This document defines promotion as the upward movement or advancement of an employee within an organization. It discusses various types of promotion including horizontal, vertical, and dry promotion. The purpose of promotion is to recognize and reward employee skills, motivate higher productivity, develop competitive spirit, promote employee satisfaction, build loyalty, and retain talented individuals. Characteristics of effective promotion include providing equal opportunities, being uniformly applied, being fair and impartial, having clearly specified criteria, and being made on a trial basis. Promotion decisions can be based on factors like seniority, performance, qualifications, potential, career plans, vacancies, and training.

1. Dr. Rahul B. Pandit
Faculty of Nursing
Sassoon General Hospital, Pune

2. Definition
Promotion is an upward movement or
advancement of an employee in the
organization.
Promotion is vertical movement of an
employee within the organization.

3. Types of Promotion
1. Horizontal promotion
2. Vertical Promotion
3. Dry Promotion

4. Purpose of Promotion
 To recognize an employee’s skill and knowledge
and utilize it to improve the organizational
effectiveness.
 To reward and motivate employees to higher
productivity.
 To develop competitive spirit and inculcate the
zeal in the employees to acquire skill,
knowledge etc.

5. Purpose of Promotion
 To promote employees satisfaction and boost
their morale.
 To build loyalty among the employees toward
organization.
 To promote good human relations.
 To increase sense of belongingness.

6. Purpose of Promotion
 To retain skilled and talented people.
 To attract trained, competent and hard
working people.
 To impress the other employees that
opportunities are available to them too if they
also perform well.

7. Characteristics of Promotion
1. It must provide equal opportunities for
promotion across the jobs, departments, and
regions.
2. It must be applied uniformly to all employees
irrespective of their background.
3. It must be fair and impartial.

8. Characteristics of Promotion
4. The basis of promotion must be clearly
specified and made known to the employees.
5. It must be correlated with career planning.
6. Appropriate authority must be entrusted with
the task of making final decision.
7. Promotion must be made on trial basis.

9. Promotion can be made on various
bases …..
1. Seniority i.e. length of service.
2. Merit i.e., performance.
3. Educational and technical qualification.
4. Potential for better performance.
5. Career and succession plan.
6. Vacancies based on organizational chart.
7. Motivational strategies like job enlargement.
8. Training.

10. References
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publishers (p) ltd; 2000.
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1995.
3. Koontz H, Weihrich H . Essentials of management an international perspective. (Ist edn).
New Delhi: Tata Mc Graw Hill publishers; 2007.
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Graw Hill publishers;2001.
5. Anthony MK, Theresa S, Glick J, Duffy M, Paschall F. Leadership and nurse retention,
the pivotal role of nurse managers. JONA. Vol 35, Mar 2005.
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