lynne Segall - Known for Billboard magazine, it has a large presence in the music industry market. Its experience and large audience in music genres could help attract more readers, but it may not want another music magazine.
Bauer Media
Q magazine would be an appropriate publisher for a new music magazine as it is published by Bauer Media, a large international publishing company experienced in music magazines. Bauer Media targets both men and women as well as people with various lifestyle interests. In addition to Q magazine, Bauer Media publishes the music magazines Pop and Kerrang, one of the most popular music magazines known for delivering music news and reviews weekly.
Evaluation 3
The document discusses two large UK publishing houses, Bauer Media and IPC Media, to distribute a new pop/mainstream music magazine targeted at 16-25 year olds. Bauer Media is selected as the most suitable partner as it reaches 19 million UK adults weekly, has no existing pop magazines, and could help the new magazine gain reputation. In contrast, while IPC Media also has a large audience, its music magazine NME covers similar topics to the new magazine, risking poor sales performance.
Evaluation 3
Bauer Media would be the best media institution to distribute Ingeborg Aadland's music magazine. Bauer Media is the largest publisher in Europe, publishing over 300 magazines across 15 countries. They have experience publishing magazines similar to Aadland's proposed indie music magazine, such as Q and Kerrang!, and could help advertise the new magazine through their radio stations, other magazines, and TV channels that target similar audiences. As a well-established company, Bauer Media also knows how to promote new magazines effectively to get more readers and attention. Although they publish magazines on similar topics, Aadland's magazine would still be unique in targeting girls aged 16-24, filling a gap in Bauer Media's current magazine audiences.
Media evaluation q3
This document discusses potential publishing companies and distribution strategies for an alternative music magazine called Interzone. It considers two main options for a publisher: Bauer Media Group, a large international company that publishes magazines like Q and Kerrang, and Volcano Publishing, a smaller UK-based company that publishes the magazine Artrocker. While a smaller publisher like Volcano would allow the magazine to fully focus on the alternative genre, the document concludes that Bauer would be better as it could help the magazine reach a larger audience and fill a gap in the alternative music market. The document also discusses establishing an online presence through websites and social media, as well as developing apps to allow digital downloads of the magazine.
Institutions research powerpoint 2
- Bauer Media is a large, global media company that owns many magazines, digital products, radio and TV stations across 19 countries. While it does not currently publish a jazz magazine, distributing through Bauer could help reach a global audience and be promoted alongside its major brands.
- News Corp is also a large media company but would not be suitable as it mainly focuses on newspapers and has an older target audience, not well aligned with a jazz magazine.
- Rhinegold Publishing, based in the UK, produces magazines about music and the performing arts. It would be a good fit for a jazz magazine as it already covers related genres and audiences, without a current jazz offering. Rhinegold is identified as the best institution to publish the
Evaluation Question 3
Bauer Media would be the best institution to distribute Sophie Wall's new magazine. Bauer distributes radio stations, TV stations, and magazines like Kerrang and Q that have a young target audience similar to Sophie's magazine. Though her magazine has more mainstream elements than rock magazines, Bauer does not currently distribute a magazine of her genre. This gap could be filled by her magazine. While Time Inc. also publishes magazines for young people, like NME, and is connected to TV stations for advertising, Bauer has access to a wider variety of media platforms and distributes the successful Q and Kerrang magazines, but not a magazine of Sophie's different genre.
Magazine pitch
The document outlines a magazine pitch targeting young adults aged 16-25. The magazine will focus on hip hop music but also cover genres like rap, pop, and R&B. It will be issued every two weeks and cost £6.99 per issue, though the first issue will be discounted to £3.99. The magazine will have a glossy appearance like Q Magazine and include sections on new music, interviews, up-and-coming artists, and stories behind artists' success. Bauer Media is proposed as the production company to take advantage of their global advertising reach.
Client Project - 1 - Research
The client is a pub/restaurant called "Inn on the Green" in Acomb, so the target audience is locals to the area, especially older people aged 45+. Research using Cameo found the household income in the area is low and the social status is DE. While many locals are older, advertising will need to target younger people as well to attract new customers. Cameo also showed 14% of local residents go to a pub at least weekly, and over half like to eat out weekly, so the pub can promote its restaurant through social media or local ads to appeal to these lifestyle preferences.
Question 3
This response summarizes the key considerations for selecting a media institution to distribute a new music magazine. It analyzes two potential publishers - Harris Publications and Bauer Media Group. Bauer Media is selected as the best fit because it owns many music magazines, allowing the new magazine to find an audience without direct competition. As a large European media company, Bauer could also effectively promote the magazine across its various platforms. Maintaining a consistent house style would further help the magazine stand out and be recognizable to the target audience.
Evaluation q3 done
Bauer Media Group would be the best media distributor for my dance music magazine. Bauer is a large European company that distributes over 300 magazines across 15 countries, including music magazines like Kerrang. Though Bauer doesn't currently focus on dance music magazines, distributing my magazine could be a good opportunity for them to target a new audience. EMAP, which is now owned by Bauer, may be less suitable as they specialize more in business publications. Similarly, while Time Inc. publishes music magazine NME, it targets an older, more mature audience that differs from my intended younger audience.
Instituton 2
Times Inc was founded in 1922 and is now a major media company reaching global audiences. While it owns over 90 magazine brands across many genres, it only publishes one music magazine currently. This leaves an opening for a new indie music magazine to fill a gap in their portfolio. Times Inc would be suitable to publish and distribute the proposed new magazine worldwide due to their large social media presence, which would aid marketing to the target 17-30 year old audience.
Publishing company
Time Inc is a publishing company that owns magazines focused on leisure activities, targeting upper class men until introducing magazines for women. They were innovative in including women audiences and promotional strategies. However, they already publish NME, so a new music magazine could rival it. Bauer Publishing is introduced as an alternative, owning radio stations and magazines like Mojo and Kerrang! that leave room for a female-focused indie music magazine. While smaller than Time Inc., Bauer has experience with successful music magazines without compromising other titles, and could advertise the new magazine on owned radio stations. In summary, Bauer is selected over Time Inc. due to the potential rivalry with NME and Bauer's focus on music audiences.
Question 3 edit
The author argues that Bauer Publishing would be a good company to publish their music magazine for several reasons:
1) Bauer Publishing is a large, established company that publishes well-known magazines and would give a new magazine credibility and reputation.
2) The magazine's target audience is a niche not served by other magazines, so would bring in new revenue for Bauer Publishing.
3) Bauer Publishing has an international reach across Europe, the US, and Mexico, allowing potential for international expansion of the magazine.
4) Bauer Publishing is a multimedia company that could help expand the magazine into radio, creating synergies between the two arms of the business.
Q3 evaluation
The document discusses potential media institutions to distribute a new music magazine product. It analyzes Bauer Media Group and IPC Media, comparing their portfolios, target audiences, and reach. Bauer Media Group is chosen for distributing the magazine, called "Fusion", due to its large, global audience, experience with distribution, and suitability for the target age range. The magazine will be distributed digitally through apps and online platforms to increase accessibility and allow readers to access the content anywhere.
Magazine advertisement
Carly's digipak is being advertised in Q magazine because its target audience of teenagers and young adults matches the magazine's readership. Q magazine contains in-depth sections on new music releases, concerts, and reviews that attract a wide audience. It also uses promotional offers and interviews to appeal to more people. Placing an advertisement for Carly's music in Q magazine will help attract the target audience because the magazine's content matches the genre of pop music.
Brand guidelines
The document provides guidelines for a magazine draft, including discussions of cover lines, color scheme, tone, and conclusion. It summarizes the choices made for the magazine, such as using three cover lines based on research of other magazines in the genre. The color scheme was selected to reflect the target female audience and indie R&B genre rather than being too conventional. Photos were taken with gel lighting to link the images and colored text while also conveying the feeling of a concert. Overall, the document discusses how genre conventions and codes were considered and adapted to provide a refreshing take for the target readers.
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Evaluation question 3
Bauer Media would be a suitable institution to distribute the Classical music magazine "Classique" for three key reasons:
1) Bauer Media is one of the largest media groups in the UK across TV, radio, and magazines but does not currently have any Classical music magazines.
2) The magazine targets a younger audience, unlike other traditional Classical magazines, and Bauer Media reaches many teenagers and young adults on social media.
3) Distributing with Bauer Media would allow the magazine to quickly branch out and grow its audience, helping to ensure the success of the "Classique" brand.
Task 3
Bauer would be the best media company to distribute a rap magazine. As a large UK-based media company, Bauer owns popular radio stations, magazines, and other media platforms that could help advertise a new rap magazine to a worldwide audience. Bauer has experience creating successful niche magazines and knows how to market them to the right demographics. While Town Square Media in the US also has experience with rap magazines like XXL, their audience is primarily American and they focus more on digital media, which could limit the magazine's reach.
Ideas for distributing my production a2
The document discusses various marketing techniques that could be used to distribute an upcoming artist's music production widely, including newspaper/magazine articles, official websites/fan sites, local music festivals, social media, word of mouth marketing, radio interviews, merchandise, and distribution on YouTube, iTunes, and Spotify. The goal is to create a large target audience and increase the artist's recognition to help the artist and the company's business. Each technique is described in terms of how it could promote the artist's music and increase awareness, interest, and followers.
Publishing company
Time Inc is a large international publishing company that owns several magazines including NME and Uncut. They were innovative in transitioning to digital publishing early on and included both male and female audiences. However, partnering with Time Inc could be problematic since they already publish a magazine similar to the one being proposed.
Bauer Media Group is suggested as a better potential partner. They own several successful music magazines as well as radio stations that could help advertise a new magazine. While Bauer is smaller, distributing the magazine internationally may still be possible. The magazine's target demographic is different enough from Bauer's existing publications that it would not be a direct competitor. Partnering with Bauer could provide access to an established audience and distribution through their radio
Question 3 evaluation
This document discusses three potential media institutions that could publish the author's new music magazine:
1) Bauer Media - A large European publisher known for music magazine Q that has a similar target audience. Their wide reach and expertise in music magazines makes them a good potential distributor.
2) Time Inc. - A major American publisher that owns over 80 magazines including NME, which also targets teenagers/young adults. Their large size and experience with the target audience could boost success.
3) Lynne Segall - Known for Billboard magazine, it has a large presence in the music industry market. Its experience and large audience in music genres could help attract more readers, but it may not want another music magazine.
Bauer Media
Q magazine would be an appropriate publisher for a new music magazine as it is published by Bauer Media, a large international publishing company experienced in music magazines. Bauer Media targets both men and women as well as people with various lifestyle interests. In addition to Q magazine, Bauer Media publishes the music magazines Pop and Kerrang, one of the most popular music magazines known for delivering music news and reviews weekly.
Evaluation 3
The document discusses two large UK publishing houses, Bauer Media and IPC Media, to distribute a new pop/mainstream music magazine targeted at 16-25 year olds. Bauer Media is selected as the most suitable partner as it reaches 19 million UK adults weekly, has no existing pop magazines, and could help the new magazine gain reputation. In contrast, while IPC Media also has a large audience, its music magazine NME covers similar topics to the new magazine, risking poor sales performance.
Evaluation 3
Bauer Media would be the best media institution to distribute Ingeborg Aadland's music magazine. Bauer Media is the largest publisher in Europe, publishing over 300 magazines across 15 countries. They have experience publishing magazines similar to Aadland's proposed indie music magazine, such as Q and Kerrang!, and could help advertise the new magazine through their radio stations, other magazines, and TV channels that target similar audiences. As a well-established company, Bauer Media also knows how to promote new magazines effectively to get more readers and attention. Although they publish magazines on similar topics, Aadland's magazine would still be unique in targeting girls aged 16-24, filling a gap in Bauer Media's current magazine audiences.
Media evaluation q3
This document discusses potential publishing companies and distribution strategies for an alternative music magazine called Interzone. It considers two main options for a publisher: Bauer Media Group, a large international company that publishes magazines like Q and Kerrang, and Volcano Publishing, a smaller UK-based company that publishes the magazine Artrocker. While a smaller publisher like Volcano would allow the magazine to fully focus on the alternative genre, the document concludes that Bauer would be better as it could help the magazine reach a larger audience and fill a gap in the alternative music market. The document also discusses establishing an online presence through websites and social media, as well as developing apps to allow digital downloads of the magazine.
Institutions research powerpoint 2
- Bauer Media is a large, global media company that owns many magazines, digital products, radio and TV stations across 19 countries. While it does not currently publish a jazz magazine, distributing through Bauer could help reach a global audience and be promoted alongside its major brands.
- News Corp is also a large media company but would not be suitable as it mainly focuses on newspapers and has an older target audience, not well aligned with a jazz magazine.
- Rhinegold Publishing, based in the UK, produces magazines about music and the performing arts. It would be a good fit for a jazz magazine as it already covers related genres and audiences, without a current jazz offering. Rhinegold is identified as the best institution to publish the
Evaluation Question 3
Bauer Media would be the best institution to distribute Sophie Wall's new magazine. Bauer distributes radio stations, TV stations, and magazines like Kerrang and Q that have a young target audience similar to Sophie's magazine. Though her magazine has more mainstream elements than rock magazines, Bauer does not currently distribute a magazine of her genre. This gap could be filled by her magazine. While Time Inc. also publishes magazines for young people, like NME, and is connected to TV stations for advertising, Bauer has access to a wider variety of media platforms and distributes the successful Q and Kerrang magazines, but not a magazine of Sophie's different genre.
Magazine pitch
The document outlines a magazine pitch targeting young adults aged 16-25. The magazine will focus on hip hop music but also cover genres like rap, pop, and R&B. It will be issued every two weeks and cost £6.99 per issue, though the first issue will be discounted to £3.99. The magazine will have a glossy appearance like Q Magazine and include sections on new music, interviews, up-and-coming artists, and stories behind artists' success. Bauer Media is proposed as the production company to take advantage of their global advertising reach.
Client Project - 1 - Research
The client is a pub/restaurant called "Inn on the Green" in Acomb, so the target audience is locals to the area, especially older people aged 45+. Research using Cameo found the household income in the area is low and the social status is DE. While many locals are older, advertising will need to target younger people as well to attract new customers. Cameo also showed 14% of local residents go to a pub at least weekly, and over half like to eat out weekly, so the pub can promote its restaurant through social media or local ads to appeal to these lifestyle preferences.
Question 3
This response summarizes the key considerations for selecting a media institution to distribute a new music magazine. It analyzes two potential publishers - Harris Publications and Bauer Media Group. Bauer Media is selected as the best fit because it owns many music magazines, allowing the new magazine to find an audience without direct competition. As a large European media company, Bauer could also effectively promote the magazine across its various platforms. Maintaining a consistent house style would further help the magazine stand out and be recognizable to the target audience.
Evaluation q3 done
Bauer Media Group would be the best media distributor for my dance music magazine. Bauer is a large European company that distributes over 300 magazines across 15 countries, including music magazines like Kerrang. Though Bauer doesn't currently focus on dance music magazines, distributing my magazine could be a good opportunity for them to target a new audience. EMAP, which is now owned by Bauer, may be less suitable as they specialize more in business publications. Similarly, while Time Inc. publishes music magazine NME, it targets an older, more mature audience that differs from my intended younger audience.
Instituton 2
Times Inc was founded in 1922 and is now a major media company reaching global audiences. While it owns over 90 magazine brands across many genres, it only publishes one music magazine currently. This leaves an opening for a new indie music magazine to fill a gap in their portfolio. Times Inc would be suitable to publish and distribute the proposed new magazine worldwide due to their large social media presence, which would aid marketing to the target 17-30 year old audience.
Publishing company
Time Inc is a publishing company that owns magazines focused on leisure activities, targeting upper class men until introducing magazines for women. They were innovative in including women audiences and promotional strategies. However, they already publish NME, so a new music magazine could rival it. Bauer Publishing is introduced as an alternative, owning radio stations and magazines like Mojo and Kerrang! that leave room for a female-focused indie music magazine. While smaller than Time Inc., Bauer has experience with successful music magazines without compromising other titles, and could advertise the new magazine on owned radio stations. In summary, Bauer is selected over Time Inc. due to the potential rivalry with NME and Bauer's focus on music audiences.
Question 3 edit
The author argues that Bauer Publishing would be a good company to publish their music magazine for several reasons:
1) Bauer Publishing is a large, established company that publishes well-known magazines and would give a new magazine credibility and reputation.
2) The magazine's target audience is a niche not served by other magazines, so would bring in new revenue for Bauer Publishing.
3) Bauer Publishing has an international reach across Europe, the US, and Mexico, allowing potential for international expansion of the magazine.
4) Bauer Publishing is a multimedia company that could help expand the magazine into radio, creating synergies between the two arms of the business.
Q3 evaluation
The document discusses potential media institutions to distribute a new music magazine product. It analyzes Bauer Media Group and IPC Media, comparing their portfolios, target audiences, and reach. Bauer Media Group is chosen for distributing the magazine, called "Fusion", due to its large, global audience, experience with distribution, and suitability for the target age range. The magazine will be distributed digitally through apps and online platforms to increase accessibility and allow readers to access the content anywhere.
Magazine advertisement
Carly's digipak is being advertised in Q magazine because its target audience of teenagers and young adults matches the magazine's readership. Q magazine contains in-depth sections on new music releases, concerts, and reviews that attract a wide audience. It also uses promotional offers and interviews to appeal to more people. Placing an advertisement for Carly's music in Q magazine will help attract the target audience because the magazine's content matches the genre of pop music.
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The document provides guidelines for a magazine draft, including discussions of cover lines, color scheme, tone, and conclusion. It summarizes the choices made for the magazine, such as using three cover lines based on research of other magazines in the genre. The color scheme was selected to reflect the target female audience and indie R&B genre rather than being too conventional. Photos were taken with gel lighting to link the images and colored text while also conveying the feeling of a concert. Overall, the document discusses how genre conventions and codes were considered and adapted to provide a refreshing take for the target readers.
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This document provides advice on leveraging social media to maximize the potential of a music sync placement. It discusses building a consistent brand on social media through maintaining a recognizable voice, logo and visual style across platforms. It also recommends delivering valuable and relatable content to fans, like sharing varied types of posts and high-quality videos. The document emphasizes engaging in meaningful conversations with followers through replies, hashtags and connecting on a personal level. It stresses analyzing social media analytics to understand fan engagement and shape strategies. Finally, it offers tips for promoting an upcoming sync placement by confirming allowed details and preparing assets and campaigns ahead of time.
Question 3
This document discusses distributing a pop music magazine through a media institution. It considers Bauer Media and Immediate Media Company as potential institutions. Bauer Media is favored due to its size, experience with music magazines, and ability to promote the magazine across multiple platforms. Synergy marketing ideas are proposed, such as a POPCORN music award and radio station to increase brand recognition. The document also analyzes how the magazine's design and content would attract attention, interest, desire, and action from the target audience according to the AIDA model.
P3 & M4 LO3
Gus Devlin presents a proposal for a new music magazine called "Smash." The 57-slide presentation outlines plans for the magazine's content, target demographics, budget, production timeline, and design. It includes mood boards, sketches, and step-by-step explanations of the magazine layout. The presentation indicates that "Smash" will target 13-18 year olds and focus on popular music genres. It provides budgets for salaries, printing costs, equipment, and office space, and projects annual advertising revenue of over £2 million. The goal is to create a popular monthly music magazine along the lines of established publications like NME and MOJO.
Evaluation Q3
Bauer Media Group owns over 600 magazines and 50 radio stations across Europe. Distributing the media product through Bauer could exploit the experience of a similar target audience and associate the new product with Bauer's large, established brand.
Lynne Segall publishes Billboard magazine with a weekly circulation of 17,000 and annual online viewership of over 15 million. Partnering with Lynne Segall could help access the indie/punk genre market and increase their audience.
Time Inc. publishes over 90 magazines including NME, which targets a similar young adult audience. Distributing through Time Inc. could boost success through their expertise in the target market and marketing across owned TV programs and brands.
Q3
The author argues that Bauer Media would be the best institution to distribute their media product. Bauer Media uses various platforms like magazines, radio, social media, and Spotify to attract over 22 million weekly UK users. They adapt to their audience's preferences across different platforms. Distributing through Bauer Media would allow the author's audience to engage through multiple channels and expand the audience. Bauer Media is also experienced in magazine publishing and keeping audiences interested by featuring new artists, which would benefit the author's magazine focused on a new artist.
Evaluation question 3
The document discusses distributing a new music magazine for an audience aged 15-25. It suggests distributing the magazine through Bauer Media, a large publishing company that distributes similar magazines like Kerrang! and Q. Bauer Media has experience with the target audience and distributes over 80 magazines through mainstream supermarkets, newsagents, and music/summer festivals. Advertising would utilize Bauer Media's TV/radio channels as well as social media platforms that the target audience regularly uses, like Facebook and Twitter.
Evaluation question 3
The document discusses distributing a magazine called ROOTED through various media institutions. It considers both major distribution companies like EMAP and Bauer Media that could reach a wide audience but may not be suited for a niche genre magazine, as well as independent publishers like White & Richardson and TCOLondon that would better represent the magazine's target audience but have less accessibility. The document also discusses promoting the magazine at African music and fashion events as well as online to engage its target audience. It concludes that the magazine should be available both in print and digital formats online and through African-focused retail outlets to maximize reach.
Media powerpoint
My target audience is similar to readers of Kerrang and Rocksound magazines, which are mainstream publications targeting scene kids, moshers, goths and skaters aged 15-24. My magazine would likely be published by companies like Bauer Media, who publishes Kerrang and Sonic magazine, with a similar genre focus. These magazines are considered niche despite their mainstream distribution through shops like HMV and supermarkets that target my audience.
Question 3
Beaur Media Group would likely distribute my media product as they already publish a similar magazine called Q that targets indie rock audiences. Distributing with Beaur would allow them to leverage their expertise in marketing to indie rock fans. My product would be advertised through music channels, websites, social media platforms like Facebook and Twitter that are popular with my target youth audience. It would also be distributed widely in stores like Tesco, Asda and newsagents to reach mainstream indie rock fans, with an online subscription service as well.
Q3 evaluation
Time Inc. is a multinational corporation that specializes in publishing a variety of print and digital magazines across different genres. They own magazines like People, NME, Marie Claire and Sports Illustrated. This document discusses how Time Inc. would be well-suited to distribute the author's proposed music magazine, as they already publish NME, an indie music magazine. Time Inc. has experience successfully launching and promoting new publications in both print and digital formats. While working with a large institution could allow less control, partnering with an experienced publisher like Time Inc. could help a new magazine survive and reach its target audience.
Evaluation question 3
This document evaluates three potential media institutions that could distribute a new music magazine: Bauer Media Group, TimeInc/IPC, and an overview. Bauer Media Group is identified as the most suitable choice as they are the world's largest privately owned publishing group, distributing over 300 magazines globally across different media. Their experience publishing similar magazines like Q, Mojo and Kerrang means they understand the target market. While both Bauer and TimeInc are large, successful companies, Bauer is a better fit as they have proven experience distributing magazines in the same genre.
Importance of a Mag ad
A magazine advert is a printed publication ad used by artists to promote their music and albums. It aims to grab audiences' attention in music magazines like Billboard. While album sales are decreasing, music magazines remain popular venues for artists to promote themselves. The advert typically takes a full page and uses visual elements like background, color, and clothing to give audiences a sense of the artist's theme and music. Key elements that need to be included are the artist and album name, release date, social media links, and record label for context and promotion. Advantages of magazine ads are their long shelf life of up to 6 months, allowing more exposure time for audiences to notice the ad compared to newspapers. Placement in certain respected music magazines can also
Question 3
Bauer Media would be the most suitable publisher for the magazine as they have successfully published many popular magazines, including a pop music magazine, and so would help elevate the new magazine's reputation and audience reach. However, publishing an untested magazine could pose some financial risk. The magazine would likely be advertised through promotions in Bauer's other popular publications as well as on social networks and apps to target the young adult audience. Distribution would focus on online subscriptions through platforms like iTunes but also include some hard copies in UK newsagents.
Question 3
The document discusses potential media institutions to distribute a new music magazine. It analyzes BBC Magazine, Emap, IPC Media, and Bauer Media. Bauer Media and BBC Magazine are identified as the best options. Bauer Media distributes many similar genre magazines and has global recognition, while working with BBC Magazine could reach new audiences. Both institutions are experienced with distribution. The magazine would also be distributed digitally through online and app platforms, and in physical form through major global supermarkets to maximize accessibility and audience reach.
Question three; media
Bauer Media would be a suitable distributor for the magazine. As a large multi-platform media group, they already distribute similar magazines and media like Kerrang! that target the same audience as the indie/pop genre magazine. Their wide reach of 19 million consumers through various brands allows them to effectively promote new products. Their experience distributing related magazines and channels also positions them well to understand and reach the target audience.
Question three; media
Bauer Media would be a suitable distributor for the student's music magazine product. As a large multi-platform media group, Bauer Media owns several magazines similar to the student's concept, as well as music TV channels and radio stations targeting the desired genre. Distributing another magazine in the same style and targeting the same audience could help Bauer Media attract more consumers while not directly competing with their existing products. The student also considered advertising strategies like social media, TV commercials, and posters that Bauer Media already uses to promote their magazines.
Question 3
The document discusses potential media institutions to distribute a music magazine called "Ever Ready". It considers IPC Media and Bauer as both publish music magazines. IPC Media targets 16-24 year olds and publishes magazines in print and digitally. Bauer publishes popular music magazines like Q, Mojo, and Kerrang, so introducing a new magazine would not be as challenging. They have a wide portfolio of music genres that could help introduce "Ever Ready" to more people. Bauer already has success in music magazine publishing so would be a good choice.
Evaluation question 3
The document discusses potential media institutions that could distribute the author's music magazine called "Mix". The author considers three main options: Bauer Media Group, EMAP, and Time Inc. UK. Bauer is identified as the best choice as they distribute magazines like Kerrang and Q that appeal to both male and female young adults, matching the target audience of "Mix". While EMAP and Time Inc. UK's audiences are older, Bauer could benefit from expanding into the indie music genre with "Mix" and further reach through their other distribution channels like radio, TV, and apps. In conclusion, Bauer Media Group is chosen as the ideal partner to distribute "Mix" due to the alignment of target audiences and opportunities to promote across multiple platforms
Lo4 pro forma task 6
The document outlines a marketing and PR campaign for a new alternative band called Red5. The objectives are to promote their new album and target individuals aged 17-25. Key aspects of the campaign include managing the message to position Red5 as a unique indie band with mainstream appeal, using hyperbole and emotive language in marketing, holding meet and greets and festival performances, and motivating both the target audience and media through the band's original music and status as up-and-coming artists. The goal is to effectively promote the band and make the campaign a success.
Question 3 evaluation
Bauer is an experienced media institution that specializes in distributing music magazines. They have been successful in distributing magazines like Kerrang! and Mojo. I would want Bauer to distribute my alternative music magazine because they have expertise in this genre and could help my magazine reach a wide global audience. Their large budget and experience with digital platforms would help promote my magazine and improve its content.
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Promotional methods
- 1. PROMOTIONAL METHODS Concerning my magazine.
- 2. WHY PROMOTE? Promotion is how a brand makes itself known to its audience- without the audience knowing the brand, how could they build their products? They wouldn’t. We need to successfully promote this publication in order to ensure that we are successful in the sense that we’ve influenced our audience and made an impact on them. In order to reach our target audience, we should focus our resources to areas that would reach them specifically
- 3. PROMOTIONAL METHODS The promotional methods that I think would be most effective are: Social media Star power Radio advertisements Advertisements in similar publications
- 4. PROMOTIONAL METHODS Social media This would be particularly effective due to the fact that our target audience frequent social media as they would want to, not only keep updated with their favourite artists, but also to interact with one another and find out more about the current music scene. As well as needing our own social media accounts, the brand would benefit hugely from the exposure of being mentioned/featured in artists’ accounts. To find out more about the influence of social media, see my ‘Social Media’ post Star power The brand would benefit from the use of star power as there are many people who seriously consider artists’ opinions; if one artists mentions something about reading our magazine or that they like it, their fans would make a conscious effort to become fans of the magazine. As a result, not only would our sales soar, but we would gain more fans of the magazine and this would increase our influence. A potential system for this could be that every time we feature an artist, they could mention us in their social media and perhaps release informal images surrounding the issue. This would help their fans get excited about the issue whilst guaranteeing our exposure.
- 5. PROMOTIONAL METHODS Radio advertisements This would be particularly effective due to the fact that our target audience listen to music. As many listen to music on the radio as it constantly plays music of a certain genre, we would be directly appealing to fans of that genre. We could play the ads on radio stations that play just Indie R&B (such as JussRuss Radio) or on more mainstream radio stations (our audience are mainstreamers) such as Capital or Kiss in- between specific R&B songs. Considering our audience are young adults and may be attending college, university, or work, we should place our ads during times when they're sure to hear it. Around 8am and 4-6pm are both good choices as they are likely to be travelling in these times. Advertisements in similar publications The audience is already there, for this specific promotional method-we are simply taking advantage of a well established brand and are associating ourselves with them; by doing this, we will appear established simply by association. However, we won't advertise ourselves in competing magazines; although this is a potentially good idea, we may just be wasting both time and money. I feel that a less competitive approach would be to place advertisements in other magazines made by our publishing house- although they will not have our exact target audience, they will be similar or maybe even completely new. This is a way of exp0anding our readership. When doing this, we must consider the genre of magazine that we are placing the ads in, it would be useless to spend money on advertising in a sports magazine, because we are not a part of that genre. A genre probably best suited to us would be something more like lifestyle, or maybe even travel. Our demographic are aspirers, and they aspire to try new things, and improve their lives- both of which these magazine genres relate to.
- 6. LAUNCHING THE MAGAZINE The actual launch of the magazine is a perfect (and necessary) time to promote the brand. In order to present that we are upmarket and a high end magazine, we shall host the launch party of the magazine within Central London. Also, in order to make it more of an experience, we’ll host it on luxury boat; as it travels along the Thames during the evening, there’ll be performances from artists who feature within the magazine. High profile people will be there as their very presence will generate publicity and they’ll be able to tell their followers all about it on social media- thus generating more publicity. The reasoning behind wanting to make it an experience is that this will be the perfect opportunity to network with people from the actual industry, hosting a memorable party will make them more likely to remember you and do business with you in the future. The performances will further enforce the idea of it being a music magazine, and the publicity from performing will give an added incentive to the artists and the audience for showing up. Another way we could promote this is to hold competitions in which fans can win tickets to the launch and see their favourite artists perform in a fun, intimate setting as opposed to seeing them 50m away in a concert venue.