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Leaflets: 
This leaflet uses a range of 
typography. It ranges from a very 
plain comic sans font. Which is seen 
to be aimed at adults. This is used in 
a certain area of the leaflet which 
suggests that this area is aimed at a 
more adult like audience. Then on 
another part of the leaflet the 
typography changes to a fun like font 
like hobo std. This font is a lot bigger 
than the other font and it is bold and 
stands out a lot more. It seems to be 
that this font is more child friendly 
compared to the comic sans which 
suggests that there is an area on the 
leaflet for children. 
There is a illustration next to this 
piece of writing which is child like this 
links with the child like typography, 
There is normally a illustration next 
to a piece of factual writing that 
backs the piece of writing up and this 
is a piece of factual writing for 
children that has a illustration to 
support this writing. 
This leaflet is a lot 
more biased towards 
nature as it a leaflet 
for the national trust. 
You can tell this from 
the way that nature 
is spread all over this 
leaflet. They are 
more biased about 
protecting the 
environment 
because that is what 
the national trust is 
about. Through this 
they use words like 
‘Help’ , ‘Protect’ 
This leaflet is clear and 
has a really good clarity. 
It all is in a neat order. 
Which makes it simple to 
read and this is effective 
communication. Each 
topic is put into a section 
of the leaflet and the 
appearance changes on 
who the section is aimed 
at for example adults and 
children. It is easy to 
understand because of 
this. This makes it simple 
to the audience and the 
layout is clear and 
organized. 
The leaflet uses appropriate language for the 
audience. It uses middle class language and 
does not use slang or abbreviations. It is 
formal and uses such words as ‘neighboring’ 
which you would not necessarily see In more 
lower class pieces of writing. 
It has to have a more formal 
approach to the language as 
they are members of the Royal 
Society Of Wildlife Trusts. This 
is in bold so the audience 
notice this more. This is using 
persuasive language. 
This leaflet uses the main colour red. This is a very noticeable 
colour. It makes the leaflet stand out. It is not that colour is sticks 
to a colour scheme of natural colours, red and blue. It has to look 
smart as it representing a very important element.
This section of the leaflet is where legal 
constraints and codes of protective, because this 
area is dealing with peoples money and bank 
details that need to be protected. There will be 
rules and regulations for this and once it gets to 
the department that sorts the money out they will 
have to follow legal constraints to ensure that the 
peoples bank details are safe and no not go 
missing.
The language used on this manual is pretty straight forward and 
simple. This is so people can follow the instructions easily. It does 
not used big words and it uses a non formal language. It abbreviates 
the sentences to keep it short e.g. straight above head, they missed 
the your 
Instruction Manual: 
This is an instruction 
manual which is telling 
you how to use a 
product. This is the 
purpose for a 
instruction manual. As 
you can see this a step 
by step manual for 
using this product. It 
shows you want to do 
and where to place it 
and how to use this 
product. 
There is a women and 
men's section for the 
instructions. So it does 
not gender 
discriminate. Which is 
following codes of 
practice following 
trading standards. 
This instruction manual has a very good clarity. It 
is very clear to their target audience. This is by 
having sections and keep large amount of space 
between each instruction so the audience does 
not get confused. They have also added 
illustrations to go with the text. This supports the 
text and makes the instructions a lot more clear 
of what to do. Factual writing typically has 
illustrations that come with it to support the text. 
This is what this instruction manual has. The text 
is spaced out so it is easy to understand and 
there are columns to organize the page into 
sections to make it easy to read. I think this 
instruction manual has a really strong clarity. 
Conciseness- 
There is only a 
few words per 
action explaining 
what to do and 
this is effective 
communication as 
it keeps the text 
short so people 
want to read it 
and are not 
bored. This keeps 
it really simple 
and follows the 
clarity affect. 
Bias. I can’t say that this 
instruction manual is biased as 
such but it shows there product 
in a way in which makes you 
want to use it. It would be 
biased towards health and 
keeping fit because this is what 
this product is about and this is 
what this product is explaining. 
The typography on this manual is very 
bold and clear. It isn’t anything special 
and follows the lines of Ariel and Calibri. It 
is universal and can be used for both 
genders. It is very adult like which shows 
that this piece of equipment is for adults. 
It is a high contrast from the background 
to make it stand out. 
This instruction manual 
has to accurate and to 
my eyes it does look 
accurate so you are able 
to follow the instructions 
to use the product 
correctly. 
Here this shows 
how the women 
and mans 
section are 
shown on the 
instruction 
manual. They 
have each 
section labeled 
which links with 
the high clarity 
of the piece.
How to guide: 
This is a how to guide to 
contouring. This shows you 
how to apply make up to 
certain areas of the face to 
create a heavily contoured 
look. This gives the reader 
advice and tips to completing 
a task in this case 
contouring. It can be step by 
step like a manual but this is 
not. 
This piece from the text of this how 
to guide gives you advice on how 
to make your lips look fuller. 
Typography of this how to guide is a very soft font which suggests that it is very girly. It is very 
small and almost cute looking which shows that this is guide aimed at girls. It is a Calibri like font 
but it is in italics for the titles of the page and normal for the instructions. 
This how to contour guide has a very 
strong clarity. As you can see it is all 
spaced out and has arrows that point to 
the part of the face that the text is on 
about. This is effective communication 
and makes the guide clear and easy to 
understand for the audience. The font 
is spaced out and is in short hand to 
keep it simple and not have mountains 
of text. The clarity of this how to guide 
is spot on and I think they have got it 
just right as it makes the audience want 
to read it. 
This uses as few words as possible. It 
uses short hand writing to explain what 
to do/advice and tips. This keeps it 
really simple and allows there to be a 
strong conciseness. For example it says 
‘Highlight: Top of the chin. Instead of 
using a proper sentence. 
This uses illustration to support the text for example 
there is a illustration of a women's face with different 
highlighted areas to shows the audience when to apply 
what the how to guide Is showing. 
This how to guide is biased 
about make up as this is what 
it is showing. But it does not 
necessarily mean that this how 
to guide shows that it is 
biased. It is very soft. It does 
not push make up in your face 
when you read it. This does 
not show that it is biased. It 
shows that it could be but is 
not. 
This avoids ambiguity by 
showing there is clear 
information. It tells you exactly 
what to do and is clear about 
the tips and advice there is no 
room for people to interpret 
other information. As it is very 
straight for 
The language used in this work is very simple and shorthand they use 
‘:’ to create shorter sentences. The language is in the middle of formal 
and slang. They do not use really formal language yet it does not use 
slang and abbreviations. It’s just easy language for the audience to 
understand.
This is a factual writing piece of 
Journalism. This is information us 
about an event that is happening 
and communicating to the 
audience about the facts of the 
occurrence. This is in an news like 
format as it come from The 
Guardian news paper website. 
The typography used here is an Arial font which is 
very plain and nothing special. This shows that is 
aimed at adults and it shows that it is newspaper 
story. It’s a universal font so any one can read it. 
The title is a lot bigger than the rest of the writing 
to catch the audiences attention. The typography 
is nothing special and they needed to go for a 
plainer font so people would be able to read it 
clearly. 
The clarity of this piece of journalism is very 
effective as it is all organized and clear. It is 
spaced out and separated out so that there is a 
main layout style. You have a clear title and article 
that is separated with spaces by a picture. It is 
easy to understand which is an effective 
communication. 
This does not follow conciseness as it can not say 
as few words as possible. As this is a news article 
it has to be descriptive and it has to engage in all 
the facts and add as much in as possible to 
create a detailed news article about the subject 
and this instance the subject is about the 
Shetland Islands. 
The writing has a picture to support 
the text. This typically comes with a 
piece of factual journalism as it 
supports the writing and gives the 
reader a vivid understand of what the 
writing is about. In this case It shows 
the mother and daughter that are 
mentioned in the article. I suppose 
that this is to show that it is actually 
affecting real people and you can see 
the people that it is affecting. 
This article must be accurate this 
is because it is delivering 
information to the public. You can 
believe that this is the right 
information due to there being a 
photograph and quotes. 
A journalism piece could definitely be 
biased as there is a story and there is 
obviously two sides to every story but 
it takes the story from two different 
sides and shows this in the writing. 
For example on the right it shows that 
the young girl is upset but then shows 
the other side and says the council 
know they will have a better 
education. This article is not being 
biased even though it could be. 
This avoid ambiguity as it presents clear 
information in a column and backs statements 
up with quotes . 
This uses formal language because it is a 
national newspaper and is aimed at a higher 
class audience. As it is aimed at a more academic 
audience they use formal words and language 
style to accommodate there audience. Also they 
have to be professional so they can not use slang 
as that would not be professional.
This journalism piece is evidencing 
an argument between two opinions 
which in this case is whether or not 
children on the Shetland islands 
should be sent away to boarding 
school. This argument has two sides 
and this is shown by there being two 
paragraphs. One of the paragraphs 
shows the young girls point of view 
and the other shows the councils 
point of view. This clearly explains 
both sides to the story for the 
audience to chose what they thing is 
right. They explain issues and 
benefits for both dies which is 
evidencing the argument well. 
This news article uses a lot of sources such 
as people. They have take a a young girl 
living in the Shetlands and they have used 
the council as another. The reference these 
sources well as the tell the audience who 
the source is from and how they are related 
to the situation. The photograph is clearly 
labeled underneath. So you understand 
where the image comes from and how it is 
relevant. Quotes are correctly attributed 
through out the article. 
Legal constraints will be considered as this 
is an article. As they are talking about news 
gagging orders will have to be thought about 
as they can not releaser anything that has a 
gagging order on it. As it is a piece or writing 
by a journalist and is published online 
practicality in journalism has to be thought 
about. They can not write anything that is 
going to offensive towards people and they 
have to think about what is suitable to write. 
In this specific news article they have been 
practical and they have not written anything 
that could be offensive to either of the 
argument. They have been sensible and 
they have not been biased. Issues of libel 
needed to be taken into consideration as 
well. 
Codes of practice needed to be thought of 
as well as this is a news article published 
online. Things like editors codes of practice, 
ASA guidelines and NUJ codes needed to 
be thought about as they needed to follow 
rules and regulations. This article seems to 
follow all these regulations as there is not 
anything that is inappropriate to the story. 
The main codes of practice that needed to 
be taken into consideration must be editors 
codes practice. As it is a news story by a 
journalist.

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Factual writing presentation

  • 1.
  • 2. Leaflets: This leaflet uses a range of typography. It ranges from a very plain comic sans font. Which is seen to be aimed at adults. This is used in a certain area of the leaflet which suggests that this area is aimed at a more adult like audience. Then on another part of the leaflet the typography changes to a fun like font like hobo std. This font is a lot bigger than the other font and it is bold and stands out a lot more. It seems to be that this font is more child friendly compared to the comic sans which suggests that there is an area on the leaflet for children. There is a illustration next to this piece of writing which is child like this links with the child like typography, There is normally a illustration next to a piece of factual writing that backs the piece of writing up and this is a piece of factual writing for children that has a illustration to support this writing. This leaflet is a lot more biased towards nature as it a leaflet for the national trust. You can tell this from the way that nature is spread all over this leaflet. They are more biased about protecting the environment because that is what the national trust is about. Through this they use words like ‘Help’ , ‘Protect’ This leaflet is clear and has a really good clarity. It all is in a neat order. Which makes it simple to read and this is effective communication. Each topic is put into a section of the leaflet and the appearance changes on who the section is aimed at for example adults and children. It is easy to understand because of this. This makes it simple to the audience and the layout is clear and organized. The leaflet uses appropriate language for the audience. It uses middle class language and does not use slang or abbreviations. It is formal and uses such words as ‘neighboring’ which you would not necessarily see In more lower class pieces of writing. It has to have a more formal approach to the language as they are members of the Royal Society Of Wildlife Trusts. This is in bold so the audience notice this more. This is using persuasive language. This leaflet uses the main colour red. This is a very noticeable colour. It makes the leaflet stand out. It is not that colour is sticks to a colour scheme of natural colours, red and blue. It has to look smart as it representing a very important element.
  • 3. This section of the leaflet is where legal constraints and codes of protective, because this area is dealing with peoples money and bank details that need to be protected. There will be rules and regulations for this and once it gets to the department that sorts the money out they will have to follow legal constraints to ensure that the peoples bank details are safe and no not go missing.
  • 4. The language used on this manual is pretty straight forward and simple. This is so people can follow the instructions easily. It does not used big words and it uses a non formal language. It abbreviates the sentences to keep it short e.g. straight above head, they missed the your Instruction Manual: This is an instruction manual which is telling you how to use a product. This is the purpose for a instruction manual. As you can see this a step by step manual for using this product. It shows you want to do and where to place it and how to use this product. There is a women and men's section for the instructions. So it does not gender discriminate. Which is following codes of practice following trading standards. This instruction manual has a very good clarity. It is very clear to their target audience. This is by having sections and keep large amount of space between each instruction so the audience does not get confused. They have also added illustrations to go with the text. This supports the text and makes the instructions a lot more clear of what to do. Factual writing typically has illustrations that come with it to support the text. This is what this instruction manual has. The text is spaced out so it is easy to understand and there are columns to organize the page into sections to make it easy to read. I think this instruction manual has a really strong clarity. Conciseness- There is only a few words per action explaining what to do and this is effective communication as it keeps the text short so people want to read it and are not bored. This keeps it really simple and follows the clarity affect. Bias. I can’t say that this instruction manual is biased as such but it shows there product in a way in which makes you want to use it. It would be biased towards health and keeping fit because this is what this product is about and this is what this product is explaining. The typography on this manual is very bold and clear. It isn’t anything special and follows the lines of Ariel and Calibri. It is universal and can be used for both genders. It is very adult like which shows that this piece of equipment is for adults. It is a high contrast from the background to make it stand out. This instruction manual has to accurate and to my eyes it does look accurate so you are able to follow the instructions to use the product correctly. Here this shows how the women and mans section are shown on the instruction manual. They have each section labeled which links with the high clarity of the piece.
  • 5. How to guide: This is a how to guide to contouring. This shows you how to apply make up to certain areas of the face to create a heavily contoured look. This gives the reader advice and tips to completing a task in this case contouring. It can be step by step like a manual but this is not. This piece from the text of this how to guide gives you advice on how to make your lips look fuller. Typography of this how to guide is a very soft font which suggests that it is very girly. It is very small and almost cute looking which shows that this is guide aimed at girls. It is a Calibri like font but it is in italics for the titles of the page and normal for the instructions. This how to contour guide has a very strong clarity. As you can see it is all spaced out and has arrows that point to the part of the face that the text is on about. This is effective communication and makes the guide clear and easy to understand for the audience. The font is spaced out and is in short hand to keep it simple and not have mountains of text. The clarity of this how to guide is spot on and I think they have got it just right as it makes the audience want to read it. This uses as few words as possible. It uses short hand writing to explain what to do/advice and tips. This keeps it really simple and allows there to be a strong conciseness. For example it says ‘Highlight: Top of the chin. Instead of using a proper sentence. This uses illustration to support the text for example there is a illustration of a women's face with different highlighted areas to shows the audience when to apply what the how to guide Is showing. This how to guide is biased about make up as this is what it is showing. But it does not necessarily mean that this how to guide shows that it is biased. It is very soft. It does not push make up in your face when you read it. This does not show that it is biased. It shows that it could be but is not. This avoids ambiguity by showing there is clear information. It tells you exactly what to do and is clear about the tips and advice there is no room for people to interpret other information. As it is very straight for The language used in this work is very simple and shorthand they use ‘:’ to create shorter sentences. The language is in the middle of formal and slang. They do not use really formal language yet it does not use slang and abbreviations. It’s just easy language for the audience to understand.
  • 6. This is a factual writing piece of Journalism. This is information us about an event that is happening and communicating to the audience about the facts of the occurrence. This is in an news like format as it come from The Guardian news paper website. The typography used here is an Arial font which is very plain and nothing special. This shows that is aimed at adults and it shows that it is newspaper story. It’s a universal font so any one can read it. The title is a lot bigger than the rest of the writing to catch the audiences attention. The typography is nothing special and they needed to go for a plainer font so people would be able to read it clearly. The clarity of this piece of journalism is very effective as it is all organized and clear. It is spaced out and separated out so that there is a main layout style. You have a clear title and article that is separated with spaces by a picture. It is easy to understand which is an effective communication. This does not follow conciseness as it can not say as few words as possible. As this is a news article it has to be descriptive and it has to engage in all the facts and add as much in as possible to create a detailed news article about the subject and this instance the subject is about the Shetland Islands. The writing has a picture to support the text. This typically comes with a piece of factual journalism as it supports the writing and gives the reader a vivid understand of what the writing is about. In this case It shows the mother and daughter that are mentioned in the article. I suppose that this is to show that it is actually affecting real people and you can see the people that it is affecting. This article must be accurate this is because it is delivering information to the public. You can believe that this is the right information due to there being a photograph and quotes. A journalism piece could definitely be biased as there is a story and there is obviously two sides to every story but it takes the story from two different sides and shows this in the writing. For example on the right it shows that the young girl is upset but then shows the other side and says the council know they will have a better education. This article is not being biased even though it could be. This avoid ambiguity as it presents clear information in a column and backs statements up with quotes . This uses formal language because it is a national newspaper and is aimed at a higher class audience. As it is aimed at a more academic audience they use formal words and language style to accommodate there audience. Also they have to be professional so they can not use slang as that would not be professional.
  • 7. This journalism piece is evidencing an argument between two opinions which in this case is whether or not children on the Shetland islands should be sent away to boarding school. This argument has two sides and this is shown by there being two paragraphs. One of the paragraphs shows the young girls point of view and the other shows the councils point of view. This clearly explains both sides to the story for the audience to chose what they thing is right. They explain issues and benefits for both dies which is evidencing the argument well. This news article uses a lot of sources such as people. They have take a a young girl living in the Shetlands and they have used the council as another. The reference these sources well as the tell the audience who the source is from and how they are related to the situation. The photograph is clearly labeled underneath. So you understand where the image comes from and how it is relevant. Quotes are correctly attributed through out the article. Legal constraints will be considered as this is an article. As they are talking about news gagging orders will have to be thought about as they can not releaser anything that has a gagging order on it. As it is a piece or writing by a journalist and is published online practicality in journalism has to be thought about. They can not write anything that is going to offensive towards people and they have to think about what is suitable to write. In this specific news article they have been practical and they have not written anything that could be offensive to either of the argument. They have been sensible and they have not been biased. Issues of libel needed to be taken into consideration as well. Codes of practice needed to be thought of as well as this is a news article published online. Things like editors codes of practice, ASA guidelines and NUJ codes needed to be thought about as they needed to follow rules and regulations. This article seems to follow all these regulations as there is not anything that is inappropriate to the story. The main codes of practice that needed to be taken into consideration must be editors codes practice. As it is a news story by a journalist.