This document provides advice on leveraging social media to maximize the potential of a music sync placement. It discusses building a consistent brand on social media through maintaining a recognizable voice, logo and visual style across platforms. It also recommends delivering valuable and relatable content to fans, like sharing varied types of posts and high-quality videos. The document emphasizes engaging in meaningful conversations with followers through replies, hashtags and connecting on a personal level. It stresses analyzing social media analytics to understand fan engagement and shape strategies. Finally, it offers tips for promoting an upcoming sync placement by confirming allowed details and preparing assets and campaigns ahead of time.

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HASHTAG
HUSTLEHOW TO LEVERAGE SOCIAL MEDIA
TO MAXIMIZE SYNC POTENTIAL
BY ROB LINDQUIST & ZACH MILLER

2. 1
3
2
4
Generate, Understand, And Utilize Analytics
Analyze and learn from your social activity by measuring impressions,
interactions, and engagements across your different profiles.
Engage In Meaningful Messaging
Open an authentic and engaging conversation with your followers
to increase their loyalty and interest.
Extend Opportunities From The Sync After It Airs
Use the placement as a springboard for deeper engagement,
unexpected relationships, and new opportunities.
Deliver Valuable And Relatable Content
Craft content that is worth reading, watching, and listening to so
your fans can relate to it and share it with their followers.
Maximize The Reach Of A Sync During Airtime
Launch your social media strategy by spreading content, interacting
with the client, and engaging with fans.
Build A Consistent Brand
Create a recognizable artist persona that your fans can relate to,
remember, and engage with on multiple social media platforms.
Promote A Placement Before It Airs
Gather your resources, build a cross-platform strategy, and prepare
to reveal your exciting opportunity to the world.
TABLE OF
CONTENTS
Chapter 1 Chapter 2
Using Social Media to Build Organic Connections with Your Fans How to Leverage Social Media to Maximize Sync Potential
1
3
2

3. Introduction
HASHTAG HUSTLE:
HOW TO LEVERAGE SOCIAL MEDIA
TO MAXIMIZE SYNC POTENTIAL
“Good strategy has a simple logical
structure I call the Kernel. These
three elements are a clear-eyed
diagnosis of the challenge being faced,
an overall guiding policy explaining
how the challenge will be met, and
a set of coherent actions designed
to focus energy and resources.”
– Richard Rumelt,
Good Strategy/Bad Strategy 2011
Introduction. Having a solid social
media strategy followed with careful
execution can be a large piece of
building and advancing your career in
the music industry. Social media can be a
vital piece in strengthening connections
with existing fans while attracting new
audiences and opportunities.
Music fans of all ages always want
to discover new artists – for most
people, new music is what makes
commuting, exercising, or even working
enjoyable. Similarly, record labels, music
supervisors, and brands always keep
their ears to the ground for new artists
whose music might surprise and connect
with their consumers and audiences.
No matter who’s discovering you, no
other platform offers you a more direct
way to connect with your audience than
social media.
Hashtag Hustle is a two-part guide that
gives artists professional tips on some
key social media practices. We navigate
through an everyday social media
strategy to help you strengthen the
organic connection with your fans while
analyzing what it means to engage in
meaningful messaging. We also examine
ways to build a consistent brand, deliver
valuable content, and utilize analytics.
Primarily, we explore how social media
can be used to maximize the potential
of a sync. With the emergence of music
licensing as a solid revenue stream for
artists of all statuses, synchronization, or
sync, is becoming an important part of
many artists’ careers.
Within advertising, TV, film, and video
games, music can help the brand or
storyteller better connect with their
audience. By leveraging the power of
your social media, you can help drive
that engagement and increase the value
of the placement beyond the sync fee.
Your social media strategy can help
shape your career more than you think –
from tweet to sync, you’ll be surprised by
the power of your own voice.
04
“Social media is where music
audiences naturally congregate,
forming their own communities
and sharing their experiences
of bands and artists.”
“Social Media is Revolutionizing the Music Industry” -Brandwatch

4. Section 1
BUILD A CONSISTENT BRAND
Social media platforms are often
the first places audiences go to
discover an artist. This is your chance
to connect with your current fans
as well as potential new fans. First
impressions can turn a new visitor
into a fan or turn them away
completely – the power is in your
hands. Crafting a relatable brand
that represents you and your music
can form a genuine bond with
your listeners that lasts long after
the song has ended.
HOW TO IMPROVE RELATIONSHIPS WITH YOUR AUDIENCE THROUGH SOCIAL MEDIA HOW TO IMPROVE RELATIONSHIPS WITH YOUR AUDIENCE THROUGH SOCIAL MEDIA
Activity. Don’t create profiles on every
social platform just to do it.
An outdated or underutilized social
media profile can be more detrimental
to your brand than not having one at
all. Visitors to your outdated page will
be less likely to look for you elsewhere.
Every platform works differently – find
which ones are best for you and utilize
them to your best ability.
Voice. Build your personal brand via
social media by maintaining a similar
voice across all platforms.
This will help craft your artist persona
into something memorable, distinct,
recognizable, and relatable. There is a
lot of value in positioning yourself as
an artist fans will want to interact with
and whose career growth they’ll want to
contribute to.
Consistency. Keep your graphics, logos,
colors, and visual styles consistent across
all platforms.
A consistent look and feel on every
page will shape your brand and help
audiences remember you. Choose visual
styles to fit with the vibe of your music
and artist persona.
Logo. Carefully craft and properly brand
yourself with a logo. Think of it as your
brand identity and stick with it on your
social pages, merchandise, albums, etc.
Consider the influence of other bands’
logos like The Rolling Stones, Nine Inch
Nails, AC/DC, and The Beatles. The
logo became a representation of the
artists and their music, and it remained
the same throughout their careers. A
consistent, enduring logo strengthens
your brand and inspires loyalty among
your fanbase, so think about the long-
term trajectory of your career as you
conceptualize your own logo.
NEXT BIG SOUND
TRACKED OVER
280MILLION
NEW SOCIAL
FOLLOWERS TO
ARTISTS FROM
JANUARY TO
MAY 2015
NEARLY 6X THE
ACTIVITY FROM 2014
Next Big Sound 2015 Summer Industry Report
06

5. Section 2
DELIVER VALUABLE
AND RELATABLE CONTENT
While the content on your social
media profiles needs to inform your
fans about your career happenings
like press releases and tour dates,
it should be accomplishing more
for you and your followers. To truly
connect with audiences, you need
to deliver valuable and relatable
content that excites your fans,
while encouraging them to share it
with their own followers. Likes and
favorites on your content are great,
but they don’t often provide as much
benefit as a share or retweet.
HOW TO IMPROVE RELATIONSHIPS WITH YOUR AUDIENCE THROUGH SOCIAL MEDIA HOW TO IMPROVE RELATIONSHIPS WITH YOUR AUDIENCE THROUGH SOCIAL MEDIA
Variety. Diversify your content by not
posting exclusively about yourself.
Posting about your concerts, releases,
and press is important, but it’s crucial
to balance the types of content you’re
sharing to increase engagement and
expand your reach.
Seek out interesting articles, share cool
photos, and show love to other artists.
Voicing your opinion gives fans the
ability to join in the conversation and
helps build solid relationships on a level
beyond your music.
Quality. Keep your profile pic and cover
photos fresh and high-quality. Rotate
them out every so often so they don’t
get stale, and try to keep your photos
professional. Low-quality pictures may
lead people to believe that there is low-
quality music to follow. Cell phone and
other raw videos are great, but make
sure there are always high-quality press
pictures available as well.
Video. In a world of excess content
and erratic attention spans, video is the
best way to give consumers content
that provides a multisensory experience
hitting both sight and sound.
Having video content available is
extremely important. Create and
upload different types of content, such
as official music videos, lyric videos,
interviews, and footage from your live
performances.
YouTube, Vimeo and other video sites
have made video sharing a globally
accessible platform for discovery and a
convenient vehicle for promotion.
Promote. Build anticipation and hype
around anything you’re working on.
Keep your fans in the know on release
dates of your singles and albums along
with any upcoming tours or concerts.
You have the ability to step outside the
box and shoot some exclusive content
for social media, including activities
you participate in, teaser videos for
future projects, and unique hashtags to
brand your releases and tours. These
will all help promote your projects while
keeping fans involved.
Purpose. Keep each social media page
a bit different. Each social media site
serves a different purpose while allowing
you to connect with your fans in different
ways. For example, Twitter is great for
conversation while Facebook is great for
promoting new projects and updates.
With a majority of your fans on multiple
social media networks, you don’t want
the same content to live on every one
of your platforms because then fans will
choose to follow only one of your pages.
Network. Your network can often
determine how far your career can go.
Don’t be afraid to utilize your friends,
fans, mentors, and industry partners to
help spread your content and expand
your reach.
Media relationships with online
magazines, blogs and social influencers
are very powerful and can help introduce
you to new fans. Meanwhile, it helps
them drive more traffic to their sites.
Exclusive content will help make the deal
even sweeter for them.
08 09

6. Section 3
ENGAGE IN MEANINGFUL
MESSAGING
As an artist, you understand the
importance of emotion in the songs
you write. You might have a killer
guitar solo or a perfectly-timed bass
drop, but unless you make your
audiences feel something through
your music, you’ll have a hard time
converting listeners to loyal fans.
Social media works the same way.
By crafting messaging that is both
engaging and meaningful, your
number of followers will grow
and the loyalty of those followers
will continue to get stronger.
HOW TO IMPROVE RELATIONSHIPS WITH YOUR AUDIENCE THROUGH SOCIAL MEDIA HOW TO IMPROVE RELATIONSHIPS WITH YOUR AUDIENCE THROUGH SOCIAL MEDIA
Engage. Involve your followers at every
moment possible. To convert passive
fans into diehard followers, you need
to cultivate authentic relationships with
your audiences.
Favorite, Retweet, Like, and Reply to
messages to show you appreciate their
support and engagement. There’s
something special about receiving a
reply from your new favorite band, and
fans will remember that feeling for a long
time after.
Conversation. Make conversations
personal, yet open for others to join.
A tweet that begins with “@” will
not be visible to a majority of your
followers. Instead, simply add a “.”
at the beginning to make it visible to
all followers. This allows others to join
the conversation and helps build your
reputation of interacting with and caring
about your fans.
Connect. Feel free to add some
personal touches to your messaging to
better connect with your fans.
Instead of posting:
Try to craft a more relatable message:
Hashtags. Memorable and relevant
hashtags are great ways to create a viral
campaign around a single, tour, album,
or any type of project.
• Create a hashtag that fits your artist
persona and project
• Ensure that your hashtag isn’t already
used in the social media space
• Brand your posts with the tag and
encourage others to use it
Ensure the hashtag is on-brand with
your work and connects with your fans,
which will encourage them to share it.
This builds unity around the project
throughout your fanbase and potentially
expands your reach by spreading your
message to your fans’ followers.
Performances. Use hashtags during
performances to increase conversation.
Not only does this expand your reach
and documentation, it also helps you
interact with new fans who are also
hashtagging their experiences.
You can also review fans’ photos and
status updates about your performances
by searching the hashtag. This lets you
see the concert through your fans’ eyes,
which might enlighten you to what they
like and don’t like. This insight might
help you become a better performer
while giving you a direct lane to interact
with some of your best fans.
10 11
Check out my new release “Next Day”
& follow me on Facebook for more dope
tracks.
I wrote “Next Day” 8hrs after losing my best
friend as my way of dealing. It might help
you through tough times too.

7. Social media strategy requires more
tact than just “winging it.” Trying
new things and experimenting with
messaging and content is a fantastic
way to discover what works best
for you, but to truly know what
resonates with your audience;
it’s important to utilize the
analytics that are generated
through your social efforts.
Connectivity. Cross-promote your
social media pages. Feature icons of
social media platforms on your website
and provide links to those social media
pages on each profile. This is a great way
to boost your analytics and gain more
knowledge of your fans’ activity.
Connecting all of your social media
platforms generates traffic from one to
another, especially since each site should
be providing diverse content to your fans
and followers.
Research. With so many analytic tools
available to you, it is important to know
which ones will benefit you.
Spend time with each social media
platform included in your strategy, then
do some research to find the best tools
to capture the data that will directly help
you improve your efforts.
Answer the questions: What do you want
to learn from each platform? What tools
can give you that info? How?
Learn as much as you can; these tools
will help you mold your current strategy
along with others in the future.
Tools. You can have access to all of the
tools in the world, but how you utilize
the information they provide is key.
Most social media sites have intuitive
tools that are easy to use, such as Twitter
Analytics and Facebook Insights, which
provide useful information such as fan
demographic breakdowns and the
engagement level of your activity.
Other tools like Google Analytics and
web server logs examine the traffic
patterns of people going to your
website. This information is valuable as it
shows where your traffic is coming from
and what pages and content they were
most interested in on your website.
Learn. After you aggregate and
compare the data, do something with
the knowledge you’ve gained.
You might learn that you gain the most
Facebook engagement on days that you
post something personal on your page.
Or, that you earn the most engagement
with tweets that include pictures. Or you
might learn that most people visiting
your site were referred by an emerging
blog that recently featured you.
Whatever the analytics are telling you,
listen, and shape your social media
strategy in response to these insights.
Don’t be afraid to experiment and see
if you can recreate some of your best
engagement levels – you don’t really
have much to lose.
12 13
Section 4
GENERATE, UNDERSTAND,
AND UTILIZE ANALYTICS
HOW TO IMPROVE RELATIONSHIPS WITH YOUR AUDIENCE THROUGH SOCIAL MEDIA HOW TO IMPROVE RELATIONSHIPS WITH YOUR AUDIENCE THROUGH SOCIAL MEDIA

8. 14 15
HOW TO LEVERAGE SOCIAL MEDIA TO MAXIMIZE SYNC POTENTIAL HOW TO LEVERAGE SOCIAL MEDIA TO MAXIMIZE SYNC POTENTIAL
Section 1
PROMOTE A PLACEMENT
BEFORE IT AIRS
Once you get confirmation that
your song is used in a campaign,
start your engines and get ready to
shape your social strategy.
Gathering information, preparing
assets, and building a solid plan can
really help expand the reach
and engagement of the placement.
Go ahead and pop the cork to the
bottle of champagne and celebrate
your sync, but there are a few
more things to do before you
guzzle it all down.
Details. Agencies, brands, and networks
may be sensitive about the information
you release, so it is very important to
make sure you are legally permitted
to announce the placement. There’s
nothing worse than ruffling any feathers
before the placement even airs, so be
sure to stay within the outlines of any
agreement.
If your song was licensed through a
licensing company, always go through
them with questions. If the placement
came directly from an agency, brand, or
network, then feel free to work directly
with your contact there. It is important
to never cut corners and to always follow
proper business protocol.
Reach out and ask if you’re permitted to
promote the placement. If you cannot
announce yet, still use the time until its
release to build a plan around how you
are going to maximize its reach during
the campaign.
This is the time to confirm the following
details so you can start building your
social media strategy:
Term: When is the start and end date?
Territory: Where will it be airing?
Media: What type of media will it be?
(TV, Web, Radio)
Type: Did they use the vocal or
instrumental version of your song?
Announce Date: If you can’t announce it
now, when can you?
Once you get all these details, keep
them handy because this information is
crucial in building your strategy.
Ecommerce. Many artists miss out on
this step by underestimating the sales
potential for their music.
Placements can greatly increase song
and album sales, streams, merchandise
sales, tour ticket sales, and overall traffic
to all of your online sites and pages.
Being prepared ensures your ability to
capitalize on the momentum.
It is very important to provide your
new fans with as much content as they
want to consume. It’s like a major store
stocking its shelves before the busy
holiday season – give your fans as many
options of music, merchandise, and
memorabilia as you have available.
The song that was selected for the
placement should definitely be made
available for purchase and streaming.
If possible, be sure to make your entire
discography available for purchase to
give the listener more material to really
convert them into a fan.
The internet is a massive marketplace
and everyone uses it differently. Make
sure that your songs are available on
multiple ecommerce and streaming
platforms, including iTunes, Spotify,
Amazon, CDBaby, and Bandcamp.

9. 16 17
HOW TO LEVERAGE SOCIAL MEDIA TO MAXIMIZE SYNC POTENTIAL HOW TO LEVERAGE SOCIAL MEDIA TO MAXIMIZE SYNC POTENTIAL
Section 1
PROMOTE A PLACEMENT BEFORE IT AIRS
Visual. As mentioned, YouTube is the
second most popular search engine, so
you should definitely include it in your
social media strategy.
Make sure your song is available on
YouTube. If you do not have an official
music video for the song, upload it
with a picture of the album artwork or
as a lyric video. That way, the song is
searchable and available.
Also, consider adding the name of the
placement in the title of the video:
Artist Name “Song Name” (Heard on
Jersey Shore)
This helps increase its frequency in
search results, which increases views and
attracts more people to your music.
The song will hopefully encourage fans
to watch your other videos and learn
more about you. Often, shows, films,
and brands will have a sonic identity
that connects with their target audience;
there is a good chance the rest of your
music will resonate with their target
audience, too.
Attracting new listeners and viewers is
your goal. Once you’ve hooked them,
the music should speak for itself.
Announce. Follow and Like the brand,
network, film, or TV show that used
your music. If given the green light to
announce it, post the placement with the
airdate and tag the brand or TV show in
your posts.
This is the time to start getting your fans
excited and looking forward to seeing
the placement. The impact of discovery
is very powerful to consumers’ social
credit, and your current fanbase wants
to share in your success. Social media
allows you to bring your fans along on
the journey and this is the starting point.
Once the campaign launches, you
want to drive as much engagement to
the placement as possible. In the big
picture, this makes you look better in the
eyes of the licensee. The more successful
the campaign is, the more valuable your
music is perceived to be, which can
lead to additional opportunities or an
extension of the original spot.
Perspective. It’s good to take different
angles when sharing the placement.
Varying tones communicate different
emotions, so weigh each word before
you shoot off a tweet or post.
Here are three different ways to talk
about a TV ad before it airs.
This is a straightforward notification, but
notice we tagged the client in the tweet
in hopes they would engage.
Also a straightforward message, but with
a slight personal touch.
This message packs a punch. First, we
share the song title, tag the brand, and
announce the placement. Second, we
share the lyrics to encourage fans to
listen to the song more closely. Third, we
create a hashtag that hopefully spreads
as your fans share the news.
Content. In today’s social media world,
content is king. Before a placement airs
is the best time to get exclusive content
planned, created, and polished. This
content can help extend the reach of the
placement while increasing engagement
on your own social pages.
Additional content can help promote
placements of any size. For larger
advertising campaigns, this is especially
true because the ad’s lifespan and
relevancy is much greater than one-time
syncs in a TV show or film.
A few examples of exclusive content:
• An image or video inspired by the
song, brand, or placement
• A new version or remix of the song to
give fans a new way to experience it
• A video or blog post about the
inspiration behind the song or
placement process
This exclusive content takes your fans
behind the scenes and immerses them
into your story – this helps build the
connection needed to cultivate lifelong
fans.
Never be afraid to be creative and think
outside-of-the-box. There are many ways
to offer exclusive content to your fans –
have fun with it!
Just got the news that my song “XXX” is
featured in the new @CocaCola ad that
starts airing next week!
When I wrote “XXX” in my tour bus, I never
imagined it on TV – check it out in the
newest @CocaCola campaign airing 10.25!
The line in “XXX” that says “Tastes So
Good” must have made @CocaCola
realize this song was right for its newest
campaign! #TastesSoGood

10. 18 19
HOW TO LEVERAGE SOCIAL MEDIA TO MAXIMIZE SYNC POTENTIAL HOW TO LEVERAGE SOCIAL MEDIA TO MAXIMIZE SYNC POTENTIAL
Section 2
MAXIMIZE THE REACH OF A
PLACEMENT DURING
ITS AIRTIME
One way licensees can measure
the success of a campaign is by its
engagement and interaction.
TV shows want to enable viewers to
discover new music that they can
connect back to the show. You have
the power to increase engagement
by making a lot of that interaction
about the music. Now that the
campaign is live, it’s time to spread
the content and execute programs
around the placement to enable
clients to see a higher return on their
investment in the music – and you’ll
be linked to the heart of it all.
Share. It’s go time. Spread the sync
across your social networks, tag the
licensee, and link to the advertisement,
TV show, or film.
If possible, share the official media from
the licensee’s social pages to drive traffic
directly back to them. They monitor the
traffic and engagement of their media,
so the more traffic and conversation the
music can add, the more value you’re
delivering to them in the overall picture.
It is very likely that your fans are
following you on multiple social media
channels, so be sure to vary the ways
you are promoting the media. This
creates different angles for fans to
learn about you as an artist, the song,
and the placement, which can increase
engagement and reach.
In the end, you want to prove that your
music increased the value of the media.
Hashtag. Use any and all hashtags that
the brand, TV show, or film is pushing
around the campaign or placement. This
way, you join in the larger conversation
and connect with a new audience of
consumers who are followers of the
licensee. These strangers may end up
becoming your biggest fans.
For example, many brands have millions
of social followers – people who are
choosing to consume the content that
brand is promoting. If you were licensed
by them, chances are that a number of
these fans will also like your music. Try
to organically connect with the brand’s
followers as often as possible.
Search the hashtag to see if there are
comments about the music or the artist
and reply back to them. One of the
most powerful uses of social media is to
directly connect with fans, which allows
you to build relationships on a more
personal level with your fans.
Build upon those relationships and aim
to increase engagement day after day.
Awareness. As mentioned, brands,
shows, and networks usually have large
social followings – don’t hesitate to take
advantage of that.
Some of the most common questions
asked in the comments section of
advertisements are about the music.
Find the official placement from the
licensee on their social channels and
comment with the song and band name.
Search the comments section and reply
to people who mentioned the artist
or music used. Use this as a direct way
to engage with potential fans who are
hearing your music for the first time in
the placement and want to learn more.
This is an easy and effective way to
connect with and grow your fanbase.

11. 20 21
HOW TO LEVERAGE SOCIAL MEDIA TO MAXIMIZE SYNC POTENTIAL HOW TO LEVERAGE SOCIAL MEDIA TO MAXIMIZE SYNC POTENTIAL
Section 2
MAXIMIZE THE REACH OF A PLACEMENT DURING ITS AIRTIME
Content. Remember that section about
creating exclusive content around the
placement? This is the time to start
introducing that content to your fans.
A solid first step is to send this content
directly to the licensor. If it’s a licensing
company, they should want to share it to
help spread the word. When campaigns
do well, they look good, so they will
want to push the content just as hard
as you do. If you worked directly with
an agency, supervisor, or network, feel
free to send the content directly to your
contact there. Just keep the emails at
a minimum with the licensee — there’s
a fine line between being collaborative
and being annoying.
Next step, release the content on your
social pages and promote it during
the campaign’s airtime. If you created
multiple pieces of content, you do not
have to release it all at the same time
– feel free to space it out along the
placement’s full term to give your fans
time to engage. Try different viewpoints
on each social media platform to keep
it fresh. For example, post on Twitter
with minimal text and then release it on
Facebook with a brief personal story. It’s
the same content, but by varying how
you position it, you can portray different
meanings and emotions through your
channels.
Reach out to blogs, publications,
companies, and others who you have
worked with in the past or who have
mentioned or shared the spot previously.
These platforms want to drive traffic to
their sites and exclusive content is very
appealing. While they benefit from the
traffic, you benefit from being exposed
to a new fanbase — a win-win for all
parties involved.
Another step is utilizing your personal
network. Everyone wants to tell their
family and friends to listen for their song
in the newest national commercial, right?
It’s a sign that your music career is taking
shape and soon enough you will be
handing your mom the keys to her new
car. Well, maybe not quite yet, but the
excitement and reach of your personal
network can increase views while
creating positive conversation about the
media and music.
In the end, creativity with your exclusive
content, along with how you launch
it into the world, can go a long way
in separating you from the millions of
other bands/artists. With solid content
and a distribution plan, you can better
articulate the value of music to your
licensee’s media while expanding your
reach to new fans.
Monitor. No matter where or how
you launch your content, never forget
to monitor and interact with fans who
are engaging. One interaction has the
power to make or break a potential fan’s
opinion of you and your music, so try to
connect with them — even if it’s just a
simple like, favorite, or “thank you for
sharing” tweet.
If a new fan comments on how much
they love the song, shoot them the
link to the remix or the lyric video you
made. If they have questions about you
or where to get music, be prepared
to send links to your online store or
website. Nothing beats this one-on-one
interaction that allows you to connect
with fans new and old.

12. 22 23
HOW TO LEVERAGE SOCIAL MEDIA TO MAXIMIZE SYNC POTENTIAL HOW TO LEVERAGE SOCIAL MEDIA TO MAXIMIZE SYNC POTENTIAL
Section 3
EXTEND OPPORTUNITIES
FROM THE SYNC AFTER IT AIRS
Once the campaign is over, there
are still ways for you to expand your
reach and potentially expose your
music to new opportunities. Bring
fans along for the ride and let them
know what the placement did for
you. They want to feel like they are
growing with you, and social media
is a great way to share your journey.
Use each placement as a stepping
stone to bigger and better things.
Relationships. In the music industry,
relationships are often as influential to
an artist’s career advancement as talent
itself. Equally important is how one takes
advantage of the opportunities at hand.
Send the licensor an email thanking
them for the placement and share any
other opportunities it led to. Sharing this
will allow them to ride the journey with
you while bringing a sense of satisfaction
that they helped you advance your
career. They could have used any song in
the world and they selected yours.
This minor interaction can keep your
name top-of-mind for future projects
and can open a greater dialogue with
the licensor. People like working with
good people, so build those types of
relationships any chance you can.
Discovery. An artist/band’s career is
often described as a journey. With the
reach and influence of social media, you
have the power to bring your fans along
this journey with you.
Take this time to reflect on the
opportunities and emotions that the
placement brought you. Share these
stories with your fans.
The world is falling in love with the
theme of “discovery.” For fans, the
discovery factor is extremely rewarding,
and sharing your experiences as you
grow allows fans to join your ride to the
top and feel as if they’re growing with
you. So be sure to share the experiences
of your band as it blows up; they’ll be
increasingly valued by consumers and
licensees alike.
Not only will their loyalty to you and your
band grow even stronger, they’ll also be
much more inclined to share your music
with their friends and followers. It’s like
recruiting an army of soldiers whose duty
is to spread your content, and that duty
is born from love for you and your music.
The power in connecting with fans on
this level is substantial. Sharing personal
stories and allowing them to relate to
you helps build a diehard fan base.
Résumé. Some potential licensors view
past experience as proof that you are
worthy and can work in the licensing
space. Make sure to add the placement
to your résumé, reel, bio, and website.
If you don’t have the media, add the
licensor logo or name.
Having a diverse list of credits and
professional experiences as an artist
can open up more opportunities for
you while adding value to your brand.
If you create a demo reel, make sure it’s
concise and highlights your best work.
Analytics. Information is power! Now
that your placement has ended, there
should be a goldmine of information
available that you can learn from.
Aggregate the data from social analytic
tools to gauge the success of the
placement and your social efforts. This
should give you an idea of what worked
for your fanbase and what didn’t.
Implement this information into your
standard, daily social media strategy.
In the big picture, the placement
provides a lot of data about your fanbase
that, if read correctly, can help you build
upon and extend your fanbase even
after the placement is over.

13. 24
Conclusion
HASHTAG HUSTLE:
HOW TO LEVERAGE SOCIAL MEDIA
TO MAXIMIZE SYNC POTENTIAL
Conclusion. As with anything, it may
take time to turn fresh ideas into
healthy habits. Being a top social media
strategist in the music industry doesn’t
happen in one day, so persevere and
keep hustling. There are many different
tactics that enable you to connect with
fans while increasing engagement and
awareness for you and your music. Feel
free to take parts of this guide and see
which work best with your fanbase.
Once you put together your tactics,
you’re on your way to developing your
social empire and crafting your brand
into a memorable, relatable icon that
your fans will want to be a part of.
Your first priority should be producing
great music. However, if you want to
make it in the music industry, the job
doesn’t stop there.
Keep in mind that famous major label
artists have teams that support their
marketing efforts, but even they commit
a considerable amount of time creating a
strong social media strategy to connect
with fans and maximize sync potential.
These tips can serve as a guide for
artists at any stage of their career.
Whether you’re dropping your first EP
or headlining a major festival, all artists
need to build a brand for fans to connect
and grow with.
While making great music continues
to be important in breaking through
the gates, you’ll need a strong brand
to reign supreme. A consistent and
meaningful social media strategy can
be one of the most important steps in
securing that crown.
#HashtagHustle

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