The document discusses the design process for a logo for Surfers Against Sewage. The designer got inspiration from an existing surf shop logo using a back-to-front S design. They tried different designs but ultimately settled on using just the initials "SAS" with an X behind to represent "against". The S was technically challenging to design but became the focal point of the logo. The designer also created a membership form, getting inspiration from SAS's existing form, and included pictures and information about the charity's campaigns and goals. Merchandise was created for both male and female audiences, including surfing-specific items like a wetsuit and surfboard fin to promote the charity within the surfing community.

1. Evaluation

2. I got inspiration from this already existing surf shop logo. I really liked the back to front S design. I thought
this would be really effective and work well with the initials of Surfers Against Sewage. I also got
inspiration from the bold black S’s but I didn’t want to use the colour black so that’s what made me pick a
black stroke around the S instead. It took me many drafts to create the right logo. I worked out that using
graphics didn't work with logo so half way through I abandoned this idea and just used text. I felt like I
didn’t need to write all the words and I could just use the initials as it made the logo more simple and
wasn’t overcomplicating it. I added the X behind the text because it stood for the against. I really liked this
effect because it crossed exactly on the A which stands for against to.
The S is the technical qualities as it
was the most challenging aspect of
my logo to make. It was a big
aesthetic quality as well because it
makes the logo look unique. I
wrapped it around the A to give it an
animated look. Again this was
technically challenging and was very
time consuming.

3. Initial Idea Outcome

7. This is what I got inspiration from. I studied this already existing membership form
from the SAS and it included a lot of what I wanted to include on mine. I got the
inspiration of the pictures from the images on the inside of form. I like the black
boarder design and that is what inspired me to do the white border design. I liked
how the tile ‘Join SAS’ was in different sizes and very messy looking so I tried to
incorporate this in my headline but instead I made mine more personal by including
‘Us’.

8. Which is shown most effective. My content is also included in the
membership form. This content isn't especially about beach litter but
includes content about the actually charity SAS and I made sure I
included this all on my membership form because it's a gateway into the
charity. This is effective because it's a way of getting the public to join
the charity. Especially on the membership form that's why I included
content about the charity on this product as it would prove most
affective on this product rather than having it on the merchandise or the
campaign poster.

10. My membership form does this really strongly as it shows pictures of what the SAS achieve then it has the
information of what the SAS do and this is communicating the message to the public about the
charity/campaigns. Using bright colours and fun fonts that make the public attracted to reading the membership
form. This is communicating clearly what I am putting out there and the message that I want them to know
through the design of the membership form, which is really effective as this is the part with the most information
about the SAS on.

11. Where merch is concerned I have created a rang of male and
female clothing products and even unisex products so there is
something appropriate for everyone in the target audience
bracket male and female. I included surfing equipment because
one of the target audience is surfers so I wanted to design merch
specifically for them.
After looking at the SAS already existing campaigns. I decided to
focus the content of my campaign on beaches which is why I
came up with the slogan "life's a beach not a bin" It is effective
as it is something new which has not been done yet. They do
beach cleans but they don't actually have beach litter campaign
that I thought would be really effective so beach litter is cut down.
When applying the content to my work I applied the most content
in my campaign poster and merch actually specifically about the
beach litter. I applied this in the slogan

12. Merch specifically for the surfers that are included in the target audience. I have
created a wetsuit and a surfboard fin. I thought these would be really effective to
include because surfers can wear them and use them when actually interacting in
surfing as a sport and this could be in competitions or just o9nh the beach and it’s
really good publicity for the charity.